UNION BORDEAUX BEGLES

What UNION BORDEAUX BEGLES does

Union Bordeaux Bègles (operating as UBB Rugby) is a professional French rugby union club headquartered in Bègles, France, competing at the top tier of French and European rugby — the Top 14 league and the Investec Champions Cup. The club is legally organized as a SASP (Société Anonyme Sportive Professionnelle) registered with RCS Bordeaux under SIRET 491 358 362, with declared share capital of €1,200,078. It operates a multi-team competitive structure: the men's first team (Équipe Première), a development team (Espoirs), a women's team (Les Lionnes), a sevens team (UBB Sevens), and a youth training academy (Centre de formation), supplemented by UBB Camps summer programs and the Cœur de Rugby community foundation.

Revenue is generated across five documented streams: match ticket sales at Stade Matmut Atlantique (transactional), annual and multi-year season subscriptions called abonnements (recurring), merchandise through the UBB Store online boutique (product sales), corporate partnerships and the UBB Business Club sponsorship program (recurring B2B), and corporate event/VIP hospitality services at the stadium venue. Digital distribution is operated through an owned iOS/Android mobile application built on a third-party sports platform, an e-commerce storefront at shop.ubbrugby.com, and direct email marketing, while community engagement is amplified through supporter clubs and a combined social media audience of over 838,000 followers across Facebook, Instagram, LinkedIn, YouTube, and TikTok.

The customer base is split between individual rugby fans and season ticket holders (primary), corporate partners seeking sponsorship visibility and hospitality (secondary), and families and organized supporter groups (tertiary). The club's value proposition rests on top-flight professional rugby entertainment in a traditional French rugby heartland, access to European competition, a 42,000+ capacity stadium experience, and a vertically integrated youth-to-professional talent pipeline through the Centre de formation. The organization holds registered trademarks on its official star logo and a monochrome Bordeaux variant with defined PANTONE specifications, and operates under GDPR-compliant data handling practices.

Name

UNION BORDEAUX BEGLES

Legal name

SASP Union Bordeaux Bègles

Website

https://ubbrugby.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Union Bordeaux Bègles is a professional French rugby union club competing in the Top 14 and Investec Champions Cup, serving individual fans, corporate partners, and families through ticket sales, season subscriptions, merchandise, sponsorships, and stadium-based event services in the Bordeaux region.

Ownership category

akta.pro rank

Product category

Professional Rugby Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Rugby Equipment Retail (CRAMAEAI), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional rugby club
• Top 14 rugby
• Rugby merchandise
• Season ticket subscriptions
• Corporate sports hospitality

Headquarters

HQ city

Bègles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Match Ticket Sales: Direct stadium ticket sales for home matches at Stade Matmut Atlantique
2. Season Subscriptions: Annual and multi-year subscription packages for season ticket holders (abonnements)
3. Merchandise and Online Boutique: Sale of official club merchandise including match jerseys, apparel, and accessories through the UBB Store
4. Corporate Partnerships: Sponsorship deals and business club memberships (UBB Business Club) for corporate partners
5. Event and VIP Services: Corporate events, VIP match experiences, and event venue hire at the stadium

Distribution channels4 records

Marketing channels7 records

Core offering

Union Bordeaux Bègles operates a professional French rugby club that fields men's, women's, youth and sevens teams competing in Top 14 and the Investec Champions Cup. The club monetizes its competitions through match tickets, season subscriptions (abonnements), official merchandise via its online boutique, corporate sponsorship packages (UBB Business Club), and corporate event services at Stade Matmut Atlantique. It also runs the Centre de Formation training academy, UBB Camps youth programs, and the Cœur de Rugby community initiative.

Product overview

Union Bordeaux Bègles is a professional French rugby club based in Bègles, competing in Top 14 and Investec Champions Cup. The club operates a multi-team structure consisting of the Équipe Première (professional men's team), Espoirs (development team), Les Lionnes (women's team), and UBB Sevens (sevens team). Supporting the competitive teams are the Centre de Formation (training academy), UBB Camps (summer programs), and Cœur de Rugby (community initiative). The club generates revenue through ticketing (Billetterie), merchandise sales (Boutique), corporate events, and partnerships. Digital offerings include a mobile application and various media channels for fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Les Lionnes: The women's rugby team of Union Bordeaux Bègles
• UBB Sevens
• UBB Espoirs
• Coeur de Rugby
• UBB Camps
• Centre de formation

Products and services

• Billetterie (Match Ticketing) Single-match and season ticket sales platform for home games played at Stade Matmut Atlantique, serving individual supporters, families and corporate committees.
• Abonnements (Season Subscriptions) Annual and multi-year subscription packages for season ticket holders, providing priority access and discounts for UBB home matches.
• Boutique (Official Online Store) Official e-commerce store selling UBB match jerseys, training apparel and accessories directly to supporters worldwide.
• UBB Business Club (Corporate Partnerships) Corporate sponsorship and partnership program offering B2B visibility, VIP hospitality and networking opportunities to enterprise sponsors.
• Événementiel (Corporate Event Services) Corporate hospitality, VIP match experiences and event venue hire at Stade Matmut Atlantique for businesses and private functions.
• UBB Camps (Summer Rugby Camps) Summer rugby training camps for children and youth, run by UBB coaches and players; the 2026 stages are reported as fully booked.
• Centre de Formation (Training Academy) Professional training academy at Ceva Campus developing young rugby talent as a pathway from Espoirs to the Équipe Première.

Quantifiable outcome

• Over 838,000 combined social media followers across Facebook, Instagram, LinkedIn, YouTube, and TikTok

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• InvesteccoreStrategic or Co-development PartnerInvestec serves as the title sponsor for the Investec Champions Cup, a major European rugby competition that UBB participates in for the 2026-2027 season.
• UBB Business Club PartnerscoreGTM or Marketing PartnerCorporate partners in the UBB Business Club receive sponsorship visibility, VIP hospitality at matches, and B2B networking opportunities through the club's corporate partnership program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Montpellier Hérault Rugby: Top 14 southern-French club backed by private ownership, operating similar multi-team platform and Champions Cup participation. Comparable on commercial-side diversification and stadium economics at GGL Stadium.
• ASM Clermont Auvergne: Top 14 club with deep regional fan culture in central France and similar subscription ticketing and academy-focused model. Comparable in operating model despite different sporting trajectory.
• Lyon OU (LOU Rugby): Top 14 club playing at Groupama Stadium in a similarly sized French regional metropolis. Comparable subscription-based ticketing model and corporate partnership program targeting the Auvergne-Rhône-Alpes business ecosystem.
• Racing 92: Top 14 club playing at Paris La Défense Arena, operating an identical SASP-style professional sports model with premium hospitality, corporate partnerships, and subscription ticketing. Direct commercial competitor for corporate sponsors and talent.
• Stade Toulousain: The most successful Top 14 rugby club in France, also based in a major regional French city and competing in the Champions Cup. Closest direct comparable on sporting ambition, commercial model (tickets, abonnements, business club), and academy infrastructure.
• RC Toulon: Top 14 Mediterranean club with three-time European Champions Cup pedigree and similar commercial model anchored by major sponsor deals. Comparable as a Champions Cup-caliber direct rival.
• Stade Rochelais (La Rochelle): Top 14 rival recently playing UBB on the pitch; operates similar SASP model, Champions Cup participation, and Stade Marcel-Deflandre-based matchday operations. Strong regional supporter-base model comparable to Bordeaux's.
• Stade Français Paris: Historic Top 14 Parisian club with strong Parisian fan culture and similar diversification into merchandise, corporate partnerships, and Stade Jean-Bouin operations. Comparable SASP structure and sponsorship-led revenue model.

Emerging players

• Saracens: English Premiership rugby club with analogous professional sports company structure, strong commercial partnerships, and Champions Cup pedigree. Comparable as a European rugby commercial model reference, though operating under different league governance.
• Leinster Rugby: Irish URC/Champions Cup club with elite academy pipeline and Aviva Stadium tenancy, comparable on academy-driven player development and subscription ticketing model. Useful European comparable outside the Top 14 governance regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UBBrugby
• YouTubeyoutube.com/channel/UC0ofHgdtPGcNd21eVuBSWBQ
• Facebookfacebook.com/ubbrugby
• LinkedInlinkedin.com/company/union-bordeaux-b%C3%A8gles
• Instagraminstagram.com/ubbrugby
• TikToktiktok.com/@ubbrugby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNION BORDEAUX BEGLES