Michael Shaps Wineworks
- Company typePrivate
- Founded2007
- HeadquartersCharlottesville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Michael Shaps Wineworks firmographics
Firmographics- Name
- Michael Shaps Wineworks
- Legal name
- Michael Shaps Wineworks
- Website
- https://virginiawineworks.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Michael Shaps Wineworks industry classification
Industry- Product category
- Winery and Wine Production
- NAICS
- Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)
Keywords
Where Michael Shaps Wineworks is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Michael Shaps Wineworks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Retail wine sales through two tasting rooms and online store. Wines are sold by the glass, bottle, and in curated bundles/packs. The business ships to most U.S. states via UPS Ground.
- Wine Club Subscriptions: Four seasonal shipments per year (February, May, September, December) with three club options: Virginia Wine Club, Burgundy Wine Club, and Mixed Club. Each available in 3-bottle or 6-bottle formats. Members receive 30% off club shipments and 20% off all other purchases.
- Custom Crush / Contract Winemaking Services: Contract winemaking services for commercial winery clients across Virginia. Minimum three barrel requirement. Services include grape sourcing, winemaking plan development, processing from harvest to bottling, barrel sourcing, warehousing, label logistics, and consulting.
- Events and Hospitality: Revenue from ticketed events including blind tastings ($65 per person), vertical tastings, private tastings, and group bookings. Food truck events and food & beverage pairings also contribute.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Virginia Wine Club – 3 Bottle |
| Subscription | Quarterly | Virginia Wine Club – 6 Bottle |
| Subscription | Quarterly | Burgundy Wine Club – 3 Bottle |
| Subscription | Quarterly | Burgundy Wine Club – 6 Bottle |
| Subscription | Quarterly | Mixed Club – 3 Bottle |
| Subscription | Quarterly | Mixed Club – 6 Bottle |
| Unit Pricing | Pay-as-you-go | Blind Wine Tasting Event |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Michael Shaps Wineworks product offering
Product offeringCore offering
Michael Shaps Wineworks produces and sells small-batch Virginia estate wines and imported Maison Shaps Burgundy wines through its own tasting rooms, e-commerce site, and three wine club subscription tiers. The company also operates Virginia's first and largest contract winemaking operation, providing full-service custom crush processing from harvest to bottling for over 20 commercial winery clients.
Product overview
Michael Shaps Wineworks is a dual-operation winery producing its own estate wines while operating Virginia's first and largest contract winemaking service. The product portfolio consists of Michael Shaps Estate Wines (Virginia-grown varietals from Honah Lee, Shenandoah, and Harris Creek vineyards) and Maison Shaps Burgundy Wines (imported from Meursault, France). These wines are distributed through direct-to-consumer channels including a physical tasting room experience at Harris Creek Road and an e-commerce platform, supplemented by three Wine Club subscription tiers (Virginia Club, Burgundy Club, and Mixed Club) offering quarterly shipments. The company also provides Custom Crush/contract winemaking services to other vineyards, and hosts curated winery events.
Differentiator
Problem solved
Functional benefit
Brands
- Maison Shaps: Burgundy wines imported from Michael's winery in Meursault, France, featuring artisanal-style wines from famous vineyard sites.
Products and services
- Michael Shaps Estate Wines
- Maison Shaps Burgundy Wines
- Virginia Wine Club
Companies that use Michael Shaps Wineworks
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Michael Shaps Wineworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Michael Shaps Wineworks partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Barn at 678coreContract winemaking client of Michael Shaps Wineworks. Barn at 678 uses the winery's custom crush services including processing, aging, and bottling of their wines.
- The Barns at Hamilton StationcoreContract winemaking client using Michael Shaps Wineworks' full-service custom crush capabilities from harvest through bottling.
- Brix & Columns VineyardscoreContract winemaking client using Michael Shaps Wineworks' processing and winemaking services.
- Chateau MerrillAnnecoreContract winemaking client using Michael Shaps Wineworks' services for their winemaking needs.
- General's Ridge VineyardcoreContract winemaking client using Michael Shaps Wineworks' services.
- Hamlet VineyardscoreContract winemaking client using Michael Shaps Wineworks' processing and winemaking capabilities.
- Honah Lee VineyardcorePrimary vineyard supplier and contract winemaking client. Spanning 40 acres in Gordonsville, Virginia, Honah Lee serves as the cornerstone vineyard site for Michael Shaps, providing diverse varietals including Viognier, Petit Verdot, Cabernet Franc, and Merlot.
- Mount Ida FarmcoreContract winemaking client using Michael Shaps Wineworks' services for wine production.
- Pippin Hill Farm & VineyardscoreContract winemaking client using Michael Shaps Wineworks' services for their winemaking operations.
- Summer Wind VineyardcoreContract winemaking client using Michael Shaps Wineworks' services.
- Upper Shirley VineyardscoreContract winemaking client using Michael Shaps Wineworks' processing and winemaking services.
- Valerie HillcoreContract winemaking client using Michael Shaps Wineworks' services.
- Woodbrook FarmcoreContract winemaking client using Michael Shaps Wineworks' services for their vineyard's winemaking needs.
- Maison ShapscoreMichael Shaps' garage-ist style winery in Meursault, Burgundy, France, established in partnership with his former mentor at Maison Chartron et Trebuchet. Focuses on small vineyard lots from Burgundy's most famous sites. These wines are imported to the U.S. and sold at Michael Shaps tasting rooms and through the Burgundy Wine Club.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Michael Shaps Wineworks competitors and assessment
Company assessmentDirect peers
- King Family Vineyards: Virginia estate winery where Michael Shaps originally partnered; directly comparable as a Monticello- AVA producer with tasting room, events, and wine club.
- Early Mountain Vineyards: Virginia winery in the Monticello AVA producing estate wines and operating a hospitality-first tasting room; directly comparable as a Charlottesville-region Virginia estate winery with tasting room and wine-club programs.
- Blenheim Vineyards: Charlottesville-based Virginia winery producing estate wines and operating a tasting room; comparable in scale, geography, and DTC hospitality model to Michael Shaps Wineworks.
- Veritas Vineyards and Winery: Virginia estate winery with substantial tasting room and wine club operations in the Monticello AVA; comparable in DTC distribution, wine club structure, and event-driven hospitality.
- Barboursville Vineyards: Historic Virginia estate winery producing estate wines and operating tasting room and hospitality programming; comparable as a multi-decade Virginia producer with established DTC channels.
- Trump Winery (Virginia): Large-scale Virginia estate winery near Charlottesville with extensive tasting room, events, and wine club operations; comparable in geography, hospitality scale, and DTC infrastructure.
- Pippin Hill Farm & Vineyards: Virginia estate winery focused on food-and-wine hospitality and event-driven revenue; comparable to Michael Shaps because it is both a custom-crush client and a peer in the Virginia tasting-room/experiential category.
- Linden Vineyards: Virginia estate winery with Bordeaux-style portfolio and tasting room experience; comparable as a quality-focused Virginia producer with DTC emphasis.
Emerging players
- Williams Selyem Winery: Small-lot, allocation-based US winery known for limited-production wines and a strong wine-club/mailing-list model; comparable to Michael Shaps on the small-batch, library/pre-release, club-driven side of the business.
Broad incumbents
- Maison Louis Jadot: Major Burgundy producer with a broad portfolio across many Burgundy sites and US distribution; comparable to the Maison Shaps Burgundy side of Michael Shaps' dual-region portfolio and as a Burgundy brand competing for the same consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Michael Shaps Wineworks social profiles
Digital presenceMichael Shaps Wineworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michael Shaps Wineworks leadership team
Management profileNumber of profiles
Profiles6 records
Michael Shaps Wineworks subsidiaries and ownership
Company hierarchySubsidiaries3 records
Michael Shaps Wineworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michael Shaps Wineworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michael Shaps Wineworks
What does Michael Shaps Wineworks do?
Michael Shaps Wineworks produces and sells small-batch Virginia estate wines and imported Maison Shaps Burgundy wines through its own tasting rooms, e-commerce site, and three wine club subscription tiers. The company also operates Virginia's first and largest contract winemaking operation, providing full-service custom crush processing from harvest to bottling for over 20 commercial winery clients.
Is Michael Shaps Wineworks a public or private company?
Michael Shaps Wineworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Michael Shaps Wineworks founded?
Michael Shaps Wineworks was founded in 2007. It employs 1 to 10 people.
Where is Michael Shaps Wineworks based?
Michael Shaps Wineworks is headquartered in Charlottesville, United States, in the North America region.
How does Michael Shaps Wineworks make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, custom Crush / Contract Winemaking Services and events and Hospitality.
Who are Michael Shaps Wineworks's main competitors?
Direct peers on record are King Family Vineyards, Early Mountain Vineyards, Blenheim Vineyards, Veritas Vineyards and Winery, Barboursville Vineyards, Trump Winery (Virginia), Pippin Hill Farm & Vineyards and Linden Vineyards. Williams Selyem Winery is listed as an emerging player. Maison Louis Jadot is listed as a broad incumbent.
Does Michael Shaps Wineworks have an API?
No public API is recorded for Michael Shaps Wineworks.
What industry is Michael Shaps Wineworks in?
Michael Shaps Wineworks's product category is Winery and Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 31213 and its SIC code is 2080.