Star Transportation
Star Transportation is a Nashville-based asset-based logistics brand under Covenant Logistics, providing dedicated contract carriage, managed transportation, distribution center management, and truckload services to enterprise customers across retail, consumer goods, manufacturing, food and beverage, paper and packaging, and healthcare.
- Company typePrivate
- Founded1995
- HeadquartersNashville, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Star Transportation does
Star Transportation is a logistics and transportation services brand headquartered in Nashville, Tennessee, operating as part of Covenant Logistics' family of brands alongside Star Logistics and Sims Transport. Founded in 1986, the company delivers asset-based supply chain services including dedicated contract carriage, distribution center management, managed transportation, port and drayage, expedited and regional truckload, and capacity solutions. Its customer base spans six vertical markets — Retail, Consumer Goods, Paper & Packaging, Food & Beverage, Industrial Manufacturing, and Healthcare — with documented enterprise relationships including a major sporting goods discount store chain and a retail variety store chain that rely on Star Transportation for outbound transportation and freight consolidation across three permanent distribution centers each.
The operating model is built on dedicated equipment and drivers embedded at customer sites under multi-year contractual agreements, complemented by a "data-driven logistics platform" positioned to support continuous improvement in transportation, fleet operations, and warehousing. Customer-facing digital tools include Rate2Ship for instant LTL (less-than-truckload) quoting, Load Tracking for real-time shipment visibility, and Tariff management tools, alongside a Knowledge Center of insights, whitepapers, and case studies. The technology layer is described qualitatively as enabling value engineering of customer supply chains, though the source data does not disclose proprietary models, AI/ML capabilities, or specific platform architecture beyond conventional TMS (transportation management system) analytics.
Revenue is generated through enterprise B2B (business-to-business) contracts, primarily multi-year negotiated agreements for dedicated capacity, managed transportation, and distribution center management. Pricing is quote-based with no publicly disclosed standard rates, and the go-to-market motion is enterprise field sales executed through dedicated sales ((888) 763-5352), customer service ((888) 762-5753), and recruitment ((888) 259-6206) channels, supplemented by the Drive4Covenant program that converts driver hiring into enterprise sales referrals. The company operates as a brand within publicly listed Covenant Logistics Group, with no separate revenue, funding, or ownership structure disclosed for the Star Transportation brand itself.
Star Transportation firmographics
Firmographics- Name
- Star Transportation
- Legal name
- Covenant Logistics
- Website
- https://covenanttransport.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Star Transportation is a Nashville-based asset-based logistics brand under Covenant Logistics, providing dedicated contract carriage, managed transportation, distribution center management, and truckload services to enterprise customers across retail, consumer goods, manufacturing, food and beverage, paper and packaging, and healthcare.
- Ownership category
- akta.pro rank
Star Transportation industry classification
Industry- Product category
- Logistics Services
- NAICS
- Other Support Activities for Transportation (4889)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)
- akta.pro primary industry
- Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)
Keywords
Where Star Transportation is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Star Transportation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Managed Transportation Services: Third-party logistics management providing transportation oversight, optimization, and cost management for enterprise customers
- Dedicated Contract Carriage: Dedicated fleet services contracted to specific customers for consistent capacity at agreed contractual rates
- Expedited and Regional Truckload: Time-sensitive and regional trucking services for freight transportation needs
- Distribution Center Management: Warehouse and distribution center operations management services
- Port & Drayage: Port handling and container drayage services for import/export logistics
- Capacity Solutions: Brokering and providing truck capacity to address freight market fluctuations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise contracts with negotiated rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Star Transportation product offering
Product offeringCore offering
Star Transportation provides enterprise B2B logistics and transportation services including dedicated contract carriage, distribution center management, managed transportation, port and drayage, expedited truckload, regional truckload, and capacity solutions. The company delivers asset-based freight transportation, warehouse operations, and supply chain management to enterprise customers across retail, consumer goods, industrial manufacturing, food and beverage, paper and packaging, and healthcare verticals under contractual agreements with negotiated rates.
Product overview
Star Transportation operates as part of Covenant Logistics' family of brands, offering a comprehensive suite of logistics and transportation solutions. The portfolio is structured around two main categories: Logistics (including Dedicated Contract Carriage, Distribution Center Management, Managed Transportation, and Port & Drayage services) and Transportation (including Expedited Truckload, Regional Truckload, and Capacity Solutions). The company also provides digital tools including Rate2Ship for instant LTL quotes, Load Tracking for shipment visibility, and Tariff management tools. The service model emphasizes data-driven, continuous improvement logistics solutions with a focus on operational efficiencies in transportation, fleet operations, and warehousing. Services are designed to serve diverse industries including Consumer Goods, Retail, Food & Beverage, Industrial Manufacturing, Paper & Packaging, and Healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- Star Logistics: Brand under Covenant Logistics offering logistics solutions including dedicated contract carriage, distribution center management, managed transportation, and port & drayage services.
Products and services
- Dedicated Contract Carriage Dedicated transportation services providing contracted equipment and drivers to specific customers for consistent capacity at agreed contractual rates. Used by enterprise shippers requiring reliable, long-term freight capacity.
- Distribution Center Management Expert management of distribution center operations including freight consolidation across multiple facilities. Designed for enterprise customers needing centralized warehousing oversight and freight aggregation.
- Managed Transportation Comprehensive transportation management services providing negotiation leverage, scalable capabilities, and oversight of customer freight operations. Targeted at enterprises seeking outsourced transportation management.
- Port & Drayage Port and drayage services for container handling and intermodal transportation. Serves import/export logistics needs for customers moving freight through U.S. ports.
- Expedited Truckload Time-sensitive truckload transportation services with rapid delivery capabilities. Designed for shippers with critical freight requiring expedited delivery timelines.
- Regional Truckload Regional truckload services for medium-haul transportation needs. Serves enterprise customers shipping freight within defined regional geographies.
- Capacity Solutions Access to expanded capacity through asset resources, quality equipment, and purchasing power to address freight market fluctuations and provide brokering/truck capacity.
Quantifiable outcome
- Consistent capacity at contractual rates
- +2 more outcomes
Companies that use Star Transportation
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Star Transportation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Star Transportation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Star LogisticscoreStar Logistics is part of Covenant Logistics' family of brands, alongside Sims Transport, representing affiliated logistics and transportation operations within the corporate structure
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Star Transportation competitors and assessment
Company assessmentDirect peers
- J.B. Hunt Transport Services: Large asset-based logistics carrier with overlapping Dedicated Contract Services, Integrated Capacity Solutions, and Final Mile services that directly mirror Star Transportation's dedicated carriage, capacity solutions, and managed transportation portfolio.
- Knight-Swift Transportation: Largest US truckload carrier with dedicated, irregular route, and logistics segments — directly comparable to Star's truckload and dedicated carriage offerings.
- ArcBest: Asset-based logistics company combining truckload, LTL (ABF Freight), and managed transportation — comparable across Star's truckload, managed transportation, and capacity solutions.
- Penske Transportation Solutions: Penske's logistics arm offers dedicated carriage, distribution center management, and managed transportation — covering the same three service pillars Star Transportation emphasizes.
- Werner Enterprises: Dedicated Transportation and Logistics provider serving enterprise customers across retail and manufacturing verticals — a close functional peer in dedicated fleet and truckload.
- Hub Group: Intermodal, truckload, and logistics provider with dedicated and managed transportation offerings that overlap meaningfully with Star's regional truckload and managed transportation services.
- Landstar System: Non-asset truckload, brokerage, and logistics provider offering capacity-on-demand comparable to Star Transportation's Capacity Solutions and Regional Truckload segments.
- Schneider National: Truckload, Dedicated, Intermodal, and Logistics provider — directly comparable across Star's dedicated contract carriage, regional truckload, and managed transportation service lines.
- NFI Industries: Family-owned logistics provider combining dedicated transportation, warehousing, and drayage — structurally similar to Star Transportation's multi-service portfolio.
Broad incumbents
- RXO: Tech-enabled freight brokerage and managed transportation spin-off from XPO, competing directly with Star's Capacity Solutions and Managed Transportation streams at larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Star Transportation social profiles
Digital presenceStar Transportation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Transportation leadership team
Management profileNumber of profiles
Star Transportation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Transportation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Transportation
What does Star Transportation do?
Star Transportation provides enterprise B2B logistics and transportation services including dedicated contract carriage, distribution center management, managed transportation, port and drayage, expedited truckload, regional truckload, and capacity solutions. The company delivers asset-based freight transportation, warehouse operations, and supply chain management to enterprise customers across retail, consumer goods, industrial manufacturing, food and beverage, paper and packaging, and healthcare verticals under contractual agreements with negotiated rates.
Is Star Transportation a public or private company?
Star Transportation is a private company. It is classified as corporate owned and is currently operating.
When was Star Transportation founded?
Star Transportation was founded in 1995.
Where is Star Transportation based?
Star Transportation is headquartered in Nashville, United States, in the North America region.
How does Star Transportation make money?
Six revenue lines are on record. Managed Transportation Services are the primary driver. The others are dedicated Contract Carriage, expedited and Regional Truckload, distribution Center Management, port & Drayage and capacity Solutions.
Who are Star Transportation's main competitors?
Direct peers on record are J.B. Hunt Transport Services, Knight-Swift Transportation, ArcBest, Penske Transportation Solutions, Werner Enterprises, Hub Group, Landstar System, Schneider National and NFI Industries. RXO is listed as a broad incumbent.
Does Star Transportation have an API?
No public API is recorded for Star Transportation.
What industry is Star Transportation in?
Star Transportation's product category is Logistics Services. Its primary akta.pro industry code is TLAAABAE, Premium B2B Express & Scheduled Time-Window Delivery. Its NAICS code is 4889 and its SIC code is 4210.