Grand Prix Mazda Aspley

What Grand Prix Mazda Aspley does

Grand Prix Mazda Aspley (legal name Aspley Mazda) is a privately held, family-owned automotive dealership operating from a single site at 1441 Gympie Road, Aspley, in north Brisbane, Queensland, Australia. The business has been owned and operated by the Camilleri family for over 50 years since its founding around 1967–1972, with Luke Camilleri serving as Owner and Dealer Principal. Itself describing as Australia's largest Mazda dealer, it holds consecutive Mazda Master Dealer awards and carries a 4.3-star rating across 1,632 Google reviews.

The dealership sells the full Mazda passenger and SUV range (Mazda2, Mazda3, Mazda6e, CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90, MX-5, MX-30 EV/Hybrid) alongside BT-50 utes and a multi-brand used car centre (Mazda, Ford, GWM, Haval, Hyundai, Kia, MG, Mitsubishi, Toyota). Ancillary revenue streams include Mazda Genuine Service and Parts (servicing all brands), Mazda Finance with Guaranteed Future Value products, a dedicated BT-50 Ute Centre for accessories and custom builds, and a tiered Fleet Management program targeting ABN holders, small/medium/large businesses, and government.

Go-to-market combines a physical showroom with a website-based vehicle search, online booking for test drives and service, and a multi-channel marketing program anchored by the Car Man Conversations podcast, Facebook, Instagram, TikTok, blog content, and community ambassadors including Olympic boxer Skye Nicolson, former NRL player Alex Glenn, and boxer Joel CamaKO Camilleri. Headcount is in the 251–500 range, and the business generates revenue through one-time vehicle sales plus recurring service, parts, finance/insurance, and fleet contract streams.

Name

Grand Prix Mazda Aspley

Legal name

Aspley Mazda

Website

https://aspleymazda.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Prix Mazda Aspley is a family-owned Mazda franchised dealership in north Brisbane, Australia, selling new and used vehicles plus service, parts, finance, fleet, and accessories across the full Mazda range.

Ownership category

akta.pro rank

Headquarters

HQ city

Aspley

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory/Supply Chain (vehicle stock and parts procurement), Personnel (sales staff, automotive technicians, service specialists, apprentices), Operations (dealership facility, service centre, parts department), Marketing or Sales (podcast, social media, community sponsorships), Technology or R&D (dealer website, digital engagement tools)

Revenue model

1. New Vehicle Sales: Sales of new Mazda vehicles including passenger cars, SUVs, and utility vehicles. Primary revenue stream with models including CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90, BT-50, Mazda2, Mazda3, and MX-5.
2. Used Vehicle Sales: Sales of pre-owned vehicles from multiple brands including Mazda and other manufacturers. Range of over 100 used cars available.
3. Service and Repairs: Workshop services for all car brands with genuine Mazda parts. Service centre with qualified automotive technicians.
4. Parts and Accessories: Sale of Mazda Genuine Parts and accessories including BT-50 accessories through Ute Centre.
5. Finance and Insurance: In-house finance team offering competitive financing options. Includes Mazda Finance products and Guaranteed Future Value (GFV) options.
6. Fleet Management Services: Custom fleet solutions for businesses including fleet vehicle management and dedicated fleet specialist support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grand Prix Mazda Aspley is an authorised Mazda dealership that sells new Mazda vehicles (passenger cars, SUVs, utes, and electric models) and over 100 pre-owned vehicles from multiple brands. The dealership also provides Mazda Genuine Service and Parts, in-house finance and insurance, a dedicated BT-50 Ute Centre with accessories, and a fleet management program for small, medium, and large business customers.

Product overview

Grand Prix Mazda Aspley is a family-owned car dealership in Brisbane offering a comprehensive range of Mazda vehicles and related services. The core offering consists of new Mazda vehicles including sedans (Mazda3, Mazda6e), hatchbacks (Mazda2), SUVs (CX-3, CX-30, CX-5, CX-60, CX-70, CX-80, CX-90), sports cars (MX-5), electric vehicles (MX-30, Mazda 6e), and utility vehicles (BT-50). The dealership also sells used vehicles from multiple brands and provides complementary services including service and parts, finance solutions, fleet management, and extended warranties. The Ute Centre is a specialized sub-brand focused on BT-50 customization and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Mazda Ute Centre: Dedicated BT-50 Ute Centre at Aspley Mazda offering full range on display, expert advice, and accessories for Mazda BT-50 purchases and custom builds.
• GPMA Used Centre

Products and services

• Mazda CX-80 7-seat all-hybrid SUV sold to families, featuring all-hybrid powertrain options and a spacious interior.
• Mazda CX-5
• Mazda BT-50
• Mazda CX-90 First-ever hybrid Mazda and the largest SUV in the lineup, sold with premium features and a hybrid powertrain.
• Mazda CX-60 Most powerful SUV in Mazda's lineup, representing a new generation of vehicles with advanced technology.
• Mazda CX-70
• Mazda CX-30
• Mazda CX-3
• Mazda MX-5
• Mazda3
• Mazda2
• Mazda 6e
• MX-30 Electric First fully electric Mazda vehicle with an AC synchronous electric motor and approximately 160km range on a single charge.
• MX-30 Hybrid Hybrid variant of the MX-30 featuring a 2.0L petrol engine combined with M Hybrid Technology and a lithium-ion battery.
• New Mazda Vehicles
• Used Cars
• Service & Parts
• Mazda Finance
• Fleet Management Services
• Mazda Ute Centre
• Mazda BT-50 Complete Fleet Program

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Fitness Cartel AspleyminorGTM or Marketing Partner · 25 January 2022Local gym partnership for community events and lifestyle content. Nathan James, owner of Fitness Cartel, featured on Car Man Conversations podcast discussing mindset and routine.
• Joel CamaKO CamillericoreGTM or Marketing Partner · 15 December 2021Professional boxer with show name CamaKO (Camilleri Knock Out). Ambassador for Grand Prix Mazda Aspley since 2021. Represents the brand in sporting context.
• NaildIt ConstructionsminorGTM or Marketing Partner · 24 November 2021Construction company partnership for social media content. Antonio DeLuca, owner, featured on podcast discussing workplace culture and social media marketing.
• Alex GlenncoreGTM or Marketing Partner · 11 October 2021Former Brisbane Broncos NRL player with 282 games. Ambassador for Grand Prix Mazda Aspley. Discussed leadership, resilience, and life after NRL on Car Man Conversations podcast.
• Skye NicolsoncoreGTM or Marketing Partner · 22 September 2021Olympic boxer representing Australia. Ambassador for Grand Prix Mazda Aspley. Appeared on Car Man Conversations podcast discussing her journey to Tokyo 2020 Olympics and mental resilience.
• Mazda AustraliacoreStrategic or Co-development PartnerAuthorised Mazda dealer representing the manufacturer. Access to full Mazda range, fleet programs, warranty support, and manufacturer marketing support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Bapcor Limited: Bapcor is Australia's largest automotive aftermarket parts distributor, supplying retailers and workshops across the country. Adjacent peer for GPMA's parts and accessories operations and provides comparison for the aftermarket side of the dealership business.
• Cox Automotive Australia: Cox Automotive provides software, auction, and dealer services to automotive retailers across Australia. Adjacent peer as an infrastructure and service provider whose Dealertrack, Manheim, and Autotrader platforms underpin dealership operations comparable to GPMA.

Direct peers

• Brighton Mazda: Brighton Mazda is one of Australia's largest Mazda dealers based in Melbourne, Victoria. Directly comparable as a large-format Mazda specialist dealership with new vehicle sales, used cars, service, parts, and finance offerings under a single brand franchise.
• Northside Mazda (Brisbane): Northside Mazda is a Mazda dealership operating in Brisbane's northside corridor. Directly comparable as a Mazda specialist dealer competing in the same Brisbane northside catchment with overlapping new vehicle, used vehicle, service, and parts offerings.
• Perth City Mazda: Perth City Mazda is a major Mazda dealership in Perth, Western Australia. Directly comparable as a large Mazda specialist dealership with new and used vehicle sales plus full service operations targeting similar consumer and fleet segments.
• Moreton City Mazda: Moreton City Mazda is a major Mazda dealer in the greater Brisbane area, Queensland. Directly comparable as a Mazda-focused new and used vehicle dealership competing in an overlapping Queensland market with service and parts operations.
• Sydney City Mazda: Sydney City Mazda is a large Mazda dealership in Sydney, NSW. Comparable as a high-volume Mazda specialist dealer with full new vehicle lineup, used car operations, service centre, and finance offerings under a single brand franchise.

Broad incumbents

• Eagers Automotive: Eagers Automotive (formerly AP Eagers) is Australia's largest automotive retailer, operating 200+ dealerships across multiple brands and states. Comparable as the largest player in Australian auto retail with multi-brand, multi-site operations spanning new vehicles, used vehicles, and aftermarket services.
• Inchcape Australasia: Inchcape is a global automotive distributor and retailer with established operations across Asia-Pacific including Australia. Comparable as a multi-brand automotive retail operator with premium and volume brand portfolios, fleet services, and after-sales support.
• Automotive Holdings Group (AHG): AHG was a major Australian automotive retail group (now part of Eagers Automotive) that operated multiple brands and dealership sites across Australia. Comparable as a multi-brand, multi-site automotive retailer targeting similar consumer and fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grand.Prix.Mazda
• Instagraminstagram.com/grandprixmazdaaspley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Prix Mazda Aspley