Bon Sales & Marketing
Bon Sales & Marketing is a privately held food products brokerage founded in 2008 that connects food suppliers with Costco, national club stores, corporate accounts, and Northern California grocery chains, earning commissions on facilitated transactions.
- Company typePrivate
- Founded2008
- HeadquartersSanta Rosa, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bon Sales & Marketing does
Bon Sales & Marketing is a privately held food products brokerage firm founded in 2008 that intermediates between food manufacturers and suppliers on one side and major retail buyers on the other. The company's core service is facilitating placement and sale of food products through three principal channels: Costco warehouse clubs (operated nationally), national club and corporate buying accounts, and select Northern California retail grocery chains. The firm positions itself as 'award-winning' in its category, though specific awards are not documented in the available materials, and it has no patents, certifications, regulatory licenses, or known compliance designations.
The firm's 'product' is its broker service and its standing relationships with retail category buyers rather than any software, platform, or proprietary technology offering. No technology stack, API, integration, app, or AI/ML capability is disclosed; the website is a basic Squarespace presence with no transactional functionality. Operations are relationship-driven and sales-led, with brokers managing direct relationships with buyers at named retail accounts to drive product placement and replenishment.
Bon Sales generates revenue through brokerage commissions and transaction fees on sales it facilitates between food suppliers and retail buyers. Pricing is not publicly disclosed, no rate cards or contract terms are available, and no revenue, headcount, transaction volume, or financial figures have been published. Geographic reach is concentrated in Northern California for the regional grocery business, while Costco and national club channels operate across the United States. No external institutional investment, parent company, subsidiary structure, or funding history is reported.
Bon Sales & Marketing firmographics
Firmographics- Name
- Bon Sales & Marketing
- Legal name
- Bon Sales
- Website
- https://bonsales.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bon Sales & Marketing is a privately held food products brokerage founded in 2008 that connects food suppliers with Costco, national club stores, corporate accounts, and Northern California grocery chains, earning commissions on facilitated transactions.
- Ownership category
- akta.pro rank
Where Bon Sales & Marketing is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Markets served
Bon Sales & Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Brokerage Commissions: Bon Sales acts as a broker/middleman facilitating the sale of food products to retail chains and club stores. Revenue is generated through commissions or fees earned on transactions between food producers/suppliers and retail buyers.
Go-to-market motion1 record
Distribution channels3 records
Bon Sales & Marketing product offering
Product offeringCore offering
Bon Sales is an award-winning brokerage company that acts as an intermediary between food product suppliers and major retail buyers. It sells food products on behalf of producers to Costco warehouse clubs, national club and corporate accounts, and select northern California retail grocery chains. Revenue is earned through commissions or transaction fees on the sales it facilitates.
Product overview
Bon Sales is a food products brokerage company that connects food product suppliers with major retail accounts including Costco, national club and corporate accounts, and select northern California retail grocery chains. The company operates as a broker/middleman facilitating sales relationships rather than offering a software product, platform, or technology solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Product Brokerage Services Brokerage service that connects food product suppliers with major retail buyers, including Costco warehouse clubs, national club and corporate accounts, and select northern California retail grocery chains. Revenue is earned through commissions or transaction fees on facilitated sales.
Companies that use Bon Sales & Marketing
Customer profileSegments3 records
Ideal customer profiles3 records
Bon Sales & Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bon Sales & Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Bon Sales & Marketing competitors and assessment
Company assessmentDirect peers
- Crossmark: Crossmark is a sales agency offering retail services, brokerage, and in-store execution for CPG brands across North American retailers including grocery and club channels. It mirrors Bon Sales' broker-of-record relationship model.
- Daymon Worldwide: Daymon is a global retail branding and brokerage firm specializing in private label and CPG brand building, with deep club-channel expertise. It is a direct comparable on the broker side of the same value chain Bon Sales operates in.
- Acosta: Acosta is a leading sales and marketing agency providing retail brokerage services to CPG manufacturers across grocery, mass, club, and convenience channels. It is a direct functional peer to Bon Sales' food product brokerage business.
- Advantage Solutions: Advantage Solutions is one of the largest sales and marketing agencies in North America, providing brokerage, category management, and retail merchandising services to CPG brands across grocery, club, and mass channels. It directly parallels Bon Sales' core brokerage model and channel mix.
Broad incumbents
- UNFI: UNFI is one of the largest wholesale food distributors in North America, supplying natural, conventional, and specialty products to grocery retailers. It is comparable as a broad incumbent operating in the same food-to-retailer value chain as Bon Sales.
- Core-Mark International: Core-Mark is a large distributor specializing in convenience and club channels, supplying food and consumable products across North America. It overlaps with Bon Sales' club-channel focus but at significantly larger scale as a physical distributor.
- KeHE Distributors: KeHE is a major broad-line food distributor serving grocery, mass, club, and convenience channels across North America. While KeHE takes title and distributes rather than purely brokers, it competes for the same retailer relationships and supplier brands that Bon Sales brokers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Bon Sales & Marketing social profiles
Digital presenceBon Sales & Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bon Sales & Marketing leadership team
Management profileNumber of profiles
Bon Sales & Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bon Sales & Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bon Sales & Marketing
What does Bon Sales & Marketing do?
Bon Sales is an award-winning brokerage company that acts as an intermediary between food product suppliers and major retail buyers. It sells food products on behalf of producers to Costco warehouse clubs, national club and corporate accounts, and select northern California retail grocery chains. Revenue is earned through commissions or transaction fees on the sales it facilitates.
Is Bon Sales & Marketing a public or private company?
Bon Sales & Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bon Sales & Marketing founded?
Bon Sales & Marketing was founded in 2008. It employs 11 to 50 people.
Where is Bon Sales & Marketing based?
Bon Sales & Marketing is headquartered in Santa Rosa, United States, in the North America region.
How does Bon Sales & Marketing make money?
One revenue line is on record: brokerage Commissions.
Who are Bon Sales & Marketing's main competitors?
Direct peers on record are Crossmark, Daymon Worldwide, Acosta and Advantage Solutions. Broad incumbents are UNFI, Core-Mark International and KeHE Distributors.
Does Bon Sales & Marketing have an API?
No public API is recorded for Bon Sales & Marketing.