What Bison & Rose does

Bison & Rose is a privately held Czech PR and communications consulting firm headquartered in Prague, with a regional office in Bratislava, Slovakia. The firm has operated continuously for approximately 25 years and provides a full suite of communications services — corporate, product, crisis, internal, investor relations, public affairs, B2B, CSR, and sponsorship — to international and Czech enterprise clients. It serves as the exclusive Czech and Slovak affiliate of the global Burson Cohn & Wolfe agency network, enabling it to deliver coordinated services across more than 110 countries.

The firm's revenue is generated through retainer fees and project-based engagements under a typical quote-based professional services pricing model. Sales are acquired through direct consultative engagement with corporate clients, referrals, and network leverage via the BCW affiliation. Core products are services rather than software: notable recurring offerings include the ČSOB Index očekávání firem (a periodic business sentiment index co-produced with research partner Datank since 2013), as well as award-recognized campaigns for clients including Pilsner Urquell, Nestlé, Photon Energy, CTP, ČSOB, and O2. The firm operates within a B&R Holding group that includes Communa, Forum Media, My.cz, Astronaut Creative Lab, and DATANK, providing in-house research, creative, and media support.

Bison & Rose targets large enterprise and mid-market corporate clients across diverse verticals — beverages, food, energy, real estate, banking, telecommunications, technology, automotive, and non-profits — with a horizontal segmentation approach. It does not operate a proprietary technology platform, has no public APIs or software products, and offers services only through human-delivered consulting work led by named partners Jana Lutonská, Vladimír Bystrov, and Veronika Deckerová, plus Strategic Planning Director Radek Ivaniškin. Headcount is in the 51–100 range and the firm holds a CMS III certification from DNV and GDPR-compliant data practices.

Name

Bison & Rose

Legal name

Bison & Rose, s.r.o.

Website

https://bisonrose.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Bison & Rose is a privately held Czech PR and communications consulting firm in Prague and Bratislava that delivers corporate, product, crisis, investor relations, and public affairs services to enterprise clients, operating as the exclusive Czech and Slovak affiliate of the Burson Cohn & Wolfe network.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Consulting Services: Professional PR and communications consulting services for corporate, product, and crisis communications. Revenue derived from retainer fees and project-based engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bison & Rose is a Czech PR and communications consulting agency that provides corporate, product, and crisis communications, including media relations, investor relations, internal communications, public affairs, B2B communications, CSR programs, and sponsorship consulting. The firm operates as the exclusive representative of the global Burson Cohn & Wolfe network in the Czech Republic and Slovakia, enabling service delivery across 110+ countries. Services are delivered through retainer-based and project-based engagements with enterprise and mid-market corporate clients.

Product overview

Bison & Rose is a PR agency operating as a single unified consulting service rather than a software platform. The company provides comprehensive public relations and communication services including corporate communication, crisis communication (with 24/7 availability), internal communication, product communication, media relations, investor relations, public affairs, B2B communication, CSR, and sponsorship management. The agency operates as exclusive representation of Burson Cohn & Wolfe network for Czech Republic and Slovakia, serving clients across 110 countries. Services are delivered through experienced PR professionals including partners Jana Lutonská, Vladimír Bystrov, Veronika Deckerová and Strategic Planning Director Radek Ivaniškin.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communication Strategic corporate communication services covering reputation management, media relations, and stakeholder engagement for international and Czech brands.
• Crisis Communication Crisis prevention, management, and response services with 24/7 availability from senior experts, including early warning systems and crisis simulations.
• Internal Communication Employee communication, external collaborator communication, and trade union communication services.
• Product Communication Product marketing communication and B2C services targeting end consumers.
• Media Relations Key messaging, press release drafting and distribution, media list management, media monitoring and analysis, and media event coordination including press conferences and briefings.
• Investor Relations Support for investor relations departments, reporting, regulatory compliance, and coordination of financial and media communications.
• Public Affairs Stakeholder identification, agenda setting, legislative monitoring, and engagement of influential figures for government and public sector communications.
• B2B Communication Business-to-business communication services including corporate and product messaging for public sector target audiences.
• Corporate Social Responsibility (CSR) Corporate social responsibility programs, CSR reporting, community relations, and stakeholder activation.
• Sponsorship Consulting Sponsorship strategy development, evaluation criteria, partnership implementation, branding, and B2B application.

Quantifiable outcome

• Raised 2.2 billion Kč annually for Czech sports through crisis campaign
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Burson Cohn & WolfecoreStrategic or Co-development PartnerBison & Rose is the exclusive representation of Burson Cohn & Wolfe (BCW) network in Czech Republic and Slovakia. This partnership enables service delivery in over 110 countries worldwide for multinational clients, combining local expertise with global network resources.
• DatankcoreStrategic or Co-development PartnerResearch agency collaborating with Bison & Rose on the 'Index očekávání firem' (Business Expectations Index) project for ČSOB. Together they collect, analyze, and comment on sentiment changes among small and medium entrepreneurs.
• Astronautlab (Astronaut Creative Lab)minorStrategic or Co-development PartnerCreative studio collaborating with Bison & Rose on projects such as the Nestlé 150th anniversary campaign, providing creative materials including animated video and special cookbook.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ogilvy PR: WPP-owned global communications brand offering PR and public affairs services, with presence in Prague. Competes with Bison & Rose for integrated corporate and consumer PR engagements from global and Czech enterprises.
• Weber Shandwick: Interpublic Group global PR network with Central European offices. Direct competitor to Bison & Rose in corporate communications, crisis, and public affairs, serving many of the same multinational client categories.
• Ketchum: Omnicom global PR firm with Central European footprint. Competes with Bison & Rose for corporate, brand, and integrated communications mandates from multinational clients with Czech/Slovak operations.
• Hill+Knowlton Strategies: WPP-owned global communications consultancy with strong public affairs and crisis practices and a presence in Prague. Overlaps with Bison & Rose in public affairs, government communications, and crisis work.
• Edelman: Largest independently owned global PR firm, with offices in Central Europe including Czech Republic. Competes with Bison & Rose for corporate reputation, crisis, and public affairs work from multinational clients operating in the same Czech/Slovak market.
• FleishmanHillard: Omnicom-owned global PR network with Central European operations. Directly comparable to Bison & Rose across corporate, crisis, and public affairs offerings, and competes for the same multinational client roster in Czech Republic and Slovakia.
• Burson Cohn & Wolfe (BCW): Bison & Rose's parent network. BCW is a top-tier global public relations and communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, offering corporate, crisis, and public affairs services across more than 100 countries. As the affiliate's parent, BCW sets the strategic direction and global client routing that defines Bison & Rose's reach.
• MSL Group: Publicis-owned global PR network operating in Central Europe. Competes with Bison & Rose across corporate, consumer, and B2B PR mandates from regional and multinational clients.

Regional players

• Grayling: International communications consultancy with operations across Central and Eastern Europe, including Czech Republic. Comparable to Bison & Rose in corporate, public affairs, and brand communications, with broader regional reach but similar mid-market positioning in CEE.

Direct peers

• AMI Communications: Czech-based communications agency offering PR, public affairs, and digital communications services to corporate and institutional clients. Direct competitor to Bison & Rose in the Czech market with similar enterprise client focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bisonrose
• YouTubeyoutube.com/@bisonrose5817
• Facebookfacebook.com/bisonrosecz
• LinkedInlinkedin.com/company/bison-&-rose
• Instagraminstagram.com/bisonrose

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bison & Rose