What Nextbrand does

Nextbrand Vietnam Media Joint Stock Company is a Vietnamese B2B advertising company specializing in airport and in-flight media placement. Founded in 2007 and headquartered in Hanoi, the company sells advertising campaigns at 14 Vietnamese airports — Noi Bai, Tan Son Nhat, Da Nang, Phu Quoc, Cam Ranh, Lien Khuong, Phu Cat, Phu Bai, Cat Bi, Can Tho, Vinh, Pleiku, Buon Ma Thuot, and Ca Mau — and on board the aircraft of Vietnam Airlines, Vietjet Air, and Bamboo Airways, including legacy carrier in-flight magazines (Heritage, One2Fly, Look).

The company's core delivery relies on physical OOH infrastructure: LED signs, light boxes, billboards, LCD screens, Standee, Decal, and digital signage positioned throughout airport terminals, plus in-flight media such as seat-back TVC, seat headrests, meal trays, overhead luggage compartments, and aircraft fuselage decals applied with 3M Exterior Aircraft Graphic Film. Adjacent offerings include OOH production and construction (LED/light-box installation) and communication strategy services. Underlying technology is media hardware rather than software: no AI, programmatic, or data-platform capability is referenced.

The business model is quote-based B2B media sales. Pricing is not publicly disclosed and is negotiated through the company website (nextbrand.com.vn) via request forms and direct sales via hotlines (0936 737 727 and 024 6668 0000). Revenue is generated across four streams: airport advertising (terminal signage), in-flight advertising, aviation magazine placements, and production/consulting add-ons. Customer base of 1,500+ spans enterprise and SMB buyers in luxury, financial services, real estate, automotive, tourism, cosmetics, and aviation verticals, served through an enterprise field sales motion targeting business travelers and high-income consumers at airport environments.

Name

Nextbrand

Legal name

Nextbrand Vietnam Media Joint Stock Company

Website

https://nextbrand.com.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Nextbrand Vietnam is a B2B advertising company specializing in airport terminal and in-flight media placement across 14 Vietnamese airports and three major airlines, serving enterprise and SMB clients in luxury, financial services, real estate, automotive, tourism, and aviation verticals.

Ownership category

akta.pro rank

Product category

Airport and Aviation Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Sign Manufacturing (33995)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), OOH Production, Printing & Installation Services (BPAFALAL), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Airport advertising services
• In-flight advertising
• Aviation magazine advertising
• Out-of-home advertising
• OOH production construction

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Airport Advertising Services: Airport advertising services across multiple Vietnamese airports including Noi Bai, Tan Son Nhat, Da Nang, Phu Quoc, Cam Ranh, Lien Khuong, Phu Cat, Phu Bai, Cat Bi, Can Tho, Vinh, Ca Mau, and Pleiku. Services include LED screens, billboards, light boxes, LCD screens, and luggage trolley advertising positioned throughout airport terminals.
2. In-Flight Advertising: Advertising services on Vietnam Airlines, Vietjet Air, and Bamboo Airways aircraft including TVC on seat-back screens, decal advertising on aircraft fuselage, seat headrests, meal trays, overhead luggage compartments, and in-flight magazines.
3. Aviation Magazine Advertising: Advertising placements in aviation magazines including One2Fly Magazine (Vietjet Air) with 40,000 copies per issue, Look Magazine (Bamboo Airways), and Heritage Magazine (Vietnam Airlines).
4. OOH Production and Construction Services: Production and construction of billboards, LED signs, light box signs, and outdoor advertising materials for clients.
5. Communication Services: Comprehensive communication strategy development including marketing plans and advertising campaigns for businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nextbrand Vietnam sells advertising space and runs advertising campaigns at 14 Vietnamese airports and on board aircraft operated by Vietnam Airlines, Vietjet Air, and Bamboo Airways. The offering covers LED screens, light boxes, billboards, LCD displays, luggage trolley ads, aircraft fuselage decals, seat-back videos, in-flight magazines, and full OOH production and construction services. The company also provides communication strategy and marketing plan development for enterprise clients.

Product overview

Nextbrand Vietnam Media Joint Stock Company operates as a professional airport advertising service provider offering a comprehensive suite of advertising solutions across Vietnam's aviation sector. The company's portfolio consists of three core service pillars: Airport Advertising Services (covering 14 airports nationwide including major hubs like Noi Bai, Tan Son Nhat, and Da Nang), On-Plane Advertising (partnering with Vietnam Airlines, Vietjet Air, and Bamboo Airways), and Aviation Magazine Advertising (featuring One2Fly, Look, and Heritage magazines). Additional services include OOH production/construction and communication strategy services. The company serves over 1,500 customers and operates advertising campaigns across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Advertising Services Advertising services at 14 Vietnamese airports using LED signs, light boxes, billboards, LED screens, LCD screens, standees, decals, and signage across airport terminal zones, serving enterprise and mid-market clients seeking to reach travelers.
• On-Plane Advertising In-flight advertising on Vietnam Airlines, Vietjet Air, and Bamboo Airways aircraft, including seat tray advertising, seat backrest advertising, overhead bin advertising, cabin advertisements, seat-back TVC video ads, and aircraft livery/fuselage decals, for brands targeting airline passengers.
• Aviation Magazine Advertising Advertising placements in Vietnamese in-flight magazines including One2Fly Magazine (Vietjet Air, 40,000 copies per issue), Look Magazine (Bamboo Airways), and Heritage Magazine (Vietnam Airlines), for brands targeting airline passengers.
• OOH Production and Construction Services Production and installation of outdoor advertising structures including LED signs, light box signs, and outdoor billboards at airport and other outdoor locations, for businesses needing physical advertising asset fabrication.
• Communication Services Comprehensive communication strategy development including marketing plans and advertising campaign planning for businesses, serving enterprise clients seeking integrated communication strategy alongside media buying.

Quantifiable outcome

• Serving more than 1,500 customers with airport and aviation advertising
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Vietnam AirlinescoreChannel Partner/ Reseller/ DistributorNextbrand Vietnam provides advertising services on Vietnam Airlines aircraft and in-flight magazines (Heritage Magazine). Vietnam Airlines is Vietnam's national airline with 70% domestic market share and serves over 21 million passengers annually across 21 domestic provinces and 28 international destinations.
• Vietjet AircoreChannel Partner/ Reseller/ DistributorNextbrand Vietnam provides advertising services on Vietjet Air aircraft including fuselage decals, seat backrests, meal trays, and in-flight magazine (One2Fly Magazine). Vietjet Air is Vietnam's first private low-cost airline serving 23 million passengers with 118,923 flights in 2018.
• Bamboo AirwayscoreChannel Partner/ Reseller/ DistributorNextbrand Vietnam provides advertising services on Bamboo Airways aircraft including seat headrests, meal tray papers, cabin luggage compartments, and in-flight magazine (Look Magazine). Bamboo Airways aims to become Vietnam's first 5-star airline according to Skytrax standards.
• Airports Corporation of Vietnam (ACV)coreStrategic or Co-development PartnerNextbrand Vietnam operates advertising at ACV-managed airports across Vietnam including Noi Bai, Tan Son Nhat, Da Nang, Phu Quoc, Cam Ranh, Lien Khuong, and other Vietnamese airports with domestic and international terminals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vina OOH: Vietnamese outdoor advertising company operating in the same domestic OOH market as Nextbrand, with overlapping airport and outdoor billboard inventory and targeting similar Vietnamese enterprise clients.
• Tan Viet Media: Vietnamese media and advertising company providing OOH and digital advertising services in Vietnam, overlapping directly with Nextbrand in serving domestic enterprise clients seeking outdoor and airport placements.

Broad incumbents

• Lamar Advertising: One of the largest outdoor advertising companies in the world. Lamar's scale and breadth make it a comparable incumbent competing for OOH budgets, including airport advertising segments in emerging markets.
• Outfront Media: Leading U.S.-based outdoor advertising company with growing international presence in transit and airport OOH. Comparable as a broad incumbent in OOH space with similar media-buying and inventory models.
• Clear Channel Outdoor: Major international OOH advertising company with airport advertising capabilities across multiple markets. While not yet dominant in Vietnam, it represents the type of global incumbent Nextbrand competes against for airport media rights and enterprise budgets.
• JCDecaux: Global leader in out-of-home advertising, including significant airport advertising operations worldwide. JCDecaux competes for the same airport concession contracts Nextbrand operates under in Vietnam, and offers overlapping capabilities as part of a much wider OOH portfolio.

Emerging players

• Publicis Groupe Vietnam: Global advertising holding company with significant Vietnam operations providing integrated media services including OOH buying. Competes for the same enterprise marketing budgets and can offer scale advantages over independent specialists like Nextbrand.
• GroupM Vietnam: WPP's media investment arm operating in Vietnam, providing media planning and buying services that include OOH and airport advertising. While not exclusively an OOH operator, GroupM is a key channel for enterprise advertisers Nextbrand targets.
• Dentsu Vietnam: Global advertising agency network with Vietnam operations offering integrated media planning including OOH and aviation media buying, directly competing for the same enterprise client advertising budgets.

Regional players

• APN Outdoor (JCDecaux ANZ): Asia-Pacific OOH operator specializing in airport, roadside, and transit media. Comparable as a regional specialist in airport OOH, though operating primarily in Australia/New Zealand rather than Vietnam.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nextbrand