Securitas Direct

What Securitas Direct does

Securitas Direct España, S.A.U., now operating under the Verisure brand, is a Spanish private subsidiary of ESML SD IBERIA HOLDING S.A.U. and part of the Verisure Group. Founded in 1989 and headquartered in Pozuelo de Alarcón (Madrid), the company provides 24/7 professionally monitored alarm systems for residential and small-business customers, with operations commercially executed in Spain and a group footprint spanning 17-18 countries serving 4.7 million+ customers globally with a 30,000-strong workforce.

The platform centres on the proprietary PreSense™ technology stack, combining vibration/shock/opening access sensors, AI-enabled photodetectors and cameras, and the exclusive ATN anti-jamming network. The Central Receptora de Alarmas (CRA), described as the largest and most advanced in Europe, verifies intrusions via imagery, contacts emergency services, and dispatches guards, with reported response time under 20 seconds for highest-priority signals. The modular hardware portfolio includes the Central Unit (with redundant 4G, SMS, Wi-Fi, Ethernet, ATN paths), Control Panel with SOS, Sentinel anti-inhibition detector, ZeroVision smoke-expulsion device, Intelligent Lock, motion, opening, perimeter, and smoke detectors, and Arlo-integrated cameras, all orchestrated through the My Verisure mobile app and complemented by Guardian Verisure GPS personal-safety services.

The business model is recurring monthly subscription-based monitoring with hardware installation included, priced on customized per-property quotes (no pre-defined kits). Revenue is generated from two streams: monthly alarm-monitoring subscriptions and bundled hardware/installation revenue. Go-to-market is direct, combining an online calculator for lead capture with phone and WhatsApp inside-sales follow-up, field representatives conducting in-home security assessments, and commercial offices in Madrid, Barcelona, Zaragoza, and Tenerife. The company holds multiple ISO certifications (9001, 14001, 27001, 37001, 45001, 50001) plus UNE 19601/19602 and EU Regulation 2023/2854 compliance, with a comprehensive 2025 product refresh that added ZeroVision, the Intelligent Lock, and triple anti-occupation protection, alongside the Spain rebrand to Verisure.

Name

Securitas Direct

Legal name

Securitas Direct España, S.A.U.

Website

https://securitasdirect.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Securitas Direct, now rebranded to Verisure in Spain, provides subscription-based 24/7 professionally monitored alarm systems for residential and small-business customers using its proprietary PreSense™ AI detection platform, ATN anti-jamming network, and European-scale Central Receptora de Alarmas.

Ownership category

akta.pro rank

Product category

Home Security Alarm Monitoring

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)

akta.pro secondary industries

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), Commercial & Industrial Alarm Monitoring (BPAKAFAB), Residential Fire Alarm Panels & Whole-Home Detection Systems (HSAHAFAD)

Keywords

• Monitored alarm systems
• Home security services
• Alarm monitoring center
• Anti-intrusion protection
• Security equipment installation

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Security Alarm Monitoring Services: Monthly subscription fees for 24/7 alarm monitoring through Central Receptora de Alarmas (Alarm Receiving Center). Includes response to emergencies, police notification, and expert monitoring.
2. Security Equipment and Hardware: Sale and installation of security equipment including alarm panels, sensors, cameras, smart locks, and detectors. Installation now included with alarm systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Securitas Direct (rebranded to Verisure in Spain) designs, installs, and 24/7 monitors professionally monitored home and business alarm systems built on its proprietary PreSense™ technology, integrated smart locks, Arlo Security cameras, motion/access/photodetectors, the ZeroVision smoke-based expulsion device, and the Sentinel anti-jamming detector. Subscriptions include continuous monitoring from Europe's largest Central Receptora de Alarmas (CRA) with an average response time under 20 seconds, direct police alerting, and optional physical guard dispatch for residential and commercial properties.

Product overview

Securitas Direct (now unified under the Verisure global brand) offers a professionally monitored, AI-powered home and business security alarm system. The core offering is the PreSense™ technology alarm platform — a modular system where devices are customized to each property rather than sold as pre-defined kits. The ecosystem includes the Central Unit (with anti-inhibition ATN network, 4G, Wi-Fi, and Ethernet connectivity), the Control Panel with SOS capability, the Sentinel anti-jamming detector, intelligent lock, photodetectors and motion detectors (including perimetric outdoor detectors), access/shock sensors (Shocksensor), smoke detectors, high-power sirens, ZeroVision smoke-expulsion device, Arlo Security cameras (exterior and interior), and the My Verisure mobile app. Services include 24/7 CRA monitoring with <20 second response, direct police alerting, security guard dispatch, Guardian Verisure personal safety GPS service, and triple anti-occupation protection. The system is complemented by electronic keys, remote controls, key readers, and deterrent signage.

Differentiator

Problem solved

Functional benefit

Brands

• My Verisure: Mobile application for controlling alarm systems, accessing cameras, and receiving real-time notifications.
• Guardián Verisure
• ZeroVision
• PreSense

Products and services

• Alarm System with PreSense™ Technology (Alarma con PreSense™) Customized, professionally monitored home and business alarm system using proprietary PreSense™ technology, AI-powered image analysis on photodetectors, anti-jamming ATN communication, and 24/7 verification at the CRA; tailored per property rather than sold as a pre-defined kit and bundled with installation.
• Intelligent Lock (Cerradura Inteligente) Smart lock mounted indoors to reinforce door security with a maximum-security cylinder (anti-bumping, anti-drill, anti-pick, anti-extraction), controllable via the My Verisure mobile app and operable manually with physical keys.
• ZeroVision (alarma ZeroVision) Certified Grade II smoke-generating security device integrated into the alarm platform; on confirmed intrusion the CRA activates it to fill the protected space with dense, vision-blocking smoke and expel intruders within seconds.
• Central Receptora de Alarmas (CRA) 24/7 monitoring service 24/7/365 professionally staffed alarm receiving center described as the largest and most advanced in Europe, monitoring all alarm signals, verifying intrusions via images, and coordinating emergency response (police, fire, medical) with an average response time under 20 seconds for highest-priority signals.
• Police Alert Service (Servicio Aviso Policía) Service in which the CRA directly contacts and dispatches police upon confirmed intrusion, providing real-time images and alarm signals as evidence to justify immediate police response.
• Security Guard Service (Servicio Vigilante) Service in which a physical security guard can be dispatched to the protected property during or after a security event if required.
• Guardian Verisure personal safety service (localizador GPS) Personal protection service outside the home, triggered via mobile app, providing GPS-located emergency response, accompaniment on risky journeys, and emergency assistance from anywhere.
• Anti-Occupation Protection (Alarma Anti-Ocupación) Triple anti-squatting protection combining the intelligent lock, perimeter sensors, and cameras sending real-time images to police to enable immediate eviction and prevent squatting of second homes and vacant properties.
• Anti-Theft / Silent Alarm Button (Botón Anti-Atraco) Silent alarm button that discreetly alerts the CRA and triggers police notification in cases of robbery, assault, or duress, without alerting the aggressor.
• Sentinel Anti-Inhibition / Anti-Jamming Detector Anti-inhibition and anti-sabotage device that continuously monitors for signal jamming attempts via the proprietary ATN network and triggers an immediate alert to the CRA.
• My Verisure App Mobile app (iOS/Android) allowing remote arm/disarm, camera viewing, real-time notifications, electronic key management, door opening for visitors or emergency responders, and emergency-assistance requests.

Quantifiable outcome

• Average response time of less than 20 seconds from Alarm Receiving Center for maximum priority signals
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

One partnership is on record.

• Arlo SecuritycoreTechnology or IntegrationArlo Security cameras are integrated into Securitas Direct/Verisure alarm systems. These HD cameras feature night vision, intelligent image analysis distinguishing people, animals, and vehicles, with integrated siren and spotlight for enhanced security and deterrence.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Prosegur: Spanish-listed security conglomerate offering alarms (Prosegur Alarmas), manned guarding, and cash-in-transit; a Spain-headquartered incumbent competing in both residential alarm and commercial security markets.

Direct peers

• ADT Inc. One of the largest professionally monitored home and business security providers globally, with subscription-based 24/7 monitoring, alarm hardware, and dispatch services directly comparable to Securitas Direct's offering.
• Sector Alarm Group: Nordic-headquartered monitored alarm provider with strong European footprint; competes head-to-head with Verisure in Iberia, France, and other markets using a comparable professionally installed, subscription-based model.
• SimpliSafe: Leading DIY home security provider offering professionally monitored alarm systems with no-contract installation; competes for the same residential security wallet share with a lower-cost, lower-touch model.
• Verisure Group: Parent company of Securitas Direct España; operates the same Verisure-branded monitored alarm business across 17+ European and Latin American countries under identical PreSense/ZeroVision technology and CRA infrastructure.
• Vivint Smart Home: US-based smart home security provider offering professionally monitored alarm systems, integrated smart locks, cameras, and sensors with a similar subscription-plus-installation business model.
• Frontpoint Security: US-based DIY smart home security company with professionally monitored alarm systems, integrated cameras, and a no-contract subscription model comparable to Securitas Direct's residential offering.

Broad incumbents

• Securitas AB: Swedish security services giant and historical namesake of Securitas Direct; offers a broader portfolio of guarding, mobile, and monitoring services rather than specializing in residential monitored alarms.
• Ring (Amazon): Amazon-owned smart home security brand offering DIY cameras, doorbells, and alarm systems with optional professional monitoring; a broader smart-home incumbent competing for the same household security budget.

Others

• Alarm.com: Cloud platform powering professionally monitored security and smart-home services for thousands of dealer-installers; an enabling technology provider whose white-label capabilities compete with Securitas Direct's proprietary CRA and software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SecuritasDirect
• YouTubeyoutube.com/user/Securitasdirect
• Facebookfacebook.com/SecuritasDirect
• LinkedInlinkedin.com/company/securitas-direct-verisure-group
• Instagraminstagram.com/securitasdirect
• Pinterestpinterest.es/securitasdirect/securitas-direct-espana

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Securitas Direct