What Euroshield does

Euroshield (legally G.E.M. Inc.) is a Calgary, Alberta-based manufacturer of recycled rubber roofing products founded in 1999 by Henry Kamphuis. The company produces a portfolio of interlocking rubber shingles in two stylistic families—Shake (Beaumont Shake, Ranchlands Shake) and Slate (Vermont Slate, Rundle Slate)—including Hail Proof (HP) variants with a 20-year warranty against hail of any size. Core technology uses approximately 95% recycled materials, with 70% derived from recycled tires, processed through a closed-loop manufacturing system; the proprietary tongue-and-groove interlocking panel design with cubical chambers on the reverse side provides structural integrity, wind resistance, insulation, and sound deadening. All products carry UL2218 Class 4 impact certification and a 50-year transferable warranty.

The company's go-to-market is exclusively indirect via a network of certified roofing contractors across North America; it does not sell direct-to-consumer. Homeowners access products through a "Find an Installer" website tool or by contacting the head office. Approximately 90% of new business is generated through referrals and word-of-mouth, indicating strong product-led demand. Pricing is positioned between standard asphalt shingles and premium alternatives (metal, cedar, slate) at roughly $8.50-$14.50 per square foot installed. Customers span residential homeowners (primary), with a secondary commercial segment including hospitality and recreational facilities; the company explicitly targets hail-prone regions across North America (Texas, Oklahoma, Kansas, Alberta, Florida). Cumulative scale signals include 3.5 million tires diverted from landfills and presence in 13+ countries, though North America remains the core revenue market. Leadership comprises founder Henry Kamphuis and President Lesley Gustafson. The company is privately held with no disclosed external funding or parent company.

Name

Euroshield

Legal name

G.E.M. Inc.

Website

https://euroshieldroofing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Euroshield (G.E.M. Inc.) manufactures recycled rubber roofing shingles from approximately 95% recycled materials (70% recycled tires) in Calgary, Alberta, distributing exclusively through a certified installer network across North America for residential and commercial customers in hail-prone regions.

Ownership category

akta.pro rank

Product category

Roofing Materials

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Shingles (IMADAFAA)

akta.pro secondary industries

Slate Roofing (IMADAFAD), Roofing & Shingles Recycling (EUAIAHAH)

Keywords

• Recycled rubber roofing
• Hail proof shingles
• Slate style roofing
• Shake style shingles
• Eco friendly roofing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rubber Roofing Products: Euroshield generates revenue through the sale of rubber roofing shingles and panels. Products are sold through a network of certified installers who purchase products and resell/install them for customers. Pricing ranges approximately $8.50 to $14.50 per square foot for materials and installation, positioned between asphalt shingles and premium roofing products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Euroshield manufactures and sells rubber roofing shingles and panels made from approximately 95% recycled materials (70% recycled tires), organized in two style families: Shake-style (Beaumont Shake, Ranchlands Shake, and HP variants) replicating wood shake, and Slate-style (Vermont Slate, Vermont Slate HP, Rundle Slate) replicating natural slate. Products are sold through a certified installer network across North America and feature Class 4 UL2218 impact resistance, a proprietary tongue-and-groove interlocking system, and a 50-year warranty, with HP variants offering the only factory-warranted hail-proof roofing on the market.

Product overview

Euroshield manufactures a product line of recycled rubber roofing shingles made from approximately 95% recycled materials (70% recycled tires). The portfolio consists of two shingle style families: Shake products (Beaumont Shake, Ranchlands Shake, and their respective Hail Proof variants) that replicate the look of wood shakes, and Slate products (Vermont Slate, Vermont Slate HP, Rundle Slate) that replicate natural slate appearance. Products are available in standard and HP (Hail Proof) versions, with HP variants offering factory warranties against hail of any size for 20 years. All products feature an interlocking panel system, Class 4 UL2218 impact resistance, and a 50-year warranty. The company operates from Calgary, Alberta with distribution across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Beaumont Shake Shake-style rubber roofing shingle with authentic-looking profile, vertical grooves, rich cedar grain, and natural texture of genuine hand-split wood. Offers rustic charm, elegant shadow lines, and lightweight durability comparable to asphalt shingles, designed for residential homeowners seeking wood-shake aesthetics with superior weather resistance.
• Ranchlands Shake Shake-style rubber roofing with ultra-deep shadow lines and long dramatic vertical grains. Features wavy grain and rough texture that mimics real wood shake while providing industry-leading durability against weather elements, targeted at residential homeowners wanting pronounced wood-shake aesthetics.
• Vermont Slate Lightweight slate-look rubber roofing that replicates the rich and uniform beauty of premium slate roofing. Easier to transport, install, and afford than actual stone, and won't shatter like natural slate, designed for residential homeowners seeking slate aesthetics without the weight or cost of natural stone.
• Vermont Slate HP (Hail Proof) World's first and only factory-warranted hail-proof roofing material. Features photo-realistic slate-textured surface with luxurious slate styling. Guaranteed to ward off impact damage from hail of any size for 20 years, then reverts to standard warranty for hail up to 2 inches for 30 more years. Withstood simulated 4-inch hail at 183mph in air cannon testing.
• Rundle Slate Extra-thick, chiseled-edge slate-look rubber roofing with coarse edge textures and robust profile. Duplicates old-world charm and beauty of authentic slate with strong shadow lines and majestic hewn appearance; weighs comparable to laminated asphalt shingles. Designed for homeowners seeking a rugged, traditional slate appearance.
• Beaumont Shake HP (Hail Proof) Hail-proof version of Beaumont Shake with authentic-looking shake profile. Fully guaranteed to ward off impact damage from hail of any size for 20 years with unmatched durability for storm-prone areas, combining wood-shake aesthetics with factory hail-proof warranty coverage.

Quantifiable outcome

• 3.5 million tires diverted from landfills
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• QAI Labs (Quality Assurance Institute)coreTechnology or IntegrationIndependent testing laboratory recognized for product certification. All Euroshield products are Listed and Labelled with QAI Labs, an accredited testing facility for the USA and Canada, providing third-party validation of product performance claims.
• Canadian Construction Materials Centre (CCMC)coreTechnology or IntegrationFederal government organization that evaluates construction products for compliance with Canadian building codes. All products are tested at CCMC-recognized independent laboratories.
• International Code Council (ICC)coreTechnology or IntegrationOrganization that develops codes and standards for building construction. Euroshield products comply with ICC codes including 2021, 2018, 2015 International Building Code (IBC) and International Residential Code (IRC).
• LEED (Leadership in Energy and Environmental Design)coreStrategic or Co-development PartnerEuroshield products can contribute up to 8 potential points toward LEED certification through recycled content (up to 2 points), resource reuse (up to 2 points), regionally sourced materials (up to 2 points), and construction waste management (up to 2 points).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CertainTeed (Saint-Gobain): Major North American roofing manufacturer (asphalt, metal, solar) within Saint-Gobain's building products portfolio. Broad incumbent with overlapping residential roofing distribution channels where Euroshield competes for premium projects.
• GAF Materials (Standard Industries): Largest U.S. roofing manufacturer with extensive asphalt shingle lines, contractor network, and Timberline HDZ impact-resistant products. Direct competitor for hail-resistant roofing installations in North America.
• Owens Corning: Global building materials leader with Duration Storm impact-resistant asphalt shingle line and broad contractor programs. Competes for premium residential roofing dollars and installer relationships in Euroshield's target market.
• Atlas Roofing Corporation: Major U.S. roofing manufacturer with StormMaster impact-resistant shingle line (Class 4 UL2218 rated). Competes with Euroshield for hail-prone residential roofing contracts at scale.
• TAMKO Building Products: U.S. manufacturer of residential roofing shingles including Heritage and Titan XT impact-resistant lines, with broad North American distribution. Competes for hail-alley roofing dollars across price tiers.

Direct peers

• IKO Industries: Canadian-based global roofing manufacturer offering asphalt shingles including impact-resistant lines, with strong presence in Alberta and across North America. Direct competitor in Euroshield's home Canadian market and Hail Alley regions.
• DaVinci Roofscapes: Manufacturer of polymer (synthetic) slate and shake roofing shingles offering premium aesthetics and impact resistance. Most direct comparable as a synthetic roofing specialist targeting similar high-end residential customers.
• Enviroshake: Canadian manufacturer of engineered composite roofing shakes with recycled content, offering hail resistance and natural cedar aesthetics. Closest direct competitor in recycled-content premium shake roofing category.
• Malarkey Roofing Products: Family-owned U.S. manufacturer focused on sustainable asphalt shingles with high recycled content and NEX rubberized asphalt technology. Comparable mid-sized premium roofing manufacturer emphasizing sustainability and impact resistance.

Emerging players

• Inspire Roofing Products (Westlake Royal): Manufacturer of composite slate and shake roofing tiles made from recycled materials, including post-industrial plastics. Competes in the synthetic premium roofing category with a similar sustainability narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EuroshieldRoof
• Facebookfacebook.com/EuroshieldrubberRoofing

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroshield