What LedBox does

LedBox, legally registered as SC LED BOX SRL, is a Romanian online specialist retailer of LED lighting products operating exclusively through its own e-commerce storefront led-box.ro from Lancrăm, Alba county. Founded in 2015 and operating with 1–10 employees, the company curates and resells more than 3,000 stocked LED lighting products rather than manufacturing, drawing on branded components from suppliers including Osram (chips), Samsung (LEDs), Mean Well (power supplies), and Milight/Miboxer (smart controllers). The catalog spans LED strips (SMD, COB at 320 LED/m, RGB/RGBW, and 12V/24V/220V variants), interior and exterior luminaires (spots, panels, ceiling lights, wall fixtures, pendants), three product tiers of track lighting (single-phase, 48V magnetic with smart drivers, and commercial three-phase), fiber optic star-ceiling kits, professional flashlights (Olight, Speras), industrial LED fixtures, and accessories such as aluminum mounting profiles and smart controllers.

The company runs a hybrid direct-to-consumer and B2B wholesale go-to-market, with a dedicated B2B Angros section serving professional installers, interior designers, and construction firms with volume pricing under multi-year contracts. Revenue is generated through one-time unit sales denominated in Romanian Lei (RON) inclusive of 21% VAT, supported by free technical phone support, up to three-year product warranty, rapid shipping from own inventory, and recurring promotions. Distribution is exclusively digital, including an SEO-structured product catalog, a "Noutati" blog/news section, and active organic social media presence on Facebook, Instagram, TikTok, and YouTube under the unified "ledboxro" handle. Geographic scope is restricted to Romania; there is no evidence of external investment, parent company ownership, institutional shareholders, or material M&A activity, suggesting the business is independently operated and bootstrapped.

Name

LedBox

Legal name

SC LED BOX SRL

Website

https://led-box.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

LedBox (SC LED BOX SRL) is a Romanian online specialist retailer offering more than 3,000 stocked LED lighting products to residential consumers and professional installers via its own e-commerce platform and dedicated B2B wholesale channel, operating exclusively in the Romanian domestic market.

Ownership category

akta.pro rank

Product category

LED Lighting Retail

NAICS

Home Centers (444110), Hardware Retailers (444140)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Connected Lighting & Smart Switches Retail (CRAIAMAB)

akta.pro secondary industries

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• LED lighting retail
• LED strip products
• Track lighting systems
• Smart lighting controls
• Fiber optic lighting

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. LED Lighting Product Sales: One-time sale of LED lighting products across multiple categories including strips, spots, panels, track lighting, outdoor fixtures, and accessories. All prices are listed in Romanian Lei (RON) inclusive of 21% VAT. The company operates from own warehouse stock and offers rapid shipping from inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

LedBox operates an exclusive online LED lighting specialist retail store (led-box.ro) selling over 3,000 stocked SKUs across 50+ categories, including LED strips, interior/exterior fixtures, single-phase, magnetic, and three-phase track lighting, ceiling lights, floodlights, industrial LEDs, fiber optic star-ceiling kits, and professional flashlights. The company curates products from branded manufacturers (Osram, Samsung, Mean Well, Miboxer), supports smart-home integration (Milight/Miboxer, Tuya), provides free technical sales support, and offers warranties of up to 3 years with rapid shipping from own Romanian warehouse inventory.

Product overview

LED-Box.ro is an online specialist retailer offering over 3,000 LED lighting products from own stock, operating exclusively as an online store (not a marketplace). The product portfolio centers on LED strips (including COB, SMD, RGB, RGBW variants in 12V/24V/220V), interior lighting fixtures (wall spots, ceiling lights, pendants, chandeliers), and track lighting systems in three variants: single-phase, magnetic (48V with Miboxer/Osram technology), and three-phase for commercial applications. Complementary categories include industrial LED lighting (panels, high-bay projectors, tubes), outdoor/solar lighting, fiber optic starry-ceiling kits, professional flashlights (Olight, Speras), and smart home controls via Miboxer/MiLight ecosystem and Tuya platform. Accessories include Mean Well power supplies, aluminum mounting profiles, LED controllers, and complete installation kits. The company serves both residential and commercial customers including installers, interior designers, and construction firms.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Strips (Benzi LED) Comprehensive range of LED strips including COB technology, SMD variants, RGB/RGBW multicolor options, and 12V/24V/220V voltage options for interior and exterior applications.
• LED COB Strips High-density Chip-on-Board LED strips offering uniform dot-free light output at 320 LED/m, in 12V and 24V variants and digital running-light models.
• Recessed and Surface-Mounted LED Spots Ceiling-mounted LED spotlights in round, square, and linear formats with selectable CCT (3000K/4000K/6000K), wattages from 3W to 50W, and IP ratings for wet areas.
• Interior LED Wall and Ceiling Fixtures (Aplice LED) Wall-mounted and ceiling-mounted LED fixtures with single and multiple spot designs, decorative finishes, and standard E14, GU10, and G9 socket compatibility in black, white, and metallic finishes.
• Single-Phase Track LED Spots Single-phase track lighting systems with adjustable LED projectors in 1m and 2m rail lengths and various power options up to 30W per projector.
• Magnetic Track LED Spots and Projectors 48V magnetic track lighting systems with quick-swap projectors and spots using Osram chips and CCT dimming, with smart Tuya-compatible power supplies for surface and recessed mounting.
• Three-Phase Track LED Spots and Projectors Commercial-grade three-phase track lighting supporting multiple independently-controlled circuits, with 1m and 2m rails and spot projectors up to 32W.
• LED Ceiling Lights (Plafoniere LED) Round and square ceiling-mounted LED fixtures with IP44/IP65 ratings for bathrooms, built-in motion sensors, Bluetooth speakers, and RGB/CCT color-control options.
• LED Floodlights and Projectors (Proiectoare LED) Outdoor and work-site LED floodlights with IP65 ratings, Osram chips, tripod-mounted work lights, power ranges from 50W to 300W, and battery-backup models.
• Professional LED Flashlights (Lanterne LED) Professional LED flashlights from Olight and Speras with up to 3000 lumen output, beam distances up to 1500 meters, and rechargeable battery systems.
• Fiber Optic Star-Ceiling Lighting Kits Complete fiber optic lighting kits for stretch-ceiling starry-sky and meteor-shower effects with RGB and RGBW light sources, fiber bundles up to 2700m, and remote/Bluetooth control.
• Exterior LED Lighting Outdoor LED products including solar-powered lights, garden LED poles, LED garlands, waterproof paving spotlights, and IP65/IP68 rated exterior fixtures.
• Industrial LED Lighting High-bay and industrial LED fixtures including LED panels, modular projectors, LED tubes, and LED bars for warehouses, factories, and commercial spaces.
• LED Hexagon Panels Modular hexagonal LED panel systems for creative ceiling installations with interconnected geometric patterns.
• LED Strip Installation Kits Complete RGB and CCT LED strip installation kits including strip, power supply, and remote control for plug-and-play setup.
• Miboxer/Milight Smart Lighting Controllers Smart lighting control ecosystem including wall touch panels, RF remote controls, and dual-white/RGB controllers for home automation integration with Miboxer-compatible luminaires.
• Mean Well LED Power Supplies Professional-grade Mean Well brand LED power supplies for reliable voltage conversion and stable operation of LED lighting systems.
• LED Aluminum Profiles Aluminum mounting profiles and flexible profiles for LED strip installation, providing heat dissipation and aesthetic finishing for recessed and surface-mounted LED strips.
• Tuya Smart LED Power Supply for Magnetic Track Lighting Tuya smart-home-enabled 42V 200W power supply for magnetic track lighting systems enabling voice assistant and app-based control.

Quantifiable outcome

• LED ceiling lights consume up to 80% less energy than traditional fixtures
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Installers / Electricians (Professional Network)coreChannel Partner/ Reseller/ DistributorLedBox collaborates with professional electrical installers as a key channel for driving sales volume. Installers source LED products from LedBox for client installation projects, creating a B2B distribution loop where the company supplies the products and installers provide the end-market reach and installation services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SLV: European lighting manufacturer and distributor offering residential and commercial LED luminaires through trade and online channels. Comparable product breadth and B2B/trade model.
• Aurora Lighting: UK-based lighting manufacturer with broad residential and commercial LED ranges, sold through distribution and online. Comparable in product breadth and B2B/trade-channel go-to-market.
• Müller Licht: German LED and smart-lighting retailer selling bulbs, strips, and fixtures online. Comparable specialist online positioning but serving DACH rather than Romania.

Broad incumbents

• eMAG: Romania's largest online generalist marketplace, selling LED lighting alongside electronics and home goods. Competes with LedBox on price, selection, and logistics but without specialist depth.
• Dedeman: Romania's leading home improvement and DIY chain, with a large LED lighting assortment and a strong trade/professional installer customer base — the dominant offline competitor to LedBox's B2B Angros channel.
• Altex: Major Romanian electronics and home appliances retailer with multi-channel sales. Sells LED lighting as part of a broader assortment, competing on convenience rather than specialist depth.
• LEDVANCE (formerly Osram): Global LED lighting manufacturer that also sells branded luminaires, lamps, and smart lighting (via Osram/Sylvania) directly online — both a supplier to LedBox and a potential disintermediation threat.
• Praktiker Romania: DIY/home improvement retailer active in Romania, selling lighting alongside construction materials. Competes for the same DIY and small-trade customer base as LedBox.
• Signify (Philips Hue / WiZ): World-leading smart lighting vendor. Competes with LedBox's connected lighting offering and could disintermediate specialist resellers as smart home adoption grows in EU.

Direct peers

• V-Tac: European LED lighting brand and distributor offering LED strips, panels, floodlights and smart lighting across retail and wholesale channels — the closest direct competitor to LedBox's specialist LED catalogue and B2B distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ6L2BpJSPtcm0AR-Cs7rBw
• Facebookfacebook.com/ledboxro
• Instagraminstagram.com/ledboxro
• TikToktiktok.com/@ledboxro
• Xx.com/ledboxro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LedBox