Make & Do

What Make & Do does

Live & Breathe is a fully integrated, fiercely independent creative agency headquartered in Leeds, United Kingdom, with a secondary office in London. The firm operates a 'BE MORE' creative platform and delivers five integrated service lines — Strategy, Creative, Data Insight, Production, and Digital — to enterprise brand clients including Morrisons, Epson, Carlsberg, Mastercard, and Just Eat. Its recently introduced 'Living Commerce' service model is positioned around simplifying measurement of how customer experience impacts wider commercial goals, reflecting an emphasis on data-linked campaign outcomes rather than purely creative output.

The agency is private, UK-domiciled, and self-funded, with no disclosed institutional ownership, funding rounds, or parent company. GTM is sales-led, relying on direct outreach, referrals, and visible campaign work; client contact is facilitated through a Leeds phone line, a general inbox, and a dedicated new business email. Marketing presence is concentrated on LinkedIn and Instagram, supplemented by an email newsletter promoting webinars and events and by earned media around campaign launches.

Revenue is generated through project-based professional services engagements — retainers, project fees, and campaign production work — primarily for large, established brands seeking differentiated, multi-channel creative. Publicly disclosed pricing is not available. Headcount is in the 51-100 range with offices in Leeds and London, and the firm presents no data on revenue, profitability, headcount trend, or ownership. Note: the firmographics header in the input labels this entity as 'Make & Do,' but all substantive data (customers, products, offices, contacts, website) consistently describes Live & Breathe at liveandbreathe.com; this discrepancy is flagged but the analysis above is grounded in the consistent Live & Breathe evidence.

Name

Make & Do

Legal name

Live & Breathe

Website

https://make-and-do.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Live & Breathe is a Leeds-based, fiercely independent integrated creative agency offering strategy, creative, data insight, production, and digital services to enterprise brands including Morrisons, Epson, Mastercard, and Just Eat, with a London secondary office.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Creative agency services
• Brand campaign development
• Integrated marketing production
• Data insight analytics
• Digital advertising services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Live & Breathe generates revenue through project-based creative and marketing service engagements. As a fully integrated agency, they deliver campaigns across strategy, creative, data insight, production, and digital disciplines. Revenue comes from client retainers, project fees, and campaign production work for brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Make & Do is a fully integrated creative and production agency that delivers strategy, creative, data insight, production, and digital services for ambitious brands. The agency plans, designs, and executes multi-channel brand campaigns across digital, social, and traditional media for enterprise clients. Operational services include moving images, sound recording, and digital production as part of its wider agency offering.

Product overview

Live & Breathe is a fully integrated, fiercely independent creative agency offering a unified suite of services: Strategy, Creative, Data Insight, Production, and Digital. These services work together through their 'Living Commerce' model, which simplifies measurement of how customer experience impacts commercial goals. The agency serves ambitious brands including Morrisons, Epson, Carlsberg, MasterCard, and Just Eat, delivering campaigns across multiple channels including autumn campaigns, student-focused initiatives, and experience retail programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting services to help ambitious brands define their positioning, messaging, and marketing direction.
• Creative Creative development services including campaign conceptualization, visual design, and content creation for brand communications.
• Data Insight Data analytics and insight services to measure campaign performance and customer experience impact on commercial goals.
• Production Production services including moving images and sound recording for executing and delivering marketing campaigns across various channels.
• Digital Digital marketing services including online advertising, social media, and digital campaign execution.
• Living Commerce A refreshed agency model for delivering client work that simplifies measurement of how customer experience impacts wider commercial goals, designed for the experience retail era.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Fallon London: Independent creative agency with a London office known for brand-led campaign work. Comparable on creative-led, independent positioning and enterprise brand clients.
• VCCP: Independent integrated agency group in London offering strategy, creative, content, and media. Comparable in service breadth, independent positioning, and enterprise client focus.
• Bartle Bogle Hegarty (BBH): Long-standing independent creative agency in London with integrated services for ambitious brands. Comparable in terms of full-service creative offerings and brand-side client base.
• Engine Group: Independent UK marketing group combining creative, media, and data services. Directly comparable as a multi-disciplinary independent serving ambitious brands.
• Mother: Independent, full-service creative agency headquartered in London. Closely comparable to Live & Breathe on independent positioning, integrated offering, and pursuit of ambitious brand-side clients.
• The&Partnership: Independent integrated agency network offering creative, media, and production services. Comparable in integrated model and pursuit of brand-side enterprise clients.
• Wieden+Kennedy London: Independent creative agency in London with integrated campaign capabilities for major brands. Directly comparable on independence positioning, creative-led brand work, and enterprise client roster.

Broad incumbents

• McCann London: Network-affiliated London creative agency offering integrated brand campaigns. Comparable on enterprise client work and full-service scope but as part of a global holding company.
• Saatchi & Saatchi London: Long-established network creative agency in London serving major brands. Comparable on integrated campaign work for enterprise clients but with broader global holding-company infrastructure.
• AMV BBDO: Large London-based full-service creative agency within the Omnicom network. Overlaps with Live & Breathe on integrated services for major UK enterprise brands but operates at significantly greater scale within a network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/00makeanddo00
• Instagraminstagram.com/liveandbreatheagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make & Do