CollegeKeeda

What CollegeKeeda does

CollegeKeeda is a privately held Indian education consulting firm headquartered in Bengaluru that guides students through admissions to private medical, engineering, and management colleges, with a particular emphasis on management quota and NRI quota pathways. The company's primary offering is a content-led college information portal (collegekeeda.in) covering detailed profiles, fee structures (government, management, and NRI quotas), NEET cutoffs, seat matrices, and admission procedures across 30+ private medical colleges plus select engineering and management institutions in Karnataka, Maharashtra, Madhya Pradesh, and West Bengal. On top of this content layer, it offers personalized admission counseling delivered through a multi-channel stack: free initial counseling sessions booked via website forms, phone support (Mon-Sat 9 AM-9 PM, +91-9098504697), WhatsApp messaging, and in-person counseling at three physical offices in Bengaluru, Pune, and Bhopal.

The underlying platform is a WordPress-based web property with lead capture forms, integrated with WhatsApp API for conversational support, Mailchimp for email nurturing, and Google Analytics for traffic and funnel measurement. Content is heavily SEO-optimized for high-intent queries such as "direct admission," "management quota fees," and "NEET cutoff." The product catalog comprises four named offerings: Education Consulting Services, Management Quota Admission Guidance, Free Counseling Sessions, and the College Information Portal.

The business model is professional services — per-student consulting for admissions assistance — with revenue likely generated through consulting fees or institutional referral arrangements. Pricing is partially disclosed only at the entry level (free initial counseling); full-service fees are not publicly posted. The customer base is fragmented individual students (B2C) with two primary personas: NEET-aspiring medical students (primary) and MBA/MMS aspirants, both concentrated on management-quota admissions in private institutions. The company appears founder/team-owned with no disclosed institutional funding, no parent company, no M&A activity, and no app presence, operating domestically only within India.

Name

CollegeKeeda

Legal name

CollegeKeeda

Website

https://collegekeeda.in

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

CollegeKeeda is a Bengaluru-based Indian education consulting firm that guides students, particularly NEET-aspiring medical candidates, through management quota and NRI quota admissions at private colleges across Karnataka, Maharashtra, Madhya Pradesh, and West Bengal via an SEO-driven content portal and multi-channel counseling.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Education Consulting Services: CollegeKeeda provides counseling and guidance services to students seeking admission to private medical, engineering, and management colleges in India. The company helps students navigate management quota and NRI quota admissions, likely generating revenue through consulting fees or referral arrangements with partner educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CollegeKeeda provides education consulting and admission guidance services for students seeking seats in Indian private medical, engineering, and management colleges, with particular focus on management quota and NRI quota admissions. The service encompasses college selection support, application process guidance, and document preparation assistance delivered through a web-based information portal and direct counselor engagement via phone, WhatsApp, and in-person office visits across Bengaluru, Bhopal, and Pune.

Product overview

CollegeKeeda operates as an education consulting platform that provides a comprehensive college information portal combined with admission guidance services. The core offering consists of the CollegeKeeda website (collegekeeda.in) which hosts detailed college profiles, fee structures, cutoff information, and admission procedures for medical, engineering, management, and Ayurveda colleges across India. The company offers Management Quota Admission Guidance as its primary consulting service, helping students secure admissions through management quota seats in top institutions. Additional services include Free Counseling Sessions for personalized admission support. The platform primarily focuses on Indian private medical colleges, with extensive coverage of Karnataka-based institutions, and also provides information about management institutes like JBIMS Mumbai and SIMSREE Mumbai.

Differentiator

Problem solved

Functional benefit

Products and services

• College Admission Consulting Service

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core.

• Medical Colleges (Karnataka)coreOthersCollegeKeeda has established relationships with over 30 private medical colleges in Karnataka including Kasturba Medical College Manipal, MS Ramaiah Medical College, Kempegowda Institute of Medical Sciences, Vydehi Institute of Medical Sciences, JSS Medical College Mysore, Dr. B.R. Ambedkar Medical College, BGS Global Institute of Medical Sciences, Sapthagiri Medical College, Rajarajeshwari Medical College, MVJ Medical College, and others. The company provides admission guidance and counseling services for students seeking management quota and NRI quota seats.
• JBIMS Mumbai (Jamnalal Bajaj Institute of Management Studies)coreOthersCollegeKeeda provides admission guidance for JBIMS Mumbai, one of India's top management colleges. They assist students with management quota admissions for the MBA/MMS program, providing information on fees (₹4,06,575 general, ₹19,72,031 management quota), cutoff scores, and admission procedures through MAH-CET/CMAT.
• SIMSREE Mumbai (Sydenham Institute of Management Studies)coreOthersCollegeKeeda provides admission guidance for SIMSREE Mumbai, offering information on PGDM programs with fees starting at ₹67,000 per year. They assist with management quota and NRI quota admissions for this University of Mumbai-affiliated institution.
• KJ Somaiya Medical College MumbaicoreOthersCollegeKeeda provides admission guidance for KJ Somaiya Medical College Mumbai, including MBBS fees (₹12,00,000 private quota, ₹36,00,000 management quota), PG fees, and admission procedures through NEET.
• MS Ramaiah Medical College BangalorecoreOthersCollegeKeeda provides admission guidance for MS Ramaiah Medical College (Ranked 46th in NIRF 2024), including MBBS fees (₹25,15,000 general, ₹45,15,000 management), PG fees, and 150 MBBS seats with hospital bed capacity of 1340.
• IQ City Medical College West BengalcoreOthersCollegeKeeda provides admission guidance for IQ City Medical College, the largest private medical college of Eastern India located in Durgapur, West Bengal. They assist with management quota admissions with MBBS fees of ₹21,88,000 per annum.
• Kasturba Medical College ManipalcoreOthersCollegeKeeda provides admission guidance for Kasturba Medical College Manipal, ranked 9th in NIRF Medical Rankings 2024. They offer information on 250 MBBS seats, fees (₹17,80,000 first year total for general quota, ₹49,400 for NRI quota), and NEET UG cutoff scores.
• Mansarovar Medical College SehorecoreOthersCollegeKeeda provides admission guidance for Mansarovar Medical College in Sehore, Madhya Pradesh, established in 2025. They assist with MBBS admissions (₹16,95,000 general quota, ₹50,85,000 management quota) and NRI quota options.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shiksha.com: Education portal owned by InfoEdge (Naukri parent) covering colleges, courses, exams, and admissions across India. Comparable in target audience and content offering, with materially greater scale, brand recognition, and capital base than CollegeKeeda.
• Careers360: Education and career guidance platform providing college rankings, cutoff data, and counseling services across India. Overlaps with CollegeKeeda in serving medical/engineering aspirants with fee and cutoff information, but operates at much larger scale with broader career content.

Direct peers

• CollegeDunia: One of India's largest college aggregation portals, providing fee structures, cutoff data, reviews, and admission information across medical, engineering, MBA, and other professional courses. Closely comparable to CollegeKeeda's content-led, SEO-driven approach to capturing admission-intent traffic.
• GetMyUni: Indian college search and admissions platform offering college reviews, fee details, and admission assistance for engineering, medical, and management programs. Comparable to CollegeKeeda in the Indian private-college admissions niche and the SEO-led content model.
• MBAUniverse: MBA-focused admissions and education portal providing information on top B-schools (including JBIMS and SIMSREE), cutoff scores, fee structures, and application guidance. Direct overlap with CollegeKeeda's management college vertical.
• CollegeDekho: Indian college discovery and admissions platform offering college information, fee structures, and admission guidance for medical, engineering, and management programs. Directly comparable to CollegeKeeda in target audience (Indian students seeking admissions) and service mix (content portal plus counseling), though operating at significantly larger scale.
• CollegeSearch: Indian college search portal aggregating college profiles, fees, cutoffs, and admissions information. Comparable to CollegeKeeda in serving Indian students with college discovery and admissions support.
• Careerspot: Admissions consulting firm assisting students with college admissions in India, including management quota and NRI quota pathways. Directly comparable service model and target customer base to CollegeKeeda.

Emerging players

• Univariety: Admissions guidance platform originally focused on school-to-college transitions, with services for higher education admissions and career counseling. Comparable in admissions advisory services for Indian students, though skews toward higher-tier school-to-college pathway.
• Leverage Edu: Ed-tech platform offering admissions counseling, with stronger focus on international study abroad but expanding into Indian college admissions. Comparable in the counseling/advisory service model, with technology-forward positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/CollegeKeeda
• Instagraminstagram.com/collegekeeda_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CollegeKeeda