One Wave
OneWave is an Australian non-profit surf community that delivers mental health awareness programs — Fluro Friday beach sessions, school workshops, and corporate wellness workshops — across 200+ beaches in 50+ countries, funded by donations, merchandise sales, and paid corporate engagements.
- Company typePrivate
- Founded2013
- HeadquartersBondi, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What One Wave does
OneWave is an Australian non-profit surf community founded in Bondi in March 2013 by Grant Trebilco following his bipolar diagnosis and recovery through ocean-based therapy. The organization addresses mental health stigma and early prevention through a portfolio of programs built around three pillars: saltwater therapy, surfing, and bright ('fluro') attire. Its core products are Fluro Friday (weekly volunteer-run sunrise surf sessions with facilitated anti-bad vibes circles held at 200+ beaches in 50+ countries), Salty Sessions (lower-friction beach meetups), the Free the Funk School Program (free for the first program at Australian and New Zealand primary and secondary schools), and the Corporate Free the Funk Program (paid workplace workshops delivered in-office, virtually via Zoom, or at beach locations). A merchandise storefront on Shopify sells branded tees and hoodies and runs revenue-share collaborations with surf brands including Budgy Smuggler, Boardsox, and Surfpaints.
The organization operates with a 1-10 employee base and a distributed volunteer Tribe Leader network that drives organic geographic expansion. There is no proprietary technology platform; infrastructure consists of a Squarespace website, Shopify e-commerce, Raisely fundraising tooling, and Zoom for virtual delivery. Revenue mechanics are diversified across individual donations, merchandise unit sales (e.g., Fluro Tee at $44.95, hoodie at $64.95), quote-based corporate program fees, and partner revenue-share. Pricing for corporate engagements is not publicly disclosed, while schools and community events are free, creating a subsidized cross-funding structure where corporate revenue supports the free programs. The organization is governed by a four-person board (Trebilco as Founder & Director, Schumacher as Director, Lynch as Chair & Director since 2020, Munro as Director since 2018) and has been formally non-profit since October 2014.
OneWave has reached 65,000+ people through its programs and attracted global media attention, including the Duke and Duchess of Sussex joining a Bondi Fluro Friday in 2018. It maintains brand adjacencies through World Surf League, Billabong, Hydralyte, and surf-culture partners. The model is structurally donation-led and volunteer-amplified, which constrains revenue scalability relative to programmatic reach.
One Wave firmographics
Firmographics- Name
- One Wave
- Legal name
- OneWave
- Website
- https://onewaveisallittakes.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OneWave is an Australian non-profit surf community that delivers mental health awareness programs — Fluro Friday beach sessions, school workshops, and corporate wellness workshops — across 200+ beaches in 50+ countries, funded by donations, merchandise sales, and paid corporate engagements.
- Ownership category
- akta.pro rank
One Wave industry classification
Industry- Product category
- Mental Health Community Programs
- NAICS
- All Other Personal Services (812990)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Surf, Kitesurf & Wind Sports Adventures (THAJABAK)
Keywords
Where One Wave is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
One Wave business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Fundraising: OneWave raises funds through donations via their Raisely fundraising platform, corporate partnerships, and event-based fundraising to support their mental health programs.
- Merchandise Sales: Sale of OneWave branded merchandise including Fluro Tees ($44.95), Hoodies ($64.95), and collaborations with partners like Budgy Smuggler and Boardsox. Portions of partner collaboration sales are donated to OneWave.
- Corporate Programs: Paid corporate mental health workshops and programs delivered at workplaces, beaches, or virtually. Program costs are outlined in Corporate Program information pack with funds supporting school programs and Fluro Friday events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fluro T-shirt - $44.95 |
| Unit Pricing | Pay-as-you-go | Free the Funk Hoodie - $64.95 |
| Other | Multi-year contract | Corporate Program - Quote-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
One Wave product offering
Product offeringCore offering
OneWave is a non-profit surf community delivering mental health awareness through saltwater therapy, surfing, and wearing bright fluro outfits. It runs free weekly Fluro Friday sunrise sessions at 200+ beaches across 50+ countries with facilitated anti-bad vibes circles, school and corporate Free the Funk mental health programs, and a merchandise storefront raising additional funds.
Product overview
OneWave is a non-profit mental health surf community offering a portfolio of programs centered on three pillars: saltwater therapy, surfing, and fluro (bright colors). The core offerings include Fluro Friday (weekly sunrise surf sessions with anti-bad vibes circles held at 200+ beaches in 50+ countries), Salty Sessions (beach meetups with coffee), and Free the Funk Programs delivered in schools and workplaces. The organization also operates a merchandise store selling branded clothing through Shopify, with collaborations with partners like Budgy Smuggler and Boardsox. All programs focus on early prevention and community connection to support mental health awareness.
Differentiator
Problem solved
Functional benefit
Products and services
- Fluro Friday Weekly sunrise surf sessions held at beaches worldwide where participants wear bright fluro outfits and share waves and stories to raise awareness of mental health. Includes an anti-bad vibes circle discussion facilitated by volunteer Tribe Leaders. Held at 200+ beaches across 50+ countries.
- Salty Sessions Sunrise or sunset beach meetups run by local OneWave Tribe Leaders, bringing people together through saltwater therapy, surfing, community and post-surf coffee. Currently active at Bondi (monthly) and Greenmount (weekly).
- Free the Funk School Program Mental health awareness programs delivered in primary and secondary schools, featuring 30-minute assembly or classroom sessions teaching students tools and tips for mental health care, including saltwater therapy concepts and anti-bad vibe circles. Programs are free of charge for the first program.
- Corporate Free the Funk Program Mental health workshop programs for workplaces available as in-office sessions, virtual sessions via Zoom, or beach-based Salty Sessions at Bondi or Manly Beach. Includes story sharing, mental health tips and tools, and team-building activities.
- OneWave Merchandise Store E-commerce store selling OneWave branded merchandise including Fluro Tees ($44.95), Free the Funk Hoodies ($64.95), and collaborations with Budgy Smuggler, Surfpaints, and Boardsox. A portion of partner collaboration sales is donated to OneWave.
Quantifiable outcome
- 65,000+ people impacted by OneWave programs
- +3 more outcomes
Companies that use One Wave
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
One Wave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
One Wave partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered corporate sponsor, media partner, product sponsor, friend of onewave, event partner and merchandise partner.
- KDL Property Groupcorporate sponsorCorporate partner supporting OneWave mental health programs. KDL Property Group logo appears on OneWave partnerships page as a current corporate partner.
- World Surf Leaguemedia partnerWorld Surf League partnership providing media exposure and brand alignment with surfing community. WSL logo appears on OneWave partnerships page.
- Hydralyteproduct sponsorHydralyte provides product support for OneWave events and community activities. Logo appears on partnerships page.
- Billabongfriend of onewaveBillabong is listed as a Friend of OneWave partner. Brand collaboration for bringing colour to mental health through surf culture.
- Will & Cofriend of onewaveWill & Co listed as a Friend of OneWave partner. Brand collaboration supporting mental health awareness initiatives.
- Sibon Chartersevent partnerEvent partner supporting OneWave events. Sibon Charters logo appears on partnerships page.
- Bondi PA Hireevent partnerBondi PA Hire donates sound equipment for Fluro Friday events at Bondi Beach to help raise awareness of mental health.
- Budgy Smugglermerchandise partnerBudgy Smuggler creates OneWave-inspired Fluro Friday merchandise including swimwear. Percentage of sales donated to OneWave to support mental health programs. New Fluro Friday range available.
- Surfpaintsmerchandise partnerSurfpaints offers 15% off their range to OneWave community with code 'ONEWAVE' and donates 15% of proceeds to OneWave. Created fluro paint pens for OneWave community to decorate surfboards.
- Boardsoxmerchandise partnerBoardsox collaboration with Ozzie Wright creating Alien Love Flower Boardsox Col-lab. 10% of all profits from these sales are donated to OneWave.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
One Wave competitors and assessment
Company assessmentBroad incumbents
- RUOK?: Australian mental-health awareness campaign and charity focused on starting conversations about mental health. Comparable to OneWave's 'anti-bad vibes circles' mission of encouraging open mental-health dialogue, though without the surf anchor.
- Surfrider Foundation: Large international surf-based non-profit with 200+ volunteer chapters worldwide. Comparable to OneWave in volunteer-driven, beach-anchored grassroots expansion, though focused on ocean conservation rather than mental health.
- Lifeline Australia: Australia's primary mental-health crisis support non-profit. Comparable to OneWave in the Australian mental-health mission and corporate-partnership fundraising space, though focused on crisis intervention rather than prevention.
- Headspace Australia: Australia's largest youth mental-health non-profit. Comparable to OneWave in the school- and youth-mental-health awareness category, but operates through clinical service delivery rather than surf-based community programming.
- Black Dog Institute: Australian mental-health research and clinical translation institute. Comparable to OneWave in the mental-health-awareness category, but anchored in clinical research and credentialed programs rather than surf-based community events.
- Beyond Blue: Major Australian mental-health non-profit with broad awareness, fundraising and corporate partnership infrastructure. Comparable to OneWave in the Australian mental-health-awareness and corporate-partnership space but at much larger scale and clinical orientation.
Direct peers
- Waves for Change: South African non-profit delivering surf therapy to at-risk youth for mental health and social impact. Direct functional peer to OneWave's surf-based mental-health mission, using surfing as a vehicle for emotional support and community building.
- Surf Therapy Foundation: US-based non-profit advocating for and accrediting surf therapy programs. Operates in the same surf-therapy-for-mental-health category as OneWave and represents the formalization track of the same niche.
- The Wave Project: UK charity using surfing to improve the mental health of vulnerable young people. Closely comparable to OneWave in combining surf sessions with structured emotional wellbeing outcomes for at-risk youth.
Others
- World Surf League: Global governing body for professional surfing and OneWave's named media partner. Comparable as a surf-industry ecosystem participant but does not compete in mental-health delivery; relevant for partnership and brand-amplification analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
One Wave social profiles
Digital presenceOne Wave financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Wave leadership team
Management profileNumber of profiles
Profiles4 records
One Wave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Wave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Wave
What does One Wave do?
OneWave is a non-profit surf community delivering mental health awareness through saltwater therapy, surfing, and wearing bright fluro outfits. It runs free weekly Fluro Friday sunrise sessions at 200+ beaches across 50+ countries with facilitated anti-bad vibes circles, school and corporate Free the Funk mental health programs, and a merchandise storefront raising additional funds.
Is One Wave a public or private company?
One Wave is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was One Wave founded?
One Wave was founded in 2013. It employs 1 to 10 people.
Where is One Wave based?
One Wave is headquartered in Bondi, Australia, in the Oceania region.
How does One Wave make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and corporate Programs.
Who are One Wave's main competitors?
Broad incumbents on record are RUOK?, Surfrider Foundation, Lifeline Australia, Headspace Australia, Black Dog Institute and Beyond Blue. Direct peers are Waves for Change, Surf Therapy Foundation and The Wave Project. World Surf League is listed as an others.
Does One Wave have an API?
No public API is recorded for One Wave.
What industry is One Wave in?
One Wave's product category is Mental Health Community Programs. Its primary akta.pro industry code is THAJABAK, Surf, Kitesurf & Wind Sports Adventures. Its NAICS code is 812990 and its SIC code is 7997.