Independent Consultant

Name

Independent Consultant

Legal name

ICC Business Corporation FZ LLC

Website

https://icc-th.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Governance and International Cricket Event Management

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), International Sports Broadcasters & Rights Networks (MPABAJAE), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Cricket governance
• Tournament management
• Broadcast media rights
• Cricket development
• Digital sports streaming

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast and Media Rights: The ICC commercial programme delivers media rights and broadcast production across 220+ territories, generating significant revenue through broadcast partnerships with major networks including Star Sports, Disney+ Hotstar, Sky Sports, Willow TV, and others. The projected cumulative broadcast audience across 18 events from 2016-2023 was 4.85 billion.
2. Sponsorship and Commercial Partnerships: Long-term commercial partnerships with global brands including Emirates, Aramco, DP World, Hyundai, Coca-Cola, Budweiser, Google, Marriott, and others across Premier Partner, Global Partner, and Official Supporter tiers.
3. Event Ticketing: Direct ticket sales for ICC events including Men's T20 World Cup, Women's T20 World Cup, and other tournaments through official ticketing platforms.
4. Brand Licensing: Licensing of ICC intellectual property for merchandise, gaming, and other commercial products through official partners and microsites.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Independent Consultant, evidenced through its website, operates the global sport of cricket: it organizes and delivers international cricket tournaments (T20 World Cups, Cricket World Cup, Champions Trophy, World Test Championship, and youth/qualifying events), runs the ICC.tv direct-to-fan streaming platform, distributes broadcast and media rights to networks in 220+ territories, sells sponsorship and brand licensing packages, and executes cricket development and CSR programmes such as Criiio and Cricket for Good.

Product overview

Independent Consultant operates as a comprehensive digital sports ecosystem centered around ICC Cricket, the global governing body for cricket. The organization offers a multi-platform portfolio consisting of the ICC.tv direct-to-fan streaming platform, the Criiio entry-level cricket programme, and manages major international cricket tournaments including the ICC Men's and Women's T20 World Cups, ICC World Test Championship, ICC Women's Cricket World Cup, ICC Champions Trophy, and various youth and development events. Additional offerings include the Cricket for Good CSR initiative, ICC Hall of Fame, ICC Rankings system, and regulatory publications such as the Playing Handbook and Media Guide. The product portfolio is structured as a platform (ICC.tv for digital content delivery) with interconnected tournament events, community programmes, and governance services.

Differentiator

Problem solved

Functional benefit

Brands

• Cricket for Good: ICC's global community outreach programme leveraging the power of cricket to positively impact lives of children and families worldwide
• ICC.tv
• Criiio

Products and services

• ICC.tv Direct-to-fan streaming platform that provides live streaming of tournaments, series, and matches available within users' regions throughout the year.
• Criiio ICC's entry-level cricket programme designed to introduce the sport to beginners and new participants.
• ICC Men's T20 World Cup 2026 Major international Twenty20 cricket tournament featuring national teams from around the world.
• ICC Women's T20 World Cup 2026 Major international women's Twenty20 cricket tournament featuring national women's teams.
• ICC World Test Championship 2025-27 International Test cricket championship contested among top Test-playing nations over a multi-year cycle.
• ICC Women's Cricket World Cup 2025 Premier international women's one-day cricket tournament featuring national women's teams.
• ICC Under-19 Cricket World Cup 2026 International youth cricket tournament for players under 19 years of age.
• ICC Champions Trophy 2025 One-day international cricket tournament featuring top-ranked nations.
• ICC Women's Under-19 T20 World Cup 2025 International women's youth cricket tournament for players under 19 years of age.
• ICC Women's Emerging Nations Trophy 2025 Tournament providing emerging women's cricket nations with competitive international experience.
• ICC Cricket World Cup 2023 Premier international One-Day International cricket tournament featuring national teams.
• CWC Challenge League A and B 2024-26 Qualifying event structure for Associate Member nations to compete for World Cup qualification.
• Cricket World Cup League 2 2023-27 Multi-year qualifying tournament for Associate nations leading to World Cup qualification.
• ICC Women's Championship 2022-25 Championship providing competitive cricket context for ICC women's full member nations.

Quantifiable outcome

• 86,174 attendance at MCG for Women's T20 World Cup 2020 final
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core, global, supporting and innovation.

• Unilever (Rexona/Dove)coreStrategic or Co-development Partner · 1 October 2015Unilever through Rexona and Dove serves as ICC's first dedicated global partner for women's cricket through end of 2027. The partnership activates across ICC Women's Cricket World Cup 2025, U19 Women's T20 World Cup 2026, and inaugural Women's Champions Trophy 2027. Joint programmes include CRIIIO cricket festivals and community initiatives blending sport with hygiene education and confidence-building.
• UNICEFcoreStrategic or Co-development Partner · 1 October 2015ICC announced a five-year CSR partnership with UNICEF in October 2015 under the Cricket for Good programme. The partnership advocates for children in India and other cricket-playing countries, focusing on nutrition, water/sanitation hygiene, quality education, adolescent empowerment, child protection, and child health.
• EmiratescoreStrategic or Co-development PartnerEmirates serves as the official airline partner of ICC for over two decades. The partnership facilitates seamless travel for teams, officials, and fans to ICC events worldwide. Emirates brings unforgettable moments to fans through unique experiences and fosters the growth and unity of the sport.
• AramcocoreStrategic or Co-development PartnerAramco, a global energy and chemical leader, partners with ICC supporting major events including ICC Men's and Women's Cricket World Cups. The partnership focuses on initiatives promoting sustainability, youth development, and community engagement.
• DP WorldcoreStrategic or Co-development PartnerDP World serves as ICC's Global Logistics Partner, ensuring smooth operation of ICC events worldwide. Their Beyond Boundaries initiative, launched with Sachin Tendulkar, distributes repurposed shipping containers with cricket equipment to clubs globally.
• HyundaicoreStrategic or Co-development PartnerHyundai serves as a Premier Partner of ICC, supporting major events including the ICC Men's T20 World Cup 2026.
• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola serves as the Official Non-Alcoholic Beverage Partner of ICC, bringing refreshment to cricket fans at iconic matches and tournaments. The partnership focuses on creating unforgettable fan experiences and supporting cricket's growth at all levels.
• BudweiserglobalStrategic or Co-development PartnerBudweiser serves as a Global Partner of ICC, associated with major cricket events and fan engagement activities.
• Sobha RealtyglobalStrategic or Co-development PartnerSobha Realty serves as a Global Partner of ICC, supporting cricket events and fan engagement initiatives.
• GoogleglobalStrategic or Co-development PartnerGoogle serves as a Global Partner of ICC, supporting cricket events and digital initiatives.
• Marriott BonvoyglobalStrategic or Co-development PartnerMarriott Bonvoy serves as a Global Partner of ICC, providing accommodation and hospitality services for ICC events.
• Royal StagsupportingStrategic or Co-development PartnerRoyal Stag, a premium Indian whisky, has been a passionate supporter of cricket for over two decades. Their partnership with ICC aligns with the brand philosophy of 'Live It Large' resonating with cricket fans who celebrate the game with passion.
• NEAR ProtocolinnovationTechnology or IntegrationNEAR, a decentralized application platform, partners with ICC to leverage blockchain technology for enhanced fan engagement, transparency, and cricket ecosystem improvement. The partnership aims to revolutionize fan interaction with the sport through Near Protocol.
• FanCrazeinnovationStrategic or Co-development PartnerFanCraze is listed as an ICC partner, involved in cricket fan engagement and gaming initiatives.
• Star SportscoreChannel Partner/ Reseller/ DistributorStar Sports is a major broadcast partner of ICC, delivering cricket content to viewers across Asia and other regions through Hotstar streaming platform.
• Disney+ HotstarcoreChannel Partner/ Reseller/ DistributorDisney+ Hotstar (JioStar) serves as a broadcast partner delivering ICC cricket content through streaming services.
• Sky SportscoreChannel Partner/ Reseller/ DistributorSky Sports is a broadcast partner of ICC delivering cricket content to UK and international audiences.
• Willow TVcoreChannel Partner/ Reseller/ DistributorWillow TV is a broadcast partner specializing in cricket content for US audiences.
• SuperSportcoreChannel Partner/ Reseller/ DistributorSuperSport serves as ICC's broadcast partner in Africa, delivering cricket events to viewers across the continent.
• Prime VideocoreChannel Partner/ Reseller/ DistributorPrime Video is a broadcast partner of ICC delivering cricket content through Amazon's streaming platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Asian Cricket Council: Regional cricket governing body for Asia that organises continental tournaments and development programmes for ICC Associate/Affiliate members in the region, structurally parallel to ICC at a sub-global level.

Broad incumbents

• International Olympic Committee (IOC): Multi-sport global governing umbrella that sells Olympics broadcast rights to the same tier of media partners and counts many of the same Premier sponsors. Comparable at the level of rights-sale economics, even though ICC is a single-sport federation.
• BCCI (Board of Control for Cricket in India): The most commercially powerful national cricket governing body, operator of the IPL and rights-holder for India bilateral cricket. Comparable as the dominant cricket governance institution by revenue, though it serves a single territory versus ICC's global footprint.

Direct peers

• World Rugby: International federation governing rugby union worldwide — runs the Rugby World Cup, sells media rights, operates tiered sponsorships, and governs playing conditions across a smaller but globally distributed fan base, mirroring ICC's structure as a single-sport governing body.
• World Athletics: Global governing body for athletics with analogous mission: international event staging, anti-doping integrity unit, broadcast-rights sales, and tiered sponsorship programmes. Comparable in scope of federated governance and event-anchored commercial model.
• Cricket Australia: National cricket governing body running international and domestic fixtures, Big Bash League, and women's competitions. Mirrors ICC at the national-federation level and is a Full Member within the ICC structure.
• England and Wales Cricket Board (ECB): National cricket governing body that operates The Hundred, the men's and women's county game, and is a co-host of major ICC events — sharing governance, development, and commercial structures aligned with ICC's.
• International Hockey Federation (FIH): International federation for field hockey overseeing Hockey World Cups, Pro League, and global development programmes across multiple regions. Comparable structure and scale as a single-sport international federation, although with a smaller commercial footprint.
• FIFA: Global governing body for football/soccer with comparable regulatory monopoly, multi-cycle broadcast-rights model, sponsorship tiers (e.g., Coca-Cola, Hyundai), and a tournament portfolio (World Cup) watched by billions — structurally the closest single-sport international federation peer to ICC.
• International Tennis Federation (ITF): Federation that organises the Billie Jean King Cup and Davis Cup, governs international tennis rules, and monetises through broadcast and sponsorship — a single-sport international federation comparable in structure to ICC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ICC
• YouTubeyoutube.com/ICC
• Facebookfacebook.com/icc
• Instagraminstagram.com/ICC
• TikToktiktok.com/@icc
• LinkedInlinkedin.com/company/kyoritsu-insurance-broker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Consultant