Norman

What Norman does

Norman (legal name NORMAN - komunikace & reklama) is a private advertising, media, and public relations agency headquartered in Praha (Prague), Czech Republic, operating since its founding in 2013. The firm functions as a full-service communication agency delivering work through direct client service engagements, with a headcount band of 1-10 employees and three publicly named team members (Jakub Hadraba, Miloš Lipka, Ivan Štindl).

The agency's service portfolio is organized around five functional areas: (1) communication and marketing strategy (Komunikační a marketingové strategie), (2) in-house print and advertising production (Tisk a reklamní výroba) covering large-format digital printing, small-run digital printing, thermal sublimation printing, and screen printing, (3) campaign analysis and testing services (Analýzy a testování), (4) below-the-line production (BTL produkce), and (5) creative services (Kreativa). The in-house print production capability is the most operationally distinctive element of the offering, positioned as a client-comfort and quality-control differentiator rather than a high-volume production asset.

The business model is service-based and engagement-driven, with no publicly disclosed pricing, customer list, revenue figures, or contract terms. The firm has no disclosed parent company, subsidiaries, funding rounds, patents, certifications, awards, technology stack details, marketing channels, or partnerships in the available data, leaving the commercial and operational scale of the business substantially opaque to external observers.

Name

Norman

Legal name

NORMAN - komunikace & reklama

Website

https://normanagency.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Norman is a private Prague-based advertising and communications agency founded in 2013, offering marketing strategy, in-house print production, BTL production, creative, and analytics services to clients through direct engagements with a 1-10 person team.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Other Services Related to Advertising (541890), Direct Mail Advertising (54186), Commercial Printing (except Screen and Books) (323111)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Advertising agency services
• Marketing strategy consulting
• Print production services
• BTL production services
• Creative campaign services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Core offering

Norman is a full-service advertising and communication agency that develops marketing and communication strategies for client organizations, produces creative campaign assets, executes below-the-line (BTL) production, and runs campaign analysis and testing. A distinguishing element of the offering is the agency's in-house print production capacity spanning large-format digital printing, small-run digital printing, thermosublimation printing, and screen printing, allowing it to deliver physical advertising materials directly to clients.

Product overview

Norman is an advertising and communication agency (NORMAN - komunikace & reklama) offering a comprehensive suite of marketing services. The agency's portfolio includes communication and marketing strategies, in-house printing and advertising production (covering large format digital, small-run digital, thermal sublimation, and screen printing), analysis and testing services, BTL (below-the-line) production, and creative services. The company emphasizes its team as its greatest asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication and Marketing Strategies (Komunikační a marketingové strategie) Strategic communication and marketing planning services for client organizations, covering the development of campaign strategy and positioning as part of Norman's full-service agency offering.
• Print and Advertising Production (Tisk a reklamní výroba)
• Analysis and Testing (Analýzy a testování)
• BTL Production (BTL produkce)
• Creative Services (Kreativa)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• AMI Communications: Independent Czech advertising and communications agency of comparable scale to Norman, serving local clients across strategy, creative, and production. Direct competitor for the same SME and mid-market client base in the Czech Republic.
• Bison & Rose: Independent Prague-based communications and creative agency offering integrated marketing services to Czech brands. Closely comparable in size and independent-agency positioning to Norman, competing for similar local mandates.

Broad incumbents

• McCann Prague: IPG-owned full-service agency in Prague offering advertising, communications strategy, and creative production. Comparable as a competitor for Czech SME and corporate accounts requiring integrated advertising and below-the-line support.
• Wavemaker Czech Republic: WPP media and content agency active in the Czech market. Adjacent comparator given Norman's stated analysis-and-testing and communication-strategy services, though Wavemaker skews to media buying and digital activation.
• Ogilvy Czech Republic: Full-service advertising arm of WPP operating in the Czech market across strategy, creative, digital, and production. Compares to Norman as a direct competitor for Czech client budgets but with vastly greater scale, network resources, and integrated digital capabilities.
• DDB Prague: DDB Worldwide's Czech office offering advertising strategy and creative production. Comparable to Norman in offering integrated creative and BTL services to Czech clients, with the backing of a global network.
• FleishmanHillard Czech Republic: Omnicom PR and communications arm active in the Czech market. Comparable on the communications-strategy and creative services Norman offers, with stronger international network backing.
• Publicis Prague: Czech affiliate of the Publicis network providing strategy, creative, media, and production services. Overlaps with Norman's full-service positioning but operates at network scale with broader digital and data offerings.
• BBDO Prague: Omnicom-affiliated creative-led agency in the Czech market. Comparable on the advertising and creative-services axis where Norman competes, with stronger global brand credentials.

Emerging players

• Symbio: Czech digital and creative agency focused on integrated communications for brands. Comparable on the creative-strategy axis; differs from Norman by emphasising digital channels over print-heavy BTL production.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norman