Nail'd It App

What Nail'd It App does

Nail'd It App operates a two-sided mobile marketplace that connects individual consumers with independent nail salons for reservation-based booking. The consumer product is an iOS app (App Store ID id1417179734) that allows users to discover nearby salons by location, view hours and services, make appointments up to three months in advance for groups of up to four, select service type (manicure, pedicure, or both, with optional Gel), request a preferred technician, log favorite nail polish shades, and earn cross-salon loyalty rewards. The platform is geographically nascent — the company describes itself as 'coming soon to your city' — and is headquartered in Boston with a team of 1-10.

The supply-side product is a companion web-based Salon Admin Portal (hosted at nailsalon.azurewebsites.net) that enables salon operators to manage their listing, block unavailable time slots, engage directly with customers, run loyalty programs, and receive staff training from the Nail'd It team. Distribution to consumers is primarily through the Apple App Store, with supporting awareness channels on Facebook and Instagram. There is no Android app, no disclosed pricing structure, and no public API or integrations.

The business model is a marketplace in which revenue is generated from commissions or transaction fees on completed bookings; no pricing, take rate, or revenue figures are publicly disclosed. The company is privately held, was founded in 2018, and shows no evidence of external funding, partnerships, named customers, or management team disclosure. The only documented revenue stream is the marketplace commission mechanism, and the company is best characterized as an early-stage, pre-traction consumer marketplace.

Name

Nail'd It App

Legal name

Nail'd It! App

Website

https://nailditapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nail'd It App is a Boston-based, privately held iOS marketplace founded in 2018 that connects individual consumers with independent nail salons for advance reservation booking, technician selection, polish logging, and cross-salon loyalty rewards, supported by a web-based Salon Admin Portal.

Ownership category

akta.pro rank

Product category

Beauty Services Marketplace

NAICS

Nail Salons (812113)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Basic Manicures & Pedicures (HSALACAA)

Keywords

• Nail salon booking
• Appointment scheduling app
• Salon reservation platform
• Beauty services marketplace
• Loyalty rewards program

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission / Transaction Fees: Platform connects consumers with nail salons; likely earns commission or transaction fees from completed bookings. The app enables salon listings and reservation management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nail'd It! App is a mobile-first marketplace platform connecting individual consumers with nail salons for discovery, appointment booking, and loyalty rewards. The offering consists of a consumer-facing iOS app and a companion web-based Salon Admin Portal that allows salon operators to manage listings, block unavailable times, and engage with customers.

Product overview

Nail'd It! is a mobile-first salon reservation platform consisting of a consumer-facing iOS app and a companion Salon Admin Portal. The core Nail'd It! App enables consumers to discover nail salons, make reservations, track favorite nail polish shades, and earn loyalty points. The Salon Admin Portal provides salon operators with tools to manage their listings, availability, customer communications, and reward programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Nail'd It! App A consumer-facing iOS mobile app that enables individuals to discover nearby nail salons by location, view salon hours and services, book appointments up to 3 months in advance for up to 4 people, select manicure/pedicure/gel services, request preferred technicians, log favorite nail polish shades, and earn loyalty rewards redeemable at any participating salon.
• Salon Admin Portal A companion web-based portal for nail salon operators to manage their platform listing, block off unavailable time slots, engage directly with customers, manage loyalty reward programs, and access training and support from the Nail'd It! team.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fresha: Beauty salon marketplace enabling online booking across nail, hair, and spa categories, with a no-subscription software model for salons; comparable as a marketplace-driven booking app targeting the same consumer use case (booking nail appointments).
• Vagaro: Salon, spa, and beauty appointment booking platform with a salon-facing management suite and consumer marketplace; directly comparable as a two-sided booking marketplace serving the same SMB nail salon customers.
• Booksy: Booking and management app for beauty professionals and barbershops with consumer-facing appointment scheduling; comparable mobile-first booking flow and SMB salon onboarding model.
• StyleSeat: Online booking marketplace for beauty and nail professionals, with consumer-side appointment discovery and salon-side software; closest direct competitor in nail-focused appointment booking.
• GlossGenius: Booking, payments, and client management software focused on independent beauty professionals including nail technicians; comparable SMB-focused booking platform serving beauty and nail service providers.

Broad incumbents

• Booker: Salon and spa management software with consumer-facing booking (now part of Mindbody); broader enterprise platform with comparable nail salon scheduling features.
• Square Appointments: Block's appointment scheduling product integrated with Square payments and POS, commonly used by nail salons; competing broadly on booking software rather than as a consumer marketplace.
• Mindbody: Largest incumbent in salon, spa, and fitness business management software with a consumer booking app; broader portfolio across many verticals (fitness, wellness, beauty), but overlapping nail salon booking functionality.

Regional players

• Treatwell: European beauty and hair booking marketplace with consumer-facing app for salon discovery and reservations; comparable marketplace model, though primarily serving UK/European markets versus Nail'd It's US focus.

Others

• Yelp Reservations (with Yelp Bookings): Yelp's integrated reservations and Bookings product surfaces salon appointment availability inside a high-traffic local discovery app; adjacent as a discovery-plus-booking channel that could divert consumer demand away from purpose-built apps like Nail'd It.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nailditapp
• Instagraminstagram.com/nailditapp
• LinkedInlinkedin.com/company/nailditapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nail'd It App