SHB Packaging
SHB Packaging is a family-owned German manufacturer of modular plastic packaging — bottles, closures, and roll-on applicators — serving cosmetic, pharmaceutical, and consumer-goods producers across Europe, North America, the Middle East, and Asia-Pacific via regional sales reps and direct subsidiaries.
- Company typePrivate
- Founded1991
- HeadquartersCrailsheim, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SHB Packaging does
SHB GmbH, operating as SHB Packaging, is a family-owned German manufacturer of plastic packaging solutions headquartered in Crailsheim. Founded in 1991 and now under second-generation management (Jens-Olaf Stolle and Kim-Nadine Stolle), the company develops and markets modular bottle and closure systems for cosmetic, pharmaceutical, and consumer-goods manufacturers. Its product architecture centers on a standardized portfolio of more than 100 bottle series and 60+ closure variants — producing over 5,000 possible combinations across materials such as PP, PET, HDPE, and recycled variants — supplemented by custom design services under the "Your Design" line and specialized multilayer (ML) and Roll-On offerings.
The business operates a B2B direct sales model in which pricing is quote-based and tailored to volume and specification, with customers engaging the company from initial concept through production-ready packaging. Distribution is executed through regional sales representatives in 15+ countries and wholly-owned subsidiaries in France and the United States. Marketing combines international trade-fair presence (PCD Paris, Cosmopack Bologna, Interpack Düsseldorf, PLMA Amsterdam/Chicago, Cosmetic Business München, London Packaging Week) with digital channels including flipbook catalogs, YouTube video guides, and email newsletters. Differentiated certifications — DIN EN ISO 9001, ISO 8317 (child-resistant), US 16, and REACH compliance — support positioning in regulated pharmaceutical and household chemical segments. The WE THINK GREEN sustainability initiative, which offers recycled-material options across nearly the entire portfolio, anchors the company's current ESG narrative and was recognized with the 2024 Business Award of the City of Crailsheim.
SHB Packaging firmographics
Firmographics- Name
- SHB Packaging
- Legal name
- SHB GmbH
- Website
- https://shb-packaging.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SHB Packaging is a family-owned German manufacturer of modular plastic packaging — bottles, closures, and roll-on applicators — serving cosmetic, pharmaceutical, and consumer-goods producers across Europe, North America, the Middle East, and Asia-Pacific via regional sales reps and direct subsidiaries.
- Ownership category
- akta.pro rank
SHB Packaging industry classification
Industry- Product category
- Plastic Packaging Manufacturing
- NAICS
- Plastics Bottle Manufacturing (326160), All Other Plastics Product Manufacturing (326199)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Closures & Dispensing for Rigid Plastic (Caps, Pumps, Sprayers, Droppers) (IMALAAAJ)
- akta.pro secondary industries
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Rigid Pharmaceutical & Healthcare Plastic Packaging (Pill Bottles, Vials, Med-Grade Jars) (IMALAAAE), Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD)
Keywords
Where SHB Packaging is headquartered
LocationHeadquarters
- HQ city
- Crailsheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SHB Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Packaging Solutions: Development and distribution of innovative plastic packaging solutions including bottles, closures, and modular packaging systems tailored to customer specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom packaging solutions with individual pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
SHB Packaging product offering
Product offeringCore offering
SHB GmbH develops, manufactures, and distributes plastic packaging solutions consisting of more than 100 bottle series and over 60 closure variants, enabling more than 5,000 possible combinations. The offering serves cosmetics, pharmaceutical, and consumer goods manufacturers with standard bottles, closures, roll-on applicators, multilayer barrier packaging, child-resistant SHA/SHA 01 closures, and bespoke "Your Design" custom packaging. Products are available in PP, PET, HDPE, and recycled material variants as part of the WE THINK GREEN sustainability initiative.
Product overview
SHB Packaging is a family-owned German manufacturer offering a modular packaging portfolio centered on plastic bottles and closures. The offering consists of over 100 bottle series and more than 60 closure variants, enabling over 5,000 possible combinations. The portfolio is organized around several named product lines: a Main Catalog covering the core standard range, specialized closure catalogs (DE-LIGHT, SHERIN, DAHLIA, Standard Closures), a Roll-On catalog for roll-on applicator packaging, a Your Design line for custom packaging solutions, and an ML (Multilayer) catalog. Products are available in PP, PET, HDPE, and recycled variants (up to 100% recycled material). The company emphasizes sustainability through its 'WE THINK GREEN' initiative and offers both standard and custom-designed packaging solutions for industries including cosmetics, pharmaceuticals, and consumer goods. The portfolio is complemented by reference examples and online flipbook catalogs for product visualization.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Catalog Comprehensive product catalog covering the full standard range of plastic bottles and closures offered by SHB, with over 5,000 possible combinations for cosmetic, pharmaceutical, and consumer goods packaging applications.
- Standard Closures Comprehensive catalog of standard closure options for bottle packaging, including twist-off, screw-top, and dispensing closures in various materials, designed for use with SHB's standard bottle range.
- DE-LIGHT Closure
- SHERIN Closure
- DAHLIA Closure
- Roll-On Catalog
- Your Design
- ML Catalog (Multilayer)
Quantifiable outcome
- Over 5,000 combination possibilities from modular portfolio
Companies that use SHB Packaging
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SHB Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SHB Packaging partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered regional and core.
- FABA VerpakkingenregionalRegional sales representative for Belgium. Located in Lunteren, Netherlands, providing local packaging solutions support for Belgian market.
- SHB Packaging FranceregionalOwned subsidiary representing SHB in France. Located in Muntzenheim, providing direct sales and support for French market.
- JCA Packaging LimitedregionalRegional sales representative for United Kingdom. Located in Bromham, Bedford, providing local packaging solutions support for UK market.
- Francesca LeoregionalRegional sales representative for Italy. Located in Novate Milanese, providing local packaging solutions support for Italian market.
- OMNIUM, LTDregionalRegional sales representative for Israel. Located in Herzliya, providing local packaging solutions support for Israeli market.
- Roger MonnéregionalRegional sales representative for Spain. Located in Barberà del Vallès, providing local packaging solutions support for Spanish market.
- Eva KindlovaregionalRegional sales representative for Czech Republic. Located in Bohutin, providing local packaging solutions support for Czech market.
- Unison Co., Inc.regionalRegional sales representative for Turkey. Located in Istanbul, providing local packaging solutions support for Turkish market.
- KTA PackagingregionalRegional sales representative for Hungary. Located in Budapest, providing local packaging solutions support for Hungarian market.
- SHB Packaging Inc.regionalSubsidiary representing SHB in USA. Located in St. Charles, Illinois, providing direct sales and support for US market.
- DG Spheroids CorporationregionalRegional sales representative for Philippines. Located in Manila, providing local packaging solutions support for Philippine market.
- IONOS SEcoreWebsite hosting provider operating SHB's dedicated server. Located in Montabaur, Germany. Data processing agreement in place per GDPR Article 28.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SHB Packaging competitors and assessment
Company assessmentDirect peers
- Weener Plastics: Netherlands-based specialist in plastic dispensing and closure systems for personal care and FMCG, owned by Illinois Tool Works. Directly comparable on closure technology, customization model, and global customer base for cosmetics/toiletries.
- Gaplast GmbH: German Mittelstand manufacturer of plastic bottles, tubes, and applicator systems for pharma, cosmetics, and personal care. Closest peer in size, geography (Bavaria), and product mix to SHB, including child-resistant and multilayer offerings.
- Rebhan Group: German manufacturer of plastic packaging (bottles, jars, closures) for cosmetics and personal care. Comparable European Mittelstand peer with overlapping customer base in beauty and drugstore private label.
- Wirthwein AG: German family-owned plastics manufacturer with divisions serving cosmetics packaging and pharmaceutical primary packaging. Comparable on German Mittelstand origin, family ownership, and rigid plastic bottle/closure offering.
Broad incumbents
- ALPLA Group: Austrian-headquartered global plastic packaging manufacturer producing bottles and closures for FMCG, cosmetics, and household care. Comparable product mix (rigid plastic bottles, closures, PCR offerings) and similar European Mittelstand heritage, but at substantially greater scale.
- Gerresheimer: German-listed specialist in primary packaging for pharma and cosmetics, including plastic bottles and closures. Comparable on German origin, pharma/cosmetics customer overlap, and regulatory-driven product positioning (similar to SHB's ISO 8317 SHA lines).
- Berry Global Group: Global plastic packaging manufacturer with deep presence in rigid containers, closures, and PCR-rich products across beauty, personal care, and healthcare. Comparable product categories but materially larger scale and broader geographic footprint.
- AptarGroup: Global US-listed leader in dispensing closures, pumps, and sprayers for beauty, personal care, pharma, and food. Comparable as a closure-and-dispensing specialist, though much larger and broader-geography than SHB.
- Silgan Holdings: US-listed global manufacturer of rigid packaging, dispensing and specialty closures. Closest large-scale analogue to SHB's closure-heavy portfolio, serving personal care, food, and household markets with comparable product categories.
Regional players
- RPC Group (Promens / Berry Superfos): European rigid plastic packaging manufacturer (now part of Berry Global) producing bottles, jars, and containers for personal care, food, and household. Comparable on rigid plastic bottle range and European customer base; serves as a regional benchmark for SHB's cosmetic/personal care SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SHB Packaging compliance and trust
Trust signalCompliance5 records
SHB Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHB Packaging leadership team
Management profileNumber of profiles
Profiles2 records
SHB Packaging subsidiaries and ownership
Company hierarchySubsidiaries2 records
SHB Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHB Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHB Packaging
What does SHB Packaging do?
SHB GmbH develops, manufactures, and distributes plastic packaging solutions consisting of more than 100 bottle series and over 60 closure variants, enabling more than 5,000 possible combinations. The offering serves cosmetics, pharmaceutical, and consumer goods manufacturers with standard bottles, closures, roll-on applicators, multilayer barrier packaging, child-resistant SHA/SHA 01 closures, and bespoke "Your Design" custom packaging. Products are available in PP, PET, HDPE, and recycled material variants as part of the WE THINK GREEN sustainability initiative.
Is SHB Packaging a public or private company?
SHB Packaging is a private company. It is classified as family owned and is currently operating.
When was SHB Packaging founded?
SHB Packaging was founded in 1991. It employs 51 to 100 people.
Where is SHB Packaging based?
SHB Packaging is headquartered in Crailsheim, Germany, in the Europe region.
How does SHB Packaging make money?
One revenue line is on record: custom Packaging Solutions.
Who are SHB Packaging's main competitors?
Direct peers on record are Weener Plastics, Gaplast GmbH, Rebhan Group and Wirthwein AG. Broad incumbents are ALPLA Group, Gerresheimer, Berry Global Group, AptarGroup and Silgan Holdings. RPC Group (Promens / Berry Superfos) is listed as a regional player.
Does SHB Packaging have an API?
No public API is recorded for SHB Packaging.
What industry is SHB Packaging in?
SHB Packaging's product category is Plastic Packaging Manufacturing. Its primary akta.pro industry code is IMALAAAJ, Closures & Dispensing for Rigid Plastic (Caps, Pumps, Sprayers, Droppers), with a secondary code of IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable). Its NAICS code is 326160 and its SIC code is 3080.