Education Marketing Italia
Education Marketing Italia is an Italian consultancy under Host Consulting SRL that provides marketing strategy, digital advertising, UX, content, and CRM consulting exclusively to K-12 schools, universities, and ITS academies across Italy.
- Company typePrivate
- Founded2017
- HeadquartersComo, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Education Marketing Italia does
Education Marketing Italia (EMI) is an Italian marketing consultancy, legally operating under Host Consulting SRL and headquartered in Como, that exclusively serves educational institutions. Its client base spans three vertical segments: private and paritary K-12 schools, higher education institutions (universities, business schools), and ITS academies (Istituti Tecnici Superiori). The firm targets enrollment-driven pain points including student recruitment, brand positioning, lead generation, digital presence, and admissions operations.
The company delivers seven core consulting services: Marketing Strategy, Effective Open Days, Websites for Education, UX & Design Thinking, Digital Advertising, Content & Copywriting, and CRM & Innovation, supplemented by a downloadable Marketing Kit for Schools and Universities containing practical tools, ebooks, and videos. Service delivery uses a Design Thinking co-creation methodology that emphasizes empathy-driven discovery, co-design with school stakeholders, and ongoing staff training to build internal capabilities. The team carries certifications from Nielsen Norman Group, Harvard Business School Online, Lego Serious Play, Talent Garden, Poli.Design, Interaction Design Foundation, HubSpot Academy, and Google (Google Partner for Search and Mobile ads).
Revenue is generated through direct, sales-led consulting engagements with educational institutions across Italy. Pricing is not publicly disclosed and contracts appear bespoke. Marketing channels include the firm's EduBlog (active since 2019), email newsletter, LinkedIn/Facebook/Instagram presence, and participation in industry events such as Fiera Didacta and Videns Festival. The firm is privately held, founder-led (Matteo Favini, co-founder and senior consultant), operates with 1-10 employees, has not raised external funding, and is geographically confined to Italy.
Education Marketing Italia firmographics
Firmographics- Name
- Education Marketing Italia
- Legal name
- Host Consulting SRL
- Website
- https://educationmarketing.it
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Education Marketing Italia is an Italian consultancy under Host Consulting SRL that provides marketing strategy, digital advertising, UX, content, and CRM consulting exclusively to K-12 schools, universities, and ITS academies across Italy.
- Ownership category
- akta.pro rank
Education Marketing Italia industry classification
Industry- Product category
- Education Marketing Consulting
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enrollment Management & Admissions Administration (EDADAKAD)
Keywords
Where Education Marketing Italia is headquartered
LocationHeadquarters
- HQ city
- Como
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Education Marketing Italia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Strategy Consulting: Direct consulting engagements with schools and educational institutions for marketing strategy development, digital advertising management, CRM implementation, and communications strategy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Education Marketing Italia product offering
Product offeringCore offering
Education Marketing Italia provides specialized marketing, communication, and consulting services exclusively for educational institutions in Italy. Its core offering includes marketing strategy development, Open Day event optimization, education-focused website design, UX and Design Thinking workshops, digital advertising campaigns (Google Ads, Meta Ads), content creation and copywriting, and CRM implementation and innovation services, supplemented by a downloadable marketing resource kit for schools and universities.
Product overview
Education Marketing Italia is a marketing consulting company offering a portfolio of specialized services for educational institutions (schools K-12, universities, ITS academies, and professional schools). The offering consists of seven core consulting services: Marketing Strategy, Effective Open Days, Websites for Education, UX & Design Thinking, Digital Advertising, Content & Copywriting, and CRM & Innovation. These services are complemented by a Marketing Kit for Schools and Universities containing practical tools, ebooks, and resources. The company positions itself as a specialized partner that accompanies schools to realize their full potential, using Design Thinking methodology and a personalized approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategia di Marketing (Marketing Strategy)
Companies that use Education Marketing Italia
Customer profileSegments3 records
Ideal customer profiles2 records
Education Marketing Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Education Marketing Italia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Host Consulting SRLcoreParent company and registered business entity under which Education Marketing Italia operates. Located at Via G. Borsieri 28, 22100 Como, Italy. P.IVA 01434150197.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Education Marketing Italia competitors and assessment
Company assessmentBroad incumbents
- Publicis Italy: Major Italian arm of global advertising group Publicis, with broad client roster that can include education institutions — illustrates the much larger generalist agencies EMI competes with for school marketing budgets.
- TBWA\Italia: Large Italian creative advertising network operating across industries including education — represents the generalist agency competition EMI explicitly positions against with its education-only specialization.
- Havas Italy: Italian operations of global communications group Havas, offering full-service advertising and marketing to multiple verticals — a generalist incumbent whose scale and resources contrast with EMI's boutique education-only positioning.
Direct peers
- Ologie: Education-sector branding and marketing agency working primarily with colleges and universities on identity, websites, and campaigns — directly comparable in mission, vertical specialization, and integrated design+marketing delivery.
- mStoner: Specialist agency serving higher education institutions with strategy, web design, content, and digital marketing — closely overlaps EMI's portfolio of education websites, content, and digital advertising services for the education vertical.
- The Ivy Group: Higher education marketing consultancy providing research, strategy, search, and creative services to colleges and universities — small specialist firm closely analogous to EMI in size, vertical focus, and consulting-led service mix.
- Carnegie Communications: Higher education marketing agency offering branding, recruitment marketing, web, and enrollment strategy — comparable in serving educational institutions end-to-end on marketing and admissions, the same core problem EMI addresses for Italian schools.
- SimpsonScarborough: US-based higher education marketing and branding agency providing research, strategy, and creative services to colleges and universities — directly comparable to EMI's education-sector marketing consulting model, though at much greater scale and focused on higher ed.
Emerging players
- Liaison International: EdTech company providing admissions and enrollment marketing technology for higher education institutions — comparable overlap on the CRM, recruitment analytics, and admissions funnel capabilities that EMI offers as consulting services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Education Marketing Italia social profiles
Digital presenceEducation Marketing Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Education Marketing Italia leadership team
Management profileNumber of profiles
Profiles2 records
Education Marketing Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Education Marketing Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Education Marketing Italia
What does Education Marketing Italia do?
Education Marketing Italia provides specialized marketing, communication, and consulting services exclusively for educational institutions in Italy. Its core offering includes marketing strategy development, Open Day event optimization, education-focused website design, UX and Design Thinking workshops, digital advertising campaigns (Google Ads, Meta Ads), content creation and copywriting, and CRM implementation and innovation services, supplemented by a downloadable marketing resource kit for schools and universities.
Is Education Marketing Italia a public or private company?
Education Marketing Italia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Education Marketing Italia founded?
Education Marketing Italia was founded in 2017. It employs 1 to 10 people.
Where is Education Marketing Italia based?
Education Marketing Italia is headquartered in Como, Italy, in the Europe region.
How does Education Marketing Italia make money?
One revenue line is on record: marketing Strategy Consulting.
Who are Education Marketing Italia's main competitors?
Broad incumbents on record are Publicis Italy, TBWA\Italia and Havas Italy. Direct peers are Ologie, mStoner, The Ivy Group, Carnegie Communications and SimpsonScarborough. Liaison International is listed as an emerging player.
Does Education Marketing Italia have an API?
No public API is recorded for Education Marketing Italia.
What industry is Education Marketing Italia in?
Education Marketing Italia's product category is Education Marketing Consulting. Its primary akta.pro industry code is EDADAKAD, Enrollment Management & Admissions Administration. Its NAICS code is 54181 and its SIC code is 7311.