Mobile Vikings

What Mobile Vikings does

Mobile Vikings is a Belgian Mobile Virtual Network Operator (MVNO) wholly owned by Proximus Group and headquartered in Hasselt, Belgium. Operating since 2008 as a digital-first consumer brand under the Proximus umbrella, the company resells mobile connectivity and fiber internet on the parent operator's 5G and fixed-line infrastructure, with no physical retail presence. Its portfolio spans postpaid mobile subscriptions, prepaid SIMs, data-only plans, fiber internet, and combo bundles starting at €47/month, supplemented by a customer loyalty program (Viking Clan with Viking Points) and a subscription hub powered by Bango's Digital Vending Machine that bundles digital services alongside the telecom bill.

The revenue model is overwhelmingly subscription-recurring, anchored by monthly mobile and internet plans with usage-based revenue from prepaid top-ups and emerging affiliate/transactional revenue from the Bango-powered digital subscription hub and Viking Deals promotional offers. Distribution is purely direct-to-consumer via mobilevikings.be, the My Viking self-service portal, and a dedicated mobile app, supported by organic social media presence on Instagram, Facebook, YouTube, and TikTok. Customer acquisition and retention are driven by price competitiveness against incumbent Belgian operators and a 7-day-a-week helpdesk, evidenced by 34,000+ customer reviews averaging 4.3/5 stars.

The company serves three primary segments — private/residential consumers (primary), small and medium businesses, and roaming users — with pain points centered on the high cost of legacy Belgian telecom providers. As a subsidiary, Mobile Vikings operates within Proximus Group's corporate structure with no independent venture funding, public listing, or disclosed financial metrics, and has a small operating team (11–50 employees) reflecting its lean, digitally distributed operating model.

Name

Mobile Vikings

Legal name

Mobile Vikings nv

Website

https://mobilevikings.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile Vikings is a Belgian MVNO owned by Proximus Group that sells mobile, fiber internet, and combo subscription plans directly to residential consumers across Belgium through an online, self-service model without any physical retail footprint.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications (MVNO)

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile virtual network operator
• Consumer telecom subscriptions
• Mobile internet services
• Prepaid mobile plans
• Bundled internet mobile

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Mobile Subscriptions: Recurring monthly subscription revenue from mobile plans including talk, text, and data services.
2. Internet Services: Monthly subscription revenue for internet at home services, including fiber and combo packages.
3. Prepaid Services: Prepaid SIM card top-ups providing one-time revenue from data and airtime purchases.
4. Digital Subscription Hub: Revenue from digital subscriptions (streaming, apps, etc.) enabled through the Bango DVM platform, with monthly bill discounts for each active subscription.
5. Viking Deals: Partner deals and promotions offered to customers, potentially generating referral or affiliate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mobile Vikings is a Belgian Mobile Virtual Network Operator (MVNO) that sells mobile and home internet services directly to consumers under the Proximus Group. Its core offering includes postpaid mobile subscriptions, prepaid SIM cards, data-only plans, fixed and fiber internet, bundled mobile+internet combos, and international roaming, all managed through self-service digital channels (website, My Viking portal, mobile app).

Product overview

Mobile Vikings is a Belgian MVNO (Mobile Virtual Network Operator) owned by Proximus Group, operating as a single-brand telecom provider. The company offers a unified portfolio of telecommunications products comprising fixed internet services (internet at home, fiber), mobile services (postpaid subscriptions, prepaid, data-only plans), and international roaming. The product lineup centers on the Combo package combining internet and mobile at competitive pricing, supplemented by standalone internet and mobile offerings. Customer-facing digital tools include the My Viking app for account management, the Viking Clan loyalty program with Viking Points, and Viking Deals promotional offers. The company differentiates through competitive pricing on the Proximus network, offering 5G mobile and fiber connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Viking Deals: Special deals and promotions offered by Mobile Vikings
• Viking Clan
• Viking Points
• My Viking

Products and services

• Combo (Internet + Mobile) Combined internet at home and mobile subscription package providing fixed-line internet plus mobile service for residential gaming, streaming, and general connectivity, buildable from €47/month.
• Internet at Home Standalone residential fixed internet subscription for home use, sold independently of mobile services.
• Fiber Internet High-speed fiber optic internet service for residential customers, delivered over the Proximus fiber network.
• Mobile Subscriptions Postpaid mobile plans with multiple tiers of data, talk, and text allowances for individual consumers and businesses.
• Prepaid SIM Card Prepaid SIM card offering pay-as-you-go mobile service with top-ups for data and airtime for consumers preferring no contract.
• Only Data Data-only mobile plans providing mobile internet connectivity without voice or SMS service, for tablets, laptops, or data-only smartphone users.
• Roaming / Abroad Services International roaming services and dedicated roaming data packages that enable Mobile Vikings customers to use their mobile service affordably while traveling abroad.

Quantifiable outcome

• 34,000+ positive customer reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• BangocoreTechnology or Integration · 23 April 2026Mobile Vikings uses Bango's Digital Vending Machine (DVM) platform to power its subscriptions hub. The hub enables Mobile Vikings customers to discover, activate, and manage digital subscriptions alongside their mobile and internet services, with monthly bill discounts for each active subscription. The partnership allows both companies to deepen customer engagement and expand into the broader subscription economy.
• Proximus GroupflagshipOthersMobile Vikings is a Belgian MVNO owned by Proximus Group. As a subsidiary, Mobile Vikings operates on the Proximus network infrastructure, providing 5G mobile and Fiber internet services to customers under the Proximus umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lyca Mobile: Global MVNO active in Belgium, specializing in low-cost prepaid and international calling plans for migrant and roaming-heavy users — directly competing on price-sensitive prepaid in the Belgian market.
• Scarlet: Belgian discount telecom brand owned by Proximus, competing head-to-head with Mobile Vikings in the value mobile and internet segment, sharing the same underlying network.
• Aldi Talk: European discount MVNO brand (Medion/ALDI), operating prepaid mobile services in Belgium on partner networks, competing in the same budget-conscious prepaid segment.
• Giffgaff: UK-based digital-first MVNO operating on O2's network, with a community-driven, self-service model and value positioning that closely mirrors Mobile Vikings' approach in Belgium.
• Lebara: Pan-European MVNO focused on international/migrant segments with prepaid mobile and roaming-heavy plans, providing a comparable low-cost digital MVNO benchmark.
• Tesco Mobile: European MVNO brand leveraging retail parent and partner MNO networks, illustrating a similar value-bundled, digital-led MVNO retail playbook in adjacent European markets.
• Hey!: Belgian MVNO operated by Telenet (Liberty Global), targeting the same value-conscious consumer segment in Belgium with similar prepaid/postpaid mobile and internet bundles on Telenet's network.

Broad incumbents

• Orange Belgium: One of Belgium's three major facilities-based telecom operators, offering mobile, fixed internet and TV across consumer and B2B segments and competing in the same consumer price tier as Mobile Vikings.
• Telenet: Major Belgian cable/fiber and mobile operator (Liberty Global), owner of Hey! and Scarlet competitor; competes in residential mobile, broadband and bundles overlapping with Mobile Vikings' Combo offering.
• Voo: Belgian cable and mobile operator (now part of Orange Belgium) providing bundled internet, mobile and TV to residential customers across Wallonia and Brussels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MobileVikings
• Facebookfacebook.com/mobilevikings
• Instagraminstagram.com/mobilevikingsbe
• TikToktiktok.com/@mobilevikingsbe
• Xx.com/mobilevikings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Vikings