What MODENA does

MODENA is a global technology group founded in 1967 in Northern Italy and now headquartered in Jakarta, Indonesia under Indonesian private ownership. The company operates a diversified electronics and technology platform organized across six 'playing fields': Home (premium Italian-design kitchen appliances such as built-in gas hobs, induction cookers, dishwashers, and a cooker hood with built-in five-step air-purification filtration), Professional (commercial-grade appliances), Tech (IoT/Smart Home), Health, Mobility (electric vehicles under Code Name LEV01), and Energy (solar solutions under the MODENA Energy sub-brand including SolarPad panels, PowerPad storage, and Micro Inverters). At the center of the strategy is the 'MODENA Seamless' IoT platform, which connects smart appliances, energy systems, and mobility services through a unified digital touchpoint, with the planned MONA intelligent personal assistant intended to provide voice control and predictive automation across devices.

The company employs 10,000+ people and generates revenue primarily through hardware sales of premium appliances, with a secondary potential stream of recurring revenue from IoT/smart-home ecosystem services. Pricing is not publicly disclosed. Distribution is executed through a heavy channel-partner model rather than direct retail: GGear Group in Cambodia (exclusive), MIMA International in South Korea, PASSAP as contract manufacturer for Middle East/Europe/Africa markets out of Egypt, the Sonlu-Shangling joint venture in China for consumer electronics manufacturing, and a 2025 strategic collaboration with Indosat Ooredoo Hutchison to launch a telecom service in Indonesia. Customer segments span premium residential consumers (primary), commercial/professional hospitality, electric-mobility buyers (in roadmap), sustainable-energy customers, and smart-home enthusiasts. Enterprise customers include Palm Hills Developments for the Badya Project in Egypt. Manufacturing capacity is geographically distributed across Indonesia, China, and Egypt, with primary R&D and design engineering for the EV program led in conjunction with Launch Auto Design.

MODENA has no public listing, no funding rounds disclosed in the source data, and revenue is not publicly disclosed. The current strategy emphasizes ecosystem integration — appliances-plus-energy-plus-mobility-plus-telecom — supported by a 60+ year Italian design brand heritage. The most material execution risks are the breadth of the diversification (six playing fields managed simultaneously), the dependence on regional distribution partners for go-to-market, and the early stage of the EV, energy, and MONA roadmaps relative to dedicated competitors in each vertical.

Name

MODENA

Legal name

MODENA

Website

https://group.modena.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MODENA is a privately-held Indonesian-owned global technology group that designs and sells premium Italian-design kitchen appliances across Home, Professional, Tech, Health, Mobility, and Energy segments, serving residential consumers, commercial buyers, and enterprise customers in Southeast Asia, East Asia, and the Middle East via regional distribution partners.

Ownership category

akta.pro rank

Product category

Consumer Home Appliances

NAICS

Major Household Appliance Manufacturing (335220), Major Household Appliance Manufacturing (33522), Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Household Appliances (3630), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Built-In Appliance Installation (Wall Ovens, Cooktops, Built-In Microwaves) (HSAGANAE)

akta.pro secondary industries

HVAC Zoning, Smart Dampers & Ventilation Control (HSAOANAB), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC), Renewable Power Electronics & Advanced Inverters R&D (SiC/GaN, Grid-Forming, HVDC Converter Tech) (EUAMAOAF)

Keywords

• Home kitchen appliances
• Solar energy solutions
• Smart home IoT
• Electric vehicle manufacturing
• Premium consumer appliances

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Kitchen Appliances: MODENA generates revenue primarily through the sale of premium Italian-design kitchen appliances including built-in gas hobs, portable induction cookers, cooker hoods with air purification, and dishwashers.
2. Professional Appliances: Sales of commercial-grade appliances targeting professional market segments through dedicated 'Professional' product line.
3. Electric Mobility Vehicles: Revenue anticipated from the EV mobility program (Code Name LEV01), with EV Mobility Taskforce established in 2019 to develop core technologies for MODENA's first electric vehicles.
4. Solar Energy Products: Sale of MODENA Energy products including SolarPad, PowerPad, and Micro Inverter to residential and commercial customers for sustainable energy needs.
5. IoT Ecosystem Services: Connected device ecosystem and related services through the MODENA Seamless IoT product line and potential future MONA intelligent assistant platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MODENA designs, manufactures, and distributes premium Italian-design home appliances including built-in gas hobs, portable induction cookers, cooker hoods with air purification, and dishwashers. The company connects these appliances through its MODENA Seamless IoT platform and has expanded into sustainable solar energy products (SolarPad, PowerPad, Micro Inverter) under the MODENA Energy brand, with an electric mobility program (Code Name LEV01) in development.

Product overview

MODENA is a premium Italian-design kitchen appliance brand founded in Northern Italy in 1967, now headquartered in Asia under Indonesian ownership. The company operates as a diversified technology group with multiple business segments including Home (appliances), Professional, Tech, Health, Mobility, and Energy. The core product portfolio includes built-in gas hobs, portable induction cookers, cooker hoods with air purification features, and dishwashers. MODENA's strategic evolution centers on the MODENA Seamless ecosystem - a unified smart home IoT platform connecting appliances, services, and energy solutions. This platform integrates with the MONA intelligent personal assistant for voice control and predictive automation. Additionally, MODENA has expanded into electric mobility (LEV01 program) and sustainable energy solutions (SolarPad, PowerPad, Micro Inverter under MODENA Energy).

Differentiator

Problem solved

Functional benefit

Brands

• MODENA Seamless: Vision for a connected future, bringing together appliances, services, and energy into a single digital touchpoint.
• MODENA Seamless IoT
• MONA
• MODENA Energy

Products and services

• Built-in Gas Hobs Premium Italian-design built-in gas cooking appliances for residential kitchens. Distributed through regional channel partners.
• Portable Induction Cookers Portable electric induction cooking appliances featuring modern Italian design for the premium residential market.
• Cooker Hood with Air Purification Premium cooker hood featuring five-step filtration system, gesture control, and smart app connectivity for modern residential kitchens.
• MODENA WS 1041 WCG Dishwasher Premium dishwasher with modern design distributed through South Korean Lotte Department Stores via MIMA International distribution partner.
• SolarPad Solar energy product for residential applications within MODENA Energy's sustainable energy solutions lineup, adaptable to customer electrical needs.
• PowerPad Solar energy storage product within MODENA Energy's sustainable energy solutions lineup for residential and commercial use.
• Micro Inverter Component for solar energy systems within MODENA Energy's sustainable energy solutions lineup.
• MODENA Seamless IoT Product Line Connected smart home appliances (both large and small) that integrate with the MODENA Seamless platform and respond intuitively to user habits to automate daily routines and optimize energy use.

Quantifiable outcome

• MODENA is ramping up manufacturing capacity in Egypt with PASSAP as contract manufacturer to supply Middle Eastern, European, and African markets.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GGear GroupcoreChannel Partner/ Reseller/ Distributor · 17 June 2026GGear Group, Cambodia's leading electronics distributor, officially launched a strategic partnership with MODENA to distribute the Italian-design kitchen appliance brand's products across the Cambodian market. The launch introduces MODENA's premium lineup including built-in gas hobs, portable induction cookers, and Cambodia's first cooker hood with built-in air purification featuring a five-step filtration system, gesture control, and smart app connectivity. MODENA aims to leverage GGear Group's extensive retail network and local market expertise to establish its presence in Cambodia.
• Indosat Ooredoo HutchisoncoreStrategic or Co-development Partner · 31 October 2025MODENA and Indosat Ooredoo Hutchison (Indosat or IOH) officially entered a strategic collaboration through a partnership agreement signed on October 31, 2025. This collaboration aims to introduce a new telecommunications service as part of MODENA's seamless ecosystem expansion, strengthening the seamless ecosystem through telecommunications integration.
• Sonlu-ShanglingcoreStrategic or Co-development Partner · 22 April 2023On April 22nd, 2023, MODENA entered a joint venture with Sonlu-Shangling, a Chinese manufacturer, aiming to usher in a new era of home technology. The joint venture combines two forces in the consumer electronics industry.
• Launch Auto DesigncoreStrategic or Co-development Partner · 17 February 2023MODENA officially appointed Launch Auto Design as a key partner in the research and development, design engineering, and manufacturing of its electric mobility program — Code Name LEV01. Launch Auto Design leads the technical development process with a strong focus on vehicle engineering and prototype production, while MODENA contributes its smart connectivity expertise and design sensibility for next-generation digital experiences within the vehicle.
• PASSAPminorChannel Partner/ Reseller/ Distributor · 21 September 2022MODENA expanded manufacturing capacity in Egypt by partnering with PASSAP, one of the country's major manufacturers and distributors of home appliances, as the official contract manufacturer for MODENA products. Cooling lines such as refrigerators and chest freezers, as well as a limited array of water heaters, are delivered primarily to Middle Eastern, European, and African countries.
• Palm Hills DevelopmentsminorStrategic or Co-development Partner · 21 September 2022MODENA Energy supports Badya Project, Palm Hills' largest and most ambitious development, which is the first city in the MENA region to be fully compliant with UN Sustainable Development Goals. MODENA products including SolarPad, PowerPad, and Micro Inverter are adaptable to customer electrical needs as part of this sustainable city development.
• MIMA InternationalminorChannel Partner/ Reseller/ Distributor · 1 January 2022In January 2022, MODENA signed an agreement with MIMA International, one of the leading distributors based in Seoul, to represent MODENA-branded items in the South Korean market. MIMA oversees shop openings, marketing strategies, and sales pipeline as MODENA's Korean distribution partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SHARP Corporation: Japanese consumer electronics and appliance giant with strong presence in Indonesia and Southeast Asia. Comparable across home appliances, IoT-enabled products, and multi-region distribution, though at much larger scale and broader portfolio.
• Samsung Electronics: Global incumbent in home appliances, smartphones, semiconductors, and increasingly EV batteries. Overlaps with MODENA on premium appliances, SmartThings home ecosystem, and the LEV01-style ambition to integrate home, energy, and mobility.
• Whirlpool Corporation: Major global household appliance manufacturer with premium and mass-market brands. Closely comparable to MODENA on core kitchen and laundry appliance categories and premium positioning in emerging markets.
• Midea Group: Chinese global appliance manufacturer with broad product portfolio, including built-in kitchen, white goods, and HVAC. Comparable on global manufacturing scale and premium kitchen appliance categories, though operating at much larger scale.
• Electrolux: Swedish global appliance manufacturer with premium built-in kitchen and professional-grade offerings. Comparable on premium built-in kitchen positioning and international distribution strategy.
• BSH Hausgeräte (Bosch Home Appliances): European premium appliance maker (Bosch, Siemens, Neff brands) with strong built-in kitchen appliance franchise. Most comparable to MODENA's built-in gas hobs, cooktops, and cooker hoods with air purification product strategy.
• Haier Smart Home: Chinese-born global appliance leader with a strong smart home platform and emerging market distribution. Comparable on premium appliance manufacturing, IoT integration, and expansion into emerging markets via local partnerships.
• LG Electronics: Global premium appliance manufacturer with a strong IoT/ThinQ smart home platform and energy solutions business. Directly comparable to MODENA on premium kitchen appliances, smart home ecosystem ambitions, and renewable energy adjacencies.

Emerging players

• Xiaomi: Chinese consumer electronics leader with a deeply integrated smartphone + smart home appliance ecosystem. Comparable to MODENA on the strategy of using an IoT ecosystem to sell connected appliances at scale, though Xiaomi is much larger and platform-led.

Direct peers

• Polytron: Indonesia's largest home-grown electronics and home appliance manufacturer, offering TVs, refrigerators, washing machines, and air conditioners across price tiers. Most directly comparable to MODENA given overlapping Indonesian market presence and appliance focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/modenaindonesia
• YouTubeyoutube.com/channel/UCamSapmtJalG4hyr78LDajQ
• Facebookfacebook.com/ModenaIndonesia
• LinkedInlinkedin.com/company/modenagroup
• Instagraminstagram.com/modena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODENA