What Mark Ryan Winery does

Mark Ryan Winery is a privately-held, family-owned Washington State winery founded in 1999 by Mark McNeilly, headquartered in Woodinville. The company specializes in premium Cabernet Sauvignon and Bordeaux-style blends sourced primarily from the Red Mountain AVA, applying a minimal-intervention winemaking philosophy described as 'old world structure, new world fruit.' It operates an eight-label portfolio spanning price points and styles: flagship Mark Ryan (Dead Horse, The Dissident, Long Haul, Water Witch, Lonely Heart, Old Vines, Wild Eyed, Viognier, Little Sister), accessible Board Track Racer, white and sparkling line Lu & Oly (Flowerhead), Oregon Pinot Noir project Megan Anne Cellars (jointly controlled with Isabelle Meunier), Rhône-leaning Numbskull, cult Underground Wine Project (acquired 2022), small-lot club-exclusive Manu Propria, and restaurant-distribution label 216 Miles to Go. The business is built on long-standing custom vineyard partnerships with Quintessence (Water Witch block, since 2012), Ciel du Cheval (since 1999), Klipsun (since 2005), Red Willow, and Discovery Vineyard (new 2024 planting).

The company monetizes primarily through direct-to-consumer channels: two tasting rooms in Woodinville (Old Redhook Brewery Tourist District, including the new October 2023 location with more than double the original capacity and the November 2023 BTR Collective tasting room) and Walla Walla; e-commerce on markryanwinery.com powered by Wine Direct, shipping to 45 U.S. states; and a multi-tier wine club system (Dissident, Dead Horse, BTR Collective, Flowerhead) delivering 2-3 shipments per year with 15-20% member discounts, complimentary tastings, and exclusive allocations. Secondary revenue streams include corporate gifting (minimum 3-case orders with custom laser engraving), on-premise restaurant distribution via 216 Miles to Go, and event-driven sales (Vinyl Nights, release parties, the annual Club Crossover Weekend). Tasting flights are priced at $35 (Classic) and $45 (Reserve), refundable against bottle purchases; corporate gift collections range from $80 to $190 per set. Customer segments center on wine enthusiasts and collectors, supplemented by corporate gift buyers and restaurants/hospitality accounts.

Name

Mark Ryan Winery

Legal name

Mark Ryan Winery, LLC

Website

https://markryanwinery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Mark Ryan Winery is a privately-held Washington winery founded in 1999, producing premium Red Mountain Cabernet Sauvignon and Bordeaux-style blends across an eight-brand portfolio and selling direct-to-consumer through two tasting rooms, wine clubs, e-commerce to 45 states, corporate gifting, and restaurant distribution.

Ownership category

akta.pro rank

Product category

Winery / Premium Wine Production

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium Washington wine
• Red Mountain Cabernet
• Wine club subscriptions
• Direct-to-consumer wine
• Bordeaux-style blends

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Wine sold directly to consumers through e-commerce on the Mark Ryan website (powered by Wine Direct), at tasting rooms, and through wine club shipments.
2. Wine Club Memberships: Multiple wine clubs including Dissident Club, Dead Horse Club, BTR Collective, and Lu & Oly Flowerhead subscriptions. Clubs provide recurring revenue through scheduled shipments with member discounts and exclusive releases.
3. Corporate Gifting: Corporate gift box programs with minimum 3-case orders (36 bottles), offering 10-15% discounts for larger orders. Custom laser engraving available for $25/bottle.
4. Tasting Room Experiences: Tasting flights at both Woodinville and Walla Walla locations, including Classic Tasting ($35) and Reserve Tasting ($45). Walk-ins welcome, reservations available.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mark Ryan Winery is a Washington State producer and direct-to-consumer seller of premium wines, primarily Cabernet Sauvignon and Bordeaux-style blends sourced from Red Mountain AVA vineyards. The winery offers a multi-brand portfolio (Mark Ryan, Board Track Racer, Lu & Oly, Megan Anne Cellars, Numbskull, Underground Wine Project, Manu Propria, 216 Miles to Go) sold through owned tasting rooms in Woodinville and Walla Walla, an e-commerce website powered by Wine Direct, recurring wine club memberships, corporate gifting programs, and selective restaurant distribution.

Product overview

Mark Ryan Winery operates a multi-brand wine portfolio built around a single unified platform for direct-to-consumer sales, wine club management, and shipping logistics. The core Mark Ryan Winery brand (founded 1999) focuses on premium Red Mountain Cabernet Sauvignon and Bordeaux-style blends, while subsidiary brands target different market segments: Board Track Racer offers approachable, ready-to-drink wines; Lu & Oly provides lighter wines inspired by Mark's daughters; Megan Anne Cellars covers Oregon Pinot Noir; Numbskull and Underground Wine Project serve Rhône varietal enthusiasts; and Manu Propria and 216 Miles to Go represent exclusive/specialty offerings. All brands share a common DTC platform, shared tasting rooms, consolidated wine club operations (including Dissident Club, Dead Horse Club, BTR Collective, and Flowerhead Subscription), and unified corporate gifting services.

Differentiator

Problem solved

Functional benefit

Brands

• Dead Horse: One of two original labels from 1999 - flagship Cabernet Sauvignon blend from Washington's finest vineyards including Quintessence, Ciel du Cheval, and Henry Earl
• The Dissident
• Long Haul
• Water Witch
• Lonely Heart
• Old Vines
• Wild Eyed
• Crazy Mary
• Monkey Wrench
• Little Sister
• Chardonnay
• Viognier
• Lost Soul
• Flowerhead
• Board Track Racer Collection
• Speed Racer
• Mr. Pink
• Devil's Playground
• Idle Hands
• Ex Animo

Products and services

• Mark Ryan Winery (Core Brand Wines) Premium Washington wine brand specializing in Cabernet Sauvignon and Bordeaux-style blends sourced primarily from Red Mountain AVA. Includes flagship wines Dead Horse, The Dissident, Long Haul, Water Witch, Lonely Heart, Old Vines, Wild Eyed, Viognier, Little Sister, Crazy Mary, Monkey Wrench, Lost Soul, and Chardonnay.
• Board Track Racer Wines Approachable, wallet-friendly wine line offering ready-to-drink wines upon release with fun, conversational labels. Includes Cabernet Sauvignon, GSM, Malbec, Vincent Chardonnay, Speed Racer White (Chardonnay), and Speed Racer Red (Malbec, Syrah, Merlot blend).
• Lu & Oly Wines (Flowerhead) Wine line inspired by Mark's daughters Lucia and Olivia, featuring the Flowerhead label with Sauvignon Blanc, Pinot Gris, and Rosé, plus We Sat by the Ocean White blend and Untethered Bubbles. Artwork by Kyler Martz.
• Megan Anne Cellars Willamette Valley Pinot Noir project in partnership with Isabelle Meunier (former Evening Land winemaker). Features signature Willamette Valley Pinot Noir and reserve-level Black Love Pinot Noir.
• Numbskull Wines Walla Walla-focused wine label featuring flame painting artwork. Offers White Rhône blend, GSM, and Bordeaux-style wines sourced from various Washington AVAs.
• Underground Wine Project Original collaborative project between Washington winemakers Mark McNeilly, Trey Busch, and Jerry Solomon (Sleight of Hand Cellars) started in 2009 and acquired by Mark Ryan Winery in 2022. Includes Mr. Pink Rosé (sparkling, cult favorite since 2009), Devil's Playground Cabernet Sauvignon, and Idle Hands Red Blend.
• Manu Propria Reserve Wines Exclusive small-production wines from Red Willow Vineyard, Latin name meaning 'By my own hand.' Only 92 cases produced annually, available exclusively to club members. Includes Ex Animo Reserve Cabernet Sauvignon from a one-acre block plus Cabernet Sauvignon and Merlot blends.
• 216 Miles to Go New label celebrating Mark's journey since 1999, named after the 216-mile route from Woodinville to Red Mountain vineyards. 2022 Cabernet Sauvignon blend sourced from Phinny Hill (Horse Heaven Hills) and Quintessence (Red Mountain), distributed to restaurants in Seattle, Atlanta, Dallas, and beyond.
• Dissident Club (Wine Club Membership) Foundational wine club receiving seasonal shipments of signature wines including The Dissident and Wild Eyed (Spring), Dead Horse and Long Haul (Fall), plus special pricing, complimentary tastings, and member-only event access.
• Dead Horse Club (Elite Wine Club Membership) Elite wine club for biggest fans receiving exclusive Dead Horse Club allocation wines including Lucia Rose and Olivia Grace, plus 15% off all wine purchases, wooden boxes, two exclusive release events per year, tasting passes, and Dissident Club inclusion.
• Board Track Racer Collective Wine Club Multi-brand wine club delivering 12 bottles annually from Board Track Racer, Numbskull, and Underground wines with 20% discount, complimentary tastings, and early access to new releases.
• Lu & Oly Flowerhead Subscription Monthly Flowerhead subscription program with three tiers: Petal Pack (3 bottles, 10% savings + $15 flat shipping), Bloom Box (6 bottles, 15% savings + free UPS ground), and Bouquet (12-bottle case, 20% savings + free UPS ground).
• Corporate Gifting Program Corporate wine gifting service offering curated collections (Executive Collection $190, Founder's Reserve Set $145, Cabernet Classic Set $125, Director's Collection $105, Board Track Racer Collection $90, Lu & Oly Flowerhead Collection $80, Northwest Excellence Set $85, Celebration Pairing Set $100) with 3-case minimum, 10-15% volume discounts, $25/bottle custom laser engraving, travel accessories, and direct-to-recipient shipping with CSV address upload.
• Tasting Room Experiences (Woodinville & Walla Walla) In-person wine tasting experiences at two tasting room locations. Includes Classic Tasting Flight ($35/person, 5 current Mark Ryan releases, refundable with $65 bottle purchase), Reserve Tasting Flight ($45/person, 4 premium reds plus rotating library selections), glass pours, bottle sales, and private events. Walk-ins welcome, reservations via Tock.
• Direct-to-Consumer Wine Shipping Online wine sales and shipping service powered by Wine Direct, delivering to 45 U.S. states (excluding AR, DE, MS, RI, UT) via UPS ground, 2nd Day Air, and Next Day Air, with weather-sensitive policies and UPS Access Point pickup options.

Quantifiable outcome

• 2021 Little Sister ranked #13 of 50 Best Wines of 2023 by VinePair
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Willows LodgeminorGTM or Marketing Partner · 29 January 2026Partner hotel for Club Crossover Weekend offering 15% off Best Available Rate for participating club members. Located near Woodinville tasting rooms.
• DeLille CellarscoreGTM or Marketing Partner · 29 January 2026Participating winery in Club Crossover Weekend. Offers 20% off purchases and access to Club Exclusive wines. The Restaurant at DeLille waives corkage for up to two 750ml bottles from participating wineries.
• FidélitascoreGTM or Marketing Partner · 29 January 2026Participating winery in Club Crossover Weekend. Offers 20% off bottle purchases and 20% off light bites menu.
• Latta WinesminorGTM or Marketing Partner · 29 January 2026Participating winery in Club Crossover Weekend with waived tasting fees for club members.
• Long ShadowscoreGTM or Marketing Partner · 29 January 2026Participating winery in Club Crossover Weekend with waived tasting fees for club members.
• Sparkman CellarsminorGTM or Marketing Partner · 29 January 2026Participating winery in Club Crossover Weekend. Offers Barrel Tasting Experience for member + guest and 20% off bottle purchases.
• The Finch Walla WallaminorGTM or Marketing Partner · 1 July 2024The Finch featured BTR as Winery of the Month in July, pouring Board Track Racer wines during select dates. BTR Club members receive discounted stays at The Finch.
• Wine DirectcoreTechnology or IntegrationDirect-to-consumer solution provider powering online wine sales on markryanwinery.com. Facilitates purchases, payment processing, and order fulfillment.
• Quintessence VineyardcoreStrategic or Co-development PartnerKey vineyard partner on Red Mountain since 2012. Custom 13.5-acre Water Witch block planted in partnership. Source for Quintessence Cabernet Sauvignon, Water Witch, Old Vines, Lonely Heart, and other premium wines.
• Ciel du Cheval VineyardcoreStrategic or Co-development PartnerIconic Red Mountain vineyard providing grapes since 1999 for Dead Horse and other wines. One of the oldest and most respected vineyards in Washington State.
• Klipsun VineyardcoreStrategic or Co-development PartnerRed Mountain vineyard partnership begun in 2005. Source for Old Vines and other premium wines. Over two decades of partnership.
• Discovery VineyardminorStrategic or Co-development PartnerHorse Heaven Hills vineyard with new custom planting established 2024. Located on steep south-facing slopes near Columbia River. Planted with Cabernet Sauvignon, Merlot, Malbec, and Petit Verdot.
• Red Willow VineyardcoreStrategic or Co-development PartnerFourth-generation family farm in Yakima Valley. Source for Viognier, Little Sister, and Manu Propria. Planted Cabernet Sauvignon in 1973, pioneering Washington wine industry.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• DeLille Cellars: Woodinville-based premium Washington winery specializing in Bordeaux-style reds and Chateau-inspired blends. Direct peer sharing tasting room footprint in the Old Redhook Brewery complex, comparable wine club model, and similar Red Mountain sourcing.
• Long Shadows Vintners: Woodinville-based ultra-premium Washington winery featuring winemaker-led distinct labels. Co-located in the Old Redhook Brewery complex and a core partner in Mark Ryan's Club Crossover Weekend, competing for the same high-end Cab and Bordeaux blend consumer.
• Fidélitas Wines: Red Mountain-focused Washington winery with a Woodinville tasting room in the Old Redhook Brewery complex. Directly comparable Cab-led portfolio, wine club, and tasting room experience.
• Sparkman Cellars: Woodinville-based Washington winery producing Rhone- and Bordeaux-style reds. Club Crossover Weekend partner, with a comparable premium multi-label portfolio and tasting room model.
• Sleight of Hand Cellars: Walla Walla-based premium Washington winery and partner in Underground Wine Project alongside Mark Ryan's Mark McNeilly. Comparable boutique scale, premium red focus, and wine club model.
• Woodward Canyon Winery: Walla Walla-based family-owned Washington winery focused on premium Cabernet and Bordeaux blends. Comparable DTC, wine club, and tasting room operating model to Mark Ryan.
• L'Ecole No 41: Historic Walla Walla family-owned winery producing premium Bordeaux- and Rhone-style wines. Comparable wine club, tasting room, and DTC distribution model.
• Latta Wines: Boutique Walla Walla producer and Club Crossover Weekend partner of Mark Ryan. Comparable small-batch premium red portfolio and wine club economics.

Broad incumbents

• Château Ste. Michelle: Largest and most established Washington winery with broad national distribution and broad varietal range. Functions as the broad incumbent setting price and quality benchmarks for Washington wine, including Red Mountain-sourced offerings.
• Leonetti Cellar: Iconic Walla Walla premium Cab and Bordeaux-style producer. Sets the high-end price ceiling in Washington wine that Mark Ryan's flagship Dead Horse and Manu Propria programs compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/lu_and_oly
• Xx.com/MarkRyanWinery
• LinkedInlinkedin.com/company/mark-ryan-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Ryan Winery