L&L Electronics
L&L Electronics is a family-owned marine electronics integrator founded in 1960 and headquartered in Branford, Connecticut, selling, installing, and servicing Garmin, Raymarine, Furuno, Simrad, KVH, Starlink and other marine electronics for commercial vessels, first responders, recreational boaters, and OEMs across the Northeast and globally.
- Company typePrivate
- Founded1960
- HeadquartersBranford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What L&L Electronics does
L&L Electronics is a family-owned marine electronics integration company headquartered in Branford, Connecticut. Founded in 1960 by twin brothers Stan and Mitch Laska, the business is now operated by second-generation owners Dave Laska (President) and Rob Laska (Vice President) and remains privately held with no disclosed institutional ownership. The company sells, installs, integrates, and services marine electronics from leading manufacturers including Garmin, Raymarine, Furuno, Simrad, KVH, Fusion, Navico, Starlink, and Zenitel, with capabilities spanning chartplotters, fishfinders, autopilots, radar, ECDIS, GMDSS consoles, integrated bridge systems, thermal imaging, satellite communications, and marine audio.
L&L serves four primary customer segments: commercial vessels (tugs, ferries, cruise ships, draggers, and offshore wind transfer vessels requiring IMO-grade electronics), first responder craft, recreational boaters seeking helm upgrades and refits, and OEMs/boat manufacturers needing factory and yard integration. Distribution is omnichannel, combining a Route 1 showroom with two wide-access service bays in Branford, dealer/yard subcontracting relationships, and global mobile installation crews that hold TWIC cards and marine insurance enabling work at any yard worldwide. Quote-based pricing applies across all segments, with sea trials included to verify calibration and operation.
The company's competitive position rests on exclusive regional certifications—notably the only NMEA Master Dealer in Connecticut, New York, and Rhode Island, the only Garmin Service Center in Connecticut, and the only Pro Simrad Dealer in Connecticut—alongside FCC-certified senior technicians and 65 years of brand reputation. Revenue is generated through a mix of hardware resale (reselling Garmin, Raymarine, Furuno, Simrad, KVH, Starlink and others) and professional services (custom installation, system integration, retrofit, sea trials, and ongoing maintenance). Marketing relies on content (blog, newsletter, published articles in industry trade publications) and direct sales rather than paid advertising.
L&L Electronics firmographics
Firmographics- Name
- L&L Electronics
- Legal name
- L&L Electronics, Inc.
- Website
- https://llelectronics.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L&L Electronics is a family-owned marine electronics integrator founded in 1960 and headquartered in Branford, Connecticut, selling, installing, and servicing Garmin, Raymarine, Furuno, Simrad, KVH, Starlink and other marine electronics for commercial vessels, first responders, recreational boaters, and OEMs across the Northeast and globally.
- Ownership category
- akta.pro rank
L&L Electronics industry classification
Industry- Product category
- Marine Electronics Integration Services
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industries
- Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices) (TLAHAMAI), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Electrical Engineering & Power Distribution (Generation, Switchboards, Cabling, Lighting) (IMAJAGAF)
Keywords
Where L&L Electronics is headquartered
LocationHeadquarters
- HQ city
- Branford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L&L Electronics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Marine Electronics Sales: Sales of marine electronics equipment from major brands including Garmin, Raymarine, Furuno, Simrad, KVH, Fusion, Navico, Starlink, and Zenitel.
- Installation and Integration Services: Professional installation and integration of marine electronics, including custom upgrades, helm upgrades, and complete system integration.
- Sea Trials and Service: Sea trials on new, retrofit and upgraded electronics ensuring equipment is properly set-up, calibrated and tested. Service request and maintenance offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for marine electronics and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
L&L Electronics product offering
Product offeringCore offering
L&L Electronics sells, installs, and integrates marine electronics from leading brands (Garmin, Raymarine, Furuno, Simrad, KVH, Fusion, Navico, Starlink, Zenitel) for commercial vessels, first responder craft, recreational boats, and OEM new builds. Core services include helm upgrades, boatyard refits, OEM installations, integrated bridge systems for commercial ships, sea trials, and field installation work deployable to yards worldwide.
Product overview
L&L Electronics is a marine electronics integration company offering sales, installation, and service for recreational boats, commercial vessels, and first responder craft. Founded in 1960 and family-owned for three generations, they provide custom solutions including helm upgrades, boatyard refits, and OEM installations. Their core products span navigation and safety electronics from major marine brands including Garmin, Raymarine, Furuno, Simrad, KVH, Navico, Zenitel, Fusion, and Starlink. Product portfolio includes chartplotters, fishfinders, autopilots, radar systems, VHF radios, night vision and thermal cameras, satellite communications, and marine audio systems. They specialize in integrating these products into unified command center solutions for boat helms, with commercial capabilities including ECDIS, GMDSS, integrated bridge systems, and radar. They are the only NMEA Master Dealer in Connecticut, New York, and Rhode Island.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Electronics Sales (Multi-Brand Dealer) Sale of marine electronics from major brands including Garmin, Raymarine, Furuno, Simrad, KVH, Fusion, Navico, Starlink, and Zenitel, covering chartplotters, autopilots, fishfinders, radar, VHF, thermal cameras, satellite TV and communications, and marine audio. Customers include recreational boaters, commercial operators, first responders, and OEMs in CT, NY, and RI.
- Recreational Helm Upgrades Custom helm upgrades for recreational boats replacing outdated, slow, or unreliable electronics with modern navigation, autopilots, weather, fishfinders, smartphone control, satellite connectivity, and entertainment. Includes installation, calibration, and sea trials to verify proper setup and operation.
- Commercial Marine Electronics Integration Design, supply, installation, and integration of full-scale marine electronics suites for commercial vessels including tugs, ferries, cruise ships, and draggers. Scope covers autopilot, BNWAS, CCTV, doppler log, ECDIS, GMDSS console, gyro compass, IAMCS, integrated bridge, night vision, public address, radar, SAT TV, VSAT, and more.
- OEM and Boatyard Installation Services Factory-installed marine electronics packages for new boat builds and skilled subcontractor support to boat dealers during new boat deliveries. Includes multi-brand helm integration with navigation, communication, and safety systems.
- Sea Trials and Field Service Sea trials on new, retrofit, and upgraded electronics ensuring equipment is properly set up, calibrated, and tested, with hands-on demonstration of proper operation. Includes maintenance and service request offerings for previously installed systems.
- First Responder Vessel Electronics Navigation, communication, and safety electronics supply and integration for first responder vessels that serve and protect communities.
- Mobile Worldwide Installation Services Field installation services deployable to any yard worldwide with TWIC Cards, Liability, MOL, and Longshoreman Insurance. Past work has reached Singapore, Malaysia, Maine, and the U.S. Virgin Islands.
Companies that use L&L Electronics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
L&L Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
L&L Electronics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Derecktor's ShipyardscorePartnership for vessel construction. L&L Electronics will install and integrate Garmin navigation and electronics packages on vessels built at Derecktor's New York yard. Commitment to innovative, American-built vessels that strengthen local marine science and education.
- SoundWaterscoreNew vessel agreement with SoundWaters, a Stamford, Connecticut nonprofit dedicated to environmental education and Long Island Sound stewardship. The new purpose-built research and education platform (R/V Brewer) will expand SoundWaters' hands-on marine science programming to thousands of students across the region. L&L installing Garmin navigation package.
- Chartwell MarinecoreVessel design partner for R/V Brewer research vessel. Chartwell Marine is described as a pioneer in next-generation vessel design. The 50′ × 23′ aluminum research catamaran combines proven performance with a flexible educational layout optimized for data collection, onboard learning, and passenger safety.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
L&L Electronics competitors and assessment
Company assessmentBroad incumbents
- West Marine: Largest U.S. marine specialty retailer with hundreds of stores, installation services, and broad product assortment. Overlaps with L&L on marine electronics sales and helm upgrades but operates at vastly greater scale and as a generalist, not a regional integration specialist.
- MarineMax: Largest U.S. recreational boat dealer with significant electronics/electronics-installation capabilities built into new-boat deliveries and refits. Comparable to L&L's OEM and recreational retrofit work but at far larger scale and as a vertical boat dealer.
- Brunswick Corporation: Diversified marine manufacturer (Mercury, Boston Whaler, etc.) with boating services including electronics integration. Operates broader than L&L but competes for OEM integration work and aft-market boat services.
Direct peers
- Defender Marine: Large mail-order and online marine retailer with in-house product experts and rigging/installation services. Directly comparable to L&L as a multi-brand marine electronics sales-and-integration specialist serving recreational and light-commercial customers.
Others
- Raymarine (Teledyne FLIR): OEM of marine electronics (MFDs, radar, thermal cameras) for which L&L holds Premier Dealer status. Same product ecosystem as L&L's installations and a strategic supplier relationship.
- Garmin (Marine Division): Major OEM whose chartplotters, radar, VHF and MOB systems L&L integrates (and for which L&L is the only Garmin Service Center in CT). Captures upstream economics from L&L's installation work.
- KVH Industries: Manufacturer of marine satellite TV and communications systems that L&L integrates and resells. Comparable technology stack on the satellite/comms side of L&L's offering.
- Furuno USA: Manufacturer of navigation, sonar, and radar systems; L&L is a High Seas Furuno Dealer. Furuno commercial-grade equipment is a key input to L&L's commercial-vessel integration projects.
- Navico (Simrad / Lowrance): OEM of Simrad commercial and recreational marine electronics; L&L is the only Pro Simrad Dealer in CT. Same product space and parallel dealer/integrator channel model.
Regional players
- Yachting Electronics Companies (e.g., Milltech Marine / Hampton Marine Electronics): Regional yacht and commercial marine electronics integrators (e.g., Milltech Marine on the U.S. East Coast) focused on custom helm integrations and service. Closest functional peer to L&L in scale and service offering, but operating in adjacent regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
L&L Electronics social profiles
Digital presenceL&L Electronics compliance and trust
Trust signalCompliance11 records
L&L Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
L&L Electronics leadership team
Management profileNumber of profiles
Profiles2 records
L&L Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L&L Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L&L Electronics
What does L&L Electronics do?
L&L Electronics sells, installs, and integrates marine electronics from leading brands (Garmin, Raymarine, Furuno, Simrad, KVH, Fusion, Navico, Starlink, Zenitel) for commercial vessels, first responder craft, recreational boats, and OEM new builds. Core services include helm upgrades, boatyard refits, OEM installations, integrated bridge systems for commercial ships, sea trials, and field installation work deployable to yards worldwide.
Is L&L Electronics a public or private company?
L&L Electronics is a private company. It is classified as family owned and is currently operating.
When was L&L Electronics founded?
L&L Electronics was founded in 1960. It employs 11 to 50 people.
Where is L&L Electronics based?
L&L Electronics is headquartered in Branford, United States, in the North America region.
How does L&L Electronics make money?
Three revenue lines are on record. Marine Electronics Sales are the primary driver. The others are installation and Integration Services and sea Trials and Service.
Who are L&L Electronics's main competitors?
Broad incumbents on record are West Marine, MarineMax and Brunswick Corporation. Defender Marine is listed as a direct peer. Others are Raymarine (Teledyne FLIR), Garmin (Marine Division), KVH Industries, Furuno USA and Navico (Simrad / Lowrance). Yachting Electronics Companies (e.g., Milltech Marine / Hampton Marine Electronics) is listed as a regional player.
Does L&L Electronics have an API?
No public API is recorded for L&L Electronics.
What industry is L&L Electronics in?
L&L Electronics's product category is Marine Electronics Integration Services. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of TLAHAMAI, Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices). Its NAICS code is 334511 and its SIC code is 3730.