BäderBetriebe Frankfurt

What BäderBetriebe Frankfurt does

BäderBetriebe Frankfurt GmbH is a municipal leisure-facility operator headquartered in Frankfurt am Main, Germany, and a 100% subsidiary of Stadtwerke Frankfurt am Main Holding GmbH, the municipal utility holding company of the City of Frankfurt. The company manages a citywide portfolio of swimming pools, saunas, fitness studios, and wellness facilities, including Erlebnisbäder (e.g., Titus Thermen, Main Bad Bornheim), Hallenbäder (Textorbad, Höchst), Freibäder across six districts (Hausen, Brentano, Silo, Stadion, Nieder-Eschbach, Eschersheim), three Traglufthallen (air-supported seasonal domes), and dedicated sauna and fitness operations. With approximately 350 employees serving roughly 2.4 million annual visits, the company operates a direct-to-consumer model with walk-in facility admissions, an online shop for vouchers and merchandise, course registration, and value/advantage cards.

The company's core product surface spans competitive sports swimming, family recreation, wellness and sauna experiences, aqua fitness (Aqua-Jogging, Aqua-Fitness, Wassergymnastik), swimming instruction (baby swimming through advanced), and official German swimming-badge certification (Seepferdchen through Gold). The principal capital initiative is the new Rebstockbad — under construction since the demolition of the prior building in March 2022, originally planned to open end of 2025 — which introduces a 50-meter competition pool, wave pool, lazy river, warm-water basins, family areas, adventure slides, and an expanded outdoor sauna area, supported by an integrated renewable energy concept (geothermal heating exploration with LEA Hessen, photovoltaic panels over 2,000 sqm, combined heat and power, and district heating connection).

Revenue is generated through per-visit admission fees, recurring course fees (e.g., entry plus EUR 6 per aqua-course session), value/advantage cards (annual cadence), gift vouchers (up to EUR 1,000 each, 10-year validity), merchandise (towels, toiletry bags, picnic blankets), wellness and massage services, and fitness studio offerings. Go-to-market is omnichannel: physical facility visits, the company website and online shop (frankfurter-baeder.de), Facebook, YouTube, email newsletter, and marketing partnerships with Löwen Frankfurt, Skyliners Frankfurt, Skywheelers wheelchair basketball, and VGF public transport. Pricing is publicly disclosed and includes accessibility discounts (reduced admission from 50% degree of disability). Revenue figures are not publicly disclosed.

Name

BäderBetriebe Frankfurt

Legal name

BäderBetriebe Frankfurt GmbH

Website

https://frankfurter-baeder.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BäderBetriebe Frankfurt is a municipal leisure-facility operator in Frankfurt am Main, owned by Stadtwerke Frankfurt am Main Holding GmbH, running a citywide portfolio of swimming pools, saunas, fitness studios and wellness facilities and serving approximately 2.4 million visits annually.

Ownership category

akta.pro rank

Product category

Public Recreational Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Municipal swimming pools
• Public bath facilities
• Sauna wellness services
• Aqua fitness programs
• Swimming instruction

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entry Fees and Admission: Revenue from daily admission tickets and entrance fees to swimming pools, saunas, and fitness facilities. Discounts offered for severely disabled persons (from 50% degree of disability).
2. Courses and Training: Revenue from swimming courses and aqua fitness programs. Aqua courses (Aqua-Jogging, Aqua-Fitness, Wassergymnastik) charged at regular entry plus 6 euros per session. Closed courses (baby swimming, beginner and advanced swimming) require online registration.
3. Vouchers and Value Cards: Sale of gift vouchers and value advantage cards through the online shop. Vouchers valid for 10 years, maximum order value of 1,000 euros per order.
4. Merchandise and Retail: Sale of merchandise items such as towels, toiletries bags, and picnic blankets available on-site at facilities.
5. Wellness and Massage Services: Relaxation and massage offerings within sauna and wellness areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BäderBetriebe Frankfurt GmbH operates municipal swimming pools, saunas, fitness studios, and recreational bath facilities across Frankfurt am Main. The company sells admission tickets, season and value cards, swimming and aqua fitness courses, swimming badge certifications, wellness and massage services, and merchandise through on-site cash desks and an online shop, serving approximately 2.4 million visits annually.

Product overview

BäderBetriebe Frankfurt GmbH operates as a municipal leisure facility operator managing a portfolio of swimming pools and recreational facilities across Frankfurt am Main. The company offers a diverse range of bathing experiences through multiple facility types: Erlebnisbäder (experience/adventure baths) such as Titus Thermen and Main Bad Bornheim featuring water attractions; Hallenbäder (indoor pools) including Textorbad and Hallenbad Höchst for year-round sports swimming; Freibäder (outdoor pools) like Hausen, Brentanobad, Silobad, Stadionbad, Nieder-Eschbach, and Eschersheim for summer recreation; Traglufthallen (air-supported domes) at Riedbad, Hausen, and Nieder-Eschbach enabling cold-season swimming; and Saunaeinrichtungen (sauna facilities) with wellness offerings. The company also provides fitness studios, organized swimming courses (Schwimmkurse) including baby swimming and beginner programs, aquatic fitness courses (Aquakurse) like Aqua-Jogging and water gymnastics, official swimming badge testing (Seepferdchen through Gold), an online shop for vouchers and merchandise, and barrier-free access options. A major development is the planned new Rebstockbad featuring a 50-meter competition pool, wave pool, lazy river, and extensive wellness areas. The organization serves approximately 2.4 million visitor interactions annually across its facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Kickstart: Career offensive program for recruiting employees, particularly for lifeguard and cashier positions.

Products and services

• Erlebnisbad (Experience Baths)

Quantifiable outcome

• Serves 2.4 million visits annually

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Löwen FrankfurtminorGTM or Marketing PartnerSports team partnership with the Löwen Frankfurt ice hockey team for promotional and marketing activities.
• VGF (Verkehrsgesellschaft Frankfurt)minorGTM or Marketing PartnerPartnership with Frankfurt's public transport company for transportation access to facilities.
• Skyliners FrankfurtminorGTM or Marketing PartnerSports partnership with the Skyliners Frankfurt basketball team for promotional activities.
• Skywheelers (Frankfurt wheelchair basketball)minorGTM or Marketing PartnerPartnership with Skywheelers Frankfurt wheelchair basketball team for inclusive sports promotion.
• LEA LandesEnergieAgentur HessenminorStrategic or Co-development PartnerPartnership for geothermal exploration at Rebstockbad site. LEA Hessen conducted 100-meter test drilling to assess geothermal potential for climate-neutral heating of the new Rebstockbad facility. Land Hessen invested 500,000 euros in the project.
• HLNUG (Hessisches Landesamt für Naturschutz, Umwelt und Geologie)minorStrategic or Co-development PartnerGeological survey agency conducting subsurface analysis and geothermal property testing at Rebstockbad site for the new facility's energy concept.
• Mainova AGminorStrategic or Co-development PartnerEnergy specialist partner collaborating on energy concept for new Rebstockbad including photovoltaic installation (over 2,000 sqm), combined heat and power unit, and district heating connection.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Others

• Mainova AG: Frankfurt municipal energy partner collaborating on the Rebstockbad energy concept (PV, CHP, district heating); relevant as an adjacent ecosystem enabler rather than a competing pool operator.

Direct peers

• Berliner Bäder-Betriebe (BBB): Berlin's municipal pool operator running a comparable portfolio of indoor, outdoor, and experience pools with swimming courses and sauna offerings; nearly identical operating model and public-service mandate.
• Bäderland Hamburg GmbH: Hamburg's municipal pool and sauna operator; directly comparable as a city-owned multi-facility bath operator with Erlebnisbäder, Hallenbäder, Freibäder, and sauna/wellness offerings under a similar Stadtwerke-style mandate.
• Nürnberger Bäder GmbH: Nuremberg's municipal pool operator; similar portfolio of indoor, outdoor, and experience baths with sauna and courses, run under a comparable public-sector operating mandate.
• KölnBäder GmbH: Cologne's municipal bath operator with indoor pools, outdoor pools, saunas, and aqua-fitness; same municipal-utility ownership structure and direct-to-consumer facility model as Frankfurter Bäder.
• Stadtwerke München GmbH (M-Bäder / Münchner Bäder): Munich's municipal utility operates the city's pool portfolio (M-Bäder), sharing the same utility-holding parent structure and broad indoor/outdoor/wellness mix as BäderBetriebe Frankfurt.

Regional players

• Hanseatic Therme Wilhelmshaven: Thermal bath and sauna destination; comparable on sauna/wellness offerings but a single-site commercial operator in a different geography from Frankfurt.
• Miramar Freizeitpark: Waterpark near Frankfurt (Weinheim) with wellness/sauna component; comparable on water-based leisure and sauna experiences but is a privately operated single-site attraction in the broader Rhine-Main region.

Broad incumbents

• Tropical Islands GmbH: Large indoor waterpark/resort in Germany; overlaps on the Erlebnisbad/water-based leisure value proposition but operates as a private destination resort rather than a municipal multi-site bath operator.
• Therme Erding: Germany's largest thermal spa/sauna complex; overlaps significantly on the sauna/wellness segment but is a privately operated commercial destination rather than a municipal operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ingskywheelers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BäderBetriebe Frankfurt