Hohl Orthodontics

What Hohl Orthodontics does

Hohl Orthodontics is a privately held, locally and women-owned orthodontic practice operating three Nebraska offices in South Lincoln (flagship), North Lincoln, and Aurora. Founded and led by Dr. Rebecca Hohl — a Board Certified Orthodontist (Diplomate of the American Board of Orthodontics) with 25+ years of clinical experience and a Top 1% Diamond Tier Invisalign Provider status — the practice delivers early orthodontic intervention for children (age 7+), traditional braces using the Pitts21 precision system, and Invisalign clear aligners across children, teen, and adult patient segments. The care model is differentiated by integration of Postural Restoration Institute principles in collaboration with the Hruska PRI Clinic, treating jaw position, bite function, and whole-body posture as a connected system rather than isolated dental alignment.

The practice's core technology stack includes iTero intraoral scanning for 3D digital impressions (replacing traditional alginate molds), the Pitts21 treatment philosophy for fixed appliances, and Ortho2 for online patient scheduling. Revenue is generated through bundled professional-service fees for multi-year orthodontic treatment, with payment plans, in-network billing (Ameritas, Principal, Delta, Blue Cross Blue Shield), and complimentary initial diagnostic records functioning as customer-acquisition tools. The go-to-market motion is locally focused and sales-led, driven by community engagement, patient referrals, and a "destination practice" reputation that draws patients from across the country. Pediatric patient pipeline development is supported by the Hohl Kingdom Club, a sub-brand engaging pre-treatment children through milestone-based monitoring.

Name

Hohl Orthodontics

Legal name

Hohl Orthodontics

Website

https://hohlorthodontics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hohl Orthodontics is a private, women-owned Nebraska orthodontic practice led by Dr. Rebecca Hohl, delivering braces, Invisalign, and early-intervention care across three Lincoln/Aurora locations with a differentiated whole-body approach integrating Postural Restoration principles.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional braces
• Early orthodontic intervention
• Digital orthodontic scanning

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Comprehensive orthodontic treatment fees covering all appointments throughout treatment, orthodontic supplies, diagnostic records, cosmetic tooth reshaping, retainers, and follow-up checkups. Payment plans available to accommodate patient finances. Insurance billing for in-network providers (Ameritas, Principal, Delta) and out-of-network claim submission assistance.
2. Initial Consultation: New Patient Exam includes initial diagnostic records at no cost to patient. Second appointment acquires detailed diagnostic records for exact treatment cost calculation once patient chooses to begin treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hohl Orthodontics provides comprehensive orthodontic treatment services to children, teenagers, and adults across three Nebraska offices. Core offerings include early orthodontic intervention, traditional braces using the Pitts21 treatment philosophy, and Invisalign clear aligners delivered with iTero 3D digital scanning, complemented by Postural Restoration integration in collaboration with the Hruska PRI Clinic. Treatment packages bundle all appointments, supplies, diagnostic records, cosmetic tooth reshaping, retainers, and follow-up checkups under flexible payment plans and in-network insurance billing.

Product overview

Hohl Orthodontics offers a unified orthodontic care practice built around three core treatment products — Early Orthodontic Intervention for children (starting around age 7), Traditional Braces using the advanced Pitts21 precision system, and Invisalign Clear Aligners — supplemented by a Postural Restoration Evaluation module developed in collaboration with the Hruska PRI Clinic. All treatment plans include a complimentary New Patient Exam with diagnostic records and conclude with retainer and post-treatment care. The practice also operates a child-engagement sub-brand, the Hohl Kingdom Club, for patients in the monitoring phase. The portfolio is delivered across three Nebraska locations (South Lincoln, North Lincoln, and Aurora) with integrated digital scanning via iTero technology and patient tracking through the My Invisalign App.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Orthodontic Intervention Interceptive orthodontic care for children around age 7 that guides jaw growth, bite development, and oral habits while the child is still growing, intended to potentially reduce the need for more complex treatment later. Targeted to families seeking proactive pediatric orthodontic care.
• Traditional Braces (Pitts21 System) Advanced braces treatment using the Pitts21 philosophy designed to move teeth more naturally with lighter forces, fewer adjustments, and greater comfort and efficiency. Focused on balanced bites, facial harmony, and healthy smiles for teens and adults.
• Invisalign Clear Aligners Customized clear aligner treatment for kids, teens, and adults provided by a Top 1% Diamond Tier Invisalign Provider with extensive experience in complex cases, including Invisalign First for growing smiles and Invisalign Teen.
• New Patient Exam with Diagnostic Records Complimentary initial orthodontic exam including diagnostic records, used to establish an overall treatment plan and cost estimate when the patient elects to begin treatment. Available via phone, text, or online scheduling across all three Nebraska offices.
• Retainers and Post-Treatment Care Post-treatment care bundled with comprehensive orthodontic treatment, including cosmetic tooth reshaping, one set of retainers (upper and lower), and follow-up checkups after treatment completion.
• Postural Restoration Evaluation Orthodontic evaluation service that integrates Postural Restoration Institute principles in collaboration with the Hruska PRI Clinic, considering how posture and muscle patterns influence jaw position, bite function, and long-term stability. Patients completing PRI evaluations complete new patient exams at the South Lincoln office for coordinated care.

Quantifiable outcome

• Top 1% Diamond Tier Invisalign Provider - demonstrates extensive experience with hundreds of treatment plans prescribed
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Hruska PRI Clinic (Dr. Ron Hruska)coreStrategic or Co-development PartnerDr. Hohl works closely with Dr. Ron Hruska and the team of therapists at the Hruska PRI Clinic to integrate Postural Restoration principles into orthodontic treatment. This collaboration considers how posture and muscle patterns influence jaw position, bite function, and long-term stability. Patients completing Postural Restoration evaluations complete new patient examinations at Hohl Orthodontics South Lincoln office, ensuring seamless coordination between the orthodontic and physical therapy teams.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest dental support organization in the US, supporting over 2,000 dental offices across multiple specialties including orthodontics. Comparable as a multi-location dental services provider, though broader than Hohl's orthodontic-only focus.
• Comfort Dental: Multi-location dental franchise with significant presence in Nebraska and the Midwest offering general dentistry plus orthodontic services. Comparable as a regional multi-site competitor targeting similar price-sensitive family demographics.
• Aspen Dental: Large multi-location dental services organization offering general dentistry and select specialty services. Comparable as a competing multi-site practice group, though primarily general dentistry rather than orthodontic specialty.
• Pacific Dental Services: DSO supporting hundreds of dental practices including orthodontics, with strong investment in clinical technology and digital workflows. Comparable as a multi-site dental services provider with overlapping technology infrastructure like iTero scanning.

Others

• Align Technology (Invisalign maker): Manufacturer of Invisalign clear aligners and iTero scanners — Hohl Orthodontics' core technology stack. Not a direct competitor but the enabling supplier whose Diamond-tier provider program is central to Hohl's positioning and clinical workflow.
• OC Orthodontics (Pitts21 system): Manufacturer of the Pitts21 bracket system and related orthodontic appliances used by Dr. Hohl. Not a direct competitor but the technology partner enabling Hohl's differentiated braces methodology.

Emerging players

• SmileDirectClub (historical): Direct-to-consumer clear aligner brand that disrupted the orthodontic market with at-home treatment at lower price points. Comparable as an alternative to traditional in-office orthodontic care, though their business model collapsed and they no longer directly compete.
• Birdeye / OrthoFX / Candid (clear aligner challengers): Hybrid and direct-to-consumer clear aligner brands positioning between DIY aligners and traditional in-office orthodontics. Comparable as adjacent emerging competitors targeting price-conscious adult and teen orthodontic patients.

Direct peers

• Local Lincoln/Nebraska orthodontic practices: Other independent orthodontic practices in the Lincoln and greater Nebraska market offering braces and Invisalign. Directly comparable as local competitors sharing the same geographic catchment and patient demographics; specific names withheld to avoid fabrication.
• Smile Doctors: Largest orthodontic-focused DSO in the US with hundreds of affiliated locations. Directly comparable as a multi-location orthodontic provider offering braces and Invisalign, though Hohl is an independent premium practice versus Smile Doctors' DSO scale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hohl-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hohl Orthodontics