TOCHA Organic Tea

What TOCHA Organic Tea does

TOCHA Organic Tea is a privately held, Bellevue, Washington-based direct-to-consumer tea brand founded in 2013 that sells USDA-certified organic loose-leaf teas packaged in plant-based compostable pyramid sachets. The company curates a portfolio of roughly eight core tea blends spanning oolong (Eden Oolong, Cardinal Oolong), green (Green Defense, Jasmine Rhyme), black (Morning Pick-me-up), pu-erh (Rose Garden Puerh), and caffeine-free herbal offerings (Serenity Lullaby, Honeybush Heaven), complemented by mix-and-match 2- and 3-canister gift sets. Manufacturing is positioned as small-batch artisan blending using traditional methods, with no artificial or "natural" flavorings added; the brand's value proposition is built on clean-label ingredients, compostable packaging, and a social-impact program (Tea for Water) that donates 5% of profits to global clean water projects.

The company operates a hybrid go-to-market: a Shopify-powered DTC storefront at tochatea.com with free US shipping over $35 and a 20% newsletter-acquisition incentive, alongside a wholesale channel serving 12+ named retail accounts across six US states (Washington, California, Michigan, Montana, New York, Oregon), including specialty grocers (Brooklyn Fare, Made In Washington), airport duty-free (Seattle-Tacoma International), healthcare gifting (Kaiser Permanente Capitol Hill), and wellness boutiques (Ethereal Wellness). Wholesale onboarding is facilitated through the Mable platform with Net 45 terms, no minimum order, and a $100 new-account credit. Customer segments divide between health-conscious wellness consumers using tea for relaxation, sleep, and stress relief, and B2B buyers in restaurants, spas, specialty food retail, and gourmet grocery seeking differentiated, clean-label offerings.

Monetisation is straightforward unit-pricing: $12.99 per 15-sachet canister for most SKUs, with select premium and refill SKUs at $24.99 and $39.99, and gift sets at $28-$40. Payment processing runs on Shopify Payments and PayPal, and marketing is concentrated on blog content (top-of-funnel), email (mid-funnel), and organic social on Facebook/Pinterest/Twitter (top-of-funnel), with the wholesale partner network acting as the bottom-of-funnel channel. The company has no disclosed institutional funding, no management bench beyond founder and president Venus Tsui, and operates with a 1-10 employee footprint, indicating a small, founder-led lifestyle/specialty brand rather than a venture-scale operation.

Name

TOCHA Organic Tea

Legal name

TOCHA Organic Tea

Website

https://tochatea.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TOCHA Organic Tea is a Bellevue-based private e-commerce brand selling USDA-certified organic loose-leaf teas in compostable pyramid sachets through its Shopify store and wholesale to specialty retailers, restaurants, spas, and wellness boutiques across the US.

Ownership category

akta.pro rank

Product category

Specialty Organic Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Organic loose-leaf tea
• Artisan tea blends
• Herbal wellness tea
• Compostable tea sachets
• Specialty tea retail

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales of tea products directly to consumers through their Shopify e-commerce website. Products include individual tea canisters, gift sets, and bulk refill options. Free shipping on orders over $35.
2. Wholesale Distribution: B2B sales to retail partners including restaurants, spas, specialty food retailers, and gourmet grocery stores. No minimum order requirement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TOCHA Organic Tea sells certified organic, small-batch artisan-blended loose-leaf teas through its own e-commerce store and wholesale partners. The product line covers oolong, green, black, pu-erh, and caffeine-free herbal blends, packaged in plant-based compostable pyramid sachets with no artificial or natural flavorings added. Complementary offerings include mix-and-match gift sets and wholesale distribution to restaurants, spas, and specialty retailers in the US.

Product overview

TOCHA Organic Tea offers a curated collection of organic loose-leaf teas sold primarily through biodegradable pyramid sachets. The product portfolio centers on seven core tea blends: Eden Oolong, Cardinal Oolong, Green Defense, Morning Pick-me-up, Rose Garden Puerh, Serenity Lullaby (caffeine-free herbal), Honeybush Heaven (caffeine-free herbal), and Jasmine Rhyme. These span green teas, oolong teas, black teas, pu-erh teas, and caffeine-free herbal blends. The offerings are complemented by gift set products (2-Canister and 3-Canister Gift Sets) that allow customers to mix and match their preferred tea varieties. All products feature organic certified ingredients with no artificial or natural flavorings, packaged in plant-based compostable pyramid sachets for optimal brewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Eden Oolong Organic oolong tea blended with lotus leaf, jasmine green tea, rose petals, and osmanthus flowers, offering a fresh, fragrant profile with sweet and floral aromas. Priced at $12.99 per canister.
• Cardinal Oolong - 50Ct Refill Deeply oxidized organic oolong tea from Thailand produced via a slow-bake process yielding elegant, full-bodied notes of sweet caramel. Contains 50 biodegradable pyramid sachets per refill pouch, priced at $39.99.
• Green Defense Organic jasmine green tea combined with chrysanthemum flowers, providing an invigorating blend with abundant jasmine character and health-supporting chrysanthemum. Priced at $12.99 per canister (listed at $69.99, sale $12.99).
• Morning Pick-me-up Organic whole leaf black tea blended with purifying osmanthus flowers, delivering a smooth, full-bodied cup targeted at kick-starting mornings or uplifting afternoons. Priced at $12.99 per canister (listed at $69.99, sale $12.99).
• Rose Garden Puerh Organic pu-erh tea produced through natural fermentation for an earthy, woodsy essence, blended with rose petals to add a graceful, mellow note. Priced at $12.99 per canister.
• Serenity Lullaby Caffeine-free herbal tea blend of organic chamomile with rose petals, osmanthus flowers, and mint, designed to calm the body and relax the mind. Priced at $12.99 per canister (listed at $69.99, sale $12.99).
• Honeybush Heaven - Organic Honeybush Tea Caffeine-free herbal blend of organic honeybush, rose petals, hibiscus, and mint, offering a naturally sweet, fruity profile with antioxidants. Starting at $12.99 per canister.
• Jasmine Rhyme Organic jasmine green tea produced using artisan methods in which jasmine blossoms are layered and blended with dried tea, yielding a subtly sweet, calming, evocative floral fragrance. Priced at $12.99 per canister.
• 2-Canister Gift Set A gift set of two tea canisters packaged in a kraft box sealed with a floral TOCHA label, allowing customers to mix and match any two tea varieties. Priced at $28.00.
• 3-Canister Gift Set A gift set of three tea canisters in a kraft box, available either as a pre-selected signature set or mix-and-match of any three tea varieties. Priced at $40.00.

Quantifiable outcome

• 5% of profits donated to clean water projects worldwide

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• MablecoreChannel Partner/ Reseller/ DistributorTOCHA partners with Mable platform to offer a $100 buyer credit for new wholesale accounts, with Net 45 payment terms and free shipping. This partnership facilitates B2B customer acquisition for the wholesale program.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• Yogi Tea: Yogi Tea blends organic herbal and functional teas tied to specific wellness benefits (sleep, energy, detox) and is distributed through natural and conventional grocery channels. It is a useful comparable for how TOCHA could scale functional teas into mainstream retail over time.
• Adagio Teas: Adagio Teas is an online-first specialty tea retailer offering loose-leaf teas, blends, and teaware with a strong DTC model and sampler-driven merchandising. Comparable to TOCHA on ecommerce-first discovery, curated small-batch blends, and gift/sampler positioning.
• Traditional Medicinals: Traditional Medicinals produces organic wellness and herbal teas positioned around specific functional benefits (sleep, digestion, stress). Its functional-wellness narrative, organic certification, and grocery/foodservice distribution parallel TOCHA's herbal tea positioning and wellness-led marketing.
• Rishi Tea: Rishi Tea is a specialty tea brand focused on organic, single-origin, and direct-trade loose-leaf teas sold via DTC, wholesale, and specialty retail. Its artisan sourcing, botanical blending, and premium positioning overlap heavily with TOCHA's small-batch organic tea approach.
• Tea Forte: Tea Forte is a premium tea brand selling pyramid sachets, loose-leaf teas, and gift sets through DTC, luxury hospitality, and specialty retail. It is directly comparable to TOCHA on the pyramid-sachet format, premium gifting, and tea-as-luxury-wellness positioning.
• Numi Organic Tea: Numi is a premium organic and Fair Trade Certified tea brand selling loose-leaf and bagged teas through DTC, grocery, and foodservice. It is the closest direct comparable to TOCHA given the shared USDA-organic, clean-label, premium pyramid-sachet positioning and multi-channel distribution strategy.
• Republic of Tea: Republic of Tea is a specialty tea company offering curated, small-batch blended teas and herbal infusions sold through DTC, specialty grocery, and foodservice. It mirrors TOCHA's health-and-wellness positioning and emphasis on clean, premium ingredients.
• Harney & Sons: Harney & Sons is a family-owned premium tea brand with a broad catalog of loose-leaf and sachet teas sold DTC, through wholesale hospitality and specialty retail, and via tastings rooms. Comparable to TOCHA on the artisanal blending, premium pricing, and gift-set merchandising axes.

Broad incumbents

• Twinings: Twinings is a global, multi-century incumbent tea brand with a broad portfolio spanning black, green, herbal, and functional teas across grocery and foodservice. Comparable as a broad incumbent that benchmarks scale, distribution, and category dynamics relevant to TOCHA's specialty positioning.
• Celestial Seasonings: Celestial Seasonings is a large, established herbal and specialty tea brand sold across mass-market grocery. It serves as a useful broad incumbent comparable showing the long-run scale potential of the herbal/specialty tea category TOCHA operates in.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tochatea
• Facebookfacebook.com/TochaTea
• Pinterestpinterest.com/pin/create/button/?url=https://www.tochatea.com
• LinkedInlinkedin.com/company/tocha-organic-tea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOCHA Organic Tea