Rugby Club Toulonnais
- Company typePrivate
- Founded1918
- HeadquartersToulon, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Rugby Club Toulonnais firmographics
Firmographics- Name
- Rugby Club Toulonnais
- Legal name
- SASP Rugby Club Toulonnais
- Website
- https://rctoulon.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rugby Club Toulonnais industry classification
Industry- Product category
- Professional Rugby Club Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Rugby Club Toulonnais is headquartered
LocationHeadquarters
- HQ city
- Toulon
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Rugby Club Toulonnais business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure, Technology or R&D
Revenue model
- Match ticket sales: Individual match tickets sold at varying price points based on seating category for Top 14 and Champions Cup home matches. Revenue recognized per match attendance.
- Season subscriptions: Annual season tickets providing access to 15 home matches (13 Top 14 + 2 Champions Cup) with automatic renewal. Revenue recognized over subscription period with payment in 1 or 10 installments.
- Merchandise and retail: Sale of official RCT merchandise including jerseys, apparel, and accessories through RCTSTORE physical and online channels.
- Sponsorship and partnership: Revenue from principal partner (Kingspan), major partners (Adecco, Caisse d'Epargne, Hyundai, Nike, Pizzorno, YACK, Uniti, local government), and official partners/suppliers. Includes branding rights, hospitality access, and activation rights.
- Corporate hospitality and events: VIP boxes, hospitality suites, business club memberships, and corporate event hosting at Stade Mayol and Campus RCT for enterprise clients.
- Campus and events services:
- Gift cards (E-carte cadeau): Prepaid gift cards sold in EUR 30, 50, and 110 denominations for use on ticketing platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Grand Public Season Subscription - Category 1 (Best seats) |
| Subscription | Annual | Grand Public Season Subscription - Category 2 |
| Subscription | Annual | Grand Public Season Subscription - Category 3 |
| Subscription | Annual | Grand Public Season Subscription - Category 5 |
| Subscription | Annual | Grand Public Season Subscription - Category 7 |
| Subscription | Annual | Grand Public Season Subscription - Category 8 (End line) |
| Subscription | Annual | Carré Supporters Season Subscription - Category 6 |
| Subscription | Annual | Abonnement Liberte flexible credit |
| Unit Pricing | Pay-as-you-go | Youth/Student match tickets |
| Unit Pricing | Pay-as-you-go | Children match tickets (Le Minots de la Rade) |
| Transaction based/ take rate | One time/ perpetual license | E-carte cadeau gift cards |
| Transaction based/ take rate | Annual | CSE group discount |
| Transaction based/ take rate | Annual | RCT Passion rugby club discount |
| Subscription | Transaction based/ take rate | Cancellation Flex service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Rugby Club Toulonnais product offering
Product offeringCore offering
Rugby Club Toulonnais (RCT) operates a professional rugby union club competing in France's Top 14 and the European Champions Cup. The club sells individual match tickets and season subscriptions through a dedicated digital ticketing platform, distributes official merchandise through online and physical RCT Store locations, generates revenue from corporate sponsorships and hospitality packages at Stade Mayol, and runs a youth development pipeline through its Centre de Formation and RCT Passion territorial partnership program supporting 75+ amateur rugby clubs.
Product overview
Rugby Club Toulonnais operates a multi-platform offering centered around its professional rugby team competing in Top 14 and Champions Cup. The core digital ecosystem consists of the official website (rctoulon.com) for club information and the ticketing platform (tickets.rctoulon.com) powered by Fan XP for ticket sales. The RCT Mobile Application provides digital ticket wallet access and supporter engagement features. Subscription offerings span multiple tiers: Grand Public standard subscriptions, Carrés Supporters (premium immersive zones with supporter club membership), Abonnement Liberté (flexible prepaid credit), and CSE/Club de Rugby group options. Additional products include E-Carte Cadeau gift cards, Place Mystère mystery tickets, and RCT Flex cancellation insurance via EmbedCover. The club also operates the Centre de Formation for youth development and the RCT Passion territorial partnership program. Business and hospitality services cater to corporate clients with packages starting from €1,500 HT.
Differentiator
Problem solved
Functional benefit
Brands
- RCTSTORE: Official merchandise retail store of Rugby Club Toulonnais operating boutiques in France.
Products and services
- Match Ticket Sales (Top 14 and Champions Cup) Individual match tickets sold through the official online ticketing platform tickets.rctoulon.com for Top 14 and Champions Cup home matches at Stade Mayol, with pricing varying by seating category and reduced rates for under-26 supporters and children aged 6-14.
- Season Subscription (Abonnement Grand Public) Annual season ticket providing reserved seating for 15 home matches (13 Top 14 + 2 Champions Cup), with categories ranging from EUR 185 to EUR 800, payment in 1 or 10 installments, automatic renewal, and approximately 30% savings versus individual ticket purchases.
- Carrés Supporters Premium dedicated supporter zones at Stade Mayol offering an immersive match experience with coordinated chants, tifos, and animations, priced from EUR 240 to EUR 300 with free first-year membership in one of six official supporter clubs.
- Abonnement Liberté Flexible subscription with prepaid credit (EUR 300, EUR 500, EUR 700) that supporters spend on matches of their choice across the season, with a 10% bonus credit on every purchase amount.
- Place Mystère Mystery ticket sold at a single fixed price without predetermined seating, with the actual seat location revealed 48 hours before the match.
- E-Carte Cadeau
Quantifiable outcome
- 30% savings on season subscription vs individual match tickets (equivalent to 4 free matches)
- +3 more outcomes
Companies that use Rugby Club Toulonnais
Customer profileNamed customers3 records
Ideal customer profiles3 records
Rugby Club Toulonnais technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Rugby Club Toulonnais partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- KingspancorePrincipal partner of Rugby Club Toulonnais. Provides main shirt sponsorship and branding presence across all RCT communications and stadium visibility. Highest tier partnership with primary logo placement.
- AdeccomajorMajor partner providing staffing and HR services visibility. Prominent branding throughout stadium and official communications.
- Caisse d'EpargnemajorMajor partner (Caisse d'Epargne Cote d'Azur) providing banking services visibility. Prominent regional banking partner with stadium presence.
- HyundaimajorMajor automotive partner providing vehicle sponsorship and branding. International brand partner with regional presence.
- NikemajorOfficial equipment supplier providing official kits, training apparel, and merchandise licensing. Long-term kit supplier with jersey and training gear supply.
- Pizzorno EnvironnementmajorMajor partner providing environmental services and waste management solutions. Local environmental services company with sustainability alignment.
- YACKmajorMajor partner providing application/platform visibility. Digital/tech partner with communications integration.
- Uniti HabitatmajorMajor partner providing housing/property services visibility. Regional housing development partner.
- Ville de ToulonmajorCity of Toulon as major institutional partner providing municipal support and civic branding alignment.
- Metropole TPMmajorToulon Provence Mediterranee metropolitan area as institutional partner.
- Departement du VarmajorDepartment of Var as institutional partner providing regional government support.
- Region Sud Provence-Alpes-Cote d'AzurmajorRegional council as institutional partner supporting club development and regional sports initiatives.
- Fan XPcoreOfficial ticketing platform provider for tickets.rctoulon.com. Provides ticketing software, booking systems, and digital ticket management.
- Provale FormationmajorPlayer career transition and professional development partner for RCT Passion Reconversion program. Provides training and career planning services for professional players.
- France TravailmajorGovernment employment service partner for RCT Passion Reconversion program. Provides job placement and career transition support for players.
- IcademieminorEducation partner supporting youth player academic development and training programs through RCT Passion initiative.
- Serge BlancominorLegendary French rugby player brand partnership providing heritage association and brand credibility.
- Naval GroupminorNaval defense company as official partner with local industrial presence in Toulon region.
- 75+ Rugby Clubs (RCT Passion partners)major75+ amateur and youth rugby clubs across Region Sud, Corsica, and New Caledonia integrated into RCT Passion territory development program with ticket discounts and development support.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Rugby Club Toulonnais competitors and assessment
Company assessmentDirect peers
- Stade Toulousain: Direct Top 14 and Champions Cup competitor based in Toulouse. Most successful French rugby club historically with comparable subscription ticketing, merchandise, and Stade Ernest-Wallon match-day operations model.
- Section Paloise (Pau): Top 14 club with similar Stade du Hameau operations and subscription ticketing model. Comparable community-focused identity and Stade Mayol-style supporter atmosphere emphasis.
- Castres Olympique: Top 14 competitor with similar subscription ticketing model at Stade Pierre-Fabre and comparable regional sponsorship concentration in Occitanie. Direct sporting competitor with similar attendance base.
- Racing 92: Top 14 rival based in Paris region (Nanterre). Comparable in commercial scale with corporate-heavy sponsorship model, premium hospitality at Paris La Défense Arena, and similar subscription ticketing approach.
- Montpellier Hérault Rugby: Top 14 rival with comparable multi-revenue stream model including GGL Stadium hospitality, subscription ticketing, and corporate partnership focus. Direct sporting competitor.
- Aviron Bayonnais: Top 14 club from Basque region with comparable subscription ticketing approach and similar family/community-focused supporter culture. Direct competitor for regional sponsorships in southwestern France.
- Union Bordeaux Bègles (UBB): Top 14 competitor based in Bordeaux. Comparable subscription-based ticketing, regional sponsor ecosystem (Caisse d'Epargne style banking partners), and Stade Chaban-Delmas/Cité Mondiale operations model.
- LOU Rugby (Lyon Olympique Universitaire): Top 14 club based in Lyon with comparable subscription tiers, Groupama Stadium operations, and similar multi-tier sponsorship structure. Direct competitor for national sponsors.
- ASM Clermont Auvergne: Historic Top 14 club with comparable fan loyalty and subscription ticketing model. Direct sporting competitor and similar Stade Marcel-Michelin match-day atmosphere proposition.
- Stade Français Paris: Paris-based Top 14 rival with comparable subscription ticketing structure (Carré VIP, family packages) and Stade Jean-Bouin match-day operations. Direct competitor for corporate sponsors in Paris market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rugby Club Toulonnais social profiles
Digital presenceRugby Club Toulonnais compliance and trust
Trust signalCompliance2 records
Rugby Club Toulonnais financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rugby Club Toulonnais leadership team
Management profileNumber of profiles
Profiles1 record
Rugby Club Toulonnais funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rugby Club Toulonnais M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rugby Club Toulonnais
What does Rugby Club Toulonnais do?
Rugby Club Toulonnais (RCT) operates a professional rugby union club competing in France's Top 14 and the European Champions Cup. The club sells individual match tickets and season subscriptions through a dedicated digital ticketing platform, distributes official merchandise through online and physical RCT Store locations, generates revenue from corporate sponsorships and hospitality packages at Stade Mayol, and runs a youth development pipeline through its Centre de Formation and RCT Passion territorial partnership program supporting 75+ amateur rugby clubs.
Is Rugby Club Toulonnais a public or private company?
Rugby Club Toulonnais is a private company. It is classified as unknown and is currently operating.
When was Rugby Club Toulonnais founded?
Rugby Club Toulonnais was founded in 1918. It employs 51 to 100 people.
Where is Rugby Club Toulonnais based?
Rugby Club Toulonnais is headquartered in Toulon, France, in the Europe region.
How does Rugby Club Toulonnais make money?
Seven revenue lines are on record. Match ticket sales are the primary driver. The others are season subscriptions, merchandise and retail, sponsorship and partnership, corporate hospitality and events, campus and events services and gift cards (E-carte cadeau).
Who are Rugby Club Toulonnais's main competitors?
Direct peers on record are Stade Toulousain, Section Paloise (Pau), Castres Olympique, Racing 92, Montpellier Hérault Rugby, Aviron Bayonnais, Union Bordeaux Bègles (UBB), LOU Rugby (Lyon Olympique Universitaire), ASM Clermont Auvergne and Stade Français Paris.
Does Rugby Club Toulonnais have an API?
No public API is recorded for Rugby Club Toulonnais.
What industry is Rugby Club Toulonnais in?
Rugby Club Toulonnais's product category is Professional Rugby Club Services. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 711211 and its SIC code is 7997.