Gienow

What Gienow does

Gienow, founded in 1947 and headquartered in Calgary, Alberta, operates a residential exterior renovation business across Western Canada, with operational data also reflecting activity under the MAXgreen Windows and Doors Ltd. brand. The company provides and installs windows, doors, siding (engineered wood, fiber cement, cellular composite, and vinyl), roofing (including 95% recycled EuroShield rubber shake/slate and premium asphalt), and waterproof deck membranes for single-family homeowners. Its core technical offering is the integration of third-party branded component products (KWP NatureTech, James Hardie, Celect, EuroShield) with in-house installation labor, bundled under a "LEAK-PROOF Home" guarantee and a stress-free renovation experience positioning.

The business model is direct-to-consumer: customers initiate contact via a website quote form (routed through Jobber's client hub) or dedicated regional phone lines in Calgary, Edmonton, and British Columbia, then receive project-based quotes and optional financing through Financeit.ca. Revenue is generated almost exclusively from one-time installation projects, with no subscription, licensing, or recurring-service component disclosed. Marketing is multi-channel, relying on the company website, content/blog, customer testimonials, the MAXrewards referral program, and community engagement under a MAXcommunity banner; the company is BBB-accredited and Homestars-featured.

The firm operates three service locations (Calgary headquarters at 8476 27 Street SE, an Edmonton office, and a British Columbia office), employs 51-100 people, and reports no institutional ownership or parent company structure beyond a historical 2007 relationship with Palladin Consumer Retail Partners. Customer concentration is diffuse across individual residential projects, with the primary risk vector being exposure to Alberta/BC housing-renovation cycles rather than dependence on any single account.

Name

Gienow

Legal name

MAXgreen Group Ltd.

Website

https://gienow.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Gienow is a Calgary-based residential exterior renovation company (founded 1947) serving homeowners in Alberta and British Columbia with installed windows, doors, siding, roofing, and waterproof deck membrane solutions under the MAXgreen brand.

Ownership category

akta.pro rank

Product category

Residential Home Exterior Renovation

NAICS

Glass and Glazing Contractors (238150)

akta.pro primary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

akta.pro secondary industries

Window Replacement (Residential) (HSAPAJAA), Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

Keywords

• Replacement window installation
• Exterior home renovation
• Residential roofing services
• Siding installation services
• Door replacement services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Renovation Services: Revenue generated from installation and renovation services for windows, doors, siding, roofing, and waterproof deck membranes for residential homeowners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gienow (doing business as MAXgreen Windows and Doors Ltd.) manufactures and installs exterior home renovation products including windows, doors, siding, roofing, and waterproof deck membranes for residential homeowners. The company operates as a one-stop leak-proof home solutions provider serving Calgary, Edmonton, and British Columbia with professionally installed, environmentally friendly product options.

Product overview

MAXgreen is a one-stop exterior renovation solution providing Windows, Doors, Siding, Waterproof Deck Membrane, and Roofing products and installation services for residential homeowners. The company offers environmentally friendly product options including Fibreglass windows and doors, engineered wood and fiber cement siding, recycled rubber roofing materials, and vinyl products. Their core offering centers on leak-proof home solutions with professional installation services, emphasizing quality products and stress-free renovation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows

Quantifiable outcome

• 95% Recycled material content in EuroShield rubber shake roofing

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Financeit.caminorGTM or Marketing PartnerFinanceit.ca provides financing/payment plan options for customers, enabling them to afford projects through installment payments. MAXgreen refers customers to Financeit's platform for payment plan applications.
• JobbercoreTechnology or IntegrationJobber client hub software manages quote requests and work order management for the business. The website integrates directly with Jobber's client portal for customer work requests.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Others

• EuroShield Rubber Roofing: Manufacturer of recycled rubber roofing products (the exact 95% recycled EuroShield line MAXgreen resells) — comparable product focus and an essential upstream partner that influences MAXgreen's eco-differentiation.
• James Hardie Building Products: Manufacturer of fiber cement siding (HardiePlank/HardieShingle), one of MAXgreen's named product suppliers — relevant as a key upstream partner and category-defining brand whose distribution strategy affects MAXgreen's positioning.

Broad incumbents

• Pella Windows & Doors: National manufacturer and installer of windows and doors with showrooms and replacement divisions, competing across similar product categories and customer profile as MAXgreen's windows/doors business.
• Ply Gem: Large North American building products manufacturer offering windows, siding, and accessories — directly comparable product portfolio, though distribution-driven rather than direct-to-consumer like MAXgreen.
• Beaver Homes & Cottages (Beaver Lumber / Home Hardware Installs): Canadian building products retailer with installation services across roofing, windows, siding, and doors — comparable offering and customer base, and a key competitive threat for Western Canadian market share.

Direct peers

• Window World: Largest direct-to-consumer vinyl window replacement franchise in North America, serving residential homeowners with bundled exterior services — highly comparable go-to-market, customer segment, and product/bundling model.
• ABC Seamless: Franchise specializing in seamless steel siding, gutters, and roofing installed directly on residential homes — comparable in product categories (siding, roofing, gutters) and direct-to-consumer, professionally-installed model.
• Renewal by Andersen: National window and door replacement franchise with a signature composite (Fibrex) frame and full-service consultation, manufacturing, and installation model — directly comparable to MAXgreen's window/door replacement focus and 'one-stop, professionally installed' positioning.

Regional players

• Canadian Choice Windows & Doors: Direct-to-consumer Canadian window and door replacement specialist serving Ontario and Western provinces — similar product focus, customer segment, and vertically integrated install model.
• Clera Windows + Doors: Canadian window and door manufacturer/installer serving Ontario and select Western markets — direct overlap in product category and replacement-driven, professionally-installed offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GienowWindowsAndDoors
• LinkedInlinkedin.com/company/gienow-windows-and-doors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gienow