Curious Crab Productions

What Curious Crab Productions does

Curious Crab Productions Limited is a London-based, founder-owned video and content production agency operating from Central London kitchen studios in Covent Garden and Kennington, with a registered office in Bromley. It serves food, drink, travel and adjacent brands — ranging from startups (Miso Tasty, The Curators, Prodigy) through mid-market challengers (No.1 Living, TruffleHunter, Olly's Snacks, Pip Organic, Tofoo) to global enterprises (AIA, Lee Kum Kee, RecipeTin Eats, ProWare, Eye to Eye Media/delicious. magazine) — delivering brand lifestyle films, product videos, recipe content, animations, TV adverts, photography and brand strategy consultancy. Its core technology stack centres on 4K videography, live-action and animation production, offline/online editing, music composition, sound design, colour grading, stop motion and on-location filming, supported by a culinary-expert team that can style and cook all cuisines in-house — a differentiator versus generic production houses.

The business operates a sales-led, direct-engagement go-to-market via the company website, email and phone, with no intermediary channel. Revenue is generated through two structures: project-based production (50% deposit on signature, 25% after one month, 25% on completion; full payment upfront for projects under £10,000) and monthly retainer arrangements (paid monthly in advance, two months' termination notice). Productised tiers include 'The Spontaneous Crab' for ad-hoc short-form work and 'The Curious Crab' for long-term retainer clients, with kitchen studio rental, on-location filming, travel documentaries and brand strategy offered as adjunct services. The agency is closely linked to School of Wok, a sister company founded by Creative Director Jeremy Pang, whose YouTube channel (406k subscribers, 27.4M+ views) functions as both proof of capability and inbound lead generation.

Name

Curious Crab Productions

Legal name

Curious Crab Productions Limited

Website

https://curiouscrabproductions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Curious Crab Productions is a London-based video production agency specialising in food, drink and travel content, serving startups through global enterprises with brand films, product videos, animations, photography and TV adverts from two Central London kitchen studios.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based video production for food, drink, and travel brands. Services include brand lifestyle videos, product videos, social media content, animations, and TV-advert-ready content. Payment structure: 50% deposit upon signing, 25% one month after signing, 25% upon completion. For projects under £10,000, full payment may be required upfront. Monthly retainer options available for ongoing clients.
2. Retainer Contracts: Monthly retainer arrangements for established clients delivering agreed number of lifestyle videos each month to support ongoing marketing campaigns. Retainer fees payable monthly in advance with two months' written notice required for termination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Curious Crab Productions is a London-based video production agency that creates video, photography, animation and brand strategy content for clients in the food, drink and travel sectors. The agency operates two production studios in London, including a commercial-grade kitchen studio, and offers end-to-end services from concept development and on-location filming through to post-production, sound design and brand strategy consultancy. Its client base spans established restaurants, food and beverage brands, travel destinations and culinary creators seeking premium visual content.

Product overview

Curious Crab Productions is a London-based video and content production agency specializing in the food, drink, and travel industries. The company offers a comprehensive suite of production services including video production, photography, animation, music composition, and strategic consultancy. Their core offerings are delivered through two service tiers: 'The Spontaneous Crab' for ad-hoc, short-term video needs (recipe videos, simple animations, social media content) and 'The Curious Crab' for long-term retainer relationships with ongoing content strategy and monthly production. Additional services include kitchen studio rental in Central London locations (Covent Garden and Kennington), on-location filming, travel documentaries, and brand strategy consultancy. The agency is closely linked with School of Wok, their sister company founded by Creative Director Jeremy Pang, which provides culinary expertise and recipe development support.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services

Quantifiable outcome

• Over 110 recipe videos produced for a single cookbook project
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Eye to Eye Media (delicious. magazine)coreStrategic or Co-development PartnerCurious Crab Productions is the exclusive video production partner to Eye to Eye Media, owners of delicious. magazine. The partnership combines food and drink media expertise with video production capabilities, offering end-to-end content production for brands in the food, drink and travel industries. They collaborate on sponsored content, influencer campaigns, and major brand projects.
• AIA (Asia's largest healthcare insurance company)coreGTM or Marketing PartnerCreative Director Jeremy Pang serves as a long-term Global Ambassador for AIA alongside David Beckham, Harry Kane and Heung Min Son. Curious Crab Productions produces content for AIA across 18 Asian markets with 50+ million customers. Work includes celebrity collaborations, educational animations, and content reaching millions worldwide.
• School of WokcoreStrategic or Co-development PartnerSister company founded by Creative Director Jeremy Pang. School of Wok YouTube channel launched by Curious Crab Productions has grown to 406k subscribers with 27.4 million views. The partnership provides first-hand experience in building a food brand through video content that informs their client work.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Mill: Global VFX, content, and experience studio producing advertising and branded film for major brands. Overlaps with Curious Crab on the high-end branded video side but operates at materially larger scale.
• Rogue Films: UK production company producing commercials, branded content, and digital films across consumer categories including FMCG. Comparable output type to Curious Crab with broader client portfolio and scale.
• Academy Films: Long-established UK film production company producing commercials and branded content for major consumer brands, including food and drink. Larger and more ad-led than Curious Crab, but serves overlapping end clients.
• Smoke & Mirrors: Established London video production and post-production house serving a wide range of FMCG, retail, and consumer brand clients. Larger and broader than Curious Crab, but overlaps in branded video for food and drink advertisers.

Direct peers

• Hey You Films: Food and lifestyle video production agency producing branded content for restaurants, food brands, and hospitality clients. Highly comparable in vertical focus and client base to Curious Crab.
• Bold & Wild Films: Boutique film and photography studio specializing in food, beverage, and hospitality content. Comparable specialist positioning and production style to Curious Crab's kitchen-led food work.
• Pioneer Studios: London video and content studio producing branded and social content for consumer brands. Comparable size and service mix to Curious Crab, including production, editing, and animation.
• Carver Films: London-based film and content production agency producing brand films, social content, and campaigns for consumer and lifestyle brands. Overlaps with Curious Crab in branded video for challenger and lifestyle clients.
• Bubble Studios: UK-based video and content production agency with a strong focus on food, drink, and lifestyle brands. Closest like-for-like competitor to Curious Crab in the food/lifestyle video niche.

Others

• School of Wok: Sister company of Curious Crab and a long-standing culinary brand founded by Jeremy Pang. Not a competitor but a closely affiliated entity whose YouTube content powers Curious Crab's brand and lead-generation funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curious-crab-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curious Crab Productions