Hermi Group

What Hermi Group does

Hermi Group (legal entity: Hermi carne de conejo S.L., trade name Grupo Hermi) is a Spanish family-owned rabbit meat producer founded in 1972 in Valladolid, Castile and León, and led since 1987 by Santiago Miguel (Director General). The company operates six production centers — five in Spain (Valladolid, Vizcaya, Albacete, Tarragona, Galicia via subsidiary CUNIGAL) and one in Portugal acquired in January 2012 — giving it 24% of Spanish rabbit meat production (double the nearest competitor) and ranking it among the top two European producers and the largest rabbit slaughterhouse on the continent. Annual production exceeds 17,000 tonnes, with the company reaching more than 250,000 households weekly and serving large retail chains (50%), traditional distribution (50%), the hospitality/HoReCa sector, and export markets including France, Belgium, Netherlands, Italy, Germany, and China (the last primarily for rabbit skins, generating approximately €15 million).

The portfolio spans four branded lines: HERMIFRESH (fresh rabbit meat), HERMIBÉRICO (Iberian-style premium), CONGELADO (frozen), and ELABORADOS (prepared/processed products such as escabeche). The technology stack is branded Cunicultura 4.0 and includes a farm-automation app that captures daily production data, a computerized full-chain traceability system linking final product to origin, and the CUNICUN 4.0 and CUNIBEL projects covering industrial data digitalization and by-product valorization (intestines, blood into sub-products). Certifications include IFS (top score since 2008), ISO 9001, ISO 14001, WELFAIR animal welfare, Halal, and AF-Bsafe.

Hermi monetizes primarily through B2B sales of fresh and prepared rabbit meat to retail and traditional channels, B2B food service supply, export of rabbit meat and skins, and limited consumer-facing marketing via social media promotions, celebrity chef content (Javier Peña, Karlos Arguiñano, Paco Roncero), and sports sponsorships (Hermi El Salvador rugby club). Disclosed revenue is €74 million as of 2012 (post-Portuguese acquisition); no recent financials are publicly available, and the company has not raised external funding, remaining entirely family-owned.

Name

Hermi Group

Legal name

Hermi carne de conejo S.L.

Website

https://grupohermi.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Hermi Group is a Spanish family-owned rabbit meat producer founded in 1972, operating six production centers across Spain and Portugal with 24% of Spanish national production and 17,000+ tonnes annually, supplying retail, traditional distribution, hospitality, and export markets across Europe and China.

Ownership category

akta.pro rank

Product category

Rabbit Meat Production and Processing

NAICS

Fur-Bearing Animal and Rabbit Production (112930), Animal (except Poultry) Slaughtering (311611), Perishable Prepared Food Manufacturing (311991)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ethnic & international prepared meals manufacturing (AFAKAHAG)

akta.pro secondary industry

Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA)

Keywords

• Rabbit meat production
• Processed meat products
• Fresh and frozen meat
• Meat processing and slaughter
• Halal certified meat

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rabbit Meat Sales: Primary revenue from production and sale of rabbit meat products including fresh, frozen, prepared, and HermiFresh and HermiIbérico branded products. 50% sold through traditional distribution channels, 50% through large retail chains.
2. Rabbit Skin Export: Export of rabbit skins to China, generating approximately 15 million euros in revenue.
3. Food Service: Supply to hospitality sector including restaurants and hotels for culinary use.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hermi Group is the largest rabbit meat producer in Spain and one of the largest in Europe. It produces, slaughters, processes and distributes fresh (HERMIFRESH), Iberian-style (HERMIBÉRICO), frozen (CONGELADO) and elaborated/prepared (ELABORADOS) rabbit meat products under its own brands, supplying large retail chains, traditional distribution channels, the hospitality sector, and export markets in Europe and Asia.

Product overview

Hermi Group is a Spanish rabbit meat producer operating as a single unified product company with four distinct product lines: HERMIFRESH (fresh rabbit meat), HERMIBÉRICO (Iberian-style rabbit meat), CONGELADO (frozen rabbit meat), and ELABORADOS (prepared/processed rabbit meat products). The company positions itself as a leader in rabbit meat production in Spain and Europe, serving both retail distribution channels and the hospitality sector, with products designed for health-conscious consumers and athletes due to rabbit meat's high protein and low fat content.

Differentiator

Problem solved

Functional benefit

Brands

• HERMIFRESH: Fresh rabbit meat product line
• HERMIBÉRICO
• Hermi Fresh
• CUNIGAL
• CUNIBEL

Products and services

• HERMIFRESH

Quantifiable outcome

• Delivers product from farm to customer within 24 hours
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• INTERCUN (Organización Interprofesional para Impulsar el Sector Cunícola)coreStrategic or Co-development Partner · 5 August 2024INTERCUN leads the WELFARECUN operational group focused on improving animal welfare in rabbit farming through new fattening, transport, and slaughter processes. The project received €598,908.89 in EU and Ministry of Agriculture funding.
• CogalcoreStrategic or Co-development PartnerPartner in the WELFARECUN project for developing new rabbit farming processes and animal welfare improvements.
• Gómez y CrespocoreTechnology or IntegrationLeader in manufacturing of housing and accessories for professional rabbit farming installations, contributing to the WELFARECUN innovation project.
• Imasde AgroalimentariacoreStrategic or Co-development PartnerPrivate research center participating in the WELFARECUN project for agricultural innovation.
• IRTA (Instituto de Investigación y Tecnologías Agroalimentarias)minorStrategic or Co-development PartnerSubcontracted research institute contributing specialized groups in Genetics and Animal Improvement, and Animal Welfare to the WELFARECUN project.
• CITA-IVIA (Instituto Valenciano de Investigaciones Agrarias)minorStrategic or Co-development PartnerSubcontracted research institute contributing Animal Welfare research group to WELFARECUN innovation project.
• Club de Rugby El SalvadorflagshipGTM or Marketing PartnerMajor sponsorship partnership where Grupo Hermi became main sponsor; team renamed Hermi El Salvador. Partnership promotes healthy lifestyle through sports and community engagement.
• Canterbury Rugby Camp / FeijooSempereRugbyCampminorGTM or Marketing PartnerSponsorship of summer rugby camp providing rabbit meat for proper nutrition of young participants.
• MARKNIAC (No Te Rindas, S.L.)minorGTM or Marketing PartnerMarketing agency managing promotional lottery campaigns and social media activities for Grupo Hermi.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Smithfield Foods (WH Group): World's largest pork processor with vertically integrated operations; comparable scale, certifications (ISO/IFS-class), and global export orientation, but no rabbit exposure.
• JBS: Global meat processor (beef, poultry, pork, prepared) with EU retail presence; comparable in scaled protein manufacturing and export reach but does not compete in rabbit.
• Tyson Foods: Largest US protein producer with broad portfolio in poultry, beef and prepared meats; comparable as an animal-protein manufacturer targeting retail and foodservice but does not specialize in rabbit.
• Danish Crown: European cooperative meat processor with pork and beef focus; comparable as a large EU protein manufacturer serving retail and export, but not in rabbit.
• Maple Leaf Foods: Canadian prepared-meat and poultry company; comparable in branded protein manufacturing and retail channel focus but does not operate in rabbit meat.

Regional players

• Groupe Loeul et Piron (Lapin de France / Fédération Française de Cuniculture producers): Aggregator/marketing organization for French rabbit producers (CLPC and others); comparable species focus and EU presence but primarily serves the French domestic market rather than export channels Hermi competes in.
• El Pozo Alimentación: Major Spanish processed-meat (pork/ham) producer serving large retail and export; comparable as a Spanish industrial meat manufacturer with retail/export orientation, though species focus differs.

Others

• Grupo AN (Cooperativas Agro-alimentarias): Spanish agri-food cooperative supplying meat, produce and prepared foods; comparable as a Spanish animal-protein supply chain participant but more diversified and upstream-focused than Hermi.

Direct peers

• Hycole: One of Europe's largest rabbit breeding and meat producers based in the Netherlands; directly comparable in product (fresh/frozen rabbit meat), geography (EU export markets), and integrated farm-to-processing model.
• Cunipic: Spanish rabbit breeding and pet/small-animal producer with overlapping cunicultura activity; comparable in species focus and Iberian operations, though more oriented to breeding stock and pets than meat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grupohermi
• YouTubeyoutube.com/channel/UCLNbUuGEIwEfu2RfknyUBYg
• Facebookfacebook.com/hermi.grupo
• LinkedInlinkedin.com/company/grupo-hermi
• Instagraminstagram.com/grupo_hermi/?hl=es

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermi Group