Bhagwati Foods

What Bhagwati Foods does

Bhagwati Foods Private Limited is an Indian packaged-food manufacturer founded in the 1950s and headquartered at 305 Mangalam Building A, 24 Hemanta Basu Sarani, Kolkata, West Bengal. The company produces biscuits, cakes, and savory snacks across three brand portfolios: the primary Bhagwati Biscuits brand offering 50+ varieties including Dream Marie, Super-G, Butter Gold, Butter Gold Plus, Snax, and Hamara Crackers; the Keki sub-brand for slice cakes (Pineapple, Chocolate, Fruit) and cup cakes (Vanilla, Chocolate Vanilla); and the Fryzo sub-brand for extruded and savory snacks (Palak Paneer, Holo Ring, Curvez, Chinki Chatori, Chat Kure). Manufacturing takes place in ISO 22000:2018 certified facilities with in-house R&D, internal and external NABL-accredited laboratories, and HACCP-based quality control covering raw-material inspection, in-process checks, and finished-product testing.

The go-to-market is distributor-led. Products move through a domestic network of distributors, retail outlets, supermarkets, and local stores reaching consumers from metropolitan cities to small towns across India, supplemented by an active export division for international markets and a publicly promoted distributor recruitment program. Revenue is generated entirely through one-time product sales at mass-market MRPs ranging from ₹3 to ₹50 across pack sizes (e.g., Dream Marie 41.5gm–375gm at ₹5–₹40, Super-G 27gm–182gm at ₹3–₹20). Customer segments are horizontal and fragmented: general Indian consumers for everyday tea-time and snacking occasions, and families with children for school tiffin and milk-time treats.

The company is privately held and founder-controlled, with Sri Hari Ram Agarwal credited with professionalizing operations across manufacturing, QA, R&D, finance, marketing and sales, and supply chain. No external institutional investors, parent holding companies, public listings, or disclosed cap-table data appear in the source material. Marketing relies on the company website, blog content, Instagram (@bhagwatibiscuits), and YouTube video galleries rather than disclosed paid media. There is no evidence of AI/ML capability, proprietary software, or technology platform products; the value proposition is built on heritage, food-safety certifications, distribution breadth, and price accessibility rather than technology differentiation.

Name

Bhagwati Foods

Legal name

Bhagwati Foods Private Limited

Website

https://bhagwatibiscuits.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Bhagwati Foods is an Indian biscuit, cake, and snack manufacturer founded in the 1950s, serving mass-market consumers across India and international markets through distributor networks under the Bhagwati Biscuits, Keki, and Fryzo brands.

Ownership category

akta.pro rank

Product category

Biscuits and Baked Snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industry

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Biscuit manufacturing
• Packaged bakery products
• Cream biscuits
• Savory snack foods
• Premium butter cookies

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Biscuit Sales: One-time product sales of biscuits across various categories including sweet biscuits, salty biscuits, cream biscuits, premium biscuits, and healthy biscuits. Sold through distributors, retail outlets, and supermarkets across India.
2. Cake Sales: One-time sales of cakes including slice cakes, cup cakes, and specialty cakes under the Keki brand. Distributed through the same channel network.
3. Snack Products Sales: Sales of snack products under the Fryzo brand including savory snacks, extruded snacks, and specialty savory items.
4. Export Sales: International distribution of biscuit and baked products to global markets through dedicated export division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bhagwati Foods manufactures and sells packaged biscuits, cakes, and savory snacks under three sub-brands—Bhagwati Biscuits, Keki (cakes), and Fryzo (snacks)—across 50+ biscuit varieties and cake/snack ranges. Products are priced from ₹3 to ₹50 MRP, produced in ISO 22000:2018 certified facilities, and distributed nationwide through retail and supermarket channels and internationally through a dedicated export division.

Product overview

Bhagwati Foods is an Indian food manufacturing company specializing in biscuits, cakes, and snacks. The company operates three main product lines: the primary Bhagwati Biscuits brand (offering Dream Marie, Super-G, Snax, Hamara Crackers, Butter Gold Plus, and Butter Gold Almond and Cashew), the Keki sub-brand for cakes (including Slice Cakes like Pineapple, Chocolate, and Fruit varieties, and Cup Cakes in Chocolate Vanilla and Vanilla flavors), and the Fryzo sub-brand for snacks (featuring Palak Paneer, Holo Ring, Curvez, Chinki Chatori, and Chat Kure). Additional biscuit varieties include Cream Bites, Healthy Biscuits, Premium Biscuits, Puff Biscuits, Salty Biscuits, and Sweet Biscuits. The company is ISO 22000:2018 certified and emphasizes food safety, quality control, and premium ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Bhagwati Biscuits: Primary biscuit brand offering various varieties including cream bites, healthy biscuits, premium biscuits, puff biscuits, salty biscuits, and sweet biscuits.
• Fryzo
• Keki

Products and services

• Dream Marie Classic Marie biscuit with delicate texture and subtle sweetness, marketed as a tea-time biscuit. Sold in multiple pack sizes (41.5gm at ₹5 to 375gm at ₹40 MRP) for general Indian consumers.
• Super-G Energy biscuit for children offering a glucose boost, balancing sweetness with nutrition. Available in 27gm (₹3), 29gm (₹5), 45gm (₹10), 49gm (₹20), 91gm (₹20) and 182gm (₹10) pack sizes.
• Butter Gold Almond and Cashew Premium butter biscuit with real almond and cashew chunks. Sold in 27gm (₹5) and 115gm (₹20) pack sizes for consumers seeking a premium nutty biscuit.
• Butter Gold Plus Premium butter biscuit with a golden color, rich buttery aroma, and an indulgent recipe that melts in the mouth. Targeted at consumers seeking a richer tea-time biscuit.
• Snax Crispy savory cracker with a special blend of salts, sold in 36gm (₹10) and 78gm (₹20) pack sizes for salty-snack consumers.
• Hamara Crackers Cracker biscuit blending sweetness and saltiness with butter and vanilla aroma, positioned as an indulgent everyday cracker.
• Pineapple Slice Cake Keki-branded slice cake with tangy pineapple chunks in a buttery golden sponge, targeted at consumers of flavoured snack cakes.
• Chocolate Slice Cake Keki-branded premium slice cake made with cocoa, featuring a moist, rich chocolate flavor (MRP ₹10) for cocoa-flavored cake consumers.
• Fruit Slice Cake Keki-branded festive slice cake loaded with candied fruits (MRP ₹10) for festive and gifting occasions.
• Keki Vanilla Cup Cake Soft, golden-baked cupcake pairing vanilla cake with a vanilla cream filling, sold under the Keki brand for individual snack-cake occasions.
• Chocolate Vanilla Cup Cake Snack-sized cupcake combining rich chocolate cake with smooth vanilla cream filling, sold under the Keki brand.
• Curvez Fryzo-branded savory snack with a distinctive curved shape and bold flavor profile, targeted at modern snacking consumers.
• Palak Paneer Fryzo-branded crispy snack flavored with spinach and cottage cheese (palak paneer) for Indian-flavor snack consumers.
• Holo Ring Fryzo-branded extruded snack with a distinctive ring shape and unique flavor, targeted at on-the-go snackers.
• Chinki Chatori Fryzo-branded bite-sized potato cracker with a zesty, savory punch and satisfying crisp for everyday snacking.
• Chat Kure Fryzo-branded extra-crispy spicy-sweet snack with bold seasoning (MRP ₹5) for consumers seeking spicy snack options.
• Fryzo Snacks Range Snacks sub-brand of Bhagwati Foods offering savory, extruded, and specialty snacks ranging from classic Indian flavors (Palak Paneer, Chat Kure) to bold modern formats (Curvez, Holo Ring, Chinki Chatori).
• Keki Cakes Range Cakes sub-brand of Bhagwati Foods offering soft, fluffy, flavor-packed slice cakes (Pineapple, Chocolate, Fruit) and cup cakes (Vanilla, Chocolate Vanilla).
• Bhagwati Biscuits Range Primary biscuit brand of Bhagwati Foods covering sweet, salty, cream, healthy, premium, and puff biscuit varieties including Dream Marie, Super-G, Snax, Hamara Crackers, Butter Gold Plus, and Butter Gold Almond and Cashew, produced in ISO 22000:2018 certified facilities.

Quantifiable outcome

• Products distributed across India from metropolitan cities to small towns
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anmol Industries: Indian biscuits, cakes, and bakery products company with comparable SKU breadth and an active distributor-led GTM. Competes in similar sweet, cream, and snack biscuit segments.
• Parle Products: Iconic Indian biscuit maker (Parle-G, Marie, Monaco, Bourbon) with massive pan-India distribution. Head-to-head competitor in the sweet, cream, and savory biscuit categories that form the bulk of Bhagwati's portfolio.
• Priyagold Biscuits: Mid-sized Indian biscuit manufacturer with a comparable multi-brand, mass-to-premium portfolio and similar pan-India distribution model. A like-for-like scale and positioning comparable to Bhagwati Foods.
• Britannia Industries: India's largest biscuits and bakery company offering mass-market and premium biscuits, breads, cakes, and dairy products. Direct competitor in cookies and cream biscuits, and the dominant player Bhagwati must compete against in modern retail and general trade.
• Haldiram's: India's largest traditional snacks (namkeen, extruded snacks) maker. Direct competitor for Bhagwati's Fryzo sub-brand in the savory, extruded, and spiced snacks category.
• ITC Foods (Sunfeast): ITC's branded packaged foods business includes Sunfeast biscuits and snacks competing directly with Bhagwati across cream, savory, and premium categories, leveraging ITC's distribution strength.
• Creamline Biscuits: Mid-tier Indian biscuits and dairy producer (Cream Bell brand) operating across sweet and savory biscuits with comparable distribution-heavy GTM and bakery manufacturing base.
• Unibic Foods India: India-focused cookies and biscuits brand with a premium positioning parallel to Bhagwati's Butter Gold line. Direct competitor in the premium cookies sub-segment.

Broad incumbents

• Nestle India: Large multinational FMCG with mass-market biscuits (Nescafe complement), packaged cakes, and snacks portfolio. Broad incumbent competing for premium shelf and modern trade mindshare.
• Mondelez India (Cadbury): Global confectionery leader operating a broad biscuits and chocolate portfolio in India. Indirect competitor in premium and chocolate-flavored biscuits adjacent to Bhagwati's Butter Gold and chocolate cake lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bhagwatibiscuits
• Xx.com/bhagwati_foods
• Facebookfacebook.com/bhagwatifoodsindia
• LinkedInlinkedin.com/company/bhagwati-foods-pvt-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhagwati Foods