Reichl und Partner

What Reichl und Partner does

REICHLUNDPARTNER is a full-service Austrian advertising agency founded in 1988 by Rainer Reichl and headquartered in Linz, with owned offices in Vienna and Graz. The firm operates as an independent, founder-owned alternative to multinational agency networks and delivers integrated marketing communications through seven specialized divisions: RUP Advertising (creative campaigns and corporate design), RUP Digital (digital strategy, web platforms, eCommerce, and online marketing), RUP Media (360° media planning and purchasing), RUP Public Relations, RUP Future Thinking (in-house think-tank for sustainability, circular economy, and innovative business models), SMC Social Media Communications, and Erlebnismarketing (event marketing and brand experience). The agency serves a diversified mix of B2B and B2C enterprise clients across industrial manufacturing (Voestalpine, ANDRITZ, Siemens, Fronius, FACC, Egger), retail (BAUHAUS, Intersport, Maximarkt), food & beverage, banking, tourism, and the public/nonprofit sectors.

The business runs on a professional services model with custom project-based and retainer engagements under multi-year contracts; pricing is not publicly disclosed and is set through discovery meetings. REICHLUNDPARTNER reaches clients via consultative direct sales, inside sales from its three Austrian offices, event-driven marketing, and a worldwide network of more than 100 partner agencies for international coverage. The firm was the first Austrian creative agency to win a Cannes Lion (2015) and the first Austrian advertising agency to receive the Excellence Award for management (2019), and has been ranked #1 Austrian advertising agency from a customer perspective in the Medianet Xpert Awards for five consecutive years (2020–2024). With 178 employees and Creative Billing of €134.2 million (2025), REICHLUNDPARTNER is the sixth-largest advertising agency in Austria by the Focus Media Research ranking.

Name

Reichl und Partner

Legal name

Reichl und Partner

Website

https://internetagentur.onlineagentur.at

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Reichl und Partner is a founder-owned, full-service Austrian advertising agency founded in 1988, operating from Linz, Vienna, and Graz through seven divisions (advertising, digital, media, PR, social media, events, and Future Thinking think-tank) serving enterprise B2B and B2C clients with integrated marketing communications.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full-Service Agency Fees: Project-based and retainer-based fees for integrated marketing communication services spanning advertising, digital, media, PR, social media, events, and strategy consulting.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

REICHLUNDPARTNER is a full-service advertising agency offering the entire spectrum of marketing communications from a single source. Core offerings span creative advertising campaigns, brand positioning, corporate design, digital strategy and eCommerce, 360° media planning and buying, public relations, social media campaigns, event marketing, and innovative business model consulting. The agency serves both B2B and B2C clients in Austria through seven specialized service divisions.

Product overview

REICHLUNDPARTNER is a full-service Austrian advertising agency offering a multi-division portfolio of integrated marketing communications services. The core offering consists of seven specialized divisions: RUP Advertising (core advertising and brand positioning), RUP Digital (digital strategy, web development, and eCommerce), RUP Media (360-degree media planning and buying), RUP Public Relations (PR campaigns), RUP Future Thinking (innovation think-tank and sustainability consulting), SMC Social Media Communications (social media and dialog marketing), and Erlebnismarketing (event marketing and brand experiences). These divisions work holistically to provide comprehensive B2B and B2C communication solutions, from brand strategy and creative campaigns to digital execution and event activation.

Differentiator

Problem solved

Functional benefit

Brands

• RUP Advertising: The advertising agency for creative and holistic communication.
• RUP Digital
• RUP Media
• RUP Public Relations
• RUP Future Thinking
• SMC Social Media Communications
• Erlebnismarketing

Products and services

• RUP Advertising Core advertising agency division offering creative and holistic communication services including brand positioning, advertising campaign conceptualization, corporate design, and B2B/B2C communication.
• RUP Digital Digital agency division specializing in strategy, creation, and development of digital media including website design, web platforms, eCommerce solutions, online marketing, and digital transformation services.
• RUP Media Media agency division providing 360-degree media planning and media purchasing services, holistic media strategies, and classical and digital media campaign management.
• RUP Public Relations PR agency division offering public relations campaigns and communications services for companies, brands, and products.
• RUP Future Thinking Think-tank division focused on developing innovative business models, sustainability strategies, circular economy consulting, and employer branding processes, in collaboration with Stanford and University of St. Gallen academics.
• SMC Social Media Communications Social media agency division offering measurable social media campaigns, social media management, and dialog marketing services.
• Erlebnismarketing Event agency division specializing in B2B events, brand experience, and incentive travel management.

Quantifiable outcome

• 6th-largest advertising agency in Austria with a Creative Billing of 134.2 million EUR (2025) and 141.3 million EUR (2024).
• +5 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Stanford University (Professors)coreStrategic or Co-development Partner · 1 January 2024REICHLUNDPARTNER collaborates with Stanford University professors as part of its Future Thinking think-tank initiative on sustainability and circular economy (Reduce, Refuse, Repair, Recycle). The partnership aims to help companies navigate the transition to sustainable business models.
• University of St. Gallen (Graduates)coreStrategic or Co-development Partner · 1 January 2024REICHLUNDPARTNER works with graduates from the University of St. Gallen within its Future Thinking think-tank to develop sustainability strategies and circular economy frameworks for client companies.
• 100+ Global Partner AgenciesminorChannel Partner/ Reseller/ Distributor · 1 January 2024REICHLUNDPARTNER is part of a worldwide network of over 100 partner agencies, enabling international coverage for Austrian clients and co-marketing referrals internationally. This is a loose affiliation rather than a formal exclusive partnership.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jung von Matt: Independent German/DACH creative network with offices in Hamburg, Berlin, Munich, and beyond. Comparable on the 'independent creative alternative to holding companies' positioning and on integrated B2B/B2C campaign capabilities.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich with strong Austrian presence via Wien Nord. Closely comparable independent full-service model targeting enterprise clients across DACH.
• PKP BBDO: Vienna-based full-service agency affiliated with the BBDO/Omnicom network. Competes with Reichl und Partner for the same Austrian enterprise and consumer clients across creative, digital, and media.
• DDB Germany: Berlin/Hamburg-based creative agency within the Omnicom-owned DDB Worldwide network with a Vienna branch. Direct competitor in the DACH market on integrated campaign work for enterprise clients.
• Demner, Merlicek & Bergmann (DMB): One of Austria's largest independent full-service creative agencies with a similar B2B/B2C mix and Vienna headquarters. Directly comparable on geography, service scope, and target client profile to Reichl und Partner.
• Scholz & Friends: Independent German creative agency group with multiple specialized service lines (digital, PR, brand consulting). Comparable full-service DACH offering competing for similar enterprise brand mandates.
• Wien Nord Serviceplan: Vienna-based integrated agency within the Serviceplan Group, offering brand, digital, and media services to Austrian and international clients. Direct competitor for the same enterprise and mid-market mandates.

Broad incumbents

• Leo Burnett Austria: Publicis Groupe-owned global creative network with Austrian operations. Overlaps on integrated creative campaigns but competes from within a multinational holding company rather than as an independent.
• BBDO Worldwide: Omnicom-owned global creative network whose Austrian affiliate is PKP BBDO. Provides the global holding-company benchmark for scale, cross-border reach, and procurement-led client wins that Reichl und Partner competes against as an independent.
• Ogilvy Austria: WPP-owned global advertising network with a Vienna office providing advertising, PR, and consulting. Overlaps with Reichl und Partner's enterprise B2B/B2C mandate but operates as part of a much larger global holding company portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/reichlundpartner
• Facebookfacebook.com/reichlundpartner.emarketing
• LinkedInlinkedin.com/company/reichl-und-partner-emarketing-gmbh
• Instagraminstagram.com/reichlundpartner/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichl und Partner