hasslingermessemanufaktur ag

What hasslingermessemanufaktur ag does

Hasslingermesse Manufaktur AG is a Swiss Aktiengesellschaft headquartered in Tagelswangen, Switzerland, operating a six-person workshop (supplemented by apprentices) under owner Thomas Hasslinger. The company designs, fabricates, and delivers trade-show booths, roadshows, vehicle wrapping, signage, and multi-sensory brand experiences for enterprise clients, with selected projects delivered into Austria and Germany alongside the core Swiss market. Named customers include Coop, DERTOUR, Raiffeisen, Promega, Weltklasse Zürich, and Schweiz Tourismus, with several relationships spanning eight to fourteen years.

The firm's core production capability is an in-house workshop integrating carpentry, laser cutting, vinyl wrapping, and a sewing/textile atelier, enabling end-to-end build of customized experiential installations without reliance on subcontracted fabricators. Offerings have been broadened beyond classic booth construction into adjacent manufactured lines (e.g., raised beds, sewn textile products) and into monetization of workshop capacity via rental of equipment and space. Project pricing is bespoke per engagement and is sold directly, with Thomas Hasslinger personally leading client relationships and design direction. The business is pursuing a succession/buyer transition starting January 2026, signaling an active ownership change process.

Revenue is disclosed at CHF 900,000–1,000,000 annually, consistent with a small, owner-operated Swiss craft-services SME. No external funding, no M&A history, no patents, and no software platform underpin the operation; differentiation is rooted in long-tenured client relationships, integrated in-house production, and the owner's personal brand and design leadership.

Name

hasslingermessemanufaktur ag

Legal name

hasslingermessemanufaktur ag

Website

https://hasslingermessemanufaktur.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Hasslingermesse Manufaktur AG is a Swiss, owner-operated workshop in Tagelswangen that designs and builds trade-show booths, roadshows, vehicle wraps, and multi-sensory brand experiences for enterprise clients across retail, tourism, banking, and life sciences.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show booth design
• Exhibition stand construction
• Roadshow production
• Vehicle wrapping services
• Advertising technology

Headquarters

HQ city

Lindau

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Exhibition and Trade Show Stand Design & Construction: Custom design and construction of trade show booths and exhibition stands for corporate clients, from concept through to on-site installation and dismantle.
2. National Roadshow Production: Design and execution of traveling roadshow experiences across multiple locations in Switzerland, including modular exhibition systems and interactive installations.
3. Signage and Vehicle Wrapping: Production of custom signage and full-vehicle fleet wrapping services for corporate branding applications.
4. Custom Fabrication (Hochbeete, Mobiles): Custom manufactured products including aluminum raised garden beds and decorative mobiles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

hasslingermessemanufaktur ag designs, manufactures, and installs custom trade show booths, exhibition stands, and national roadshows from its in-house workshop. The company produces sensory brand experiences that engage all five senses, combining design, technical implementation, carpentry, laser cutting, vinyl wrapping, and logistics under one roof for corporate clients across Switzerland and neighboring countries.

Product overview

hasslingermessemanufaktur ag is a Swiss trade show booth design and manufacturing company offering a unified suite of services centered on making brands experienceable with all senses. The core offering comprises trade show booth design/construction and national roadshows, supported by in-house capabilities in concept and design, technical implementation, production, and logistics. Adjacent offerings include Werbetechnik (advertising technology/wrapping services for objects, vehicles, and walls), signage systems (Signaletik), audience animations, vehicle branding, and custom products like raised beds. The company also rents workshop spaces for events. All services are delivered through their own workshop, enabling end-to-end project management from idea to realization.

Differentiator

Problem solved

Functional benefit

Brands

• 4freiTage: Quarterly discovery event held at the manufactory, where visitors can experience how the company makes brands tangible with all senses.

Products and services

• Trade Show Booth Design and Construction Custom design, technical implementation, production, and on-site installation/dismantling of trade show booths and exhibition stands for corporate clients, delivered end-to-end from the company's own workshop.
• National Roadshow Production Design and execution of traveling roadshow experiences for corporate clients across multiple locations in Switzerland and neighboring countries, including modular exhibition systems and interactive installations.
• Vehicle and Surface Wrapping (Werbetechnik) Full-surface vinyl wrapping of vehicles, furniture, and wall elements for corporate branding and advertising applications.
• Signage Systems (Signaletik) Design and production of custom signage systems for branding applications, including stamp boxes for trail signage (e.g., Via Alpina project for Switzerland Tourism).
• Audience Animations (Publikumsanimationen) Interactive audience engagement and promotional animation solutions developed for trade shows and corporate events.
• Window Display Design (Schaufenster) Custom window display design and installation services for retail environments.
• Sewing Atelier (Näh-Atelier) Sewing services for custom textile products and promotional items produced in-house.
• Custom Aluminum Raised Beds (Hochbeete) Custom-designed raised garden beds made from stable aluminum, with adjustable working heights, sized for gardens, balconies, and allotment gardens.
• Hanging Mobiles (Art Installations) Custom-designed hanging mobiles for interior spaces, produced as part of Polydesignerin 3D apprentice training projects.
• Workshop and Event Space Rental Rental of themed spaces at the company's manufacturing location (Talstation, Mittelstation, Alpstübli, Adlerhorst) for workshops, team meetings, product presentations, and trade fair training.

Quantifiable outcome

• Some clients have 2-year contractual agreements, indicating high customer retention and satisfaction.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Expomobilia AG: Swiss brand experience agency specializing in exhibition stands, roadshows, and event architecture; competes directly for the same Swiss enterprise trade show accounts.
• Atelier Pfund: Swiss exhibition and event design workshop producing custom booths, signage, and brand installations; comparable craft-based, full-service model serving Swiss enterprise clients.
• Habegger AG: Swiss trade show booth design and construction firm with similar full-service workshop capabilities and enterprise client base; the closest direct competitor in the Swiss market.
• FACT GmbH Messebau: German full-service trade show booth builder with in-house design and production workshop capabilities; directly comparable service model for enterprise trade show clients in the DACH region.

Regional players

• Meplan GmbH: German trade show booth builder and event marketing provider; operates comparable full-service booth design and roadshow capabilities but serves primarily the DACH market outside Switzerland.
• Köhler Messebau: German custom trade show booth constructor with in-house workshop production; comparable craft-based service model but based in Germany rather than Switzerland.

Emerging players

• Jung von Matt: German creative agency with strong experiential marketing practice producing immersive brand experiences at events and trade shows; adjacent rather than directly competing, but addresses similar enterprise client experiential needs.
• Winkels LiveMarketing: German live marketing agency combining brand experience, trade show presence, and event production; comparable focus on immersive enterprise brand experiences though larger and broader than the subject company.

Broad incumbents

• GES (Global Experience Specialists): Large global provider of exhibition, event, and environment services including custom booth construction; serves enterprise clients with significantly broader geographic and service scope.
• GL events: Global integrated event industry group offering exhibition stand construction, event management, and venue services; a much larger incumbent operating across multiple geographies including Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hasslingermessemanufaktur
• LinkedInlinkedin.com/company/hasslingermessemanufaktur-ag
• Instagraminstagram.com/hasslingermessemanufaktur

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hasslingermessemanufaktur ag