Burnaby Winter Club

What Burnaby Winter Club does

Burnaby Winter Club is a semi-private, non-profit hockey club founded on May 29, 1956 in Burnaby, British Columbia, and incorporated under the Societies Act of BC. The club operates from a single facility at 4990 Canada Way anchored by three ice surfaces — one NHL-regulation rink (200' x 85') and two 3/4-size NHL rinks — and serves approximately 200 members plus broader non-member users through two core operating programs: the BWC Minor Hockey Association (MHA), which fields approximately 20 teams spanning U7 to Bantam under the Pacific Coast Amateur Hockey Association, and the BWC Academy, an elite development program operating five teams (U15, U15 Prep, U17, U17 Prep, U18 Prep) in the Canadian Sport School Hockey League (CSSHL) in partnership with Burnaby Central Secondary School since 2013.

The business model is member-driven and multi-stream. New members pay a lifetime entrance fee plus recurring monthly dues on Single or Family tiers, with payment arrangements spread over ten months. Beyond membership, the club generates revenue from MHA team registration fees, Academy tuition (adjusted upward by $1,500 per athlete for 2025/26 to yield approximately $150,000 in additional annual revenue), commercial ice rentals, on-site food and beverage operations including 22's Grill, Sande's Lounge, and That Diner by Anduccis, and a pro shop. Distribution is direct-to-consumer via a SportsEngine-powered website, with members governed by a Board of Directors and committees in a volunteer-led structure. The club has no external equity, venture, or private equity ownership and finances its ~$2.2M of recent capital projects (gym buildout and NHL rink renovation) through TD Bank debt and tuition increases rather than member assessments or dues hikes.

The primary customer segments are youth hockey families (U7 to Bantam), Academy student-athletes (U15–U18), general club members, and approved service recipients using a curated network of 17+ instructors. Marketing is community-led, relying on word-of-mouth, alumni success stories, social media (Twitter, Facebook, BWC Academy TV on YouTube), email newsletters, and event-based promotion. Competitive positioning rests on a 70-year track record of producing NHL talent (including Hall of Famer Glenn Anderson, Mat Barzal, Ryan Nugent-Hopkins, and 2025 #11 pick Ben Kindel), the academic integration through the Burnaby Central partnership, and a coaching roster that includes former NHL players. The club is not exposed to AI or data-analytics capability, with its technology stack limited to conventional sports-administration SaaS.

Name

Burnaby Winter Club

Legal name

Burnaby Winter Club

Website

https://burnabywinterclub.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Burnaby Winter Club is a semi-private, non-profit hockey club in Burnaby, BC operating three ice surfaces and serving approximately 200 members through a Minor Hockey Association (~20 teams) and an elite Academy program (5 teams in CSSHL), supported by on-site F&B and ice rental operations.

Ownership category

akta.pro rank

Product category

Amateur Hockey Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

Keywords

• Ice hockey club
• Youth hockey development
• Minor hockey association
• Hockey academy programs
• Ice rink rentals

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Membership Fees: One-time lifetime membership entrance fee plus monthly dues. Single and Family membership tiers available. Payment arrangements over ten months.
2. Minor Hockey Registration: Members pay registration fees for participation in Minor Hockey Association teams (U7 to Bantam).
3. Academy Tuition: Academy program tuition for competitive hockey teams (U15-U18 Prep) competing in CSSHL. 2025/26 adjustment of $1,500 per athlete.
4. Ice Rentals: Three ice surfaces (one NHL regulation, two 3/4 NHL size) available year-round for members and commercial use.
5. Food & Beverage: On-site 22s Grill restaurant (open to public) and Sande's Lounge (licensed bar).
6. Pro Shop: Hockey equipment and supplies retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Burnaby Winter Club is a semi-private non-profit hockey club that delivers youth and elite hockey development programs through the BWC Minor Hockey Association (~20 teams, U7 to U15) and the BWC Academy (five competitive teams in CSSHL at U15-U18 Prep), supported by three ice surfaces (one NHL regulation, two 3/4 NHL size). Membership-based access includes the NHL Arena, Training Arena, Activity Arena, 22's Grill restaurant, Sande's Lounge, and a pro shop, with the Academy integrated academically with Burnaby Central Secondary School.

Product overview

Burnaby Winter Club is a semi-private non-profit hockey club operating as a platform-plus-facilities model. The core offering includes three ice rink facilities (one NHL regulation, two 3/4-size) and the BWC Minor Hockey Association with approximately 20 teams (U7-U15), which are the foundational services. Overlaying the MHA is the BWC Academy program with five competitive teams (U15, U15 Prep, U17, U17 Prep, U18 Prep) competing in the CSSHL, positioned as a premium tier for elite player development. The club supplements its hockey operations with amenities including 22's Grill restaurant, Sande's Lounge bar, pro shop, and a planned gym/fitness facility. Additional services include ice rentals, Dib session management, and approved service providers for on-ice instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• BWC Minor Hockey Association (MHA) Sanctioned minor hockey program hosting approximately 20 teams from U7 to U15 (Rascals, Initiation, U11/Atom, and Bantam divisions), open only to BWC members. Designed for youth players seeking organized, competitive hockey development under qualified coaching.
• BWC Academy Elite hockey development program with five competitive teams (U15, U15 Prep, U17, U17 Prep, U18 Prep) competing in the CSSHL. Combines on-ice development with academic studies at Burnaby Central Secondary School. Open to non-members.
• BWC Academy Player ID Camp Annual multi-day player identification camp offering 3-4 ice times, fitness assessment, checking clinic for first-year U15 players, goalie sessions, and team placement evaluations for the following Academy season. Open to prospective and returning rostered players.
• Ice Facility Rentals Year-round rental of three ice surfaces (one NHL regulation 200'x85', two 3/4 NHL size at 160'x60' and 155'x60') for member teams and commercial clients. Bookings managed via [email protected].
• 22's Grill Counter-service restaurant on the main floor of the Club serving casual Canadian fare and comfort food. Open to the public, located at 4990 Canada Way, Burnaby.
• Sande's Lounge Licensed lounge and bar on the second floor offering full bar service, wine list, beer selection, and spirits. Available for event and hall rentals.
• Pro Shop

Quantifiable outcome

• Multiple NHL alumni including Barzal, Nugent-Hopkins, Fabbro, Kindel
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Burnaby Central Secondary SchoolcoreStrategic or Co-development Partner · 1 January 2013Partnership since 2013 to provide accredited Academy program. BWC Academy teams play in CSSHL while students attend Burnaby Central Secondary School. Provides academic support with almost 80% of Academy students on honour roll.
• Canadian Sport School Hockey League (CSSHL)coreStrategic or Co-development PartnerBWC Academy is a proud member of the CSSHL. Academy teams compete in this league at U15, U15 Prep, U17, U17 Prep, and U18 Prep levels.
• Hockey CanadacoreOthersNational governing body for hockey in Canada. BWC operates under its sanctioned programs.
• BC HockeycoreOthersProvincial governing body for hockey in BC. Affiliated with Hockey Canada. BWC participates in BC Hockey programs including Team BC selection camps.
• Pacific Coast Amateur Hockey Association (PCAHA)coreOthersRegional hockey association. BWC Minor Hockey Association is a sanctioned member. Annual player movement deadline is September 1.
• Covenant House VancouverminorOthersBWC General Manager Rob Windsor participating in Covenant House Vancouver's annual Sleep Out event to raise funds for youth facing homelessness. Supports crisis program providing emergency housing for up to 60 youth.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Delta Hockey Academy: BC-based private hockey academy fielding CSSHL teams with academic-athletic integration. Closest direct competitor to BWC Academy in the Lower Mainland.
• Okanagan Hockey Academy: Elite private hockey academy in Penticton, BC operating CSSHL teams with integrated schooling. Directly competes with BWC Academy for U15-U18 elite prospects across Western Canada.
• Hollyburn Country Club: Private members-only recreation club in West Vancouver offering ice sports, swimming, fitness, and social amenities. Comparable membership/facility model targeting Metro Vancouver families.
• North Shore Winter Club: Premier private multi-sport club in North Vancouver with hockey programming, ice rinks, and member amenities. Most directly comparable BC private club with similar membership model and hockey academy emphasis.
• Mount St. Charles Hockey Academy: Private hockey academy in Winnipeg combining elite training with academic programming; competes in similar leagues and shares the academic-athletic integrated model.

Broad incumbents

• Shattuck-Saint Mary's School: Minnesota-based boarding school renowned for elite hockey program producing NHL talent (e.g., Sidney Crosby). Comparable elite development pathway at larger scale with broader educational offering.

Others

• Canadian Sport School Hockey League (CSSHL): Governing league in which BWC Academy teams compete. Peer league operator/academic-hockey integrator across Western Canada with member academies of comparable structure.

Regional players

• Langley Events Centre: BC multi-use sports facility hosting hockey, lacrosse, and events. Comparable ice facility operator in the same province, though publicly-owned and broader in scope.
• West Vancouver Minor Hockey Association: Metro Vancouver minor hockey association competing in the same PCAHA league structure; comparable youth hockey programming targeting similar family demographics.
• Vancouver Thunderbirds Minor Hockey Association: Large Vancouver-area minor hockey association. Competes with BWC MHA for U7-Bantam players in the same PCAHA governance structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bwchockey
• Facebookfacebook.com/bwchockey
• LinkedInlinkedin.com/company/burnabywinterclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnaby Winter Club