Heartland Dermatology

What Heartland Dermatology does

Heartland Dermatology is a private, single-site dermatology practice headquartered at 12327 Stratford Drive, Clive, Iowa, founded in 2000 and operating as part of the broader Forefront Dermatology network. The practice serves the greater Des Moines metropolitan area with a comprehensive offering spanning medical dermatology, cosmetic dermatology, skin cancer treatment, Mohs micrographic surgery, laser procedures, CoolSculpting body contouring, and a Med Spa. It also operates the Excelin Skincare direct-to-consumer product line for medical-grade skincare.

The clinical team includes one board-certified dermatologist with Mohs surgery training, four physician assistants, and three medical aestheticians, supported by a broader staff of 11–50. Service breadth — from routine skin checks and acne management to specialized skin cancer excision and aesthetic body contouring — positions the practice as a full-scope dermatology provider rather than a niche operator. The Excelin Skincare brand extends the offering beyond clinic visits, providing a recurring retail revenue stream.

The business operates on a dual revenue model: insurance-reimbursed medical dermatology billed across a diversified payer panel (Wellmark Blue Cross, Medicare, United Healthcare, Aetna, Humana, Priority Health Care), and fee-for-service cosmetic, Med Spa, and product revenue. Patient acquisition is local and consumer-driven, with the Forefront network affiliation providing referral flow and back-office leverage that an independent single-site clinic would not otherwise access.

Name

Heartland Dermatology

Website

https://heartlandderm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Dermatology is a private, single-location dermatology practice in Clive, Iowa, founded in 2000. It delivers medical and cosmetic dermatology, Mohs surgery, and Med Spa services, and operates the Excelin Skincare product line as part of the Forefront Dermatology network.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Medical and Diagnostic Laboratories (6215), Health and Personal Care Retailers (4561)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Skin cancer treatment
• Mohs micrographic surgery
• Med spa aesthetics

Headquarters

HQ city

Clive

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Dermatology Services: Clinical dermatology services including skin exams, acne treatment, eczema treatment, skin cancer screenings and treatment, and general dermatological care. Revenue generated through patient visits and procedures, primarily billed through accepted insurance.
2. Cosmetic Dermatology Services: Cosmetic procedures including laser treatments, injectables (BOTOX, fillers), skin tightening, and body contouring. Typically fee-for-service with promotional pricing offered periodically.
3. Med Spa Services: Aesthetician-led treatments including facials, chemical peels, and microdermabrasion for various skin types and conditions.
4. Skincare Products: Medical-grade skincare products sold through the Excelin Skincare online store, selected by dermatologists for various skin types and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heartland Dermatology operates as a dermatology clinic in Clive, IA (part of the Forefront Dermatology network) providing board-certified medical, surgical, and cosmetic dermatology services. Offerings include medical dermatology (acne, eczema, psoriasis, skin cancer screenings), Mohs surgery for skin cancer, cosmetic treatments (BOTOX, JUVÉDERM, Restylane, Dysport, Cutera laser suite, IPL, CO2 laser), Med Spa services (facials, peels, microdermabrasion), laser hair removal, CoolSculpting body contouring, and an online medical-grade skincare store (Excelin).

Product overview

Forefront Dermatology operates as a dermatology clinic offering a unified portfolio of medical and cosmetic dermatology services. The core offering consists of Medical Dermatology Services (acne, eczema, melanoma, psoriasis, skin cancer treatment including Mohs surgery) and Cosmetic Dermatology Services (injectables including BOTOX, Dysport, JUVÉDERM, Restylane; laser treatments including CO2 Laser, IPL Photofacial, Blue Light Therapy, and the Cutera laser suite). Additional services include Med Spa Services (facials, peels, microdermabrasion), Laser Hair Removal, and CoolSculpting for non-invasive fat reduction. The clinic also operates an Excelin Skincare Store for medical-grade skincare products. Board-certified dermatologists and fellowship-trained Mohs surgeons provide care, supported by an on-site dermatopathology lab.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• Wellmark Blue CrossminorOthersInsurance provider accepted at Clive, IA location. Patients with Wellmark Blue Cross coverage can receive dermatological services with in-network benefits.
• MedicareminorOthersMedicare insurance accepted at Clive, IA location for eligible dermatological services.
• Priority Health CareminorOthersInsurance provider accepted at Clive, IA location for dermatological services.
• United Healthcare InsuranceminorOthersInsurance provider accepted at Clive, IA location for dermatological services.
• Aetna InsuranceminorOthersInsurance provider accepted at Clive, IA location for dermatological services.
• Humana InsuranceminorOthersInsurance provider accepted at Clive, IA location for dermatological services.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Forefront Dermatology: Heartland Dermatology operates as a Forefront Dermatology location. Forefront is a large multi-state dermatology practice network offering the same medical, surgical (Mohs), cosmetic, and Med Spa services, with much broader geographic reach.
• Cleveland Clinic Dermatology: Large academic dermatology program covering medical, surgical, Mohs, and cosmetic dermatology with integrated dermatopathology. Comparable in full-service dermatology scope, though embedded within a broader health system.
• Mayo Clinic Department of Dermatology: Academic medical center dermatology department offering medical, surgical, and cosmetic dermatology plus dermatopathology. Comparable as a comprehensive dermatology provider, though at much larger institutional scale.

Direct peers

• U.S. Dermatology Partners: PE-backed multi-state dermatology platform combining medical dermatology, Mohs surgery, cosmetic services, and aesthetics across the Midwest and South. Highly comparable in service mix, network structure, and patient segments to Heartland's offering.
• Anne Arundel Dermatology: Multi-site dermatology group providing medical, cosmetic, surgical, and pathology services across the Mid-Atlantic and Southeast. Comparable as a full-service dermatology group with both insurance and self-pay revenue.
• Schweiger Dermatology Group: Large dermatology group practice offering medical, surgical, and cosmetic dermatology across multiple states with on-site pathology. Mirrors Heartland's full-stack service model at multi-site scale.
• West Dermatology: Multi-site dermatology group across the Western U.S. delivering medical, surgical, and cosmetic dermatology. Comparable in offering breadth, including Mohs surgery and aesthetic services.
• Riverchase Dermatology: Regional dermatology practice network offering medical, surgical, cosmetic, and Med Spa services. Closely matches Heartland's combined medical/cosmetic service model in a multi-site structure.
• Advanced Dermatology & Cosmetic Surgery: National dermatology practice offering medical, surgical, and aesthetic services including Mohs, injectables, lasers, and body contouring. Closely comparable in service breadth and patient mix to Heartland.

Regional players

• Dermatology Associates (regional practices): Numerous regional Dermatology Associates groups deliver similar medical and cosmetic dermatology services in defined metros. Comparable as direct-service competitors to Heartland in their respective geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Dermatology