FRED

What FRED does

FRED Financial Data AG is a Zürich-based technology firm that provides outsourced Portfolio Management System (PMS), CRM, and document/data archiving solutions to independent Swiss wealth managers and family offices. The company operates under a cooperative joint-venture ownership model — its tagline is 'Von Vermögensverwaltern für Vermögensverwalter' (by wealth managers, for wealth managers) — with three founding owners, Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG, all members of Allianz Schweizer Vermögensverwalter. FRED has since expanded participation to seven wealth managers within the cooperative.

The platform is built around a bank-independent Portfolio Management System with standardized interfaces to 94 custodian banks, complemented by integrated CRM and a data archiving application for regulatory compliance. FRED self-positions as 'Experts in Data Integrity' and runs ~2,500 portfolios processing approximately 300,000 transactions per year. The technology stack is delivered through service partnerships with Expersoft (PMS platform) and Nextway (digital mailroom/archiving). The team listed on the website numbers around nine people, including board members Dominik Willi (Chairman), Dany Leutwyler, Martin Schwizer, and managing director Andreas Oehninger.

The business model is recurring managed services plus subscriptions: wealth managers outsource the operation of their PMS, CRM, and archival infrastructure to FRED in exchange for ongoing fees, gaining standardized processes, regulatory compliance support, and economies of scale through the cooperative. Go-to-market is sales-led and relationship-driven, anchored in the ASV network and direct enterprise outreach; geographic scope is exclusively Switzerland. No revenue, pricing, or external funding is publicly disclosed.

Name

FRED

Legal name

FRED Financial Data AG

Website

https://fred.financial

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FRED Financial Data AG is a Swiss cooperative-owned firm that provides outsourced Portfolio Management System, CRM, and data archiving solutions to independent Swiss wealth managers and family offices, operating under the principle of 'by wealth managers, for wealth managers'.

Ownership category

akta.pro rank

Product category

Wealth Management Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ)

Keywords

• Wealth management software
• Portfolio management system
• Wealth manager outsourcing
• Custodian bank interfaces
• Data archiving solutions

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Portfolio Management System Outsourcing Services: FRED provides complete outsourced operation of Portfolio Management Systems for wealth managers, including CRM solutions, custodian bank interfaces, and data archiving. This is a recurring managed services model where wealth managers outsource their entire PMS infrastructure to FRED, paying for the operational reliability, data integrity, and standardized processes.
2. CRM Solutions: CRM solutions are offered as part of the integrated service bundle alongside PMS operation, supporting client relationship management for wealth managers.
3. Data Archiving Solutions: Document and record archiving application provided as a standalone service for wealth managers, ensuring regulatory compliance and data preservation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FRED Financial Data AG provides outsourced operation of a Portfolio Management System (PMS) along with CRM solutions and a data archiving application for Swiss wealth managers and family offices. The company runs the entire PMS infrastructure on behalf of its clients, including connections to 94 custodian banks, document archiving, and data quality assurance, following the cooperative principle of 'by wealth managers for wealth managers.'

Product overview

FRED Financial Data AG offers an integrated ecosystem of portfolio management, CRM, and data archiving solutions designed specifically for Swiss wealth managers. The core offering is the Portfolio Management System (PMS), a bank-independent platform that handles portfolio management workflows, complemented by CRM solutions for client relationship management and a dedicated data archiving application for document storage and regulatory compliance. All three components are designed to work together as a unified system, with standardized processes across 94 custodian bank interfaces, supporting 2,500 portfolios and processing 300,000 transactions annually. The company operates as a cooperative venture owned by Swiss wealth managers (Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG), following the principle of 'by wealth managers for wealth managers' to deliver economies of scale through shared operational infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management System (PMS)

Quantifiable outcome

• 2,500 portfolios managed on the platform
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ExpersoftcoreTechnology or IntegrationExpersoft is listed as a service partner providing intelligent solutions for the financial industry. FRED collaborates with Expersoft to deliver portfolio management system services, leveraging Expersoft's technology platform. The partnership addresses the often costly interface problem for wealth managers and enables a continuously standardized process.
• NextwaycoreTechnology or IntegrationNextway is listed as a service partner providing future-proof digital mailroom solutions. FRED works with Nextway to offer data archiving and document management solutions to wealth managers, ensuring regulatory-compliant record keeping and digital mailroom capabilities.
• Allianz Schweizer Vermögensverwalter (ASV)coreStrategic or Co-development PartnerFRED's owner companies (Avalor Investment AG, Marcuard Heritage AG, and swisspartners Corporate AG) are members of Allianz Schweizer Vermögensverwalter, an association of Swiss wealth managers. FRED operates within this ecosystem as a cooperative venture of ASV member firms, jointly addressing regulatory and technological challenges.
• Avalor Investment AGcoreStrategic or Co-development PartnerAvalor Investment AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, Avalor participates in FRED's governance and is a user of FRED's PMS, CRM, and data archiving services.
• Marcuard Heritage AGcoreStrategic or Co-development PartnerMarcuard Heritage AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, Marcuard Heritage participates in FRED's cooperative governance and relies on FRED's managed services for its technology infrastructure.
• swisspartners Corporate AGcoreStrategic or Co-development Partnerswisspartners Corporate AG is one of three founding owner companies of FRED Financial Data AG and a member of Allianz Schweizer Vermögensverwalter. As an owner, swisspartners participates in FRED's cooperative governance and uses FRED's managed services for portfolio management, CRM, and data archiving.
• VEP Management AGminorStrategic or Co-development PartnerMartin Schwizer, a member of FRED's Board of Directors, is also a Senior Consultant at VEP Management AG, advising wealth managers, service providers, and suppliers in the wealth management technology space. This represents an advisory and industry connection rather than a formal commercial partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ti&m: Ti&m (technology in motion) is a Swiss software boutique specializing in digital solutions for banks, wealth managers, and insurers. It provides portfolio management and digital banking products to a similar Swiss mid-market wealth management customer base as FRED.
• Inventx: Inventx is a Swiss IT services and software company focused on banking, wealth management, and insurance. It offers portfolio management platforms and managed services to financial institutions in Switzerland, closely mirroring FRED's Swiss-only financial IT focus.
• Avaloq: Avaloq (now part of NTT Data) is a major Swiss provider of banking and wealth management platform software, including portfolio management, CRM, and compliance functionality. It is the most direct comparable to FRED in the Swiss wealth management technology stack, though it serves banks and large institutions more broadly than FRED's cooperative SME focus.
• Finnova: Finnova is a Swiss core banking and wealth management software provider serving regional banks and independent wealth managers. It overlaps with FRED on portfolio management, CRM, and back-office functionality for the same Swiss target market.

Broad incumbents

• Temenos: Temenos is a global banking software provider with wealth management modules serving banks and financial institutions worldwide. It is a broad incumbent alternative to FRED for wealth managers seeking platform-based (rather than cooperative) portfolio management outsourcing.
• AdNovum: AdNovum is a long-established Swiss IT consulting and software firm with deep financial services expertise. It delivers portfolio management, banking, and security solutions to Swiss banks and wealth managers, operating as a broader incumbent than FRED's niche cooperative model.
• msg: msg is an international IT consulting and software group with significant financial services coverage across Europe, including wealth management platforms. It serves as a broad incumbent comparable to FRED in the financial IT services space, though at much larger scale.
• Netcetera: Netcetera is a Swiss software company providing solutions for banking, payments, and wealth management. It overlaps with FRED in serving Swiss financial institutions with software and managed services, though across a broader product portfolio.

Emerging players

• Expersoft: Expersoft provides portfolio management and wealth management software solutions and is FRED's listed service partner. While it operates one layer below FRED (technology vs. managed services), it competes for the same Swiss wealth management IT budget and is a direct comparable in the PMS space.
• Infront: Infront provides portfolio management and market data solutions to wealth managers and asset managers in Europe. It is comparable to FRED on the portfolio management and data integration dimensions of the offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fredfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRED