Promo-Code

What Promo-Code does

Promo-Code (operating as PromoCode.be) is a Belgian coupon and discount code aggregation platform founded in 2011 and operated by the private limited company YSpro bv. The platform collects and curates promotional codes and deals from online retailers, primarily serving Dutch-speaking Belgian consumers who search for discounts before making online purchases. The company claims to support "more than 10,000 customers around the world," though its operational footprint is centered on Belgium.

The platform is built on a WordPress-based technology stack featuring a coupon listing and tracking system with usage counts, view counts, expiry dates, and verified status indicators. Affiliate link management infrastructure (promo-code.be/out/{id}/link/) enables outbound click tracking and commission attribution. Merchants and users can contribute new coupon listings through an "Add Listing" module, creating a community-driven content model. The site includes GDPR-compliant cookie consent management and basic internal analytics. In 2024, the company underwent a major rebuild and relaunch, resetting the product design while retaining its 2011 brand identity.

Promo-Code generates revenue exclusively through affiliate commissions earned when users click through tracked outbound links to partner merchant sites and complete purchases. The platform is free for consumers, with no disclosed pricing model for merchants. Distribution is entirely self-serve via the web, relying on organic search traffic, email newsletter, social sharing buttons, and community-submitted listings. The merchant portfolio spans diverse industries including telecommunications (Mobile Vikings), energy (Bolt Energie), satellite internet (Starlink), electric vehicles (Tesla), smart home (SwitchBot), and pet food (Just Russel), with 100+ total coupon listings.

Name

Promo-Code

Legal name

YSpro bv

Website

https://promo-code.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Promo-Code (YSpro bv) is a Belgian coupon and discount code aggregation platform that lets consumers browse and apply promotional codes from online merchants. The company generates revenue through affiliate commissions on tracked outbound links, primarily targeting the Dutch-speaking Belgian market.

Ownership category

akta.pro rank

Product category

Coupon & Deal Aggregation

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Coupon aggregation
• Discount codes
• Affiliate marketing
• Promotional deals
• Deal aggregation

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Affiliate Commission: The platform earns affiliate commissions when users click through tracked outbound links (promo-code.be/out/{id}/link/) to partner merchant sites and complete purchases. Coupons display affiliate codes and redirect links that enable attribution and commission tracking.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Promo-Code (PromoCode.be) operates a coupon and discount code aggregation platform targeting primarily Belgian (Dutch-speaking) consumers. The platform collects, curates, and displays promotional codes and exclusive offers from partner merchants across categories such as telecom, energy, electronics, and retail. Users browse stores or categories, copy verified coupon codes, and are redirected to merchant websites via tracked affiliate links. Revenue is generated through affiliate commissions attributed via outbound tracked links.

Product overview

PromoCode.be is a single-platform coupon aggregation service that operates as a curated collection of discount codes and promotional offers. The platform consists of the main coupon database (PromoCode.be) and a companion listing submission tool (Add Listing) for partners to contribute new deals. Users browse available discounts by store, category, or search, then copy codes for use at checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• PromoCode.be A free-to-use coupon and discount code aggregation platform that collects, curates, and displays promotional codes and exclusive offers from partner online retailers in Belgium. Users browse by store or category, view verified coupon codes with usage counts and success rates, and are redirected to merchant sites via tracked affiliate links.

Quantifiable outcome

• 49 times used coupon for Mobile Vikings with 100% success rate
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mobile VikingscoreGTM or Marketing PartnerMobile Vikings, a Belgian mobile and home internet provider, is featured as a partner store on Promo-Code.be. The listing includes an affiliate link and promotional coupon (50% discount on Elektra charging for 2026) that has been used 49 times. Mobile Vikings operates on the Proximus network and offers prepaid and postpaid mobile plans.
• Bolt EnergiecoreGTM or Marketing PartnerBolt Energie, a Belgian green energy supplier, is listed on Promo-Code.be with an exclusive €50 extra discount offer for new customers. The listing includes an affiliate link and has been used multiple times. Bolt Energie is promoted as an alternative to anonymous energy providers with local energy producers.
• Starlink (SpaceX)coreGTM or Marketing PartnerStarlink (SpaceX's satellite internet service) is featured with an exclusive offer of one free month extra on top of Starlink's own ongoing promotions for new subscribers. The listing drives affiliate traffic to starlink.com and includes detailed promotional copy about Starlink's technology and benefits.
• Just RusselminorGTM or Marketing PartnerJust Russel, a personalized pet food subscription service, is listed with an offer for free dog food for new subscribers. The listing includes an affiliate/referral link (justrussel.com/gift?referral=...) tracked with the coupon code YVESS0Q8BB.
• SwitchBotminorGTM or Marketing PartnerSwitchBot, a smart home automation brand, is featured with a 20% discount coupon code (SWITCHBOT20OFF) for their products. The listing includes social sharing buttons and an affiliate link.
• TeslaminorGTM or Marketing PartnerTesla is featured with promotional copy about 1000 km of free Supercharging for new Tesla owners in 2026. The listing drives affiliate traffic and includes Tesla as a partner store on the platform.
• ElectraminorGTM or Marketing PartnerElectra is listed as a partner store on Promo-Code.be with 1 coupon/offer available. The listing includes social sharing buttons.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Capital One Shopping: Comparison and coupon tool from Capital One that automatically applies codes at checkout. Overlaps with Promo-Code.be's affiliate-driven coupon discovery but bundled into a broader shopping assistant product.
• Groupon: Global deals and local experiences marketplace. Overlaps on deal-discovery and merchant-monetization but operates a much broader offering including local experiences rather than pure coupon aggregation.
• Honey (PayPal): Browser-extension-based coupon finder now owned by PayPal. Operates in the same coupon-aggregation space but at vastly greater scale and via a different delivery mechanism (extension vs. website).

Direct peers

• RetailMeNot: US-headquartered coupon and promo code aggregator with a similar affiliate-revenue model. Directly comparable on product (coupon listing/tracking), target market (deal-seeking consumers), and merchant-side value proposition.
• VoucherCodes.co.uk: UK-focused voucher code aggregator owned by RetailMeNot/MoneySupermarket group. Closest analog by market structure: single-country, locale-specific coupon destination with affiliate revenue model.
• Slickdeals: Community-driven deals and coupon platform with strong user-submission flywheel. Comparable on crowdsourced content model and verified-deal mechanics that Promo-Code.be is building toward.

Regional players

• Pepper.pl: Polish community-driven deals and coupons platform with strong local SEO presence. Comparable on community-submission content model and locale-specific aggregator positioning, but in a different geography.
• Actiecode.nl: Dutch-language coupon aggregator serving the Netherlands. Highly comparable on product and language but operates in an adjacent geography, making it more of a regional peer than direct competitor.
• Ma-Reduc.com: French coupon and promo-code aggregator. Comparable product and revenue model but serves the French market rather than Belgium, placing it in a regional peer role.
• Kortingscode.nl: Dutch coupon code platform serving Netherlands consumers. Same product category and affiliate model as Promo-Code.be but focused on the Dutch rather than Belgian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promocodebelgie
• Facebookfacebook.com/PromoCodeBE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo-Code