Hermi Group
Hermi Group is a Spanish family-owned rabbit meat producer founded in 1972, operating six production centers across Spain and Portugal with 24% of Spanish national production and 17,000+ tonnes annually, supplying retail, traditional distribution, hospitality, and export markets across Europe and China.
- Company typePrivate
- Founded1972
- HeadquartersValladolid, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hermi Group does
Hermi Group (legal entity: Hermi carne de conejo S.L., trade name Grupo Hermi) is a Spanish family-owned rabbit meat producer founded in 1972 in Valladolid, Castile and León, and led since 1987 by Santiago Miguel (Director General). The company operates six production centers — five in Spain (Valladolid, Vizcaya, Albacete, Tarragona, Galicia via subsidiary CUNIGAL) and one in Portugal acquired in January 2012 — giving it 24% of Spanish rabbit meat production (double the nearest competitor) and ranking it among the top two European producers and the largest rabbit slaughterhouse on the continent. Annual production exceeds 17,000 tonnes, with the company reaching more than 250,000 households weekly and serving large retail chains (50%), traditional distribution (50%), the hospitality/HoReCa sector, and export markets including France, Belgium, Netherlands, Italy, Germany, and China (the last primarily for rabbit skins, generating approximately €15 million).
The portfolio spans four branded lines: HERMIFRESH (fresh rabbit meat), HERMIBÉRICO (Iberian-style premium), CONGELADO (frozen), and ELABORADOS (prepared/processed products such as escabeche). The technology stack is branded Cunicultura 4.0 and includes a farm-automation app that captures daily production data, a computerized full-chain traceability system linking final product to origin, and the CUNICUN 4.0 and CUNIBEL projects covering industrial data digitalization and by-product valorization (intestines, blood into sub-products). Certifications include IFS (top score since 2008), ISO 9001, ISO 14001, WELFAIR animal welfare, Halal, and AF-Bsafe.
Hermi monetizes primarily through B2B sales of fresh and prepared rabbit meat to retail and traditional channels, B2B food service supply, export of rabbit meat and skins, and limited consumer-facing marketing via social media promotions, celebrity chef content (Javier Peña, Karlos Arguiñano, Paco Roncero), and sports sponsorships (Hermi El Salvador rugby club). Disclosed revenue is €74 million as of 2012 (post-Portuguese acquisition); no recent financials are publicly available, and the company has not raised external funding, remaining entirely family-owned.
Hermi Group firmographics
Firmographics- Name
- Hermi Group
- Legal name
- Hermi carne de conejo S.L.
- Website
- https://grupohermi.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hermi Group is a Spanish family-owned rabbit meat producer founded in 1972, operating six production centers across Spain and Portugal with 24% of Spanish national production and 17,000+ tonnes annually, supplying retail, traditional distribution, hospitality, and export markets across Europe and China.
- Ownership category
- akta.pro rank
Hermi Group industry classification
Industry- Product category
- Rabbit Meat Production and Processing
- NAICS
- Fur-Bearing Animal and Rabbit Production (112930), Animal (except Poultry) Slaughtering (311611), Perishable Prepared Food Manufacturing (311991)
- SIC
- Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Ethnic & international prepared meals manufacturing (AFAKAHAG)
- akta.pro secondary industry
- Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA)
Keywords
Where Hermi Group is headquartered
LocationHeadquarters
- HQ city
- Valladolid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Hermi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rabbit Meat Sales: Primary revenue from production and sale of rabbit meat products including fresh, frozen, prepared, and HermiFresh and HermiIbérico branded products. 50% sold through traditional distribution channels, 50% through large retail chains.
- Rabbit Skin Export: Export of rabbit skins to China, generating approximately 15 million euros in revenue.
- Food Service: Supply to hospitality sector including restaurants and hotels for culinary use.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Hermi Group product offering
Product offeringCore offering
Hermi Group is the largest rabbit meat producer in Spain and one of the largest in Europe. It produces, slaughters, processes and distributes fresh (HERMIFRESH), Iberian-style (HERMIBÉRICO), frozen (CONGELADO) and elaborated/prepared (ELABORADOS) rabbit meat products under its own brands, supplying large retail chains, traditional distribution channels, the hospitality sector, and export markets in Europe and Asia.
Product overview
Hermi Group is a Spanish rabbit meat producer operating as a single unified product company with four distinct product lines: HERMIFRESH (fresh rabbit meat), HERMIBÉRICO (Iberian-style rabbit meat), CONGELADO (frozen rabbit meat), and ELABORADOS (prepared/processed rabbit meat products). The company positions itself as a leader in rabbit meat production in Spain and Europe, serving both retail distribution channels and the hospitality sector, with products designed for health-conscious consumers and athletes due to rabbit meat's high protein and low fat content.
Differentiator
Problem solved
Functional benefit
Brands
- HERMIFRESH: Fresh rabbit meat product line
- HERMIBÉRICO
- Hermi Fresh
- CUNIGAL
- CUNIBEL
Products and services
- HERMIFRESH
Quantifiable outcome
- Delivers product from farm to customer within 24 hours
- +4 more outcomes
Companies that use Hermi Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Hermi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hermi Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- INTERCUN (Organización Interprofesional para Impulsar el Sector Cunícola)coreINTERCUN leads the WELFARECUN operational group focused on improving animal welfare in rabbit farming through new fattening, transport, and slaughter processes. The project received €598,908.89 in EU and Ministry of Agriculture funding.
- CogalcorePartner in the WELFARECUN project for developing new rabbit farming processes and animal welfare improvements.
- Gómez y CrespocoreLeader in manufacturing of housing and accessories for professional rabbit farming installations, contributing to the WELFARECUN innovation project.
- Imasde AgroalimentariacorePrivate research center participating in the WELFARECUN project for agricultural innovation.
- IRTA (Instituto de Investigación y Tecnologías Agroalimentarias)minorSubcontracted research institute contributing specialized groups in Genetics and Animal Improvement, and Animal Welfare to the WELFARECUN project.
- CITA-IVIA (Instituto Valenciano de Investigaciones Agrarias)minorSubcontracted research institute contributing Animal Welfare research group to WELFARECUN innovation project.
- Club de Rugby El SalvadorflagshipMajor sponsorship partnership where Grupo Hermi became main sponsor; team renamed Hermi El Salvador. Partnership promotes healthy lifestyle through sports and community engagement.
- Canterbury Rugby Camp / FeijooSempereRugbyCampminorSponsorship of summer rugby camp providing rabbit meat for proper nutrition of young participants.
- MARKNIAC (No Te Rindas, S.L.)minorMarketing agency managing promotional lottery campaigns and social media activities for Grupo Hermi.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Hermi Group competitors and assessment
Company assessmentBroad incumbents
- Smithfield Foods (WH Group): World's largest pork processor with vertically integrated operations; comparable scale, certifications (ISO/IFS-class), and global export orientation, but no rabbit exposure.
- JBS: Global meat processor (beef, poultry, pork, prepared) with EU retail presence; comparable in scaled protein manufacturing and export reach but does not compete in rabbit.
- Tyson Foods: Largest US protein producer with broad portfolio in poultry, beef and prepared meats; comparable as an animal-protein manufacturer targeting retail and foodservice but does not specialize in rabbit.
- Danish Crown: European cooperative meat processor with pork and beef focus; comparable as a large EU protein manufacturer serving retail and export, but not in rabbit.
- Maple Leaf Foods: Canadian prepared-meat and poultry company; comparable in branded protein manufacturing and retail channel focus but does not operate in rabbit meat.
Regional players
- Groupe Loeul et Piron (Lapin de France / Fédération Française de Cuniculture producers): Aggregator/marketing organization for French rabbit producers (CLPC and others); comparable species focus and EU presence but primarily serves the French domestic market rather than export channels Hermi competes in.
- El Pozo Alimentación: Major Spanish processed-meat (pork/ham) producer serving large retail and export; comparable as a Spanish industrial meat manufacturer with retail/export orientation, though species focus differs.
Others
- Grupo AN (Cooperativas Agro-alimentarias): Spanish agri-food cooperative supplying meat, produce and prepared foods; comparable as a Spanish animal-protein supply chain participant but more diversified and upstream-focused than Hermi.
Direct peers
- Hycole: One of Europe's largest rabbit breeding and meat producers based in the Netherlands; directly comparable in product (fresh/frozen rabbit meat), geography (EU export markets), and integrated farm-to-processing model.
- Cunipic: Spanish rabbit breeding and pet/small-animal producer with overlapping cunicultura activity; comparable in species focus and Iberian operations, though more oriented to breeding stock and pets than meat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hermi Group social profiles
Digital presenceHermi Group compliance and trust
Trust signalCompliance8 records
Hermi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hermi Group leadership team
Management profileNumber of profiles
Profiles1 record
Hermi Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hermi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hermi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hermi Group
What does Hermi Group do?
Hermi Group is the largest rabbit meat producer in Spain and one of the largest in Europe. It produces, slaughters, processes and distributes fresh (HERMIFRESH), Iberian-style (HERMIBÉRICO), frozen (CONGELADO) and elaborated/prepared (ELABORADOS) rabbit meat products under its own brands, supplying large retail chains, traditional distribution channels, the hospitality sector, and export markets in Europe and Asia.
Is Hermi Group a public or private company?
Hermi Group is a private company. It is classified as family owned and is currently operating.
When was Hermi Group founded?
Hermi Group was founded in 1972. It employs 101 to 250 people.
Where is Hermi Group based?
Hermi Group is headquartered in Valladolid, Spain, in the Europe region.
How does Hermi Group make money?
Three revenue lines are on record. Rabbit Meat Sales are the primary driver. The others are rabbit Skin Export and food Service.
Who are Hermi Group's main competitors?
Broad incumbents on record are Smithfield Foods (WH Group), JBS, Tyson Foods, Danish Crown and Maple Leaf Foods. Regional players are Groupe Loeul et Piron (Lapin de France / Fédération Française de Cuniculture producers) and El Pozo Alimentación. Grupo AN (Cooperativas Agro-alimentarias) is listed as an others. Direct peers are Hycole and Cunipic.
Does Hermi Group have an API?
No public API is recorded for Hermi Group.
What industry is Hermi Group in?
Hermi Group's product category is Rabbit Meat Production and Processing. Its primary akta.pro industry code is AFAKAHAG, Ethnic & international prepared meals manufacturing, with a secondary code of AFANAJAA, Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe). Its NAICS code is 112930 and its SIC code is 2011.