Troyes Champagne Tourism

What Troyes Champagne Tourism does

Troyes Champagne Tourisme (operating as Troyes La Champagne Tourisme) is the official public tourism office for Troyes Champagne Métropole, an intercommunality of 81 communes in the Aube department of France's Grand Est region. The organization markets and commercializes visitor experiences across the territory, which combines medieval half-timbered architecture, the European capital of stained glass (the Aube department holds approximately 40% of the world's stained glass windows and 9,000 m² of pre-Revolution glass), and the largest concentration of factory outlet stores in France — approximately 200 outlet stores across four shopping centers that drive an estimated 3-4 million annual visitors.

The digital platform at troyeslachampagne.com is the core commercial asset: a multi-language (French, English, German, Dutch, Spanish) content and booking system integrating an online ticketing engine for guided tours, a centralized event calendar indexing 2,480+ events, a searchable directory of 409 leisure activities, interactive discovery itineraries, mobile treasure-hunt games, and audio-guided self-tours in five languages. Core commercial products include the City Pass (24h, 48h, 72h formats bundling access to approximately 15 attractions with combined value exceeding €40), gift cards, themed guided tours (cultural, gastronomic, romantic, mischievous, historical), and accessibility services including sign-language tours and the Toutourisme pet-travel program — described as the first such service in France. Distribution is hybrid: direct-to-consumer via website, walk-in at the headquarters tourist office at 16 rue Aristide Briand in Troyes, partner activity providers, TripAdvisor, and a volunteer Greeters network.

The business operates under a hybrid revenue model combining direct transaction revenue (ticket sales, City Pass units, gift cards) with affiliate/commission revenue from partner activity providers — including champagne wineries (Champagne Gérard Lassaigne), adventure operators (Western City), craft artisans (Atelier Belisama, Feu et Forge), nature farms (Aux Poils d'Assenay), and mobility providers (Ecovelo bike-share). Activity prices range from €7 (cycling tours) to €260 (multi-day caning workshops), with champagne experiences from €90 per person. As a public entity under the Troyes Champagne Métropole metropolitan government, the organization also relies on public-mandate funding that is not disclosed. Customer segments are diversified across families, couples, shopping tourists, cultural-heritage visitors, nature/outdoor enthusiasts, and accessible-tourism visitors, with no single anchor customer concentration.

Name

Troyes Champagne Tourism

Legal name

Troyes Champagne Tourisme

Website

https://troyeslachampagne.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Troyes Champagne Tourisme is the official public tourism office for the Troyes Champagne Métropole territory of 81 communes in France, operating a multi-language digital booking platform that markets guided tours, a multi-day City Pass, themed discovery games, and accessibility services to international visitors attracted by the area's medieval heritage and 200-store outlet shopping base.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industry

Art Museums (THAJADAA)

Keywords

• Destination tourism promotion
• Guided cultural tours
• Tourist information services
• Heritage tourism marketing
• Travel booking platform

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Activity and Tour Ticket Sales: Revenue generated from commission on online ticket sales for guided tours, cultural activities, and experiences offered by Troyes La Champagne Tourisme. Includes various tour types: cultural flâneries, gastronomic tours, nature walks, themed visits (romantic, mischievous, historical), and nature excursions.
2. Partnership Revenue from Activity Providers: Commissions from partner activity providers including champagne wineries (e.g., Champagne Gérard Lassaigne), adventure providers (Western City), artisans (Feu et Forge blacksmith workshop), nature farms, and cultural experiences. Providers pay to be featured on the platform and receive bookings.
3. City Pass Sales: Revenue from multi-day pass sales (24h, 48h, 72h) bundled with approximately 15 attraction and activity offers valued at over €40 market value.
4. Gift Card Sales: Sale of gift cards (cartes cadeaux) for tourism experiences, available for purchase through the reservation platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Troyes Champagne Tourisme is the official public tourism office for the Troyes Champagne Métropole territory (81 communes in the Aube department, France). It promotes and sells guided cultural, gastronomic, nature and themed tours; operates an online booking platform for activities and experiences; distributes a multi-day City Pass covering around 15 attractions; and aggregates local partner experiences (champagne tastings, crafts, outdoor activities, shopping tourism).

Product overview

Troyes Champagne Tourisme operates as a regional tourism promotion organization offering a portfolio of interconnected visitor services centered around guided tours, digital booking platforms, and themed discovery experiences. The core offerings include the City Pass (available in 24h, 48h, and 72h formats providing access to approximately 15 area attractions), an extensive catalog of guided tours spanning cultural, gastronomic, nature, and themed experiences, and an online ticketing platform for reservations. Supporting products include audio-guided walking routes, interactive treasure hunt games for mobile devices, educational children's activity booklets (A Kid'Jouer), a blog and e-magazine publishing editorial content about the region, a searchable sports and leisure directory listing 409 activities, and an events calendar aggregating over 2,480 upcoming events. The organization also provides accessibility-focused services including sign language tours and pet-friendly tourism. All offerings are designed to promote Troyes and its surrounding Champagne territory as a diverse tourist destination combining historic heritage, contemporary culture, natural landscapes, and shopping experiences.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4 million annual visitors attracted by shopping and cultural tourism
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CulturistiQ and Maximilien Guide NaturecoreStrategic or Co-development PartnerNature guide partners who develop and deliver nature-based experiences including the Jardin médiéval de Rachi and various hiking/nature tours. Maximilien Maire leads hiking experiences along the Vienne river and nature observations.
• Atelier BelisamaminorStrategic or Co-development PartnerStained glass workshop that provides demonstrations during the 'Flânerie – Chefs d'œuvre du vitrail et démonstration' tour at the Cité du Vitrail, enhancing visitor experience with live craft demonstrations.
• Champagne Gérard LassaignecoreStrategic or Co-development PartnerChampagne winery in Montgueux offering 'Le Secret des Bulles' visit with tasting experience, providing wine tourism activities and education about the champagnization process.
• Western CityminorStrategic or Co-development PartnerWestern-themed adventure park offering unique accommodation experiences in tipis, wagons, and cottages with cowboy/Indian themed activities for families.
• Coutellerie Feu et ForgeminorStrategic or Co-development PartnerMaster blacksmith artisan Nicolas Dartus provides forge initiation workshops where visitors can create their own knife, offering unique craft tourism experiences.
• Aux Poils d'AssenayminorStrategic or Co-development PartnerAlpaca and llama farm offering unique animal tourism experiences, presenting woolly animals in a family-friendly setting 18km south of Troyes.
• The Greeters NetworkcoreStrategic or Co-development PartnerVolunteer local residents who provide free informal city tours sharing local knowledge and hidden gems off the beaten tourist path, promoting authentic local experiences.
• Various Spa and Wellness ProvidersminorStrategic or Co-development PartnerWellness and creative experience providers including Corentine's natural cosmetics workshops and Sœurs Oblates de Saint François de Sales for retreat experiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Alsace: Regional tourism organization promoting Alsace. Comparable as a French regional DMO with multi-language website, events calendar, themed routes, and partner tour/activity aggregation across a multi-commune territory.
• Office de Tourisme du Grand Reims: Official tourism office for Reims, also in the Champagne region. Directly comparable as a French DMO promoting Champagne heritage, cathedral tourism, and champagne house visits with similar tour booking, City Pass, and event calendar structures.
• Office de Tourisme de Dijon: Municipal tourism office for Dijon in Burgundy, operating a tour booking platform, City Pass, and themed discovery experiences around gastronomy and heritage. Closely comparable in scale, structure, and product mix to Troyes Champagne Tourisme.
• Office de Tourisme de Strasbourg: Municipal tourism office for Strasbourg operating city passes, guided tours, and themed experiences with multi-language support. Directly comparable DMO serving a historic French city with a tourism platform and partner network.
• Maison du Tourisme de Reims Champagne: Tourism organization specifically focused on the Champagne region. Directly comparable as a regional DMO promoting champagne houses, gastronomy, and cultural heritage, with similar partner-led tour operations.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences. Comparable product overlap in tours, activities, and City Pass-style bundles, but operating globally with private capital versus Troyes Champagne Tourisme's regional DMO scope.
• Office de Tourisme de Lyon: Municipal tourism office for a larger French city. Comparable DMO model with city passes, guided tours, and partner tours, but operates at meaningfully greater scale and international visibility than Troyes Champagne Tourisme.
• Viator (Tripadvisor): Major OTA for tours and attractions. Comparable in distributing the same partner-supplied experiences Troyes Champagne Tourisme aggregates, but operates globally with paid acquisition and reviews at scale.
• Visit Paris - Office de Tourisme de Paris: Official tourism office for Paris. Compares structurally as a French municipal DMO with multi-language platform, City Pass (Paris Museum Pass), and tour booking, but at vastly greater scale, brand, and inbound tourism volume.

Regional players

• Normandie Tourisme: Regional tourism board covering Normandy with a content-rich multi-language platform, themed itineraries, and partner activity listings. Comparable as a French regional DMO with cultural heritage and outdoor activity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCX1wVykeLz2GcPSCUvPo6mw
• Facebookfacebook.com/TroyesTourisme
• LinkedInlinkedin.com/company/troyes-la-champagne-tourisme
• Instagraminstagram.com/troyeschampagnetourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troyes Champagne Tourism