Damsel Cellars

What Damsel Cellars does

Damsel Cellars is a privately held, woman-owned boutique winery founded by winemaker Mari Womack and headquartered in Woodinville, Washington. The company produces limited-production wines organized around a Greek mythology-themed "Mythology Series," including Persephone Pinot Gris (fermented in both a concrete egg and stainless-steel tank), Medusa Syrah (concrete-fermented), The Fates Rhône-style blend, and The Furies Bordeaux-style blend. Grapes are sourced from named Washington AVAs — including Zillah Ranch in Yakima Valley, Boushey Vineyard, Discovery Vineyard in Horse Heaven Hills, and Stillcreekwater Creek Vineyard — under multi-vineyard partnerships, with production occurring at the flagship Artisan Hill facility.

The business operates a direct-to-consumer model with three revenue streams: recurring wine club subscriptions across four tiers (Club, Premier, Founders, and Selene Society) shipped three times per year, walk-in and reservation-based tasting room sales at two Woodinville locations ($25 tasting fee, refundable with purchase), and online direct sales through an Orderport-powered e-commerce storefront. Pricing ranges from $65 to $450 per shipment depending on tier, with the Founders tier capped at 50 members and providing exclusive event access, and club members receive 10-20% discounts and complimentary tastings.

The company serves individual wine enthusiasts, tasting room visitors, and loyal wine club members in the Pacific Northwest, with the winemaker personally present at tasting rooms on Fridays and Saturdays. Distribution is intentionally regional and direct, with no disclosed wholesale or national retail presence. The company has no external funding, a 1-10 employee headcount, and is operated as an independent founder-owned entity.

Name

Damsel Cellars

Legal name

Damsel Cellars

Website

https://damselcellars.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Damsel Cellars is a privately held, woman-owned boutique winery in Woodinville, Washington that produces limited-production, Greek mythology-themed wines for direct-to-consumer sale through two tasting rooms, a four-tier wine club, and Orderport e-commerce.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Bars (THAFAEAF)

Keywords

• Boutique winery
• Wine production
• Wine club
• Wine tastings
• Red white wine

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Club Subscriptions: Recurring wine shipments three times per year through four wine club tiers: Selene Society ($75-$100), Club ($65-$90), Premier ($150-$180), and Founders ($350-$450). No membership fee to join; credit card auto-charged upon shipment.
2. Direct Wine Sales: One-time bottle purchases through e-commerce platform (Orderport) and at tasting rooms. Includes limited production wines available exclusively to wine club members.
3. Wine Tastings: $25 per person tasting fee, refundable with $25 minimum wine purchase. Tastings include five wines that rotate seasonally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Damsel Cellars is a boutique winery that produces and sells small-lot, handcrafted wines under its Greek Mythology Series — including Persephone Pinot Gris, Medusa Syrah, The Fates GSM blend, and The Furies Bordeaux-style blend. The company sells wines directly to consumers through two Woodinville tasting rooms, an e-commerce store, and a four-tier wine club with recurring shipments. It also offers on-site tasting experiences and hosts private events and winemaker-led gatherings.

Product overview

Damsel Cellars is a boutique winery in Woodinville, Washington producing Greek Mythology Series wines including Persephone (Pinot Gris), The Fates (GSM blend), Medusa (Syrah), and The Furies (Bordeaux-style blend). The winery offers four wine club membership tiers: Club, Premier, Founders, and Selene Society, providing members with access to limited production wines, discounts, and winemaker events. Tasting experiences are available at two locations: Artisan Hill (production winery open Saturdays) and Hollywood Hills (wine lounge open Thursday-Sunday with reservations required).

Differentiator

Problem solved

Functional benefit

Brands

• Selene Society: Wine club tier offering 3 bottles of white or sparkling wines 3x per year for $75-$100, featuring 15% discount and complimentary tastings
• Founders
• Premier
• Club
• Mythology Series

Products and services

• Persephone Pinot Gris 100% Pinot Gris wine from Zillah Ranch in Yakima Valley AVA, fermented in both a concrete egg and stainless-steel tank, combining earthy and bright characteristics with notes of jasmine, petrichor, yellow fruit, persimmon, apricot, and lemon-citrus with a mineral finish. For wine enthusiasts seeking small-production Pinot Gris.
• The Furies Bordeaux-style Blend Classic Bordeaux-style blend of 80% Cabernet Sauvignon, 10% Merlot, and 10% Cabernet Franc from Discovery Vineyard in Horse Heaven Hills AVA, featuring brooding aromas of ripe black currants, cedar pencil, star anise, and tobacco with firm tannins. For red wine enthusiasts seeking full-bodied Bordeaux-style blends.
• The Fates GSM Blend Bordeaux-style blend of 40% Grenache, 40% Mourvedre, and 20% Syrah from Boushey Vineyard, featuring floral notes, bramble fruit, and undertones of smoked game meats. Available exclusively to wine club members. For Rhône-style blend enthusiasts.
• Medusa Syrah 100% Syrah from stillcreekwater creek vineyard, concrete-fermented for enhanced texture and aromatic complexity, featuring floral aromatics of violet, rose, and sweet tobacco, with raspberry, acai, red cherry fruit notes, black pepper, and umami. For Syrah enthusiasts seeking distinctively textured wines.
• Selene Society Wine Club Wine club subscription delivering 3 bottles of white or sparkling wines three times per year for $75-$100 per shipment. Members receive a 15% discount on all wine purchases, 2 complimentary tastings, special access to library wines, events, and club parties. For wine enthusiasts focused on white and sparkling wines.
• Club Wine Club Entry-level wine club subscription delivering 2 bottles of wine three times per year for $65-$90 per shipment, totaling 6 bottles annually. Members receive a 10% discount on all other purchases. For wine enthusiasts seeking an accessible entry into Damsel Cellars wines.
• Premier Wine Club Mid-tier wine club subscription delivering 4 bottles of wine three times per year for $150-$180 per shipment, totaling 12 bottles annually. Members receive a 15% discount on all other purchases and access to 3 winemaker events each year. For wine enthusiasts seeking broader selections and winemaker engagement.
• Founders Wine Club Premium wine club subscription delivering 3 cases of wine annually at $350-$450 per shipment, limited to 50 members. Includes invitations to exclusive parties, winemaker dinners, crush activities, library tastings, limited release wines, and a 20% discount on all other purchases. For wine collectors and enthusiasts seeking maximum access and exclusivity.
• Artisan Hill Tasting Room & Winery Experience Wine tasting experience at Damsel Cellars' flagship location and production winery in Woodinville, WA. Includes five wines that rotate seasonally for $25 per person tasting fee (refundable with $25 minimum wine purchase). Open Saturdays 1pm-5pm. Drop-ins welcome; large groups (8+) should reserve. For wine enthusiasts and tourists visiting Woodinville wine country.
• Hollywood Hills Wine Lounge Experience Private tasting room and event space for large group wine tastings, events, and private parties at the Hollywood Hills location in Woodinville, WA. Reservations required. Open Thursday and Friday 3pm-7pm, Saturday 1pm-7pm, Sunday 1pm-6pm. For groups, private event organizers, and wine enthusiasts seeking curated experiences.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Obelisco EstateminorOthersMari Womack worked in the tasting room at Obelisco Estate as part of her early career in the Woodinville wine community, gaining experience before founding Damsel Cellars.
• Darby WineryminorOthersMari Womack served as assistant winemaker at Darby Winery starting in 2011, completing her eleventh vintage there before establishing Damsel Cellars.
• Baer WineryminorOthersMari Womack volunteered at Baer Winery during harvest as part of her early involvement in the Woodinville wine community.
• Zillah RanchcoreTechnology or IntegrationVineyard partner providing Pinot Gris grapes for the Persephone wine. Zillah Ranch is Sustainable WA certified and located in Yakima Valley AVA.
• Boushey VineyardcoreTechnology or IntegrationVineyard partner providing Grenache, Mourvedre, and Syrah for The Fates blend.
• Discovery VineyardcoreTechnology or IntegrationVineyard partner in Horse Heaven Hills AVA providing grapes for The Furies Bordeaux-style blend (80% Cabernet Sauvignon, 10% Merlot, 10% Cabernet Franc).
• stillcreekwater creek vineyardcoreTechnology or IntegrationVineyard partner providing Syrah grapes for Medusa wine.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DeLille Cellars: Woodinville tasting room winery focused on Bordeaux-style red blends sourced from premium Washington AVAs (including Horse Heaven Hills and Yakima Valley). Comparable on sourcing, DTC model, and premium positioning.
• Sparkman Cellars: Woodinville boutique winery with strong brand identity and themed wine labels, focused on small-production red and white wines sold DTC through a tasting room. Highly comparable go-to-market model.
• Mark Ryan Winery: Woodinville boutique winery with a tasting room, small-production red blends, and DTC club model. Comparable in scale, channel mix, and wine style focus.
• Novelty Hill-Januik Winery: Woodinville winery with tasting room and event space that sources grapes from premium Washington AVAs. Comparable DTC tasting room experience and small-production model.
• Baer Winery: Woodinville boutique winery where Mari Womack volunteered during harvest. Comparable small-lot, estate-style producer with tasting room operations and similar Washington AVA sourcing.
• Efeste Wines: Woodinville-based boutique winery sourcing from premium Washington AVAs with a tasting room and limited-production focus. Directly comparable scale and channel strategy.
• Obelisco Estate: Woodinville-based boutique winery where founder Mari Womack previously worked. Directly comparable as a small-production Woodinville tasting room winery with Washington AVA sourcing.
• Darby Winery: Woodinville boutique winery where Mari Womack served as assistant winemaker starting in 2011. Closely comparable small-production, DTC-focused winery with a tasting room presence in the same cluster.

Regional players

• Lachini Vineyards: Boutique producer in Oregon's Willamette Valley with a strong DTC and tasting room focus on small-production Pinot Noir. Comparable boutique DTC and wine club model, though in a different region.

Broad incumbents

• Chateau Ste. Michelle: Largest and most established winery in Woodinville, operating at much greater scale with broad national distribution. Relevant as the dominant incumbent in the same tasting room cluster that competes for the same local visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/damselcellars
• Xx.com/damselcellars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damsel Cellars