FRED
FRED Financial Data AG is a Swiss cooperative-owned firm that provides outsourced Portfolio Management System, CRM, and data archiving solutions to independent Swiss wealth managers and family offices, operating under the principle of 'by wealth managers, for wealth managers'.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FRED does
FRED Financial Data AG is a Zürich-based technology firm that provides outsourced Portfolio Management System (PMS), CRM, and document/data archiving solutions to independent Swiss wealth managers and family offices. The company operates under a cooperative joint-venture ownership model — its tagline is 'Von Vermögensverwaltern für Vermögensverwalter' (by wealth managers, for wealth managers) — with three founding owners, Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG, all members of Allianz Schweizer Vermögensverwalter. FRED has since expanded participation to seven wealth managers within the cooperative.
The platform is built around a bank-independent Portfolio Management System with standardized interfaces to 94 custodian banks, complemented by integrated CRM and a data archiving application for regulatory compliance. FRED self-positions as 'Experts in Data Integrity' and runs ~2,500 portfolios processing approximately 300,000 transactions per year. The technology stack is delivered through service partnerships with Expersoft (PMS platform) and Nextway (digital mailroom/archiving). The team listed on the website numbers around nine people, including board members Dominik Willi (Chairman), Dany Leutwyler, Martin Schwizer, and managing director Andreas Oehninger.
The business model is recurring managed services plus subscriptions: wealth managers outsource the operation of their PMS, CRM, and archival infrastructure to FRED in exchange for ongoing fees, gaining standardized processes, regulatory compliance support, and economies of scale through the cooperative. Go-to-market is sales-led and relationship-driven, anchored in the ASV network and direct enterprise outreach; geographic scope is exclusively Switzerland. No revenue, pricing, or external funding is publicly disclosed.
FRED firmographics
Firmographics- Name
- FRED
- Legal name
- FRED Financial Data AG
- Website
- https://fred.financial
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FRED Financial Data AG is a Swiss cooperative-owned firm that provides outsourced Portfolio Management System, CRM, and data archiving solutions to independent Swiss wealth managers and family offices, operating under the principle of 'by wealth managers, for wealth managers'.
- Ownership category
- akta.pro rank
FRED industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)
Keywords
Where FRED is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
FRED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Portfolio Management System Outsourcing Services: FRED provides complete outsourced operation of Portfolio Management Systems for wealth managers, including CRM solutions, custodian bank interfaces, and data archiving. This is a recurring managed services model where wealth managers outsource their entire PMS infrastructure to FRED, paying for the operational reliability, data integrity, and standardized processes.
- CRM Solutions: CRM solutions are offered as part of the integrated service bundle alongside PMS operation, supporting client relationship management for wealth managers.
- Data Archiving Solutions: Document and record archiving application provided as a standalone service for wealth managers, ensuring regulatory compliance and data preservation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
FRED product offering
Product offeringCore offering
FRED Financial Data AG provides outsourced operation of a Portfolio Management System (PMS) along with CRM solutions and a data archiving application for Swiss wealth managers and family offices. The company runs the entire PMS infrastructure on behalf of its clients, including connections to 94 custodian banks, document archiving, and data quality assurance, following the cooperative principle of 'by wealth managers for wealth managers.'
Product overview
FRED Financial Data AG offers an integrated ecosystem of portfolio management, CRM, and data archiving solutions designed specifically for Swiss wealth managers. The core offering is the Portfolio Management System (PMS), a bank-independent platform that handles portfolio management workflows, complemented by CRM solutions for client relationship management and a dedicated data archiving application for document storage and regulatory compliance. All three components are designed to work together as a unified system, with standardized processes across 94 custodian bank interfaces, supporting 2,500 portfolios and processing 300,000 transactions annually. The company operates as a cooperative venture owned by Swiss wealth managers (Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG), following the principle of 'by wealth managers for wealth managers' to deliver economies of scale through shared operational infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Portfolio Management System (PMS)
Quantifiable outcome
- 2,500 portfolios managed on the platform
- +3 more outcomes
Companies that use FRED
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
FRED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
FRED partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ExpersoftcoreExpersoft is listed as a service partner providing intelligent solutions for the financial industry. FRED collaborates with Expersoft to deliver portfolio management system services, leveraging Expersoft's technology platform. The partnership addresses the often costly interface problem for wealth managers and enables a continuously standardized process.
- NextwaycoreNextway is listed as a service partner providing future-proof digital mailroom solutions. FRED works with Nextway to offer data archiving and document management solutions to wealth managers, ensuring regulatory-compliant record keeping and digital mailroom capabilities.
- Allianz Schweizer Vermögensverwalter (ASV)coreFRED's owner companies (Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG) are members of Allianz Schweizer Vermögensverwalter, an association of Swiss wealth managers. FRED operates within this ecosystem as a cooperative venture of ASV member firms, jointly addressing regulatory and technological challenges.
- Avalor Investment AGcoreAvalor Investment AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, Avalor participates in FRED's governance and is a user of FRED's PMS, CRM, and data archiving services.
- Marcuard Heritage AGcoreMarcuard Heritage AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, Marcuard Heritage participates in FRED's cooperative governance and relies on FRED's managed services for its technology infrastructure.
- swisspartners Corporate AGcoreswisspartners Corporate AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, swisspartners participates in FRED's cooperative governance and uses FRED's managed services for portfolio management, CRM, and data archiving.
- VEP Management AGminorMartin Schwizer, a member of FRED's Board of Directors, is also a Senior Consultant at VEP Management AG, advising wealth managers, service providers, and suppliers in the wealth management technology space. This represents an advisory and industry connection rather than a formal commercial partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FRED competitors and assessment
Company assessmentDirect peers
- Ti&m: Ti&m (technology in motion) is a Swiss software boutique specializing in digital solutions for banks, wealth managers, and insurers. It provides portfolio management and digital banking products to a similar Swiss mid-market wealth management customer base as FRED.
- Inventx: Inventx is a Swiss IT services and software company focused on banking, wealth management, and insurance. It offers portfolio management platforms and managed services to financial institutions in Switzerland, closely mirroring FRED's Swiss-only financial IT focus.
- Avaloq: Avaloq (now part of NTT Data) is a major Swiss provider of banking and wealth management platform software, including portfolio management, CRM, and compliance functionality. It is the most direct comparable to FRED in the Swiss wealth management technology stack, though it serves banks and large institutions more broadly than FRED's cooperative SME focus.
- Finnova: Finnova is a Swiss core banking and wealth management software provider serving regional banks and independent wealth managers. It overlaps with FRED on portfolio management, CRM, and back-office functionality for the same Swiss target market.
Broad incumbents
- Temenos: Temenos is a global banking software provider with wealth management modules serving banks and financial institutions worldwide. It is a broad incumbent alternative to FRED for wealth managers seeking platform-based (rather than cooperative) portfolio management outsourcing.
- AdNovum: AdNovum is a long-established Swiss IT consulting and software firm with deep financial services expertise. It delivers portfolio management, banking, and security solutions to Swiss banks and wealth managers, operating as a broader incumbent than FRED's niche cooperative model.
- msg: msg is an international IT consulting and software group with significant financial services coverage across Europe, including wealth management platforms. It serves as a broad incumbent comparable to FRED in the financial IT services space, though at much larger scale.
- Netcetera: Netcetera is a Swiss software company providing solutions for banking, payments, and wealth management. It overlaps with FRED in serving Swiss financial institutions with software and managed services, though across a broader product portfolio.
Emerging players
- Expersoft: Expersoft provides portfolio management and wealth management software solutions and is FRED's listed service partner. While it operates one layer below FRED (technology vs. managed services), it competes for the same Swiss wealth management IT budget and is a direct comparable in the PMS space.
- Infront: Infront provides portfolio management and market data solutions to wealth managers and asset managers in Europe. It is comparable to FRED on the portfolio management and data integration dimensions of the offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
FRED social profiles
Digital presenceFRED financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRED leadership team
Management profileNumber of profiles
Profiles12 records
FRED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRED
What does FRED do?
FRED Financial Data AG provides outsourced operation of a Portfolio Management System (PMS) along with CRM solutions and a data archiving application for Swiss wealth managers and family offices. The company runs the entire PMS infrastructure on behalf of its clients, including connections to 94 custodian banks, document archiving, and data quality assurance, following the cooperative principle of 'by wealth managers for wealth managers.'
Is FRED a public or private company?
FRED is a private company. It is classified as management employee owned and is currently operating.
When was FRED founded?
FRED was founded in 2019. It employs 11 to 50 people.
Where is FRED based?
FRED is headquartered in Zürich, Switzerland, in the Europe region.
How does FRED make money?
Three revenue lines are on record. Portfolio Management System Outsourcing Services are the primary driver. The others are CRM Solutions and data Archiving Solutions.
Who are FRED's main competitors?
Direct peers on record are Ti&m, Inventx, Avaloq and Finnova. Broad incumbents are Temenos, AdNovum, msg and Netcetera. Emerging players are Expersoft and Infront.
Does FRED have an API?
No public API is recorded for FRED.
What industry is FRED in?
FRED's product category is Wealth Management Technology. Its primary akta.pro industry code is BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 518 and its SIC code is 7370.