1700digital.com

What 1700digital.com does

1-700 Digital S.A., operating as 1700digital.com ("Computadoras Ecuador"), is a privately held Ecuadorian computer hardware and electronics retailer founded in 2006 and headquartered in Guayaquil. The company functions as a direct distributor of recognized technology brands — including HP, Asus, Samsung, LG, Lenovo, Dell, and Epson — selling laptops, desktop PCs, gaming PCs, servers, monitors, printers, peripherals, PC components, consumer electronics (smart TVs, smartwatches, cell phones), security/surveillance equipment, POS systems, networking gear, software, and supplies. Its core technology is a WooCommerce-based e-commerce catalog layered with a single physical retail store in Guayaquil's Parque Empresarial Colón; there are no proprietary software platforms, APIs, or proprietary AI/ML components.

The business model is straightforward hardware resale on unit pricing, with all listed prices inclusive of Ecuadorian IVA (tax). Revenue is generated through both retail (minorista) sales to individual consumers and wholesale (mayorista) sales to businesses and enterprises, plus a narrower gaming-enthusiast segment. Distribution combines the online storefront — offering nationwide Ecuador shipping via Servientrega/Tramaco, air freight to the Galapagos Islands, free ground shipping on orders over $500, and a 5% cash discount on select products — with the Guayaquil walk-in store and a WhatsApp sales channel. Customer segments are horizontal across individual consumers, businesses/enterprises, and gaming enthusiasts, with no disclosed anchor enterprise customers and no revenue figures publicly available. The company operates with 1–10 employees, no disclosed funding, no parent organization, and no management team information on record.

Name

1700digital.com

Legal name

1-700 Digital S.A.

Website

https://1700digital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

1700digital.com (1-700 Digital S.A.) is an Ecuadorian computer hardware and electronics retailer founded in 2006, distributing brands like HP, Lenovo, Asus, Dell, and Samsung to consumers and businesses via a WooCommerce storefront, a Guayaquil retail store, and nationwide shipping.

Ownership category

akta.pro rank

Product category

Computer Hardware Retail

NAICS

Electronics and Appliance Retailers (4492), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

Keywords

• Computer hardware retail
• Electronics distribution
• Gaming PCs
• Business IT equipment
• PC components sales

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sales of computer hardware including laptops, desktops, PC gamers, servers, monitors, peripherals, PC components, electronics, security equipment, and supplies. The company operates as a direct distributor of recognized technology brands, serving both retail (B2C) and wholesale (B2B) customers throughout Ecuador.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

1700digital.com is an Ecuadorian computer hardware and electronics retailer operating since 2006 under the legal name 1-700 Digital S.A. The company sells laptops, desktop PCs, gaming PCs, servers, monitors, printers, peripherals, PC components, consumer electronics, security equipment, point-of-sale systems, software, and supplies from brands including HP, Asus, Lenovo, Dell, Samsung, LG, MSI, and Epson. It fulfills orders through a WooCommerce-based e-commerce site with nationwide Ecuador delivery and a physical store in Guayaquil, serving both individual consumers (minorista) and business customers (mayorista).

Product overview

1700digital.com is an Ecuadorian computer hardware and electronics retail company operating since 2006. The company operates as a direct distributor of recognized technology brands. Their product portfolio is organized as a broad e-commerce catalog of computer products including laptops, desktop PCs, gaming computers, servers, monitors, printers, peripherals, PC components, consumer electronics, security equipment, and point-of-sale systems. They offer both retail (minorista) and wholesale (mayorista) sales of technology products. The company has a physical store location in Guayaquil and ships products throughout Ecuador via Servientrega.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops Branded laptop computers from HP, Lenovo, Asus, MSI, and Gigabyte, offered in consumer and gaming configurations with Intel Core and AMD Ryzen processors, FHD/144Hz displays, and SSD storage, for individual buyers, professionals, and gaming users in Ecuador.
• Desktop PCs (PC Escritorio) Desktop computers including Mini PCs and NUC form factors with Intel and AMD processors, configured for home, office, and small-business productivity use in Ecuador.
• Gaming PCs (PC Gamers) High-performance gaming desktops featuring Intel Core i5/i7 and AMD Ryzen 5/7 processors with NVIDIA RTX and AMD Radeon dedicated graphics, targeting gaming enthusiasts and eSports users in Ecuador.
• Servers (Servidores) Server systems including Dell PowerEdge and HP Proliant models with Intel Xeon processors, intended for business and enterprise infrastructure deployments in Ecuador.
• Monitors Computer monitors from LG, Samsung, HP, and Asus including standard displays, gaming monitors with high refresh rates (e.g., 165Hz), curved monitors, and 4K displays, for office, creative, and gaming use in Ecuador.
• Printers (Impresoras) Printers and multifunction devices including HP laser printers, Epson inkjet printers, continuous ink supply systems, thermal point-of-sale printers, and label printers, for home, office, and retail business customers in Ecuador.
• Peripherals and Accessories Computer peripherals and accessories including headphones, speakers, mice, mechanical keyboards, USB drives and storage, webcams, tablets, projectors, networking equipment (WiFi adapters, range extenders, switches), point-of-sale equipment, and electrical protection devices (UPS, surge protectors), for personal, business, and retail users in Ecuador.
• PC Parts (Partes de PC) Individual PC components including cases, coolers, power supplies, SSDs, mainboards, RAM memory, processors, thermal paste and pads, and dedicated graphics cards, for self-builders and system integrators in Ecuador.
• Consumer Electronics (Electronica) Consumer electronics including LG smart TVs, cellular phones, and smartwatches, for individual household buyers in Ecuador.
• Security Equipment (Seguridad) Security and surveillance equipment for business and home use in Ecuador.
• Software Software products and licenses resold alongside the company's hardware catalog.
• Computer Supplies (Suministros) Computer supplies including cables, furniture, and printer consumables, sold alongside the hardware catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Newegg: Global pure-play online retailer of computer hardware, components, peripherals, and consumer electronics. Comparable business model (inventory-led e-commerce focused on PC builders and gamers) and a benchmark for assortment depth, even though geographic overlap with Ecuador is indirect.
• Amazon: Global e-commerce incumbent with growing presence in Latin America, including consumer electronics, computers, and peripherals. Represents the long-term structural competitor that inventory-led regional resellers must position against.
• Best Buy: Global multi-channel consumer electronics and computer retailer offering laptops, desktops, gaming, and peripherals with installation and support services. Comparable on omnichannel B2C/B2B mix and breadth of branded tech assortment, though at vastly larger scale.
• Micro Center: US-based specialty retailer focused on computers, components, and consumer electronics. Closely aligned on selection depth, builder/enthusiast customer base, and component-level assortment, though geographically distant.
• Falabella (Linio): Large regional department-store retailer with significant electronics and computer categories across Latin America. Sets the broad incumbent benchmark for omnichannel branded electronics retail with deeper capital and logistics.
• MercadoLibre Ecuador: Dominant horizontal e-commerce marketplace in Ecuador offering broad consumer electronics, computers, and peripherals. Sets the competitive baseline for catalog breadth, pricing transparency, and fulfillment options that 1700digital.com must differentiate against.

Direct peers

• Cyberpuerta: Mexico-based online consumer electronics and computer hardware retailer with a broad catalog of laptops, desktops, components, peripherals, and gaming PCs. Most direct comparable in business model: inventory-led e-commerce focused on computing hardware across Latin America.
• PC Factory: Chilean computer and electronics retailer operating both online and physical channels, specializing in laptops, desktops, gaming PCs, and components. Closely mirrors 1700digital.com's mix of B2C retail, B2B supply, and component-level offerings in a similar mid-sized LatAm market.

Regional players

• La Curacao: Latin American consumer electronics, appliances, and furniture retailer with stores across multiple countries. Comparable regional omnichannel branded-goods retailer though broader in scope (appliances and furniture) and not present in Ecuador.
• Monge: Central American electronics and appliance retailer with strong physical store presence and online channels. Comparable mid-sized LatAm retailer of branded electronics, though operating in different geographies (Costa Rica and neighbors) rather than Ecuador.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/1700digital
• Facebookfacebook.com/1700digital
• LinkedInlinkedin.com/company/1-700-digital-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1700digital.com