o|urmoire.

What o|urmoire. does

OurMoire (stylized as o|urmoire.) is a UK-focused online casino review and affiliate platform operating from London, founded in 2018. The company curates and ranks five UKGC-licensed online casinos (William Hill, Betway, 888 Casino, LeoVegas, and Mr Q Casino) for experienced UK players, distinguishing compliant operators from the estimated 18% of sites targeting UK players without valid licences. The platform differentiates through data-verified analysis rather than marketing claims, including a 2026 dataset of 214 withdrawal transactions segmented by payment method, RTP verification against accredited testing laboratories (eCOGRA, iTech Labs, GLI, BMM Testlabs), and cross-referencing every recommended operator against the UK Gambling Commission's public register.

Name

o|urmoire.

Legal name

OurMoire

Website

https://ourmoire.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OurMoire is a UK-focused online casino review and affiliate platform that ranks five UKGC-licensed operators for experienced UK players using data-verified withdrawal benchmarks, RTP audits, and regulatory compliance verification.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Review

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing
• IGaming comparison
• Casino bonus analysis
• UK gambling compliance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing / Referral Commissions: OurMoire earns commissions when users click through to recommended UKGC-licensed casinos and complete registration or deposit. The site discloses affiliate relationships transparently: 'This website contains affiliate links. We may receive compensation when you register with recommended operators.' Revenue is generated on a performance basis as users convert at partner casinos.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OurMoire is a UK-focused online casino comparison and analysis platform that verifies UK Gambling Commission (UKGC) licences, benchmarks withdrawal speeds using real-money transaction data, analyzes RTP figures certified by accredited testing laboratories, and evaluates bonus value through editorial reviews and interactive calculators. The site ranks five UKGC-licensed operators for experienced UK players and earns revenue through affiliate referral commissions when users register with recommended operators.

Product overview

OurMoire is a single unified platform providing UKGC-licensed online casino comparisons and analysis. The product focuses exclusively on UK market casino analysis, offering licence verification, withdrawal performance benchmarking, RTP data comparison, and bonus value assessment through its web-based interface at ourmoire.co.uk.

Differentiator

Problem solved

Functional benefit

Products and services

• OurMoire Casino Review Platform
• Bonus Value Calculator
• RTP Comparator

Quantifiable outcome

• Average withdrawal speed benchmark: 2.7 hours median for PayPal (Betway), same-day for Mr Q Casino
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• William Hill CasinocoreGTM or Marketing PartnerWilliam Hill Casino is recommended as OurMoire's #1 ranked UK online casino for real money in 2026. The partnership operates through affiliate links, with OurMoire earning compensation when users register and deposit. William Hill holds UKGC Licence #38718 (active since 2014) with clean compliance record and GAMSTOP enrolled. Withdrawal median: 3.1 hours (PayPal).
• Betway Casino UKcoreGTM or Marketing PartnerBetway Casino UK is recommended as OurMoire's #2 ranked UK online casino. Partnership operates through affiliate links. Betway holds UKGC Licence #39372 (active since 2015) with clean compliance record. Fastest average withdrawal in OurMoire's 2026 dataset: 2.7 hours median (Debit Card). GAMSTOP registered. iTech Labs certified RTP.
• 888 Casino UKcoreGTM or Marketing Partner888 Casino UK is recommended as OurMoire's #3 ranked UK online casino. Partnership operates through affiliate links. 888 Holdings is listed on London Stock Exchange — publicly accountable. Holds UKGC Licence #39563. Received £9.4 million fine in 2019 (remediated). 20-year track record. RTP data published quarterly.
• LeoVegas UKcoreGTM or Marketing PartnerLeoVegas UK is recommended as OurMoire's #4 ranked UK online casino. Partnership operates through affiliate links. LeoVegas holds UKGC Licence #41479 (active since 2016) with clean compliance record. Acquired by MGM Resorts in 2022. MGA + UKGC dual licence. Mobile UX rated #1 in OurMoire's 2026 independent device testing.
• Mr Q CasinocoreGTM or Marketing PartnerMr Q Casino is recommended as OurMoire's #5 ranked UK online casino. Partnership operates through affiliate links. Mr Q holds UKGC Licence #39439 (active since 2018) with clean compliance record. Unique wagering-free spin model (0x wagering requirement). 100% of player funds held in segregated bank accounts per UKGC requirements. Same-day withdrawal rate: 89%.
• GAMSTOPcoreTechnology or IntegrationGAMSTOP is the national self-exclusion register for UK players. OurMoire verifies that all recommended casinos are GAMSTOP enrolled — a mandatory UKGC requirement. Every licensed operator must connect to GAMSTOP, allowing players who self-exclude to be blocked across all UKGC-licensed sites simultaneously. OurMoire's methodology includes verifying GAMSTOP integration is active at each recommended operator.
• eCOGRAcoreTechnology or IntegrationeCOGRA is an approved testing laboratory that certifies RTP (Return to Player) data for online casino games. OurMoire requires that recommended casinos use RTP data certified by accredited testing bodies including eCOGRA. William Hill's RTP is independently audited by eCOGRA; 888 Casino's RTP data is published quarterly with eCOGRA certification. OurMoire distinguishes independently certified from operator-stated RTP figures.
• iTech LabscoreTechnology or IntegrationiTech Labs is an approved testing laboratory that certifies RTP data and random number generator (RNG) integrity for online casino games. Betway Casino's RTP is iTech Labs certified. OurMoire includes iTech Labs in its list of approved testing bodies alongside eCOGRA, GLI, and BMM Testlabs.
• UK Gambling Commission (UKGC)coreTechnology or IntegrationThe UK Gambling Commission maintains the public register of all licensed operators used by OurMoire for licence verification. OurMoire cross-references every casino recommendation against the UKGC public register using official licence numbers. As of Q1 2026, the UKGC lists 2,847 active operator licences. OurMoire verifies recommended operators hold Category B Remote Casino Operating Licences.
• GLI (Gaming Laboratories International)coreTechnology or IntegrationGLI is an approved testing laboratory that certifies RTP data for online casino games. Ugga Bugga's RTP is certified by GLI (99.07%). OurMoire includes GLI in its list of approved testing bodies for RTP verification alongside eCOGRA, iTech Labs, and BMM Testlabs.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• AskGamblers: AskGamblers is one of the largest online casino review and complaint-resolution platforms globally, monetised primarily via affiliate referrals to licensed operators. It competes for the same UK and EU player persona with similar editorial content, ranking methodology and affiliate-link business model.
• CasinoMeister: CasinoMeister is an established online casino review and player-community site that has covered the UK and EU markets for over two decades. Like OurMoire it focuses on regulatory compliance, complaint resolution and independent assessment of licensed operators, monetising through affiliate referrals.
• Oddschecker: Oddschecker is a UK-headquartered odds comparison and affiliate platform, primarily in sports betting but with a casino vertical. It targets UK consumers, monetises via affiliate links to licensed operators, and uses editorial content plus data tools (odds comparison) — directly comparable go-to-market motion to OurMoire.
• Casino.org: Casino.org is a long-running global casino review and affiliate site that ranks licensed operators using editorial criteria and earns referral commissions. It targets a broadly similar experienced-player audience and operates in the UK regulated market with comparable UKGC-focused content.
• Gambling.com Group: Gambling.com Group (Nasdaq: GAMB) is a publicly listed performance marketing affiliate operating multiple online casino, sports betting and poker review sites across UK and other regulated markets. It is the most directly comparable peer in business model, regulatory focus and geographic scope, and serves as the public-market benchmark for what OurMoire aspires to at scale.

Emerging players

• ThePOGG: ThePOGG is an independent casino review and complaint-resolution site that publishes detailed audit-style reports on operators, RTP and dispute handling. It compares closely with OurMoire's verification-first methodology and UK focus.
• BonusFinder: BonusFinder is a bonus-led casino affiliate that ranks operators by promotional value with localised UK and EU sub-sites. Overlap with OurMoire is in the bonus-expectation-value methodology and UK focus, though BonusFinder leans more promotional and less verification-driven.
• LatestCasinoBonuses (LCB): LCB is a community-driven casino review, complaint and bonus-tracking site monetised via affiliate referrals. Its data-driven bonus tracking and forum-based reputation system parallel OurMoire's evidence-led ranking approach in a niche format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about o|urmoire.