Beausobre Theater

What Beausobre Theater does

Beausobre Theater (legal name: Théâtre de Beausobre) is a regional performing arts venue located at Av. de Vertou 2 in Morges, Switzerland, founded in 1986 and now celebrating its 40th year of operation. The theater presents a diversified live-programming slate spanning theater, comedy (humour), music, circus, dance, mentalism, musical spectacles, and dedicated young-audience (Jeune Public) and family (En famille) programming. A secondary performance space called Le Cube supports more intimate formats and private event rentals. The venue also hosts the Morges-sous-Rire comedy festival and co-promotes the Diabolo Festival.

The business is structured around direct-to-consumer revenue streams. Individual show tickets are sold through the Secutix online ticketing platform and an on-site box office, with young-audience pricing tiers available. Annual season subscriptions are offered across five packages (Classique, Cirque & Danse, Champagne!, Jeune Public, Découverte) providing discounted tickets and priority booking. A premium three-tier Club membership program (Club TDB at CHF 1,000, Club VIP at CHF 3,000, Club Privilège at CHF 10,000) delivers free tickets, VIP hospitality, backstage access, and reserved seating for high-net-worth patrons. Supplementary revenue comes from on-site bar service (Le Bar du Théâtre) and venue rental for private events.

The underlying technology is conventional rather than proprietary. The website runs on WordPress with Google Analytics and Google Tag Manager for audience tracking, and ticketing is outsourced to Secutix. Marketing channels include the website, a youth-written blog (Un regard parmi d'autres), email newsletters, and social media. The theater has 51-100 employees, operates as a private independent cultural institution, and reports no parent company, subsidiaries, external investors, or M&A activity. Its reach is regional, focused on the Lake Geneva area.

Name

Beausobre Theater

Legal name

Théâtre de Beausobre

Website

https://beausobre.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Beausobre Theater is a 40-year-old regional performing arts venue in Morges, Switzerland, presenting theater, comedy, music, circus, dance, mentalism, and youth programming to Lake Geneva audiences. It operates on direct-to-consumer ticket sales, multi-tier season subscriptions, and a premium club membership program.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Dance Performances (THAJAFAD), Concerts & Music Festivals (THAJAFAA)

Keywords

• Performing arts theater
• Live entertainment venue
• Theatrical performances
• Cultural programming
• Concert and circus

Headquarters

HQ city

Morges

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Individual show tickets sold through online platform and physical box office with varying price points.
2. Season Subscriptions: Multiple subscription tiers (Classique, Cirque & Danse, Champagne!, Jeune Public, Découverte) offering discounted tickets and priority booking.
3. Club Membership: Three-tier membership program (Club TDB CHF 1,000, Club VIP CHF 3,000, Club Privilège CHF 10,000) providing exclusive benefits, free tickets, and VIP access.
4. Theater Bar: On-site bar service operating during performances and events.
5. Event Rental: Venue rental for private events including Le Cube as secondary performance space.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Théâtre de Beausobre is a regional performing arts venue in Morges, Switzerland, that produces and presents live performances across theater, humor, music, circus, dance, mentalism, musical shows, and family/youth programming on a seasonal basis. It monetizes access through individual show tickets, multi-tier season subscriptions, and three patron club membership tiers, and supplements ticket revenue with on-site bar service and venue rental (including its secondary space, Le Cube).

Product overview

Beausobre Theater is a performing arts venue in Morges, Switzerland, operating as a single unified venue with multiple programming streams. The core offering is live theatrical performances hosted at the main Théâtre de Beausobre and its secondary space Le Cube. The theater's product portfolio includes season ticket subscriptions (Classique, Abo Cirque & Danse, Champagne!, Jeune Public, Découverte), the Club TDB membership program with three patron tiers, Le Bar du Théâtre hospitality service, a blog called 'Un regard parmi d'autres' featuring youth-written reviews, a newsletter service, and co-promotion of external events including Morges-sous-Rire comedy festival and Diabolo Festival. Online ticket sales and subscriptions are managed through the Secutix platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Théâtre de Beausobre — Main Theater Performances

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• Morges-sous-RireminorStrategic or Co-development PartnerComedy festival partnership - linked event programming promoted alongside theater shows
• Diabolo FestivalminorStrategic or Co-development PartnerFestival partnership - linked event programming promoted on theater website

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equilibre-Nuithonie: Performing arts venue in Fribourg presenting theater, dance, circus, and music. Comparable as a Swiss regional theater of similar size running a season-based, multi-genre presenting model with subscription packages.
• Théâtre du Léman: Geneva-based theater hosting concerts, comedy, and family shows in a similar subscription-driven format. Directly comparable in scale and programming mix (music, humor, family events) and serves the same broader Lake Geneva catchment.
• Comédie de Genève: Major theater venue in Geneva presenting a multi-genre program of theater, comedy, dance, and music. Most direct regional peer given similar programming model (theater + humor + performing arts), geographic proximity within the Lake Geneva arc, and comparable audience segments.
• Théâtre de Carouge: Geneva-based theater presenting a diverse program of contemporary theater, dance, and performing arts. Comparable as a Swiss presenting house serving the same Lake Geneva audience pool with overlapping programming categories.
• Théâtre de Vidy-Lausanne: Established theater venue in Lausanne hosting contemporary theater, dance, and performing arts. Highly comparable as a Western Switzerland presenting house with season-based programming, subscription offerings, and overlapping target audiences in the Lake Geneva region.

Broad incumbents

• Opéra de Lausanne: Larger established performing arts institution in Lausanne offering opera, theater, and dance programming with broader resources and prestige. Comparable as a regional Western Switzerland venue but with a more specialized classical/operatic focus and greater scale than Beausobre.
• Cirque du Soleil: Global leader in circus-based live entertainment. Comparable to Beausobre's circus programming component and to its model of presenting touring circus productions, but at vastly larger scale and international scope.
• Grand Théâtre de Genève: Premier opera and theater institution in Geneva with substantially larger production budgets and prestige. Comparable operating geography and overall presenting-venue business model, but operates at a much larger scale and a different genre mix (opera/theater dominant).

Regional players

• Théâtre de Pully: Local theater near Lausanne presenting French-language theater and live performances. Comparable as a small-to-mid scale Western Switzerland presenting venue serving a similar commuter-belt audience, though with a more theater-only programming focus.
• Théâtre de l'Octogone: Performing arts venue in Pully near Lausanne presenting theater and music. Comparable as a smaller Western Switzerland presenting venue with similar season programming model, though it operates in a slightly different local catchment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/t_beausobre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beausobre Theater