Mable
Mable is an Australian digital marketplace connecting people with disability or those aging to 23,000+ verified independent support workers, serving 31,000+ NDIS and aged care clients across Australia through a self-serve booking platform.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Mable does
Mable is an Australian digital marketplace, founded in 2014 and headquartered in Sydney, that connects people with disability or those who are aging to local independent support workers. The platform serves 31,000+ active NDIS and aged care clients and 23,000+ verified independent support workers, with more than 32 million care hours delivered through the platform to date. Mable operates exclusively in Australia across all states and territories, with a subsidiary structure under the Attain Healthtech group.
The platform is built as a self-serve marketplace with web and mobile applications for both clients (iOS/Android) and support workers, featuring location-based search with 70+ filters, real-time messaging, automated invoicing and payment processing, and an integrated AI Assistant. Verification architecture includes integration with the Australian Government's Document Verification Service, NDIS Worker Screening checks, ISO 27001 certified information security management, and location-enabled check-in/check-out for session verification. Enterprise features under the Business Solutions by Mable sub-brand add coordinated account management dashboards for NDIS Support Coordinators and Aged Care Providers managing multiple client accounts.
Mable's revenue model is a transaction fee structure, charging a 7.95% Client Platform Fee on the agreed support worker hourly rate plus a Support Engagement Fee built into worker earnings. Support workers are engaged as independent contractors who set their own indicative rates and negotiate directly with clients within NDIS Price Guide caps. The company describes its fees as 31% lower than online employed providers, positioning it as a lower-cost alternative to traditional disability and aged care agencies. Distribution is entirely digital, relying on SEO-optimized content, a private Facebook community, the BYO (Bring Your Own) client referral program, and dedicated account management for the mid-market Business Solutions segment.
Mable firmographics
Firmographics- Name
- Mable
- Legal name
- Mable Technologies Pty Ltd
- Website
- https://mable.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mable is an Australian digital marketplace connecting people with disability or those aging to 23,000+ verified independent support workers, serving 31,000+ NDIS and aged care clients across Australia through a self-serve booking platform.
- Ownership category
- akta.pro rank
Mable industry classification
Industry- Product category
- Disability and Aged Care Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
Keywords
Where Mable is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Mable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Client Platform Fee: Mable charges clients a platform fee (7.95%) on top of the agreed support worker rate. This allows clients to access the marketplace of verified independent support workers with included insurance coverage.
- Support Engagement Fee: A platform fee charged on support worker earnings for providing the marketplace connection, payment processing, insurance, and other safeguards. The fee is built into the total rate so that support workers' agreed rates stay within NDIS price caps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Client Platform Fee - 7.95% of support worker rate |
| Transaction based/ take rate | Pay-as-you-go | NDIS Price Guide Compliance |
| Other | Pay-as-you-go | Support Worker Rate Negotiation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Mable product offering
Product offeringCore offering
Mable operates an online two-sided marketplace that connects people with disability (NDIS participants) and older Australians seeking aged care support with locally-based, verified independent support workers. Clients search, message, agree on rates, and book sessions through web and mobile apps, while support workers create profiles, set their own indicative rates, and manage their client relationships. The platform charges a 7.95% Client Platform Fee on top of the agreed support worker rate, with built-in insurance coverage on every booked session.
Product overview
Mable operates as a digital marketplace platform with a core platform connecting people seeking disability and aged care support with verified independent support workers, supplemented by multiple add-on modules and features. The core Mable Platform includes mobile apps for both clients and support workers, while Business Solutions by Mable provides enterprise tools for coordinators and providers. Key add-on features include Mable Last Minute for short-notice bookings, the Learning Hub with 170+ training courses, the Wellbeing Platform for 24/7 mental health support, Mable Direct for consumables, integrated insurance coverage, and Tax & Super Sync tools. The platform also includes an AI Assistant for automated user support.
Differentiator
Problem solved
Functional benefit
Brands
- Business Solutions by Mable: Enterprise solution for NDIS coordinators and aged care providers to manage client bookings and support workers at scale.
Products and services
- Mable Platform Two-sided online marketplace where NDIS participants, aged care recipients, and their families search for, message, agree rates with, and book local independent support workers for disability and aged care services; covers daily living, personal care, social and community participation, nursing, and allied health services, with insurance included on every session.
- Mable Mobile App (Find Support) Native iOS and Android mobile application for clients (NDIS participants and aged care recipients) to search for support workers, manage bookings, communicate via messaging, and handle payments on mobile devices.
- Mable Mobile App (Manage Clients) Native iOS and Android mobile application for support workers to manage their client base, search and apply for jobs, create and review agreements, submit timesheets, and use location-enabled Check In/Check Out for sessions.
- Business Solutions by Mable Enterprise-tier add-on offering for NDIS Support Coordinators and Aged Care Providers, providing a dedicated account manager, multi-client dashboard, bulk job posting, streamlined bookings, and reporting tools to manage support workers across an entire client roster.
- Mable Direct E-commerce website selling care-related consumables including PPE, household cleaning products, continence support, skin care, and wound care items to Mable's disability and aged care community.
Quantifiable outcome
- 31% lower platform fees compared to online employed providers
- +3 more outcomes
Companies that use Mable
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Mable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Attain HealthtechcoreMable is a subsidiary of Attain Healthtech, a health technology group dedicated to helping people attain better outcomes. Attain Healthtech provides strategic direction and resources for the Mable platform and related services including Mable Direct e-commerce.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Mable competitors and assessment
Company assessmentDirect peers
- Hireup: Australian online marketplace connecting people with disability (NDIS participants) to independent support workers. Operates a directly comparable two-sided gig model targeting the same NDIS participant base as Mable.
- Better Caring: Australian platform matching NDIS participants and aged care recipients with independent support workers. Directly competes with Mable on the same supply-and-demand pool, with similar self-service booking and payment mechanics.
Broad incumbents
- Care.com: Global online marketplace for finding caregivers (childcare, senior care, special needs). Operates a much broader consumer care marketplace but shares Mable's core marketplace architecture and self-serve matching model.
- Life Without Barriers: One of Australia's largest disability and aged care providers, delivering services across NDIS, aged care, and child protection. Represents the traditional employed-provider model that Mable's marketplace competes against.
- Australian Unity: Australian mutual providing NDIS, aged care, home care, and retirement services. Operates an incumbent employed-provider model in the same end markets and funding schemes Mable serves.
- Estia Health: ASX-listed operator of residential aged care facilities across Australia. Represents the traditional facility-based incumbent model that Mable's home-based marketplace competes against for aged care funding.
- Regis Healthcare: ASX-listed residential aged care provider in Australia. Another traditional facility-based incumbent whose employed-staffing model contrasts with Mable's marketplace approach to aged care delivery.
- Bupa Australia: Australian arm of global healthcare group Bupa, offering health insurance, aged care, and dental services. Provides traditional employed aged care services competing for the same government funding pool.
- Healthcare Australia: Major Australian healthcare staffing and home care provider supplying nurses, aged care workers, and disability support staff. Operates a traditional agency staffing model serving overlapping customer segments to Mable.
Others
- Sidekicker: Australian on-demand staffing marketplace for hospitality, retail, and office roles. Shares Mable's two-sided marketplace technology stack and self-serve booking model but operates in adjacent verticals rather than competing for the same participants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mable social profiles
Digital presenceMable compliance and trust
Trust signalCompliance2 records
Mable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mable leadership team
Management profileNumber of profiles
Profiles8 records
Mable funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mable
What does Mable do?
Mable operates an online two-sided marketplace that connects people with disability (NDIS participants) and older Australians seeking aged care support with locally-based, verified independent support workers. Clients search, message, agree on rates, and book sessions through web and mobile apps, while support workers create profiles, set their own indicative rates, and manage their client relationships. The platform charges a 7.95% Client Platform Fee on top of the agreed support worker rate, with built-in insurance coverage on every booked session.
Is Mable a public or private company?
Mable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mable founded?
Mable was founded in 2014. It employs 251 to 500 people.
Where is Mable based?
Mable is headquartered in Sydney, Australia, in the Oceania region.
How does Mable make money?
Two revenue lines are on record. Client Platform Fee is the primary driver. The others are support Engagement Fee.
Who are Mable's main competitors?
Direct peers on record are Hireup and Better Caring. Broad incumbents are Care.com, Life Without Barriers, Australian Unity, Estia Health, Regis Healthcare, Bupa Australia and Healthcare Australia. Sidekicker is listed as an others.
Does Mable have an API?
No public API is recorded for Mable.
What industry is Mable in?
Mable's product category is Disability and Aged Care Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 62412 and its SIC code is 8082.