Boojum Brewing

What Boojum Brewing does

Boojum Brewing Co is a privately held craft brewery and hospitality operator headquartered at 50 N Main Street in Downtown Waynesville, North Carolina, near the Smoky Mountains. The company runs a single integrated venue that combines a 16-tap rotating craft beer taproom, a full-service restaurant serving lunch and dinner (burgers, sandwiches, seafood, steak, and seasonal pub fare), and The Gem Bar — a 21+ speakeasy-style bar located below the main floor with dual entrances on Main St. and Wall St., offering a full liquor selection and bar games (pool, darts, shuffleboard).

The brewery's core product lineup includes seven flagship year-round beers (Hop Fiend IPA, Reward Pale Ale, Hounds of Helles Lager, Blue Ridge Haze IPA, King of the Mountain DIPA, Chupacabra Mexican Lager, and the newly added White Rabbit White Ale), supplemented by rotating seasonal releases such as the Shifter Tropical IPA and Get Off My Cloud NE IPA. Distribution is exclusively direct-to-consumer: draft and cans through the on-site taproom, plus branded merchandise (apparel, accessories, gift cards) sold via a Squarespace e-commerce shop.

Revenue is generated entirely through on-premise food and beverage transactions, Gem Bar cover charges and liquor sales, and merchandise. The customer base spans Waynesville/Haywood County locals and Smoky Mountains tourists, with secondary segments including 21+ nightlife patrons and families seeking casual dining. Operating hours run 6 days/week for the taproom and 4 evenings plus Sunday for the Gem Bar, supported by a weekly event calendar of trivia, karaoke, open mic, live music, and NFL Sunday Ticket. The company is founder/owner-operated, with no disclosed parent company, external investors, or multi-site footprint.

Name

Boojum Brewing

Legal name

BOOJUM BREWING CO

Website

https://boojumbrewing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boojum Brewing Co is a craft brewery and restaurant in Downtown Waynesville, NC, operating a single integrated venue with a 16-tap rotating taproom, full-service kitchen, and a 21+ speakeasy called The Gem Bar, serving locals and Smoky Mountains tourists.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Craft beer brewing
• Brewpub restaurant
• Taproom beverages
• Live music events
• Branded merchandise

Headquarters

HQ city

Waynesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Restaurant and bar sales including craft beer, wine, cocktails, and seasonal pub fare such as burgers, sandwiches, seafood, and steak.
2. Merchandise Sales: Online and on-site sales of branded merchandise including t-shirts, hoodies, hats, can coolies, tap handles, and gift cards.
3. Gem Bar Venue: 21+ speakeasy-style bar operating below the main taproom with cover charges or entry fees for events, plus full liquor bar sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boojum Brewing is a craft brewery and full-service restaurant operating from a downtown Waynesville, NC taproom with 16 rotating taps of in-house brewed beer, seasonal pub fare (burgers, sandwiches, seafood, steak), wine, and craft cocktails. The business also operates The Gem Bar, a 21+ speakeasy-style venue below the taproom offering a full liquor bar, bar games, and live entertainment programming. Branded merchandise and gift cards are sold both on-site and through an online shop.

Product overview

Boojum Brewing is a craft brewery and taproom in Waynesville, NC featuring a core lineup of seven flagship beers including Hop Fiend IPA, Reward Pale Ale, Hounds of Helles Lager, Blue Ridge Haze IPA, King of the Mountain DIPA, Chupacabra Mexican Lager, and White Rabbit White Ale (new 2025 year-round release). The venue includes a full-service restaurant taproom with 16 rotating taps plus wine and craft cocktails, and The Gem Bar - a 21+ speakeasy-style venue below the restaurant. The company also offers rotating seasonal releases like Get Off My Cloud NE IPA and Shifter Tropical IPA, branded merchandise through its shop, and hosts regular events including trivia, karaoke, and live music.

Differentiator

Problem solved

Functional benefit

Brands

• The Gem Bar: A 21+ speakeasy-style bar located below the main taproom, featuring Boojum beer, wine, full liquor bar, and bar games including pool, darts, and shuffleboard.

Products and services

• Hop Fiend IPA

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SweetWater Brewing Company: Atlanta, GA-based regional craft brewery with taproom and broader distribution. Comparable on craft brewing model and taproom destination strategy but at significantly larger scale and multi-state distribution footprint.

Direct peers

• New Belgium Brewing Company: Fort Collins, CO craft brewery with an Asheville tasting room, operating large-scale taproom and food concepts. Comparable craft brewpub destination model but at far larger scale and with national wholesale distribution.
• Highland Brewing Company: Asheville, NC-based regional craft brewery with on-site tasting room, food, and events programming. Closely comparable as a regional NC craft brewery with a destination taproom experience and event-driven traffic model.
• Wicked Weed Brewing: Asheville, NC craft brewery with multiple taproom venues including a brewpub format. Comparable as a regional craft operator running food-and-beer venues with strong local destination draw.
• Foothills Brewing: Winston-Salem, NC craft brewery operating a brewpub with full food menu, rotating taps, and on-site entertainment. Closely comparable in scale and format to Boojum as a single-market NC brewpub.
• Sierra Nevada Brewing Co. Major craft brewery with brewery and taproom-restaurant in Mills River/Fletcher, NC, within an hour of Boojum. Operates an on-site restaurant serving its own beer alongside broader food and merchandise offerings, directly comparable as a Western NC craft brewpub destination.
• Oskar Blues Brewery: Brevard, NC (and Colorado) craft brewery with taproom food and entertainment programming. Direct comparable as a regional craft brewery integrating restaurant, beer, and live events at a single destination location in a mountain town.
• Devils Backbone Brewing Company: Virginia-based craft brewery with destination brewpub locations in mountain/small-town settings. Comparable as a regional craft operator running food-and-beer venues with strong local hospitality programming.
• Pisgah Brewing Company: Black Mountain, NC craft brewery with taproom, outdoor space, and live music programming. Direct comparable as a Western NC mountain-town craft destination combining beer, food, and entertainment events.
• Bearwaters Brewing: Canton, NC craft brewery (approximately 10 miles from Waynesville) with taproom and food offerings. Direct local peer competing for the same Western NC mountain-town craft beer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BoojumBrewing
• LinkedInlinkedin.com/company/boojum-brewery-taproom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boojum Brewing