Agra

What Agra does

AGRA SAS is a French agro-economic information agency founded in 1948 and headquartered in Colombelles (near Caen), Normandy. It publishes political and economic intelligence targeted at decision-makers and startups in the French agricultural and agri-food sectors, operating under the brands AGRA Presse (domestic French policy and markets), AGRA Europe (EU policy and international trade, Brussels-based editorial), and AGRA Business (corporate, M&A, AgTech, agri-food coverage). The portfolio is supplemented by daily and weekly newsletters (Agra Fil, Agra Business Express, Agra Innovation), a real-time newsfeed (Agra Live), an events calendar (Agenda), data visualizations (Infographies), expert interviews, and legislative tracking dossiers (Dossiers Politiques).

The platform is delivered through a digital publishing infrastructure: a website (agra.fr) with cookie-based authentication, a dedicated mobile application, and email newsletter distribution, all gated behind individual or multi-user corporate subscriptions. Content formats range from short daily news briefs to multi-article political dossiers tracking French legislative developments (e.g., Loi d'Urgence, PPL Duplomb, Budget 2026). The company holds database rights and copyright protections under French law, and its journalistic team includes specialists based in both Normandy and Brussels covering EU and international policy.

AGRA generates revenue through a subscription-recurring model: individual digital subscriptions, multi-user corporate subscriptions sold on quote via direct sales, newsletter subscriptions, and ancillary content licensing. Pricing is not publicly disclosed, with annual price revisions each January. The company is owned jointly by Réussir SA and Agra Investissement and operates within the UES (Unité Économique et Sociale) Réussir-Agra group, with Nicole Ouvrard serving as Directrice générale of Réussir Agra and Directrice de publication of Agra since April 2025. Geographic scope is France-domiciled and France-dominant.

Name

Agra

Legal name

AGRA SAS

Website

https://agra.fr

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

AGRA SAS is a French agro-economic information agency, founded in 1948 and based near Caen, France, that publishes subscription-based political and economic intelligence on the agricultural and agri-food sectors via three core publications (Agra Presse, Agra Europe, Agra Business), newsletters, a mobile app, and legislative dossiers targeting French sector decision-makers and startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Individual digital subscriptions to publications (Agra Presse, Agra Europe, Agra Business, Agra Fil, Agra Business Express) accessible via website login. Multi-user corporate subscriptions available on quote.
2. Content Sales: Custom content sales and content licensing on quote basis.
3. Newsletters and Alerts: Free and subscription-based newsletter services with alerts tied to specific topics and legislative dossiers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AGRA is a French agro-economic information agency that publishes subscription-based agricultural and agri-food news, policy analysis, and business intelligence across digital, newsletter, and mobile channels. Its core commercial offering consists of three publications (Agra Presse, Agra Europe, Agra Business) and three newsletters (Agra Fil, Agra Business Express, Agra Innovation), supplemented by the Agra Live real-time news feed, an events calendar, and specialized content formats. The company sells individual digital subscriptions, multi-user corporate subscriptions on quote, and custom content licensing to agricultural professionals, cooperatives, and agri-food businesses primarily in France.

Product overview

Agra is a multi-platform agricultural media group offering a portfolio of specialized publications, newsletters, and digital content services for agricultural and agri-food sector decision-makers. The core offering consists of three main publication tracks: Agra Presse (domestic French agricultural news), Agra Europe (European policy coverage), and Agra Business (company and market intelligence). These are supplemented by daily news products including Agra Fil (real-time alerts), Agra Business Express (company-focused daily), and Agra Innovation (weekly AgTech/FoodTech roundup). Additional services include Agenda (events calendar), Infographies (data visualizations), Interviews (expert perspectives), and political Dossiers (legislative tracking). The portfolio operates across digital, newsletter, and event formats targeting agricultural professionals, cooperatives, agri-food businesses, and policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Agra Presse Daily and weekly subscription publication providing French agricultural news and policy coverage for agricultural and agri-food sector decision-makers.
• Agra Europe Subscription publication providing coverage of European agricultural policy, EU regulations, international trade negotiations, and cross-border agricultural affairs.
• Agra Business Subscription publication covering agri-food company news, startups, investments, mergers and acquisitions, and corporate strategies.
• Agra Fil Daily subscription newsletter providing real-time agricultural policy and economic news alerts for decision-makers.
• Agra Business Express Daily subscription digest covering strategies and innovations of agri-food companies, funding rounds, and business developments.
• Agra Innovation Weekly subscription newsletter covering AgTech innovations, financing strategies, and startup ecosystems from farm to food technology.
• Agra Live Real-time news feed providing minute-by-minute updates on breaking agricultural news and events.
• Agenda Events calendar service listing agricultural conferences, congresses, parliamentary sessions, and industry meetings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Réussir SAcoreOthersParent company/shareholder of AGRA within the UES (Unité Économique et Sociale) Réussir-Agra group structure.
• Agra InvestissementcoreOthersCo-shareholder of AGRA alongside Réussir SA within the UES Réussir-Agra group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• AgFunder News: Specialized digital media covering AgTech, FoodTech investment, and startup activity globally. Directly comparable to Agra Innovation and Agra Business's AgTech/startup coverage, though with a more international, venture-investor audience rather than French farmer focus.

Broad incumbents

• Politico Europe: Established Brussels-based political media company with broad EU policy coverage. While larger and more general than Agra Europe, it competes for the same EU policy intelligence subscription dollars from corporate, association, and government clients.
• DTN: US-based agricultural and commodities data provider that bundles news, market data, weather, and analytics for agribusiness professionals. A larger incumbent whose integrated information platform model could eventually encroach on Agra's subscription intelligence value proposition.
• Bloomberg / Bloomberg Green: Global financial news giant with significant agricultural commodities and agribusiness coverage. Competes with Agra Business for corporate intelligence budgets among multinationals, trading firms, and financial institutions active in agri-food.
• Les Echos: France's leading business daily with substantial French corporate, economic, and policy coverage that overlaps with Agra Business and Agra Presse. A broader incumbent whose subscription bundles may substitute for niche agricultural subscriptions.

Direct peers

• Réussir (group): Sister publications under the same UES Réussir-Agra group as Agra, covering vertical agricultural segments (Grandes Cultures, Vigne, élevage). Operates the same B2B subscription model targeting French agricultural professionals, making them the closest organizational and commercial peers.
• Euractiv: Brussels-headquartered EU policy news outlet offering subscription coverage of EU legislation and political affairs. Comparable to Agra Europe's EU policy intelligence subscription model, with similar corporate decision-maker audience.
• La France Agricole: France's other leading agricultural trade publication, operating on a similar subscription model covering French agricultural policy, markets, and farming practice. It is Agra's most direct head-to-head competitor for French agricultural decision-maker subscribers.

Regional players

• Successful Farming (Farm Journal): Long-established US agricultural media brand covering farming operations, policy, and markets. Highly comparable business model (multi-product subscription and advertising-supported media) and content categories to Agra, but serving North American rather than French agriculture.

Peers

• Context News (Context Network) / EURACTIV agri desk:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agrapresse
• LinkedInlinkedin.com/company/agra-presse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agra