Phenomenon Creative Events
Phenomenon Creative Event Services is a Perth-based, privately-held event styling and furniture hire company founded in 2000, serving corporate and private clients in Western Australia with bespoke theming, decor styling, and a 500+ item rentable inventory via e-commerce and direct consultation.
- Company typePrivate
- Founded2000
- HeadquartersOsborne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phenomenon Creative Events does
Phenomenon Creative Event Services is a Perth-based, privately-held event styling and furniture hire company operating from Osborne Park, Western Australia. Founded in 2000, the company offers three integrated service lines: bespoke event theming (concept design and venue transformation), event styling (centrepieces, ceiling pieces, stage sets, and decor for awards nights, conferences, gala dinners, cocktail events, and charity events), and furniture hire across an inventory of more than 500 items — including chairs, sofas, ottomans, tables, bars, centrepieces, arbours, beanbags, artificial plants, and decorative accessories.
The business serves primarily corporate clients in the Perth metropolitan area and Western Australia, with a secondary segment in private events such as weddings and celebrations. Named customers include enterprise and association accounts such as ASG Group, Aurecon, BDO, ATEC, UDIA WA, and the Swan Valley & Regional Winemakers Association, with named creative leads (Asha, Kellie) referenced consistently in client testimonials. The company employs 3D rendering software to visualise event concepts for clients prior to implementation, distinguishing its design consultation from generic hire suppliers.
Phenomenon operates a hybrid commercial model: an e-commerce-enabled furniture hire platform with online catalogue browsing, cart submission, and quote-based pricing; tiered minimum spends (A$500 for DIY hires, A$1,500 for delivery and collection orders); and bespoke theming proposals priced on application delivered through direct consultation. Marketing is concentrated on the company website, blog content, email newsletter, and word-of-mouth referrals from corporate clients. The business is privately held with no disclosed institutional investors or parent company, and operates exclusively within Western Australia with no stated multi-state or international expansion.
Phenomenon Creative Events firmographics
Firmographics- Name
- Phenomenon Creative Events
- Legal name
- Phenomenon Creative Event Services
- Website
- https://phenomenon.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phenomenon Creative Event Services is a Perth-based, privately-held event styling and furniture hire company founded in 2000, serving corporate and private clients in Western Australia with bespoke theming, decor styling, and a 500+ item rentable inventory via e-commerce and direct consultation.
- Ownership category
- akta.pro rank
Phenomenon Creative Events industry classification
Industry- Product category
- Event Styling Services
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Theming, Mood Boards & Concept Design (HSACAOAH)
- akta.pro secondary industries
- Event Decor Design & Styling (HSACAOAB), Event Strategy & Experience Design (BPAFAGAA), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)
Keywords
Where Phenomenon Creative Events is headquartered
LocationHeadquarters
- HQ city
- Osborne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Phenomenon Creative Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Furniture Hire: Rental of furniture items including chairs, sofas, tables, ottomans, bars, centrepieces, and decorative items for events. Customers select items through the website and submit order enquiries. Pricing varies by item with individual price points listed for hundreds of products.
- Event Theming and Styling Services: Bespoke event theming and styling services including concept design, venue transformation, and full theming proposals for corporate events such as awards nights, conferences, gala dinners, cocktail events, and charity events. Props and styling pieces are quoted on application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Furniture Hire |
| Unit Pricing | Pay-as-you-go | Delivery and Collection Orders |
| Other | Multi-year contract | Bespoke Theming Proposals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Phenomenon Creative Events product offering
Product offeringCore offering
Phenomenon Creative Events is a Perth-based event styling company that designs and delivers immersive event environments for corporate occasions. The company provides bespoke event theming, end-to-end event styling (including centrepieces, ceiling pieces, stage sets, and decor), and an extensive furniture hire inventory covering chairs, sofas, tables, bars, centrepieces, arbours, plants, and decorative props. Services are delivered to corporate clients across Perth and Western Australia through a direct engagement model, with DIY hire options available via the website catalogue.
Product overview
Phenomenon Creative Event Services is a Perth-based event styling company offering a comprehensive suite of services including event theming, event styling, and furniture hire. The core offerings center on three main services: Event Theming (custom concept design), Event Styling (decor implementation for awards nights, conferences, gala dinners, cocktail events, and charity events), and Furniture Hire (extensive inventory of chairs, sofas, ottomans, tables, bars, centrepieces, arbours, beanbags, plants, and decorative accessories). The company operates as a service-based business with a product-focused hire component, serving corporate clients across Perth with both full-service styling and DIY furniture hire options (with minimum spend requirements of $500 for DIY and $1500 for delivery).
Differentiator
Problem solved
Functional benefit
Products and services
- Event Theming
Companies that use Phenomenon Creative Events
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Phenomenon Creative Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phenomenon Creative Events partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Phenomenon Creative Events competitors and assessment
Company assessmentDirect peers
- Showtime Event Group: Australian event hire and production company offering furniture, staging and theming solutions for corporate events. Comparable in combining hire inventory with event styling/production services.
- Harry the Hirer: One of Australia's largest event hire companies offering furniture, theming and equipment hire for corporate events nationally. Closest direct competitor by business model (hire + styling) and target customer (corporate events).
- Marquee Magic: Australian event hire specialist offering marquees, furniture and event accessories. Comparable hire-led model serving corporate and private events with overlapping furniture categories.
- Party Hire Group: Australian event and party hire company offering furniture, chairs, tables and styling accessories. Comparable business model focused on furniture hire for events with similar SMB and corporate customers.
- Hire All: Event hire company providing furniture, marquees and event accessories across Australia. Directly comparable hire-led operating model serving corporate and private event customers.
Broad incumbents
- Peter Rowland Group: Long-established Melbourne-based full-service event and catering company offering event styling, theming and event management as part of a broader portfolio. Larger incumbent with overlapping capabilities in event styling but a wider service offering.
- George P. Johnson: Global experiential marketing agency producing large-scale brand experiences and events. Overlaps with Phenomenon on the corporate event styling and theming capability but serves global enterprise brands at much larger scale.
- Jack Morton Worldwide: Global brand experience agency designing and producing events, activations and immersive experiences. Comparable in the experiential/styling layer of corporate events but operates at significantly larger scale with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Phenomenon Creative Events social profiles
Digital presencePhenomenon Creative Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phenomenon Creative Events leadership team
Management profileNumber of profiles
Profiles2 records
Phenomenon Creative Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phenomenon Creative Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phenomenon Creative Events
What does Phenomenon Creative Events do?
Phenomenon Creative Events is a Perth-based event styling company that designs and delivers immersive event environments for corporate occasions. The company provides bespoke event theming, end-to-end event styling (including centrepieces, ceiling pieces, stage sets, and decor), and an extensive furniture hire inventory covering chairs, sofas, tables, bars, centrepieces, arbours, plants, and decorative props. Services are delivered to corporate clients across Perth and Western Australia through a direct engagement model, with DIY hire options available via the website catalogue.
Is Phenomenon Creative Events a public or private company?
Phenomenon Creative Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phenomenon Creative Events founded?
Phenomenon Creative Events was founded in 2000. It employs 11 to 50 people.
Where is Phenomenon Creative Events based?
Phenomenon Creative Events is headquartered in Osborne, Australia, in the Oceania region.
How does Phenomenon Creative Events make money?
Two revenue lines are on record. Furniture Hire is the primary driver. The others are event Theming and Styling Services.
Who are Phenomenon Creative Events's main competitors?
Direct peers on record are Showtime Event Group, Harry the Hirer, Marquee Magic, Party Hire Group and Hire All. Broad incumbents are Peter Rowland Group, George P. Johnson and Jack Morton Worldwide.
Does Phenomenon Creative Events have an API?
No public API is recorded for Phenomenon Creative Events.
What industry is Phenomenon Creative Events in?
Phenomenon Creative Events's product category is Event Styling Services. Its primary akta.pro industry code is HSACAOAH, Event Theming, Mood Boards & Concept Design, with a secondary code of HSACAOAB, Event Decor Design & Styling. Its NAICS code is 7139 and its SIC code is 7990.