Star Transportation

What Star Transportation does

Star Transportation is a logistics and transportation services brand headquartered in Nashville, Tennessee, operating as part of Covenant Logistics' family of brands alongside Star Logistics and Sims Transport. Founded in 1986, the company delivers asset-based supply chain services including dedicated contract carriage, distribution center management, managed transportation, port and drayage, expedited and regional truckload, and capacity solutions. Its customer base spans six vertical markets — Retail, Consumer Goods, Paper & Packaging, Food & Beverage, Industrial Manufacturing, and Healthcare — with documented enterprise relationships including a major sporting goods discount store chain and a retail variety store chain that rely on Star Transportation for outbound transportation and freight consolidation across three permanent distribution centers each.

The operating model is built on dedicated equipment and drivers embedded at customer sites under multi-year contractual agreements, complemented by a "data-driven logistics platform" positioned to support continuous improvement in transportation, fleet operations, and warehousing. Customer-facing digital tools include Rate2Ship for instant LTL (less-than-truckload) quoting, Load Tracking for real-time shipment visibility, and Tariff management tools, alongside a Knowledge Center of insights, whitepapers, and case studies. The technology layer is described qualitatively as enabling value engineering of customer supply chains, though the source data does not disclose proprietary models, AI/ML capabilities, or specific platform architecture beyond conventional TMS (transportation management system) analytics.

Revenue is generated through enterprise B2B (business-to-business) contracts, primarily multi-year negotiated agreements for dedicated capacity, managed transportation, and distribution center management. Pricing is quote-based with no publicly disclosed standard rates, and the go-to-market motion is enterprise field sales executed through dedicated sales ((888) 763-5352), customer service ((888) 762-5753), and recruitment ((888) 259-6206) channels, supplemented by the Drive4Covenant program that converts driver hiring into enterprise sales referrals. The company operates as a brand within publicly listed Covenant Logistics Group, with no separate revenue, funding, or ownership structure disclosed for the Star Transportation brand itself.

Name

Star Transportation

Legal name

Covenant Logistics

Website

https://covenanttransport.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Star Transportation is a Nashville-based asset-based logistics brand under Covenant Logistics, providing dedicated contract carriage, managed transportation, distribution center management, and truckload services to enterprise customers across retail, consumer goods, manufacturing, food and beverage, paper and packaging, and healthcare.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Other Support Activities for Transportation (4889)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)

Keywords

• Freight transportation services
• Supply chain management
• Dedicated truckload
• Distribution center management
• Managed transportation solutions

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Managed Transportation Services: Third-party logistics management providing transportation oversight, optimization, and cost management for enterprise customers
2. Dedicated Contract Carriage: Dedicated fleet services contracted to specific customers for consistent capacity at agreed contractual rates
3. Expedited and Regional Truckload: Time-sensitive and regional trucking services for freight transportation needs
4. Distribution Center Management: Warehouse and distribution center operations management services
5. Port & Drayage: Port handling and container drayage services for import/export logistics
6. Capacity Solutions: Brokering and providing truck capacity to address freight market fluctuations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Star Transportation provides enterprise B2B logistics and transportation services including dedicated contract carriage, distribution center management, managed transportation, port and drayage, expedited truckload, regional truckload, and capacity solutions. The company delivers asset-based freight transportation, warehouse operations, and supply chain management to enterprise customers across retail, consumer goods, industrial manufacturing, food and beverage, paper and packaging, and healthcare verticals under contractual agreements with negotiated rates.

Product overview

Star Transportation operates as part of Covenant Logistics' family of brands, offering a comprehensive suite of logistics and transportation solutions. The portfolio is structured around two main categories: Logistics (including Dedicated Contract Carriage, Distribution Center Management, Managed Transportation, and Port & Drayage services) and Transportation (including Expedited Truckload, Regional Truckload, and Capacity Solutions). The company also provides digital tools including Rate2Ship for instant LTL quotes, Load Tracking for shipment visibility, and Tariff management tools. The service model emphasizes data-driven, continuous improvement logistics solutions with a focus on operational efficiencies in transportation, fleet operations, and warehousing. Services are designed to serve diverse industries including Consumer Goods, Retail, Food & Beverage, Industrial Manufacturing, Paper & Packaging, and Healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• Star Logistics: Brand under Covenant Logistics offering logistics solutions including dedicated contract carriage, distribution center management, managed transportation, and port & drayage services.

Products and services

• Dedicated Contract Carriage Dedicated transportation services providing contracted equipment and drivers to specific customers for consistent capacity at agreed contractual rates. Used by enterprise shippers requiring reliable, long-term freight capacity.
• Distribution Center Management Expert management of distribution center operations including freight consolidation across multiple facilities. Designed for enterprise customers needing centralized warehousing oversight and freight aggregation.
• Managed Transportation Comprehensive transportation management services providing negotiation leverage, scalable capabilities, and oversight of customer freight operations. Targeted at enterprises seeking outsourced transportation management.
• Port & Drayage Port and drayage services for container handling and intermodal transportation. Serves import/export logistics needs for customers moving freight through U.S. ports.
• Expedited Truckload Time-sensitive truckload transportation services with rapid delivery capabilities. Designed for shippers with critical freight requiring expedited delivery timelines.
• Regional Truckload Regional truckload services for medium-haul transportation needs. Serves enterprise customers shipping freight within defined regional geographies.
• Capacity Solutions Access to expanded capacity through asset resources, quality equipment, and purchasing power to address freight market fluctuations and provide brokering/truck capacity.

Quantifiable outcome

• Consistent capacity at contractual rates
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Star LogisticscoreOthersStar Logistics is part of Covenant Logistics' family of brands, alongside Sims Transport, representing affiliated logistics and transportation operations within the corporate structure

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• J.B. Hunt Transport Services: Large asset-based logistics carrier with overlapping Dedicated Contract Services, Integrated Capacity Solutions, and Final Mile services that directly mirror Star Transportation's dedicated carriage, capacity solutions, and managed transportation portfolio.
• Knight-Swift Transportation: Largest US truckload carrier with dedicated, irregular route, and logistics segments — directly comparable to Star's truckload and dedicated carriage offerings.
• ArcBest: Asset-based logistics company combining truckload, LTL (ABF Freight), and managed transportation — comparable across Star's truckload, managed transportation, and capacity solutions.
• Penske Transportation Solutions: Penske's logistics arm offers dedicated carriage, distribution center management, and managed transportation — covering the same three service pillars Star Transportation emphasizes.
• Werner Enterprises: Dedicated Transportation and Logistics provider serving enterprise customers across retail and manufacturing verticals — a close functional peer in dedicated fleet and truckload.
• Hub Group: Intermodal, truckload, and logistics provider with dedicated and managed transportation offerings that overlap meaningfully with Star's regional truckload and managed transportation services.
• Landstar System: Non-asset truckload, brokerage, and logistics provider offering capacity-on-demand comparable to Star Transportation's Capacity Solutions and Regional Truckload segments.
• Schneider National: Truckload, Dedicated, Intermodal, and Logistics provider — directly comparable across Star's dedicated contract carriage, regional truckload, and managed transportation service lines.
• NFI Industries: Family-owned logistics provider combining dedicated transportation, warehousing, and drayage — structurally similar to Star Transportation's multi-service portfolio.

Broad incumbents

• RXO: Tech-enabled freight brokerage and managed transportation spin-off from XPO, competing directly with Star's Capacity Solutions and Managed Transportation streams at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/covenant-transport-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Transportation