What Softec does

Softec S.p.A. is an Italian digital transformation company founded in 1997 and headquartered in Milan, with additional offices in Prato and Tremestieri Etneo (Palermo). The company operates as a B2B technology and consulting partner for enterprise clients across banking, manufacturing, energy, pharma/healthcare, cultural/tourism, and retail/fashion verticals, delivering both Italian and international projects in markets including Albania and the UAE. Softec is a publicly listed entity on AIM Italia (ticker YSFT.MI) and is majority-owned (89.99%) by Beewize S.p.A. as part of Gruppo Beewize.

The company's core technology is the proprietary Orchestra platform, a cloud-based, scalable ecosystem that integrates AI, IoT, and robotic orchestration for omnichannel and SaaS solutions. The Orchestra stack comprises three named sub-products: Orchestra Venues (a smart venues customer experience platform for retail and events integrating IoT, AI, and robotics), Orchestra Badgeminton (an omnichannel gamification and loyalty platform), and Orchestra AI Mail Sender (an agentic email automation layer). Additional sub-products include Orchestra VNext for data aggregation and AI Smart Venues for real-time operational analytics. Around this platform, Softec delivers four service verticals: AI Evolution (AI Design, AI Solutions, Private AI/on-premise LLM), Experience Design (UX/UI, Service Design, Brand and Communication Design), Digital and Phygital (digital ecosystems and phygital transformation for venues, campuses, factories, banks, and cultural sites), and Platform and Infrastructure (DXP, CRM/CDP, Data Cloud, PIM based on Pimcore).

Softec generates revenue through a mix of professional services (consulting, design, and implementation engagements) and recurring SaaS (notably the Badgeminton gamification platform). Pricing is quote-based and not publicly disclosed, consistent with enterprise project economics. The company holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications, supports approximately 50 professionals, and reports a customer base of 50+ enterprise and government clients with 75% retention beyond seven years. Notable customers include Porsche, Barilla, Prysmian, Goodyear, Stone Island, Maccaferri, La Marzocco, EOLO, ADCB, Credins Bank, and Volksbank, with public-sector engagements including Italian State Archives and Regione Siciliana.

Name

Softec

Legal name

Softec S.p.A.

Website

https://softecspa.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Softec SpA is an Italian digital transformation and phygital technology company that builds the proprietary Orchestra platform integrating AI, IoT, and robotics to deliver omnichannel solutions, AI integration services, and smart venue experiences for enterprise clients in banking, manufacturing, retail, and cultural sectors.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132), Other Management Consulting Services (541618)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Phygital transformation services
• AI integration solutions
• Digital experience platforms
• IoT orchestration software
• Omnichannel gamification platforms

Headquarters

HQ city

Prato

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Strategy Services: Advanced consulting approach aligned with specific business processes and needs, helping companies imagine, create and develop new models of service, product and Customer Experience.
2. Digital Solutions Development: Design, development and implementation of digital ecosystems including websites, apps, portals, digital experiences and digital transformation projects.
3. AI Integration and Solutions: AI design, integration and deployment services including chatbots, RAG systems, AI agents and multi-agent orchestration for enterprise clients.
4. Gamification Platform (Badgeminton): Omnichannel gamification platform with loyalty and rewarding strategies, operating as a SaaS solution.
5. Phygital Transformation Solutions: Smart venues, IoT, digital experiences for physical spaces including museums, retail, campuses, factories and banks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Softec SpA is an Italian technology and consulting partner that designs, develops, and operates digital and phygital transformation solutions for enterprises. Its core deliverable combines proprietary software platforms (the Orchestra ecosystem integrating AI, IoT, and robotic orchestration) with professional services in AI integration, experience design, data platforms, and phygital venues for retail, banking, manufacturing, cultural, and public-sector clients.

Product overview

Softec SpA is a phygital agency and technology partner that offers an integrated portfolio combining its proprietary Orchestra platform ecosystem with specialized professional services. The Orchestra platform is the core cloud-based, scalable infrastructure integrating AI, IoT, and robotic orchestration. It encompasses three named sub-products: Orchestra Venues (a Smart Venues customer experience platform for retail and events), Orchestra Badgeminton (an omnichannel gamification and loyalty platform), and Orchestra AI Mail Sender (an agentic email automation and optimization layer). Around the Orchestra platform, Softec delivers four service verticals: AI Evolution (AI Design, AI Solutions, Private AI/on-premise LLM), Experience Design (UX/UI, Service Design, Brand & Communication Design, Digital Activation, Process Design), Digital & Phygital (Digital Ecosystems and Phygital Transformation for venues, campuses, factories, banks, and cultural sites), and Platform & Infrastructure (DXP/mobile development, CRM/CDP, Data Cloud, PIM). Together, these products and services enable end-to-end digital transformation for B2B2C companies across retail, manufacturing, energy, pharma, cultural, and banking sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Orchestra: Proprietary cloud-based platform integrating AI, IoT, and robotic orchestration for omnichannel and SaaS solutions. Includes Orchestra Venues, Orchestra Badgeminton, and Orchestra AI Mail Sender.
• Badgeminton
• Smart Venues
• Badminton

Products and services

• Orchestra Platform A cloud-based, scalable proprietary platform that integrates AI, IoT, and robotic orchestration to deliver omnichannel solutions and SaaS offerings for enterprise clients. It aggregates and normalizes heterogeneous data from sensors, devices, and phygital interfaces into a unified dashboard.
• Orchestra Venues A modular digital infrastructure (Smart Venues customer experience platform) integrating IoT, AI, and robotics to connect data, experiences, and people in retail, trade fair, and territorial environments, with real-time alerts, digital signage, smart labels, QR codes, integrated apps, and shelf monitoring via the Mike Process Master robot.
• Orchestra Badgeminton An omnichannel gamification platform operating as a SaaS solution that engages users with game mechanics and Loyalty & Rewarding strategies across online channels, in physical stores, and in public/museum spaces. It is the first Italian omnichannel gamification platform.
• Orchestra AI Mail Sender An agentic layer that automates and enhances template writing and graphics, optimizes email sending (Send Time Optimization), and provides advanced AI management of email communications, integrating with email marketing platforms.
• AI Evolution A comprehensive AI service offering spanning AI Design (conversational experiences and intelligent interfaces), AI Solutions (LLM integration, RAG, generative AI, AI agents, multi-agent orchestration), and Private AI (on-premise and secure LLM deployment) for enterprise clients.
• Experience Design A suite of design services combining user research, strategy, and design to transform touchpoints into memorable experiences, including UX/UI design, Service Design, Brand & Communication Design, Digital Activation Strategy, and Process Design.
• Digital & Phygital Transformation Digital and phygital transformation services that connect physical and digital worlds, including Digital Ecosystems (data-driven marketing, web accessibility, digital workplace) and Phygital Transformation projects for Venues, Campus, Factory, Banks, Museums, and Cultural Sites.
• Platform & Infrastructure Centralized management of all digital channels in the business ecosystem, including DXP and Digital & Mobile Touchpoints (web apps, mobile apps, integrations), CRM & Customer Data Platform, Data Cloud & Privacy, and PIM (Product Information Management) based on Pimcore.

Quantifiable outcome

• 75% of clients have been with Softec for more than 7 years
• +5 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered strategic and minor.

• MicrosoftstrategicTechnology or IntegrationStrategic partner for technology solutions and integrations.
• GooglestrategicTechnology or IntegrationTechnology partner for cloud, analytics and digital solutions.
• MagnoliastrategicTechnology or IntegrationTechnology partner for CMS/DXP solutions implementation.
• LiferaystrategicTechnology or IntegrationTechnology partner for digital experience platform solutions.
• AWSstrategicTechnology or IntegrationCloud infrastructure partner for AWS deployment.
• AcquiastrategicTechnology or IntegrationTechnology partner for Drupal-based enterprise solutions.
• TIMstrategicStrategic or Co-development PartnerStrategic partner for telecommunications and digital initiatives.
• CodewaystrategicStrategic or Co-development PartnerStrategic partner for digital projects and co-innovation.
• UraniaminorStrategic or Co-development PartnerStrategic partner for digital initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jakala S.p.A. Italian martech, loyalty and customer-data platform operator with a mix of platform IP and services, comparable to Softec's gamification/Ochestra Badgeminton offering and data-driven marketing focus.
• Reply S.p.A. Italian-headquartered digital transformation and IT consulting firm with proprietary industry platforms, listed on the Italian Stock Exchange; directly comparable to Softec across both consulting services and owned-product platform strategy.
• Lutech S.p.A. Italian mid-market IT and digital services group covering cloud, customer experience and data, closely aligned with Softec's enterprise digital transformation positioning in Italy.
• Bip S.p.A. Italian management and digital transformation consultancy, similar size and vertical footprint (banking, energy, manufacturing), directly competing for Italian enterprise digital mandates.
• Engineering Group (Engineering Ingegneria Informatica): Large Italian IT services and digital transformation firm serving banking, manufacturing and public sector, comparable in geographic concentration and vertical mix to Softec.

Broad incumbents

• Publicis Sapient: Global digital business transformation arm of Publicis, combining strategy, consulting, experience design and engineering; directly comparable in the customer-experience and phygital transformation space.
• Capgemini: Global IT and digital services incumbent with Invent and Digital Manufacturing practices; competes with Softec on enterprise digital transformation mandates, particularly with multinational Italian clients.
• Accenture: Largest global professional services firm with broad digital, interactive and industry X offerings; competes with Softec for large enterprise transformation and AI integration work.
• Deloitte Digital: Big Four digital practice delivering creative, technology and consulting for enterprise transformation, comparable to Softec in offerings though operating at significantly larger scale.
• NTT Data: Global IT services provider with deep presence in Italy through acquisitions; competes with Softec for enterprise digital workplace, AI and CX engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/softecspa
• Facebookfacebook.com/SoftecSpA
• LinkedInlinkedin.com/company/softec-s.p.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softec