Fresh Look Real Estate

What Fresh Look Real Estate does

Fresh Look Real Estate is a residential real estate brokerage team operating in Western Washington as part of the John L. Scott Real Estate network, an affiliation formed in 2022 with a top-20 U.S. residential real estate brand founded in 1931. Founded in 2016 by Antonio Lopez, the firm employs 30 brokers collectively fluent in over a dozen languages, positioning itself to serve the demographic and linguistic diversity of the Pacific Northwest home-buying and home-selling market. Its core service is traditional residential brokerage — representing buyers and sellers of homes across multiple offices in Western Washington — with a stated focus on diversity, equity, and inclusion.

The firm's primary technology is the Property Tracker® platform, a registered client-engagement tool that allows users to save favorite listings, build map-based custom searches, receive real-time listing alerts, and sync activity across desktop and mobile. On top of this platform, Fresh Look offers AI-powered property search intended to improve listing-to-buyer matching. The technology layer is largely inherited from the John L. Scott infrastructure rather than built in-house, which makes AI a featured capability rather than a core differentiator.

Fresh Look generates revenue through standard residential real estate commissions on completed buyer and seller transactions. Pricing is not publicly disclosed and is negotiated on a per-deal basis. The go-to-market motion is sales-led and relationship-driven: brokers directly assist individual clients through the purchase and sale process. Customer segments are individual home buyers and sellers, with an explicit emphasis on linguistically diverse communities. The firm holds Equal Housing Opportunity compliance status and carries no disclosed outside funding, operating as a private team within the broader John L. Scott organization.

Name

Fresh Look Real Estate

Legal name

Fresh Look Real Estate

Website

https://freshlookre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Look Real Estate is a private residential brokerage team operating under the John L. Scott brand in Western Washington, serving home buyers and sellers in linguistically diverse Pacific Northwest communities. Its 30 brokers use the proprietary Property Tracker® platform with AI-powered search to deliver traditional commission-based real estate services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Property listings
• Real estate brokerage

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where brokers earn commissions on completed property transactions for both buyers and sellers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fresh Look Real Estate is a residential real estate brokerage team operating under the John L. Scott brand in Western Washington, providing home buying and selling representation through 30 multilingual brokers across multiple offices. The firm supports clients with the Property Tracker® platform, which enables saved listings, custom map-based searches, real-time listing alerts, AI-powered property matching, and synchronized access across desktop and mobile devices.

Product overview

Fresh Look Real Estate is a real estate team operating as part of the John L. Scott network, offering residential buying and selling services supported by their proprietary Property Tracker® platform. Property Tracker® serves as the core digital product, enabling clients to monitor listings, save favorites, set up automated search alerts, and communicate with brokers—all synchronized across web and mobile. The team also provides dedicated home buying and home selling consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Tracker® Client-facing property tracking and notification platform that lets home buyers save favorite listings, create custom map-based searches with selected criteria, receive immediate notifications when listings are updated or new matches become available, and sync saved listings across desktop and mobile apps.
• Home Buying Representation Full-service residential home buying assistance for individuals and families in Western Washington, providing personalized broker representation, property search, and transaction guidance through the Fresh Look team under the John L. Scott brand.
• Home Selling Representation Full-service residential home selling assistance for property owners in Western Washington, including listing, marketing, and broker representation through the Fresh Look team under the John L. Scott brand.
• AI-Powered Property Search Artificial intelligence-powered real estate search capability enabling intelligent property matching and personalized recommendations for buyers searching homes in Western Washington.
• Multilingual Broker Services Residential real estate representation delivered by 30 brokers speaking over a dozen languages, addressing cultural and language barriers for diverse communities across Western Washington.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• John L. Scott Real EstatecoreStrategic or Co-development Partner · 1 January 2022Fresh Look Real Estate joined forces with John L. Scott Real Estate in 2022, aligning their mission with a company that has been helping Northwest buyers and sellers since 1931. John L. Scott is one of the top 20 residential real estate brands in the nation. Fresh Look's focus on client service and broker success aligns with John L. Scott's core value of 'Living Life as a Contribution.'

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• John L. Scott Real Estate: The parent brand under which Fresh Look operates; one of the top 20 residential real estate brands in the U.S. since 1931 with a multi-state Pacific Northwest footprint. Comparable as the broader brand/network in which Fresh Look is embedded.
• Compass: A national technology-driven residential brokerage with growing presence in the Pacific Northwest. Comparable in delivering agent-supported buyer/seller services with proprietary technology and premium marketing support.
• eXp Realty: A cloud-based residential brokerage with a rapidly growing agent base across the U.S., including the Pacific Northwest. Comparable in offering commission-based residential services, and notable for its high agent commission split that competes for talent.
• HomeSmart: A national residential brokerage with West Coast operations and a focus on agent-friendly economics. Comparable in delivering buyer/seller representation and competing for multilingual and minority agents in Western markets.
• Keller Williams Realty: The largest residential real estate franchise in North America by agent count, with significant Pacific Northwest presence. Comparable in business model and in competing for agent recruitment and consumer mindshare in the same region.
• RE/MAX: A globally recognized residential real estate franchise operating in Western Washington. Comparable in offering commission-based buyer/seller representation through independent agents and teams in the same region.
• Coldwell Banker: A national residential real estate franchise with significant Pacific Northwest presence. Comparable in offering traditional full-service residential brokerage and competing for the same buyer/seller clients in the region.

Direct peers

• Windermere Real Estate: A Pacific Northwest-based residential real estate brokerage headquartered in the Seattle area. Directly comparable given its regional PNW focus, mix of independent-agent offices, and similar traditional buyer/seller representation model.
• Redfin: A technology-enabled residential brokerage serving many of the same Pacific Northwest metros. Comparable as a buyer/seller brokerage competing for the same client base, though operating at significantly greater scale and with proprietary technology.

Others

• Zillow Group: The largest U.S. residential real estate marketplace and lead-generation platform. Not a direct brokerage competitor but heavily shapes buyer/seller behavior in Fresh Look's service area and is the dominant referrer of leads to PNW agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/freshlookre
• LinkedInlinkedin.com/company/fresh-look-real-estate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Look Real Estate