Mississippi Magazine

What Mississippi Magazine does

Mississippi Magazine is a privately held bimonthly lifestyle publication founded in 1982 and headquartered in Flowood, Mississippi. It publishes six issues per year covering Mississippi-centric content in five recurring sections — Recipes & Entertaining, Homes & Gardens, Weddings, Travel & Adventure, and Heritage & Culture — and operates sub-brands including the annual Wedding Register, the "A Bit Magnolia" e-newsletter, and the Best of Mississippi reader-poll awards program covering Mississippi, Weddings, and Travel verticals. The publication serves Mississippi residents, lifestyle enthusiasts, brides, and engaged couples, while monetizing advertiser access through a captive, highly engaged reader base.

The magazine's commercial model combines consumer subscription revenue (print subscriptions ordered online or by phone, plus digital subscriptions sold separately through the Magzter app store), single back-issue sales through an online store and retail locations across Mississippi, and advertising revenue from local and regional businesses — reported by management surveys at 93% reader-engagement with advertisers and 75% of readers keeping issues for over six months. The Wedding Register generates incremental one-time revenue per placement. The technology stack is a WordPress-based publishing platform with the Elegant Themes design framework, supporting a content website with a searchable archive, a subscription storefront, and integrations with social platforms (Instagram, Facebook, Twitter/X, Pinterest) plus an email newsletter for top-of-funnel engagement.

Distribution is multi-channel: home-delivery print subscriptions (primary, domestic), Magzter digital subscriptions (global), retail newsstand sales across Mississippi, and an e-commerce storefront for back issues. The company employs a small team (11-50 range, with around nine named personnel in editorial, advertising art, ad sales, and leadership), is independently owned with no disclosed parent, venture, or private-equity backing, and maintains a strategic partnership with the Mississippi Department of Transportation around the Best of Mississippi Travel poll. No AI, ML, data-platform, or API/SDK capabilities are present in the disclosed offering.

Name

Mississippi Magazine

Legal name

Mississippi Magazine

Website

https://mismag.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Mississippi Magazine is a privately held bimonthly lifestyle publication based in Flowood, Mississippi, serving Mississippi residents and Southern lifestyle enthusiasts with print and digital subscriptions, advertising, weddings, and reader-driven Best of Mississippi awards.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Regional lifestyle magazine
• Print subscription publishing
• Local culture media
• Editorial content production
• Wedding announcement publication

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Print Subscription Revenue: Mississippi Magazine generates revenue through bimonthly print magazine subscriptions ordered directly online or by phone at 601.982.8418 ext. 70.
2. Digital Subscription Revenue: Digital subscriptions are available through Magzter app store. Digital subscriptions are sold separately from print as they require additional production time and costs.
3. Single Issue Sales: Single back issues are available for purchase through the magazine's online store.
4. Advertising Revenue: The magazine sells advertising space to businesses targeting Mississippi consumers. A recent reader survey shows 93% of readers are personally involved with advertisers, making the publication attractive to local and regional advertisers.
5. Wedding Register Revenue: Couples can purchase pages in the annual Wedding Register to publish engagement announcements, anniversary announcements, and wedding celebrations. The January/February issue includes the Wedding Register with results of Best of Mississippi Weddings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mississippi Magazine publishes a bimonthly print lifestyle magazine covering Mississippi people, places, homes, gardens, food, history, culture, weddings, entertaining, and traditions, sold via direct subscriptions and retail newsstand. Companion offerings include a separate digital edition distributed through the Magzter platform, the annual Wedding Register wedding-announcement section, a free "A Bit Magnolia" e-newsletter, and the reader-voted Best of Mississippi awards program. Advertising space is sold to local and regional businesses seeking access to an engaged Mississippi readership.

Product overview

Mississippi Magazine is a single lifestyle publication offered in both print and digital formats, published bimonthly since 1982. The magazine features editorial content organized into recurring sections including Recipes & Entertaining, Homes & Gardens, Weddings, Travel & Adventure, and Heritage & Culture. Related offerings include the Wedding Register (an annual wedding announcement section), the 'A Bit Magnolia' e-newsletter, and the Best of Mississippi awards program. Digital access is provided through the Magzter platform for a separate subscription fee.

Differentiator

Problem solved

Functional benefit

Brands

• Best of Mississippi: Annual reader poll and awards program covering best destinations, attractions, and experiences in Mississippi.
• A Bit Magnolia
• Wedding Register

Products and services

• Mississippi Magazine (Print Subscription) Bimonthly print lifestyle publication celebrating Mississippi's people, places, homes, gardens, food, history, culture, weddings, and traditions. Six issues per year (January/February, March/April, May/June, July/August, September/October, November/December), sold via direct subscription through the website or by phone and via retail newsstand.
• Mississippi Magazine Digital Subscription Digital edition of Mississippi Magazine distributed through the Magzter app on iOS and Android, offering interactive digital issues for readers who prefer on-screen reading. Sold as a separate subscription from the print edition.
• Wedding Register Annual wedding-announcement section featured in the January/February issue of Mississippi Magazine, where couples purchase half-page engagement announcements or full-page anniversary announcements, plus inclusion in the wedding celebrations and Meet Your Wedding Pros sections.
• A Bit Magnolia E-Newsletter Free electronic newsletter delivered by email that shares highlights and content updates from Mississippi Magazine and Mississippi lifestyle content with subscribers, used to drive readership and subscription conversion.
• Best of Mississippi Awards Program Annual reader poll and editorial awards program recognizing top destinations, attractions, and local favorites across Mississippi, with parallel categories for weddings and travel, providing editorial content and advertiser tie-ins.
• Single Back Issue Sales Single-issue back copies of Mississippi Magazine available for purchase through the magazine's online store at mismag.com/store-home/, supplementing ongoing subscription sales.

Quantifiable outcome

• 93% of readers personally involved with advertisers (called about a product, purchased a product, visited a shop, or used an ad for ideas)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MDOT (Mississippi Department of Transportation)coreGTM or Marketing PartnerMississippi Magazine partners with MDOT for the annual Best of Mississippi Travel reader poll, highlighting unique spirit, charm, and unforgettable experiences that make Mississippi special. Winners are revealed in the September/October issue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garden & Gun: Garden & Gun is a Southern-focused culture and lifestyle magazine covering food, travel, sporting culture, homes, and the outdoors. It competes with Mississippi Magazine for upscale Southern lifestyle readers and serves advertisers in adjacent verticals such as travel, dining, and home.
• Alabama Magazine: Alabama Magazine is a long-running regional lifestyle publication covering Alabama's people, places, food, culture, homes, and gardens. It is a direct Southern-state lifestyle peer to Mississippi Magazine, with similar subscription, single-issue, and advertiser revenue model.
• Our State Magazine: Our State is a regional lifestyle magazine covering North Carolina's people, places, food, and culture, distributed via subscription on a similar bimonthly cadence. It is a direct comparable peer along business model, regional focus, and editorial positioning to Mississippi Magazine.
• Texas Monthly: Texas Monthly is a long-standing, award-winning state-focused magazine covering regional culture, food, politics, travel, and profiles. It shares Mississippi Magazine's regional/state-magazine model, subscription-and-advertising revenue mix, and reliance on state-identity content.
• Virginia Living: Virginia Living is a regional lifestyle magazine covering Virginia's food, travel, culture, homes, and weddings, distributed bimonthly by subscription. Its format, regional focus, and editorial pillars directly mirror Mississippi Magazine's offering.
• Magnolia Magazine: Magnolia Magazine is a lifestyle publication rooted in Southern aesthetics, home, food, and tradition, founded by Chip and Joanna Gaines. It competes directly with Mississippi Magazine for readers interested in Southern lifestyle content and shares overlapping advertiser audiences in the home, garden, and food categories.

Regional players

• Downhome Publications: Downhome Publications is a regional magazine publisher in the Southeast producing state and county lifestyle titles, including Mississippi Magazine's digital distribution partner. It is a closely comparable regional publisher operating the same subscription/ad-supported lifestyle publishing model across the Southeast.

Broad incumbents

• Southern Living: Southern Living is the dominant regional lifestyle magazine covering Southern culture, food, homes, gardens, and travel. It is comparable to Mississippi Magazine as a Southern-focused lifestyle publication covering overlapping content pillars (recipes, homes, weddings, travel) and similar target readers, though at a multi-state geographic scale.

Emerging players

• The Local Palate: The Local Palate is a Southern food and travel publication covering regional cuisine, chefs, and destinations across the American South. It overlaps with Mississippi Magazine's recipes and travel content pillars and competes for a portion of the same food-and-travel advertiser base.
• Taste of Home: Taste of Home is a multi-platform food and recipe brand producing a magazine, digital content, and cookbooks. It overlaps with Mississippi Magazine's Recipes & Entertaining content pillar and competes for the same home-cook reader and food-adjacent advertiser audience, at a much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/mississippimag
• Facebookfacebook.com/officialmississippimagazine
• Instagraminstagram.com/mississippimagazine
• Pinterestpinterest.com/mississippimag
• LinkedInlinkedin.com/company/mississippi-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Magazine